Mossy Oak Properties
Mossy Oak Properties is a privately held rural-land real estate brokerage franchise network operating across 30+ U.S. states with 650+ agents, affiliated with the Mossy Oak outdoor brand family, serving buyers and sellers of hunting, timber, ranch, farm, and recreational land.
- Company typePrivate
- Founded1999
- HeadquartersWest Point, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Mossy Oak Properties does
Mossy Oak Properties, Inc. is a privately held rural-land real estate brokerage franchise company founded in 1999 and headquartered in West Point, Mississippi. The company operates a nationwide franchise network of more than 650 agents and brokers across 30+ U.S. states, with each office independently owned and operated. It is a member of the Mossy Oak family of outdoor brands, the parent brand of which was created by Toxey Haas and shares overlapping leadership with Mossy Oak Properties.
The company builds and operates a single integrated rural-land brokerage platform. Core offerings include a property search and listing tool (with map-draw filters, saved searches, and email alerts), buyer-representation ("Buy With Us"), seller-representation ("Sell With Us"), an online land-auction channel integrated with third-party auctioneer platforms, and network directory modules (Office Locator, Agent Locator). Supporting modules include an editorial Land Guide content hub, the "Fist Full of Dirt" podcast, and an email newsletter. The website platform is powered by RealStack (a third-party land-brokerage website platform providing the CDN, listing pages, and account functionality), and the network is supported by training programs, the annual Mossy Oak Properties Land Summit, and co-branded outdoor events.
Mossy Oak Properties generates revenue through two primary streams: (1) brokerage commissions earned by agents and franchise offices on rural-land transactions (the network reported $1.11B in sales volume across 3,600 transactions and 180,000 acres sold in 2025), and (2) franchise fees paid by independently owned operator-offices across eligible U.S. states (franchises are not currently sold in Hawaii, New York, Rhode Island, or Washington). Customer segments include individual buyers of hunting land, timberland, ranches, farms, recreational, waterfront, and rural residential properties; sellers of those same rural asset types; and prospective franchisees. Leadership comprises CEO/President and Co-Founder Chris Hawley, Vice President of New Business and Development David Hawley, and Toxey Haas (creator of Mossy Oak) in a leadership role.
Mossy Oak Properties firmographics
Firmographics- Name
- Mossy Oak Properties
- Legal name
- Mossy Oak Properties, Inc.
- Website
- https://mossyoakproperties.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Mossy Oak Properties is a privately held rural-land real estate brokerage franchise network operating across 30+ U.S. states with 650+ agents, affiliated with the Mossy Oak outdoor brand family, serving buyers and sellers of hunting, timber, ranch, farm, and recreational land.
- Ownership category
- akta.pro rank
Mossy Oak Properties industry classification
Industry- Product category
- Rural Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Timber Tract Operations (11311)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Forestry (800)
- akta.pro primary industry
- Rural Residential & Acreage Homesites Brokerage (BPAJADAE)
- akta.pro secondary industry
- Timberland & Forestry Properties Brokerage (BPAJADAC)
Keywords
Where Mossy Oak Properties is headquartered
LocationHeadquarters
- HQ city
- West Point
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mossy Oak Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Real estate brokerage commissions: Commission-based revenue generated by agents and franchise offices closing rural land transactions. The network reported $1.11B sales volume and 3.6K transactions in 2025, indicating commission earnings tied to those closings.
- Franchise fees: Franchise model revenue: Mossy Oak Properties, Inc. sells franchises for rural land brokerage offices in a defined list of U.S. states. Franchisees are independently owned and operated. (Each office is independently owned and operated.)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Franchise offering — quote/FDD-based |
| Transaction based/ take rate | Pay-as-you-go | Real estate brokerage commissions — quote-based per transaction |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels7 records
Mossy Oak Properties product offering
Product offeringCore offering
Mossy Oak Properties is a franchise-based rural-land real estate brokerage that connects buyers and sellers of hunting land, timberland, ranches, farms, recreational land, waterfront, and rural residential properties through a national network of more than 650 trained "land specialists" across 30+ U.S. states. The brokerage also offers an online land-auction channel and grants rural-land brokerage franchises to qualified operators in eligible U.S. states.
Product overview
Mossy Oak Properties operates a single integrated rural-land real-estate brokerage platform built around the core Find Property / Land Search tool, with three primary transaction-facing service offerings — Sell With Mossy Oak Properties, Buy With Us, and Land Auctions — supported by network-directory modules (Office Locator and Agent Locator), a Join Us franchise program, a registered-user Saved Searches & Notification Alerts feature, an editorial content module (The Land Guide), the Fist Full of Dirt podcast, and an email newsletter. As a franchise company (inception 1999, franchise expansion 2002), it offers the Join Us franchise opportunity to qualified prospects in eligible U.S. states. The platform is operated as a single business unit within the broader Mossy Oak family of affiliated outdoor brands (Mossy Oak, Mossy Oak Gamekeeper, Biologic, Nativ Nurseries, Mossy Oak Kennels, GameKeeper Butchery, Gamekeeper Field Wear) rather than as a multi-module SaaS product; technically, the website itself is powered by the RealStack land-brokerage website platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Sell With Mossy Oak Properties
- Buy With Us
- Land Auctions
- Join Us (Mossy Oak Properties Franchise Program)
Quantifiable outcome
- 180K acres sold in 2025
- +3 more outcomes
Companies that use Mossy Oak Properties
Customer profileSegments4 records
Ideal customer profiles3 records
Mossy Oak Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Mossy Oak Properties partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship and core.
- Mossy Oak (parent brand / Toxey Haas)flagshipMossy Oak Properties was launched in 1999 by Mossy Oak (creator Toxey Haas) as part of the Mossy Oak family of outdoor brands. Mossy Oak's mission is to get people closer to nature; Mossy Oak Properties was created to help people have their own piece of it. Mossy Oak's creator and other key members of Mossy Oak serve in Mossy Oak Properties' leadership, and the two companies are closely aligned.
- Mossy Oak GamekeepercoreSister brand in the Mossy Oak family focused on wildlife and land management (conservation, gamekeeping). Linked from the Mossy Oak Properties website footer and 'Our Brands' section as part of the broader ecosystem.
- Biologic (Plant Biologic)coreSister brand (biologic / plant biologic) in the Mossy Oak family, focused on wildlife/forage products. Listed in Mossy Oak Properties' 'Our Brands' section and footer.
- Nativ NurseriescoreSister brand offering native plants, linked from the Mossy Oak Properties 'Our Brands' section.
- Mossy Oak GameKeeper KennelscoreSister brand offering working-dog kennels, listed in Mossy Oak Properties' 'Our Brands' section.
- GameKeeper Butchery (gamekeepermeats.com)coreSister brand offering wild-game processing and meats, linked from Mossy Oak Properties' 'Our Brands' section.
- GameKeeper Field Wear (gamekeepersfieldwear.com)coreSister brand offering field/outdoor apparel, linked from Mossy Oak Properties' 'Our Brands' section.
- Mossy Oak Go (go.mossyoak.com)coreSister brand in the Mossy Oak family referenced in the Mossy Oak Properties footer as part of the broader Mossy Oak brand ecosystem.
- Mossy Oak FishingcoreSister brand in the Mossy Oak family focused on fishing, linked from Mossy Oak Properties' 'Our Brands' section.
- The Mossy Oak Store (store.mossyoak.com)coreSister brand retail storefront for Mossy Oak merchandise, listed in Mossy Oak Properties' 'Our Brands' section.
- RealStackflagshipRealStack powers the mossyoakproperties.com website (property search, listing pages, agent/office directories, CDN, and account functionality). The footer credits 'Land Broker Websites by RealStack' and links to realstack.com/land-brokerage-websites.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Mossy Oak Properties competitors and assessment
Company assessmentDirect peers
- LandLeader: LandLeader is a national land-brokerage network of independent agents specializing in ranches, farms, timberland, and recreational properties, with a comparable agent-led rural-land model.
- Land.com: Land.com operates one of the largest online rural-land marketplaces with brokerage and listing services for farms, ranches, and hunting land — directly comparable to Mossy Oak Properties' self-serve property search platform.
- LandWatch: LandWatch is a large online marketplace for rural land, farms, ranches, and hunting property listings, providing a comparable digital channel for discovering and marketing rural real estate.
- Whitetail Properties Real Estate: Whitetail Properties is a U.S. land-brokerage network focused almost exclusively on hunting, recreational, and rural land, with agent specialization similar to Mossy Oak Properties' land-specialist model.
- United Country Real Estate: United Country Real Estate is a national U.S. franchise network specializing in country, rural, and lifestyle properties including farms, ranches, hunting land, and timberland — directly comparable to Mossy Oak Properties' rural-land focus and franchise model.
- Realtree Properties: Realtree Properties is a rural and hunting-land real estate brand tied to the Realtree outdoor/camouflage brand — directly analogous to Mossy Oak Properties' affiliation with the Mossy Oak outdoor brand.
Broad incumbents
- Century 21 Real Estate: Century 21 is a global real estate franchise with broad residential, rural, and land coverage in the U.S., providing competitive overlap with Mossy Oak Properties in rural and lifestyle property segments.
- RE/MAX: RE/MAX is a global real estate franchise network with rural and land-property agents in the U.S., competing for rural listings and buyers alongside Mossy Oak Properties' specialized network.
Regional players
- Fay Ranches: Fay Ranches is a U.S. ranch-real-estate brokerage specializing in large working ranches and sporting properties, comparable to Mossy Oak Properties' ranch segment but focused on higher-end transactions.
- Hall and Hall: Hall and Hall is a U.S. farm, ranch, and land brokerage with deep regional coverage in the West, serving a similar buyer profile of ranch, farm, and recreational land purchasers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Mossy Oak Properties social profiles
Digital presenceMossy Oak Properties compliance and trust
Trust signalCompliance5 records
Mossy Oak Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mossy Oak Properties leadership team
Management profileNumber of profiles
Profiles3 records
Mossy Oak Properties subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mossy Oak Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mossy Oak Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mossy Oak Properties
What does Mossy Oak Properties do?
Mossy Oak Properties is a franchise-based rural-land real estate brokerage that connects buyers and sellers of hunting land, timberland, ranches, farms, recreational land, waterfront, and rural residential properties through a national network of more than 650 trained "land specialists" across 30+ U.S. states. The brokerage also offers an online land-auction channel and grants rural-land brokerage franchises to qualified operators in eligible U.S. states.
Is Mossy Oak Properties a public or private company?
Mossy Oak Properties is a private company. It is classified as corporate owned and is currently operating.
When was Mossy Oak Properties founded?
Mossy Oak Properties was founded in 1999. It employs 501 to 1,000 people.
Where is Mossy Oak Properties based?
Mossy Oak Properties is headquartered in West Point, United States, in the North America region.
How does Mossy Oak Properties make money?
Two revenue lines are on record. Real estate brokerage commissions are the primary driver. The others are franchise fees.
Who are Mossy Oak Properties's main competitors?
Direct peers on record are LandLeader, Land.com, LandWatch, Whitetail Properties Real Estate, United Country Real Estate and Realtree Properties. Broad incumbents are Century 21 Real Estate and RE/MAX. Regional players are Fay Ranches and Hall and Hall.
Does Mossy Oak Properties have an API?
No public API is recorded for Mossy Oak Properties.
What industry is Mossy Oak Properties in?
Mossy Oak Properties's product category is Rural Real Estate Brokerage. Its primary akta.pro industry code is BPAJADAE, Rural Residential & Acreage Homesites Brokerage, with a secondary code of BPAJADAC, Timberland & Forestry Properties Brokerage. Its NAICS code is 531210 and its SIC code is 6531.