What Simego does

Simego Ltd is a privately-held UK software company founded in 2008, headquartered in Hereford (registered office at Southwell Arms, Broad Oak, HR2 8QU; Companies House No. 06571349), that builds self-hosted data integration and synchronisation tools primarily for enterprise IT teams operating in Microsoft and Salesforce environments. Its core product is Data Synchronisation Studio (Data Sync), a Windows desktop visual IDE built on the .NET framework with C# scripting that allows users to connect two data sources, visually map schemas, preview row-level diffs (ADD/UPDATE/DELETE actions), and synchronise data between systems without custom code. The product is complemented by Run Tool, a local task orchestrator that sequences Data Sync projects and integrates with Windows Task Scheduler, and by Ouvvi Automation Server, a web-based enterprise scheduling, monitoring, and dependency-management platform built on IIS with a SQL Server backend. The platform ships with 20+ built-in connectors — including SQL Server, SharePoint (Online and On-Premise), Dynamics 365, Salesforce, Active Directory/Entra ID, Dataverse, Navision, MongoDB, MySQL, PostgreSQL, Oracle, OData, JSON/REST APIs, CSV, Excel, and XML — all included from the free tier.

The company monetises through a mix of perpetual software licences and annual subscription licences (which include Ouvvi), with no per-run fees and no data-volume limits. Distribution combines a product-led growth motion (free trial download from the website with no sign-up or credit card required) with an enterprise sales motion ([email protected]) and a global reseller channel for international enterprise licensing. Customer segments are horizontal, spanning financial services, healthcare, education, public sector/government, retail and e-commerce, logistics, energy and utilities, and professional services. With a headcount of 1-10 employees and a single disclosed leader (Sean Cleaver, Managing Director), Simego operates as a founder-led micro-ISV with no institutional funding, no acquisitions, no subsidiaries, and no parent company. Its strategic positioning — self-hosted, on-premise, no cloud dependency, predictable cost — is differentiated against cloud-first iPaaS competitors and appeals to security- and compliance-sensitive buyers in regulated verticals.

Name

Simego

Legal name

Simego Ltd

Website

https://simego.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Simego is a UK-based micro-ISV (founded 2008, 1-10 employees) that builds self-hosted, on-premise data integration and synchronisation software — Data Sync, Run Tool, and Ouvvi Automation Server — for enterprise IT teams using Microsoft (SQL Server, SharePoint, Dynamics 365), Salesforce, and other enterprise data sources, sold via perpetual and subscription licences.

Ownership category

akta.pro rank

Product category

Data Integration and Synchronization Software

NAICS

Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Virtualization & Federation (HDAEACAH)

akta.pro secondary industry

Data Governance Platforms (Policies, Stewardship, Workflows) (HDAEADAB)

Keywords

• Data integration software
• Data synchronization tools
• SharePoint integration
• Dynamics 365 integration
• Enterprise data sync

Headquarters

HQ city

Preston

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Licenses: Perpetual software licenses for Data Sync Designer, Run Tool, and Ouvvi Automation Server. Server License required for unattended/production use.
2. Subscription Licenses: Annual subscription licenses with included Ouvvi in paid plans. No per-run costs, no data volume limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Simego develops and sells self-hosted data integration and synchronization software for enterprise IT teams and consultants. Its core product, Data Synchronisation Studio (Data Sync), is a visual desktop IDE that connects two data sources, maps columns, previews differences, and executes add/update/delete synchronisation. The Run Tool adds local scheduling and sequential task orchestration, while Ouvvi Automation Server delivers enterprise-grade web-based scheduling, monitoring, and management of integration projects across an organisation.

Product overview

Simego offers a suite of self-hosted data integration tools focused on Microsoft platforms and enterprise data sources. The core product is Data Synchronisation Studio (Data Sync), a visual desktop IDE for comparing and synchronizing data between two sources. Built-in connectors support 20+ data sources including SQL databases, SharePoint, Dynamics 365, Salesforce, Active Directory, and REST APIs. The Run Tool provides local task scheduling and orchestration for Data Sync projects, while Ouvvi Automation Server delivers enterprise-grade web-based scheduling, monitoring, and management across the organization. All products are self-hosted with no cloud dependency and include unlimited runs with no per-run costs.

Differentiator

Problem solved

Functional benefit

Products and services

• Data Synchronisation Studio (Data Sync) A desktop visual IDE for data integration, comparison, and synchronization. Connects two data sources, maps schema columns visually, previews differences via a diff engine, and synchronises data. Supports 20+ built-in connectors including SQL Server, SharePoint, Dynamics 365, Salesforce, and REST APIs. Includes calculated columns with C# and Excel-like expressions for data transformation.
• Run Tool Built-in task orchestrator for Data Sync that runs multiple Data Sync projects in sequence and supports unattended scheduling via Windows Task Scheduler integration, with email failure alerts and run logs/history. Requires a Server License.
• Ouvvi Automation Server Web-based enterprise automation server for scheduling, monitoring, and managing Data Sync projects across an organization. Built on IIS with Microsoft SQL Server backend. Supports trigger-based and time-based scheduling, email alerts, dependency management, and is included in paid plans.
• SQL Admin Studio A tool for SQL database administration, included in the Simego product portfolio for managing SQL Server environments.

Quantifiable outcome

• Save hours per week through automated data movement between legacy and newer systems
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

Feature6 records

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• SQL Server Integration Services (SSIS): Microsoft's native ETL tool for SQL Server; overlaps with Simego's SQL Server-focused integration and visual workflow design for on-prem data movement, but is part of Microsoft's broader SQL platform rather than a niche vendor.
• Microsoft Power Automate: Microsoft's cloud workflow automation platform with deep Dynamics 365/SharePoint integration; competes for the same enterprise IT buyer and increasingly overlaps with Ouvvi-style scheduling and connector capabilities.
• Informatica: Enterprise data integration and data governance suite covering ETL, MDM, and data quality; addresses similar use cases (multi-source sync, governance) as Simego but at significantly larger scale and price point.
• MuleSoft (Salesforce): Enterprise integration platform with API-led connectivity; competes for enterprise integration budgets and addresses similar cross-system synchronization use cases, particularly with Salesforce ecosystem where Simego also has connectors.

Direct peers

• Talend (Qlik): Data integration platform with visual workflow design, broad connector library, and ETL/ELT capabilities; comparable target use case of multi-source data sync for enterprise IT teams, though more cloud-oriented than Simego.
• Skyvia: Cloud data integration platform with strong Dynamics 365/CRM and SQL Server connectors; closely comparable to Simego in targeting CRM/data sync use cases for SMB and mid-market with no-code visual tools.

Emerging players

• Fivetran: Cloud-native, fully managed data integration platform with broad connector coverage; competes for the same data movement budget but takes the opposite architectural approach (managed cloud vs Simego's self-hosted model).
• Airbyte: Open-source data integration platform with a large connector catalog and ELT focus; overlaps with Simego's visual connector-driven sync but is cloud-native and OSS-driven rather than self-hosted Windows/.NET.
• Stitch (Talend): Cloud ETL service for moving data from SaaS sources into data warehouses; addresses similar customer need of consolidating data across systems but in a hosted, metered model.
• Zapier: Cloud automation platform connecting SaaS apps with no-code workflows; addresses a partially overlapping use case (cross-system data movement) but at the SMB/lighter-weight end versus Simego's enterprise data sync focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/simegoltd
• LinkedInlinkedin.com/company/simego-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simego