Beekeeper's Naturals
Beekeeper's Naturals is a Toronto-based natural health products company founded in 2014 that develops and sells bee-derived supplements — propolis throat sprays, royal jelly brain formulas, liposomal vitamins, and children's wellness products — primarily direct-to-consumer and through US/Canadian wholesale channels, targeting clean-ingredient-conscious adults and families.
- Company typePrivate
- Founded2014
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Beekeeper's Naturals does
Beekeeper's Naturals is a Toronto, Canada-based natural health products company founded in 2014 that develops, markets, and distributes dietary supplements and wellness products derived from bee-sourced ingredients including propolis, royal jelly, bee pollen, and raw honey. The company sells primarily through a direct-to-consumer e-commerce storefront supplemented by US and Canadian wholesale portals and an Amazon marketplace presence, targeting two core customer segments: health-conscious adults seeking clean-ingredient alternatives to conventional wellness products and families with children (ages 1+) seeking pediatrician-recommended immune and digestive support. Individual product pricing ranges from $9.99 (soothing lozenges) to $69.99 (Royal Jelly Brain Health 30-pack), with bundle discounts (10% off) and a Subscribe & Save program offering 15% off recurring monthly orders with free shipping on orders of $60+.
The product portfolio spans five vertical collections — Immune Support, Sinus Support, Brain Health, Gut Health, and Kids — delivered in formats that include throat sprays, liposomal sachets, capsules, lozenges, nasal sprays, syrups, honey-based supplements, and lollipops. The company's central technical differentiator is a proprietary liposomal delivery system that encapsulates propolis and Vitamin C in protective lipid shells to enhance bioavailability, supplemented by the trademarked "Powered by Propolis™" product identity and a Medical Advisory Board that includes a board-certified pediatrician (Dr. Joel Warsh), two naturopathic doctors (Dr. Daniel Clark, Dr. Melissa Clark), and a celebrity nutritionist (Mona Sharma) guiding formulation, clinical research, and customer education.
Revenue is generated through three streams: (i) direct e-commerce sales with subscription recurring billing at 15% off, (ii) B2B wholesale distribution through dedicated US and Canadian retail portals, and (iii) Amazon marketplace sales plus merchandise (Save the Bees hoodies, hats, mugs) where 100% of proceeds fund the UC Davis Honey Bee Research Facility. The company has completed at least one $14 million funding round in June 2023 led by Devonshire Investors and CAVU Consumer Partners, has sold nearly 2 million bottles of its flagship Propolis Throat Spray with a stated sales velocity of one bottle every 15 seconds, and has accumulated over 10,000 customer reviews. The company operates as Beekeeper's Naturals, Inc. and is led by CEO Carly Stein.
Beekeeper's Naturals firmographics
Firmographics- Name
- Beekeeper's Naturals
- Legal name
- Beekeeper's Naturals, Inc.
- Website
- https://beekeepersnaturals.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Beekeeper's Naturals is a Toronto-based natural health products company founded in 2014 that develops and sells bee-derived supplements — propolis throat sprays, royal jelly brain formulas, liposomal vitamins, and children's wellness products — primarily direct-to-consumer and through US/Canadian wholesale channels, targeting clean-ingredient-conscious adults and families.
- Ownership category
- akta.pro rank
Beekeeper's Naturals industry classification
Industry- Product category
- Natural dietary supplements and bee-derived wellness products
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients) (AFAEAHAM)
- akta.pro secondary industries
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Children’s Vitamins & Supplements (CRADAGAJ)
Keywords
Where Beekeeper's Naturals is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Beekeeper's Naturals business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Primary revenue stream through the company's own e-commerce storefront selling supplements, throat sprays, nasal sprays, honey products, and wellness bundles directly to consumers with subscription options.
- Wholesale/Distribution: Wholesale distribution through US and Canadian retail channels, with dedicated wholesale storefronts for each market.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscribe & Save 15% with free shipping |
| One time/ perpetual license | Pay-as-you-go | Individual product pricing |
| Other | Monthly | Community discounts |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Beekeeper's Naturals product offering
Product offeringCore offering
Beekeeper's Naturals manufactures and sells bee-derived dietary supplements and natural wellness products, including propolis throat sprays, liposomal Vitamin C, royal jelly brain health formulas, gut health blends, sinus support capsules, nasal sprays, honey, lozenges, and children's versions of its immune support line. The company sells primarily direct-to-consumer via its own e-commerce storefront, supplemented by US and Canadian wholesale channels, with a Subscribe & Save subscription program offering 15% off recurring orders.
Product overview
Beekeeper's Naturals is a bee-derived wellness brand offering a portfolio of propolis-powered health supplements organized into five core product lines: Immune Support (throat sprays, lozenges, cough syrups, Vitamin C), Sinus Support (nasal sprays, capsules), Brain Health (royal jelly, brain nootropics), Gut Health (pre/pro/postbiotic formulas), and Kids products. The portfolio includes single products (Propolis Throat Spray, Sinus Support capsules), bundled collections (Daily Wellness Kit, Daily Sinus Bundle), and merchandise. Key delivery formats include throat sprays, capsules, liposomal sachets, lozenges, nasal sprays, and honey-based supplements. The company emphasizes clinically-proven, hive-powered formulas developed with doctors and medical advisors, using sustainable beekeeping practices with apiaries in Canada, Europe, and South America. Distribution includes direct-to-consumer via their Shopify platform, Amazon (noted in product recall), and wholesale channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Propolis Immune Support Throat Spray Bestselling daily immune defense throat spray with 85mg bee propolis extract per serving, delivering immune support and soothing dry, scratchy throats for adult consumers.
- Kid's Propolis Immune Support Throat Spray Children's version of the immune support throat spray with 77.5mg propolis per serving, featuring buckwheat honey for a sweeter taste suitable for kids ages 1+.
- Propolis + Vitamin C Liposomal Liposomal delivery supplement combining 100mg propolis and 1000mg Vitamin C in a protective lipid shell for enhanced bioavailability and immune support.
- Sinus Support Daily sinus health capsules featuring propolis, quercetin, bromelain, and nettle leaf to support healthy histamine levels and reduce sinus irritation.
- Nasal Spray Max Non-habit-forming herbal nasal spray featuring propolis, xylitol, eucalyptus, and oregano oil to cleanse and clear nasal passages.
- Superfood Honey Medicinal-grade raw honey infused with propolis, bee pollen, and royal jelly for balanced energy, brain health support, and immune function.
- Propolis Throat Soother Maximum throat relief spray with propolis, slippery elm, and menthol providing icy cool comfort for dry, scratchy, or overused throats.
- Soothing Lozenges Functional lozenges formulated with liquid propolis, honey, Vitamin D, and zinc in a 24-count size to soothe dry, scratchy throats.
- Royal Jelly Brain Health Liposomal Vanilla-flavored liposomal brain supplement with royal jelly containing brain-supporting 10-HDA and acetylcholine compounds for focus and memory.
- Propolis Stress Support Liposomal Calm and relaxation formula featuring propolis with Ashwagandha and L-theanine to elevate mood while relaxing body and mind.
- Royal Jelly Brain Nootropics Brain health supplement combining royal jelly with Ginkgo Biloba and Bacopa Monnieri for mental clarity and focus support.
- 3-in-1 Complete Gut Health Proprietary formula delivering prebiotics, probiotics, and postbiotics including Bacillus Coagulans SC 208 and Bacillus Subtilis HU58 with propolis to support microbiome health and gut barrier function.
- Nasal Spray (Saline) Gentle saline nasal spray with propolis and xylitol for cleansing and clearing nasal passages; currently listed as sold out (lot #5950 was subject to a voluntary recall in 2026).
- Kid's Saline Nasal Mist Child-friendly saline nasal mist with propolis and aloe for ages 1+ to clear stuffy noses gently.
- Kid's Prebiotic Fiber Pops Prebiotic fiber lollipops designed to support children's digestion with a fiber blend in a fun, kid-friendly format.
- Vitamin C Immunity Sour Pops Immune support lollipops for kids with propolis, Vitamin C, Vitamin D, and zinc in sensationally sour flavors; newly launched product.
- Daytime Propolis Cough Syrup Daytime immune-supporting cough syrup with 45mg propolis extract, buckwheat honey, elderberry, and chaga for feeling like yourself again.
- Nighttime Propolis Cough Syrup Nighttime cough syrup with buckwheat honey, elderberry, and melatonin to support restful sleep while providing immune support.
- Elderberry Soothing Lozenges Improved-formula lozenges with liquid propolis and elderberry for immune support and throat soothing.
- Ginger Lemon Soothing Lozenges Best-selling lozenges with liquid propolis, ginger, and lemon for digestive support and throat soothing.
- Kid's Immune Support + Vitamin C Liposomal Children's liposomal immune support with 500mg Vitamin C, 50mg propolis, and elderberry in mixed berry flavor for ages 4+.
- Bee Pollen Nature's multivitamin bee pollen supplement delivering protein, iron, B vitamins, and antioxidants in a bioavailable format.
- Daily Wellness Kit Complete daily wellness bundle combining throat spray for immune support, nasal spray for sinus care, and Vitamin C for comprehensive daily defense.
- Daily Sinus Bundle Sinus support bundle providing nasal spray, sinus support capsules, and throat spray for clean and healthy sinuses without habit-forming drugs.
- Daily Gut Bundle Gut health bundle combining Complete Gut Health and Kid's Prebiotic Fiber Pops to support digestion, regularity, and gut balance.
- Daily Brain Kit Brain health bundle pairing Complete Gut Health with Royal Jelly Brain Fuel to support cognitive function through gut-brain connection.
- Daily Immune Bundle Front-line daily immune defense bundle starting at germ entry points with throat spray, nasal spray, and Vitamin C.
- Hive Pharmacy Comprehensive wellness kit with Propolis Throat Spray for immunity, Superfood Honey for nourishment, and Royal Jelly Brain Fuel for cognitive support.
- Family Defense Pack Family immune support bundle with multiple throat sprays to share powerful immune defense across the household.
- Defend + Soothe Kit Proactive immune defense and throat soothing kit combining immune spray and throat soother for comprehensive respiratory support.
- Family Travel Kit Travel-ready immune essentials bundle designed for families on the go with immune sprays, lozenges, and Vitamin C.
- Kid's Daily Bundle Daily wellness routine bundle for kids supporting immune systems and healthy digestion with child-friendly products.
- Biohacker Bundle Performance optimization kit with liposomal supplements including Vitamin C and brain health products for health and performance optimization.
- Save The Bees Hoodie - Spring Edition Soft spring-weight hoodie with bee conservation messaging; proceeds support UC Davis Honey Bee Research Facility.
- Save The Bees Merchandise Collection Save the Bees merchandise including hoodies, sweatpants, hats, mugs, t-shirts, and tote bags with 100% of proceeds supporting UC Davis pollinator research.
Quantifiable outcome
- Nearly 2 million bottles of Propolis Throat Spray sold, with one bottle sold every 15 seconds
- +2 more outcomes
Companies that use Beekeeper's Naturals
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Beekeeper's Naturals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Beekeeper's Naturals partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Muse Capital (Optima Program)minorSelected as one of approximately ten women's health companies in The Optima Program, a comprehensive health and performance platform for elite female athletes. The program offers 360-degree physical and mental health support through science-backed solutions.
- UC Davis Honey Bee Research FacilitycorePartnership with the leading research center for bee health and pollinator ecosystems. 100% of proceeds from Save the Bees merchandise supports ongoing research into pollinator health and conservation. The partnership advances understanding of challenges bees face from disease, pesticide exposure, and habitat loss.
- Medical Advisory BoardcoreBoard includes Dr. Daniel Clark (Naturopathic Doctor), Dr. Joel Warsh (Board-Certified Pediatrician), Mona Sharma (Celebrity Nutritionist), and Dr. Melissa Clark (Naturopathic Doctor specializing in endocrinology). They guide innovation, formulation, clinical research, and customer education.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Beekeeper's Naturals competitors and assessment
Company assessmentDirect peers
- Zarbee's Naturals: Zarbee's Naturals is a natural health brand specializing in immune support and children's wellness products (cough syrups, vitamins, sleep aids). Both Beekeeper's Naturals and Zarbee's target health-conscious parents and adults seeking clean, drug-free alternatives for immune and respiratory health.
- Zicam: Zicam is a homeopathic cold and allergy brand best known for zinc-based nasal swabs and lozenges. Both Beekeeper's Naturals and Zicam compete in the natural cold, sinus, and immune relief category, with overlapping nasal spray and lozenge SKUs.
- Herb Pharm: Herb Pharm produces certified organic liquid herbal extracts and supplements emphasizing clinically validated, plant-derived ingredients. Both brands occupy the clean, plant-based wellness segment with practitioner-informed formulations.
- Gaia Herbs: Gaia Herbs is a premium botanical supplement brand offering liquid herbal extracts, capsules, and functional wellness products. Both brands emphasize clean, plant- and nature-derived ingredients with clinician and herbalist input, serving similar health-conscious DTC consumers.
- Maty's Healthy Products: Maty's is a natural wellness brand offering honey-based cough syrups, immune support, and whole-food supplements. Both Beekeeper's Naturals and Maty's leverage honey-derived ingredients for immune and respiratory products, targeting similar health-conscious DTC and natural-channel consumers.
- Sambucol: Sambucol is a leading elderberry-based immune support brand offering syrups, lozenges, and gummies. Both Beekeeper's Naturals and Sambucol focus on natural immune and respiratory wellness SKUs distributed through retail and DTC channels.
- Manuka Health: Manuka Health produces premium Manuka honey-based health and skincare products, including immune and throat lozenges. Both companies are bee-derived wellness brands building premium, science-validated natural product lines around hive-sourced ingredients.
Broad incumbents
- Nature's Way: Nature's Way is a large, established supplement brand under the Schwabe Group offering a broad portfolio of vitamins, herbs, and probiotics. Both companies operate in the natural immune and wellness category, but Nature's Way is a much larger incumbent with deep retail penetration.
- Boiron: Boiron is a global leader in homeopathic medicines, including Oscillococcinum and cold/flu remedies. Both Beekeeper's Naturals and Boiron compete in the natural cold, flu, and immune support space, though Boiron's broader portfolio spans homeopathy across many indications.
Emerging players
- Ritual: Ritual is a digitally-native supplement brand offering traceable, clinically-backed multivitamins and specialty supplements. Both Beekeeper's Naturals and Ritual are DTC-first, content-driven, subscription-supported wellness brands targeting ingredient-conscious millennial consumers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Beekeeper's Naturals social profiles
Digital presenceBeekeeper's Naturals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beekeeper's Naturals leadership team
Management profileNumber of profiles
Profiles5 records
Beekeeper's Naturals funding detail
Funding detailFunding overview
Funding rounds7 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beekeeper's Naturals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beekeeper's Naturals
What does Beekeeper's Naturals do?
Beekeeper's Naturals manufactures and sells bee-derived dietary supplements and natural wellness products, including propolis throat sprays, liposomal Vitamin C, royal jelly brain health formulas, gut health blends, sinus support capsules, nasal sprays, honey, lozenges, and children's versions of its immune support line. The company sells primarily direct-to-consumer via its own e-commerce storefront, supplemented by US and Canadian wholesale channels, with a Subscribe & Save subscription program offering 15% off recurring orders.
Is Beekeeper's Naturals a public or private company?
Beekeeper's Naturals is a private company. It is classified as venture growth investor backed and is currently operating.
When was Beekeeper's Naturals founded?
Beekeeper's Naturals was founded in 2014. It employs 11 to 50 people.
Where is Beekeeper's Naturals based?
Beekeeper's Naturals is headquartered in Toronto, Canada, in the North America region.
How does Beekeeper's Naturals make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/Distribution.
Who are Beekeeper's Naturals's main competitors?
Direct peers on record are Zarbee's Naturals, Zicam, Herb Pharm, Gaia Herbs, Maty's Healthy Products, Sambucol and Manuka Health. Broad incumbents are Nature's Way and Boiron. Ritual is listed as an emerging player.
Does Beekeeper's Naturals have an API?
No public API is recorded for Beekeeper's Naturals.
What industry is Beekeeper's Naturals in?
Beekeeper's Naturals's product category is Natural dietary supplements and bee-derived wellness products. Its primary akta.pro industry code is AFAEAHAM, Value-Added Bee Products Manufacturing (Candles, Cosmetics, Supplements, Mead Ingredients), with a secondary code of CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots). Its NAICS code is 456191 and its SIC code is 2833.