What Precision Point Diagnostics does

Precision Point Diagnostics is a CLIA-certified high-complexity clinical laboratory headquartered in Dunwoody, Georgia, that develops and runs functional medicine diagnostic tests ordered exclusively by licensed healthcare practitioners. The lab operates across seven testing categories — Allergy and Sensitivity, Gastrointestinal, Cardio/Metabolic, Heavy Metals, Amino Acid, Medical Wellness, and Endocrine — anchored by proprietary dietary antigen panels (P88 and the upgraded P136) that combine IgE, IgA1, IgA2, IgG1-3, IgG4, and complement C3d/C4d measurements. Its technology base is built on ELISA immunoassay and quantitative PCR (including multiplex PCR plus MALDI-TOF for stool culture), with proprietary assay configurations that the company describes as first-to-market on complement-pathway measurement. The business sells per-test transactions through a clinician web portal to a distributed base of MDs, DOs, DCs, NDs, PAs, NPs, registered dietitians, and other NPI-credentialed providers; it also serves international markets through exclusive-territory distributors, offers DIY micro-sampling kits and a third-party mobile phlebotomy partner (TravaLab) for specimen collection, and as of July 2024 began accepting Medicare and out-of-network insurance for select high-volume tests in addition to cash-pay.

Name

Precision Point Diagnostics

Legal name

Precision Point Diagnostics

Website

https://precisionpointdiagnostics.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Precision Point Diagnostics is a CLIA-certified functional medicine laboratory that develops and runs proprietary diagnostic panels (dietary antigen, gut, adrenal, oxidative stress, hormones) sold per-test through a clinician portal to licensed integrative and naturopathic practitioners, with international distributor reach and Medicare billing launched in 2024.

Ownership category

akta.pro rank

Product category

Functional Medicine Diagnostic Laboratory Services

NAICS

Medical Laboratories (621511), Medical and Diagnostic Laboratories (6215)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industries

Specialty & Biomarker Laboratory Services (Immunoassays/Flow/Cytometry) (HLAGAEAB), Bioanalytical Testing (PK/ADA/NAb) (HLAGADAA), Allergy & Immunology Diagnostic Testing Centers (Skin/Challenge/PFT) (HLAKAAAL)

Keywords

• Functional medicine diagnostics
• Dietary antigen testing
• Clinical diagnostic laboratory
• Immunoglobulin allergy testing
• Integrative medicine laboratory

Headquarters

HQ city

Dunwoody

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Diagnostic Laboratory Testing Services: Precision Point Diagnostics generates revenue through laboratory testing services ordered by healthcare providers. Tests are billed per test or as bundled profiles. As of July 8, 2024, the company began accepting Medicare and out-of-network insurance billing for popular tests, in addition to cash and pre-pay options. Service fees vary per test.
2. Insurance Billing (Medicare and Out-of-Network): As of July 8, 2024, Precision Point Diagnostics accepts both Medicare (not Medicare Advantage) and out-of-network insurance billing for select tests including P88 DAT, DIY P88 DAT, Advanced Intestinal Barrier Assessment, Advanced Oxidative Stress Test, Advanced Adrenal Stress Test, and bundled packages. A processing fee is charged to patients at time of sample receipt to cover shipping and handling.
3. Mobile Phlebotomy Services (Third-Party): TravaLab provides mobile phlebotomy services at $75 for single collection kit, $50 for each additional kit, plus mileage fee post 25 miles round trip at $0.59/mile. All costs are paid by the patient.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Precision Point Diagnostics is a CLIA-certified functional medicine laboratory that designs, develops, and runs proprietary diagnostic tests ordered by licensed healthcare providers. Its offerings span seven categories (Allergy & Sensitivity, Gastrointestinal, Cardio/Metabolic, Heavy Metals, Amino Acid, Medical Wellness, and Endocrine), with flagship assays including the P88 and P136 Dietary Antigen Tests, the GI-MAP and GI360 stool profiles, the Advanced Oxidative Stress panel, the Advanced Intestinal Barrier Assessment, and the Advanced Adrenal Stress Test. Tests are provided as serum phlebotomy or DIY micro-sampling kits, with results delivered through a secure clinician portal alongside interpretive guidance and practitioner education.

Product overview

Precision Point Diagnostics offers a comprehensive portfolio of functional medicine diagnostic testing solutions organized across seven testing categories: Allergy & Sensitivity, Gastrointestinal, Cardio/Metabolic, Heavy Metals, Amino Acid, Medical Wellness, and Endocrine. The core products include dietary antigen tests (P88 and P136 series combining IgE, IgG, IgG4, IgA, and complement C3d/C4d reactions), intestinal barrier assessments, oxidative stress panels, adrenal stress tests, and extensive stool analysis profiles (GI-MAP, GI360). They also provide bundled test packages (Functional Core 2/3/4) combining multiple profiles for comprehensive patient assessment. The company operates as a CLIA-certified laboratory partnering with healthcare providers worldwide, offering both serum and DIY home-collection options for many tests.

Differentiator

Problem solved

Functional benefit

Products and services

• P88 Dietary Antigen Test (Serum) Serum-based dietary antigen test combining IgE, IgG, IgG4, and complement (C3d) reactions across 88 common foods; first test on the market to measure and report immune complexes containing C3d. Designed for functional and integrative medicine practitioners identifying food-related immune triggers.
• P88-DIY Dietary Antigen Test (Blood Spot) DIY/micro-sampling blood spot version of the P88 panel across the same 88 foods, adding IgA1, IgA2, IgG1-3, IgG4, and C3d/C4d measurements; enables at-home finger stick collection without a phlebotomist. For practitioners needing remote collection for out-of-area patients.
• P136-DIY Advanced Dietary Antigen Test (Blood Spot) DIY/micro-sampling version of the most comprehensive dietary antigen test on the market, covering 136 antigens (foods, dyes, and components) with IgE, IgA1, IgA2, IgG1-3, IgG4, and C3d/C4d reactions and at-home blood spot collection.
• P136 Advanced Dietary Antigen Test (Serum) Most comprehensive serum-based dietary antigen test on the market, measuring 136 antigens including foods, dyes, and components with IgE, IgA1, IgA2, IgG1-3, IgG4, and C3d/C4d reactions; collected via phlebotomy. For practitioners seeking the broadest food and component analysis.
• Precision Airborne Allergy Test (Serum) Serum-based IgE response test to 85 common airborne allergens including pet dander, mold, dust mites, grasses, crops, trees, and weeds, with an expanded mold panel of 18 organisms; designed for practitioners assessing environmental allergic rhinitis.
• Advanced Intestinal Barrier Assessment (Plasma) Plasma-based evaluation of intestinal barrier function using Histamine, DAO, Plasma Zonulin, and LPS antibodies to determine intestinal permeability (leaky gut); targets practitioners investigating gut barrier dysfunction and related chronic conditions.
• Advanced Oxidative Stress Test (Whole Blood, Urine) Whole blood and urine panel measuring total glutathione, reduced glutathione, F2-isoprostane, and 8-OH-2deoxyguanosine to assess oxidative stress as an underlying factor in heart disease, neurodegenerative conditions, cancers, and toxicity.
• Advanced Adrenal Stress Test (Saliva) Saliva-based assessment measuring 4-point cortisol and secretory IgA (sIgA) to evaluate adrenal function and the hypothalamic-pituitary-adrenal (HPA) axis.
• Gut-Ox Stress Test Combined assessment of gut dysbiosis, inflammation, and intestinal permeability with oxidative stress markers including sIgA, Zonulin IgM/IgA/IgG, LPS IgM/IgA/IgG, Total Glutathione, F-2 Isoprostane, 8-OHdG, and percent Reduced Glutathione.
• GI-MAP (Stool) DNA/PCR-based stool test using Quantitative PCR technology to detect bacterial pathogens, parasites, viruses, H. pylori with virulence factors, commensal bacteria, opportunistic microbes, fungi/yeast, and parasites with high sensitivity and rapid turnaround.
• GI360 Profile (Stool) Comprehensive stool profile combining multiplex PCR molecular technology with growth-based culture and MALDI-TOF identification, plus biochemical assays and microscopy, for pathogens, viruses, parasites, bacteria, and sensitivity to specific pathogens.
• G-DAP - Gut & Detox Assessment Profile Screening profile covering Zonulin, DAO, Histamine, LPS IgG/IgA/IgM, 8-OHdG, percent Reduced Glutathione, Total Glutathione, F2 Isoprostane, Oxidized LDL, HgA1c, hsCRP, and Vitamin D for combined gut and detox assessment.
• Comprehensive Stool Analysis with Parasitology (Stool) Evaluates hundreds of microbial species including beneficial, commensal, and dysbiotic bacteria, yeast, parasites (across three specimens), plus absorption markers, digestive enzymes, short-chain fatty acids, inflammation, and immune function.
• Comprehensive Heavy Metals Urinalysis (Urine) Urine-based detection of toxic metal exposures collected over 24 hours or specified collection time; can be run with a chelation challenge agent to detect total body burden of heavy metals.
• Amino Acids Profile (Urine) Comprehensive urine-based profile measuring 43 amino acids including essential amino acids (tryptophan, methionine, lysine), nonessential amino acids, and indicators of neurological function, glutathione precursors, and detoxification capacity.
• Male Functional Wellness Panel (Serum, Whole Blood) Comprehensive male wellness panel including CBC, CMP, hormone profile (testosterone, estrogen, DHEA, PSA), thyroid panel, and nutritional markers (Vitamin D, folate, B12, magnesium).
• Female Functional Wellness Panel (Serum, Whole Blood) Comprehensive female wellness panel including CBC, CMP, female hormone profile (estradiol, testosterone, progesterone, FSH, LH, DHEA), thyroid panel, and nutritional markers.
• Comprehensive Screen w/Thyroid (Serum, Whole Blood) Enhanced CMP and CBC panel combined with comprehensive thyroid profile with antibodies, Vitamin D, and serum magnesium markers.
• ART Panel (Adrenal, Reproductive, Thyroid) Comprehensive hormone panel combining the Advanced Adrenal Stress Test, gender-specific Reproductive Hormones, and Thyroid panel for complete hormonal assessment.
• Comprehensive Thyroid Panel w/Antibodies (Serum) Serum-based thyroid panel measuring TSH, T3 (free and total), T4 (free and total), anti-thyroglobulin antibodies, and thyroid peroxidase antibodies.
• Comprehensive Thyroid Panel w/Antibodies & Reverse T3 (Serum) Extended serum-based thyroid panel including TSH, T3 (free and total), T4 (free and total), Reverse T3, anti-thyroglobulin antibodies, and thyroid peroxidase antibodies.
• Male Hormone Panel (Serum) Serum-based male hormonal assessment measuring total testosterone, total estrogen, DHEA, FSH, PSA, percent free PSA, and Sex Hormone Binding Globulin.
• Female Hormone Panel (Serum) Serum-based female hormonal assessment measuring estradiol (E2), testosterone, progesterone, FSH, LH, and Sex Hormone Binding Globulin.

Quantifiable outcome

• Turnaround time varies from 7-21 business days for most tests
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Five partnerships are on record, tiered minor and core.

• TravaLabminorChannel Partner/ Reseller/ DistributorTravaLab is an independent mobile phlebotomy service provider that offers specimen collection for Precision Point Diagnostics tests. Patients pay directly for this service at $75 per single collection kit, $50 per additional kit, plus mileage fees. TravaLab operates independently from Precision Point Diagnostics.
• PPD Labs, Inc.coreStrategic or Co-development PartnerPPD Labs, Inc. is the sister laboratory of Precision Point Diagnostics. Dr. Michael Heck serves as Laboratory Director at both facilities. Together, these laboratories provide laboratory testing to identify sources of chronic inflammation, aging, fatigue and other markers affecting overall health and wellness.
• TheraDura DiagnostikminorStrategic or Co-development PartnerDr. Cheryl Burdette serves on the board of advisors for TheraDura Diagnostik, a German-based lab company. This advisory relationship provides international industry expertise and connections.
• International DistributorscoreChannel Partner/ Reseller/ DistributorInternational distributors offer local options for kits, collection, servicing, and results delivery from laboratories and health providers in regions outside the United States. Distributors are usually conversant in the local language and have exclusive rights to distribute tests in their respective territories.
• Rupa UniversityminorGTM or Marketing PartnerRupa University partners with Precision Point Diagnostics to present educational live classes on Zoom, such as Decoding Gut Stressors: Inflammation vs. Toxicity. This partnership extends educational reach to Rupa University's audience of integrative medicine practitioners.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Doctor's Data: Specialty clinical lab focused on stool analysis, heavy metals, and nutritional testing sold to functional and integrative practitioners. Highly comparable to PPD on practitioner-direct model, specialty panels, and chronic condition focus (GI, toxicity, nutrition).
• Genova Diagnostics: One of the largest US functional medicine specialty labs offering comprehensive panels in GI, hormones, nutrition, and immunology directly to practitioners. Closest direct peer to PPD in target customer (functional/integrative providers), product breadth, and ELISA-based specialty testing.
• Cyrex Laboratories: Specialty immunology and gluten/autoimmune testing lab serving functional medicine practitioners. Overlaps with PPD on IgG/IgA subclass measurement, food sensitivity, and clinical immunology, and shares the practitioner-direct channel.
• Vibrant Wellness: Functional medicine lab offering food sensitivity, gut, and specialty panels using proprietary multi-analyte technology. Direct peer on practitioner-direct model, food sensitivity/dietary antigen testing, and proprietary IP-based differentiation.
• Mosaic Diagnostics (formerly Great Plains): Functional medicine specialty lab offering organic acids, toxic non-metal chemicals, and GI panels to integrative practitioners. Comparable on specialty testing portfolio, practitioner-direct model, and integrative medicine focus.
• Diagnostic Solutions Laboratory (GI-MAP): Specialty lab best known for the GI-MAP qPCR stool test, which PPD also offers. Direct peer on molecular stool testing methodology, functional medicine customer base, and clinician-direct portal ordering.
• US BioTek: Specialty lab offering IgE/IgG food and environmental allergy panels using ELISA methodology. Direct peer on allergen and food sensitivity testing menu, ELISA technology, and practitioner-direct channel.

Broad incumbents

• Quest Diagnostics: Large national clinical laboratory with broad menu including allergy, endocrinology, and GI testing. Indirect overlap with PPD — serves mainstream primary care rather than functional medicine — but represents the scale ceiling for clinical lab testing and a potential payer-network benchmark.
• Labcorp: National full-service clinical lab with extensive specialty and routine testing menu, including allergy, hormones, and stool. Broad incumbent in the same clinical lab category as PPD, with very different customer focus (mainstream providers) and significantly larger scale.

Emerging players

• Rupa Health: Lab ordering platform and education hub for functional medicine practitioners (parent of Rupa University, which partners with PPD on educational content). Not a direct lab competitor but is reshaping the practitioner lab-ordering workflow, which could either expand or disintermediate specialty labs like PPD.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/precisionpointdiagnostics
• LinkedInlinkedin.com/company/precision-point-diagnostics
• Instagraminstagram.com/precisionpointdiagnostics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Precision Point Diagnostics