What Land Guys does

LandGuys, LLC is a privately held rural land brokerage headquartered in Springfield, Illinois, founded circa 2008 and operating across five Midwestern states (Illinois, Iowa, Kansas, Missouri, and Wisconsin) through state-licensed LLC entities. The firm focuses exclusively on the niche of rural land, representing buyers and sellers of hunting properties, farmland, recreational tracts, ranches, timberland, and homes on acreage. Its headcount is 11-50 employees with a roster of 36+ specialized brokers, including state-level Managing Brokers (e.g., Scott Whittington in IL/MO/KS, Danny Fane in IA, Luke Wessel in WI) and a Creative Director (Jessica Lambert). The company's core offering is the Land Listings Platform, an online property search portal with filtering by state, acreage, and price, supplemented by a Property Auctions product for accelerated time-sensitive sales and category modules for Hunting, Farmland, Recreational, Timberland, Ranches, Homes on Acreage, and Residential listings. Marketing is anchored by FAA-certified drone videography and professional photography, distributed across owned social channels (Facebook, X, Instagram, TikTok, YouTube, Vimeo, LinkedIn), email, blog content, and downloadable property brochures. LandGuys generates revenue through real estate commissions on transactions (brokerage/transaction-fee model) and runs an adjacent branded merchandise storefront (shoplandguys.com). The firm holds memberships in the National Association of Realtors and the Realtors Land Institute and is an Equal Housing Opportunity participant. No outside funding, M&A, or parent company has been disclosed.

Name

Land Guys

Legal name

LandGuys, LLC

Website

https://landguys.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

LandGuys is a privately held rural land brokerage with 36+ specialized brokers across Illinois, Iowa, Kansas, Missouri, and Wisconsin, serving buyers and sellers of hunting, farmland, recreational, ranch, timberland, and rural-residential properties via commission-based transactions and auction services.

Ownership category

akta.pro rank

Product category

Rural Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD)

akta.pro secondary industries

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Timberland & Forestry Properties Brokerage (BPAJADAC), Land & Farm/Ranch Real Estate Auctions (BPAJAEAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE), Transitional/Development Land Brokerage (Entitled, In-Path-of-Growth) (BPAJADAJ), Land & Development Site Brokerage (BPAJABAG), Land Brokerage (Raw Land & Development Sites) (FSAEAJAD)

Keywords

• Rural land brokerage
• Land real estate
• Hunting property sales
• Farmland brokerage
• Rural property listings

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on property sales and purchases. Brokers represent buyers and sellers of rural land, hunting properties, farmland, and recreational properties across five Midwest states.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

LandGuys is a rural land brokerage firm that helps buyers and sellers of farmland, hunting land, recreational property, timberland, ranches, and rural homes across five Midwest states (Illinois, Iowa, Kansas, Missouri, Wisconsin). The company operates through a network of 36+ specialized land brokers with deep local market expertise, supported by FAA-certified drone videography, professional photography, and an online listings portal that organizes properties by state and type.

Product overview

LandGuys operates as a rural land brokerage platform offering a unified property marketplace across five Midwestern states (Illinois, Iowa, Kansas, Missouri, Wisconsin). The core offering is the Land Listings Platform, which serves as the primary product for browsing and purchasing rural properties, supplemented by Property Auctions for time-sensitive sales. The platform organizes listings into specialized modules including Hunting Land, Recreational Land, Farmland, Timberland, Ranches, Homes on Acreage, and Residential Property. Additional services include a merchandise Store and an educational FAQ resource authored by brokers. The company uses FAA-certified drone video and professional photography as marketing tools, with interactive mapping and brochure downloads supporting property discovery.

Differentiator

Problem solved

Functional benefit

Products and services

• Land Listings Platform Online property search platform enabling users to browse and filter rural land for sale across Illinois, Iowa, Kansas, Missouri, and Wisconsin, with search by state, acreage range, and price. Connects sellers to buyers through the LandGuys broker network.
• Property Auctions Land auction services for sellers seeking competitive bidding and accelerated sales timelines, with dedicated auction event pages and upcoming auction listings.
• Hunting Land Brokerage Specialized brokerage services for hunting land, recreational tracts, and whitetail hunting farms across the Midwest, with broker expertise in wildlife habitat, access, and deer populations.
• Farmland Brokerage Agricultural property brokerage including tillable farmland, crop ground, and income-producing farm properties, with broker expertise in soil productivity (PI, CSR2), tillable acres, drainage, and farm income potential.
• Recreational Land Brokerage Brokerage services for non-agricultural recreational property listings including timberland, rural acreage, and outdoor recreation tracts.
• Ranches Brokerage Brokerage of ranch properties and larger acreage holdings across the Midwest states.
• Homes on Acreage Brokerage Brokerage of rural residential properties including country homes, homesteads, and properties with acreage suitable for hobby farming.
• Timberland Brokerage Brokerage of timber and forested land properties with timber investment potential.
• Residential Property Brokerage Brokerage of standard residential properties in rural settings across the Midwest.
• LandGuys Store E-commerce store for LandGuys branded merchandise and apparel items.

Quantifiable outcome

• Properties reportedly selling within days of listing with multiple offers when properly marketed
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered industry and compliance.

• National Association of RealtorsindustryOthersProud member of the National Association of Realtors, a trade association for real estate professionals providing credentials and industry standards.
• Realtors Land InstituteindustryOthersProud member of the Realtors Land Institute, the professional institute for land real estate professionals.
• Equal Housing OpportunitycomplianceOthersCommitted to Equal Housing Opportunity in housing practices.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• LandWatch: Largest U.S. land listing aggregator owned by Land Network. Competes with LandGuys on buyer-side discovery and lead generation across all rural land categories at vastly greater scale, without operating a brokerage itself.
• Lands of America: Major online marketplace for rural land, ranches, farms, and hunting properties. Comparable to LandGuys' listings platform in product scope, but operates as a national digital incumbent rather than a regional broker.

Direct peers

• United Country Real Estate: Franchised rural real estate network with strong auction and country property focus. Operates in many of the same land categories as LandGuys (farms, ranches, hunting, rural homes) with a comparable commission-based model.
• People's Company: Midwest-based farmland brokerage and land management firm with strong Iowa/Illinois presence. Closely comparable to LandGuys' farmland vertical, offering brokerage, appraisal, and auction services for agricultural land.
• National Land Realty: Large U.S. land-focused real estate brokerage with extensive agent network covering farmland, timberland, and recreational tracts. Comparable business model and product mix to LandGuys, but at significantly larger geographic scale.
• Whitetail Properties Real Estate: Direct competitor specializing in hunting, recreational, and farmland brokerage across the Midwest and beyond. Operates a comparable agent-network model with deep focus on whitetail hunting land, overlapping almost entirely with LandGuys' core value proposition.
• Mossy Oak Properties: Hunting and rural land brokerage franchise backed by the Mossy Oak outdoor brand. Competes head-to-head with LandGuys in recreational and timberland listings, sharing a similar broker-network model and outdoor-lifestyle positioning.

Emerging players

• AcreTrader: Online farmland investment marketplace that fractionalizes farmland ownership. Disrupts traditional brokerage by offering investors direct exposure without buy-sell brokerage, but covers a similar buyer demographic for U.S. farmland.

Others

• Farm Credit Services of America: Agricultural lender serving the same Midwest farmer/rancher customer base as LandGuys. Not a broker but an ecosystem participant whose financing activity directly drives or constrains LandGuys' farmland transaction volume.

Regional players

• Ranch & Resort Realty (Ranch Marketing Associates): Specialty ranch and recreational land brokerage focused on the Western U.S. Comparable business model to LandGuys (rural land brokerage with marketing emphasis) but operates in a different geography without overlap in core Midwest states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LandGuys
• YouTubeyoutube.com/@LandGuys
• Facebookfacebook.com/landguys
• LinkedInlinkedin.com/company/landguys
• Instagraminstagram.com/landguys
• TikToktiktok.com/@landguys

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Land Guys