Multifleet Vehicle Management

What Multifleet Vehicle Management does

Multifleet Vehicle Management Limited, trading as runyourfleet, is a UK-based independent fleet management and mobility solutions provider founded in 2011 by Steve Whitmarsh and headquartered at Solihull Business Park in the West Midlands. The company operates a cloud-based SaaS platform developed entirely in-house by its own software engineers, which integrates telematics, automated DVLA license checking, breakdown management, rental booking, fleet funding, and compliance workflows into a single dashboard. As of 2025, the platform manages more than 32,000 vehicles across 1,200+ UK businesses and was recognized with the King's Award for Enterprise in Innovation in 2024.

The company's revenue model is built on a tiered subscription structure (Levels 1-3, Connect, Connect Plus, and Grey Fleet) with 12-month minimum commitments on the higher tiers, complemented by transaction-fee corporate rental commissions and salary sacrifice scheme administration. Distribution combines a self-service product-led growth motion for SMEs — with online quote tools, a dashboard for adding vehicles, booking services, and running reports — alongside a dedicated enterprise field sales team managing large corporate accounts. The company is authorized and regulated by the Financial Conduct Authority (FRN: 742041) as a credit broker, is a member of the BVRLA, and operates as part of the Forward Group PLC private equity portfolio.

Reported turnover stands at £18 million per a 2025 Griffin Report article, generated from a customer base spanning construction (Stark Building Materials), healthcare (St John Ambulance Cymru, NHS Ambulance Services), utilities/consultancy, charities, and a long tail of SMEs. The company employs approximately 50+ staff and pursues a horizontal segmentation strategy targeting both ends of the market — small businesses with pay-as-you-go simplicity and large corporates with managed fleet services, contract hire, and tax-efficient salary sacrifice schemes.

Name

Multifleet Vehicle Management

Legal name

Multifleet Vehicle Management Limited

Website

https://runyourfleet.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Multifleet Vehicle Management, trading as runyourfleet, is a UK independent fleet management SaaS provider managing 32,000+ vehicles for 1,200+ businesses via tiered subscription, telematics, breakdown, rental, and salary sacrifice services, with £18M reported turnover.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Automotive Equipment Rental and Leasing (5321), Support Activities for Transportation (488)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)

akta.pro secondary industries

Corporate & Employee Fleet Programs (THADAKAC), Government & Public Sector Fleet Management (THADAKAE)

Keywords

• Fleet management software
• Vehicle leasing services
• Corporate vehicle rental
• Telematics and tracking
• Salary sacrifice schemes

Headquarters

HQ city

Henley In Arden

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Fleet Management Services: Monthly subscription-based fleet management services with tiered packages (Level 1, 2, 3, Connect, Connect Plus, Grey Fleet) providing maintenance control, MOT monitoring, tax checks, fines management, and telematics.
2. Vehicle Leasing and Contract Hire: Contract hire, finance lease, and contract purchase options for company vehicles. Low initial outlay with fixed cost budgeting and off-balance sheet funding options.
3. Corporate Vehicle Rental: Daily and monthly corporate hire services across 1,500+ locations with access to 300,000+ vehicles including cars, vans, minibuses, specialist commercials, and HGVs.
4. Salary Sacrifice Schemes: Employee salary sacrifice car schemes providing first class benefits with tax efficient fixed monthly payments. Includes maintenance, insurance, and zero emission vehicle options.
5. Breakdown Services: Pay monthly breakdown service with various coverage levels from roadside assistance to full UK and European coverage including commercial vehicles over 3.5t.
6. License Checking Services: Automated DVLA licence verification service ensuring drivers have valid driving licences with real-time results and risk-based scheduling.
7. Risk Management: Online risk management services including driver risk assessments, e-learning modules, psychometric assessments, and bespoke training programmes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Multifleet Vehicle Management (trading as runyourfleet) provides a cloud-based SaaS fleet management platform combined with managed services for UK businesses. The core offering includes tiered fleet management packages, breakdown cover, telematics, corporate vehicle rental, leasing and fleet funding, salary sacrifice schemes, automated DVLA licence checking, and driver risk management, all delivered through an in-house developed online platform accessible 24/7.

Product overview

runyourfleet is a cloud-based SaaS fleet management and mobility solutions platform offered by Multifleet Vehicle Management. The core product is the Fleet Management platform, which is complemented by modular add-on services including Breakdown Services (runyourfleet assist), Corporate Rental, Grey Fleet Management, Leasing and Fleet Funding, License Checking, Risk Management, Salary Sacrifice, and Telematics (Connect and Connect Plus). The platform allows businesses to manage everything for their company vehicles through a single online dashboard, with the flexibility to use individual services or a complete managed fleet solution.

Differentiator

Problem solved

Functional benefit

Products and services

• Fleet Management Cloud-based fleet management platform for UK businesses providing breakdown cover, service booking, maintenance control, accident management, MOT monitoring, vehicle tax checks, V5 management, fines management, recall management, VE103 and 3rd party lease management through tiered monthly packages.
• Breakdown Services (runyourfleet assist) Award-winning pay-monthly breakdown service providing roadside assistance, relay, home start, UK and European coverage, minibus assistance and commercial vehicle assistance over 3.5 tonnes, managed through an online platform with incident reporting and billing.
• Corporate Rental Daily and short-term vehicle rental service with access to over 300,000 vehicles at more than 1,500 UK locations, including cars, vans, minibuses, specialist commercials and HGVs for business customers.
• Grey Fleet Management

Quantifiable outcome

• Save over £300 a year on average for each vehicle in fleet
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Auto WindscreenscoreTechnology or IntegrationAuto Windscreens chosen as preferred glass supplier by runyourfleet. Partnership combines glass expertise with runyourfleet's management services, helping get cars and drivers back on the road across the UK. Working together for nearly two months at time of announcement.
• Enterprise MobilitycoreChannel Partner/ Reseller/ DistributorEnterprise Mobility has been a supplier of replacement vehicles to runyourfleet for many years. Through Enterprise Mobility Partner Grants Programme, partnered to help Birmingham Dogs Home receive £2,000 grant. runyourfleet also volunteered alongside Enterprise Mobility at FareShare food bank.
• BRSCC (British Racing & Sports Car Club)minorGTM or Marketing PartnerPartnership programme with BRSCC where runyourfleet supplies rescue vehicles and safety cars for motorsport events. Partnership commenced in 2021 and extended into 2023 and beyond. Provides marketing and branding campaign across multiple BRSCC channels.
• Arrive AlivecoreOthersOfficial patron of Arrive Alive, Birmingham-based first responder charity. Longstanding supporter that has fully funded responder vehicles and subsidised others. Hosted defibrillator and bleed kit at headquarters. CEO Steve Whitmarsh is member of Forces Engagement Board supporting armed services community.
• Birmingham Dogs HomecoreOthersSilver Patron of Birmingham Dogs Home charity. Has been looking after vans for the charity since March 2024. Provided three Ford Transit vans including two electric Transit vans. Regularly contributes festive packages of dog toys, food, blankets and treats.
• Sport 4 Life UKcoreOthersOfficial supporter and member of Game Changers Business Club, funding training and personal development programmes across West Midlands. Also joined Sport 4 Life UK's Game Changers Business Club alongside Aston University and other leading businesses.
• Greater Birmingham Chambers of CommercecoreGTM or Marketing PartnerPreferred Fleet Management and Vehicle Leasing partner of Greater Birmingham Chambers of Commerce. Patron of Greater Birmingham Chambers of Commerce at top membership tier. CEO Steve Whitmarsh serves as executive council member and Vice-President of Solihull Chamber.
• Darren TurnerminorOthersProud sponsor of Darren Turner, one of UK's most successful racing drivers. McLaren Autosport BRDC Young Driver of the Year Award winner. High performance development driver for Aston Martin Lagonda. Three-time Le Mans 24 Hours winner.
• UB HealthcareminorChannel Partner/ Reseller/ DistributorUB Healthcare is tenant at runyourfleet's Solihull headquarters, renting the ground floor of Remus 1 at 2 Cranbrook Way. runyourfleet is based on the floor above.
• BVRLA (British Vehicle Rental and Leasing Association)coreChannel Partner/ Reseller/ DistributorBVRLA member. runyourfleet is one of the UK's largest independent fleet management specialists and BVRLA member, forming working relationships to ensure right expertise for fleet management issues.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Zenith Vehicle Contracts: UK-based independent fleet management and vehicle leasing company of broadly comparable size to runyourfleet. Offers contract hire, fleet management, salary sacrifice and EV advisory services to a similar SME and mid-market customer base, making it one of the closest head-to-head competitors.
• Tusker (BNP Paribas subsidiary): UK market leader in salary sacrifice car schemes, now part of BNP Paribas' Arval group. Directly comparable to runyourfleet's salary sacrifice product and overlaps on employer-branded EV uptake, but specialises in salary sacrifice rather than full-service fleet management.
• Marshall Leasing: UK independent fleet management and vehicle leasing provider of similar scale, offering contract hire, salary sacrifice and fleet management to SME and mid-market clients. Closely comparable to runyourfleet in product mix, target customer and business model.

Broad incumbents

• ALD Automotive (Ayvens): Global full-service fleet management and vehicle leasing major (now part of Ayvens, formed via merger with LeasePlan). Competes with runyourfleet for multinational and UK enterprise fleet outsourcing, including telematics, maintenance and funding solutions, though its scale and breadth dwarf runyourfleet.
• LeasePlan / Ayvens: One of the world's largest fleet management and vehicle leasing companies, merged with ALD to form Ayvens. Operates across multiple European markets including the UK, offering full-service fleet management, contract hire and remarketing similar to runyourfleet, but at vastly greater scale.
• Lex Autolease: UK's largest vehicle leasing and fleet management company (Lloyds Banking Group subsidiary) operating a multi-billion pound fleet. Directly competes with runyourfleet for enterprise contract hire and full-service fleet management mandates, but with substantially greater scale, OEM relationships and balance sheet capacity.
• Holman Automotive: Global family-owned automotive services company with a UK fleet management arm offering contract hire, fleet management and integrated mobility services. Competes for the same enterprise fleet customers but operates a broader automotive portfolio including parts and dealer services.
• Arval UK (BNP Paribas): Major UK and European full-service fleet management and leasing company within BNP Paribas. Competes for large enterprise fleet outsourcing deals in the UK and offers similar contract hire, telematics and EV transition services, with far greater funding capacity.

Others

• Webfleet (Bridgestone): Leading commercial vehicle telematics platform owned by Bridgestone. Comparable to runyourfleet's Connect and Connect Plus telematics modules and a potential white-label partner or competitor for SME fleets looking for standalone telematics.
• Hitachi Capital Vehicle Solutions (Novuna):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/runyourfleet
• YouTubeyoutube.com/user/RunYourFleet
• Facebookfacebook.com/RunYourFleet
• LinkedInlinkedin.com/company/runyourfleet

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multifleet Vehicle Management