What RocheMartin does

RocheMartin (legal entity: RocheMartin Operations (UK) Limited) is a privately held Emotional Intelligence assessment and training company headquartered in London, with a regional office in Elwood, Australia. Founded by Dr Martyn Newman — described in company materials as a world-leading authority on Emotional Intelligence and author of 'Emotional Capitalists' — the company develops the Emotional Capital Report (ECR), a proprietary psychometric platform that measures EQ across ten competencies (Self-Knowing, Self-Confidence, Self-Reliance, Straightforwardness, Self-Actualisation, Relationship Skills, Empathy, Adaptability, Optimism, and Self-Control). The platform is benchmarked against normative data from over 180,000 high-performing global leaders and is delivered through a portfolio spanning individual self-assessments, multi-rater 360-degree reports, team-level diagnostics, and youth/sports verticals. To date, the company reports that more than 1 million ECR assessments have been administered across over 3,500 organisations in 50+ countries.

The product architecture layers AI-assisted delivery on top of the ECR engine: SmartCoach (launched 2021) provides on-demand video-based coaching modules, and OpenEQ and Dr Martyn AI (both launched 2024) combine the ECR assessment with conversational AI coaching, learning resources, and organisational reporting. Distribution combines direct enterprise sales, a self-serve EQ Store, international distributors, and a Train the Trainer certification programme that produces a global network of RocheMartin-certified practitioners who can independently administer ECR assessments and deliver EQ workshops within their client organisations.

RocheMartin generates revenue across six streams: per-assessment fees on the EQ Store (ECR Self at £79, full ECR at £360), workshop delivery priced at £5,500 per half-day, ECR certification and Mastering EQ programmes at £2,990, per-student SmartCoach subscriptions (£50 per module or £300 per student for full access), executive coaching services, and books/educational materials. Enterprise segment customers include Sky, Oracle, Boeing, Singtel, Optus, Network Rail, Mars Inc, Google, ExxonMobil, and Randstad; education and consumer-goods verticals are served via ECR Youth and partnerships with schools such as St Joseph's Catholic School in New Zealand. The company is founder-controlled, with no disclosed external institutional funding, M&A, or leadership changes in the input data.

Name

RocheMartin

Legal name

RocheMartin Operations (UK) Limited

Website

https://rochemartin.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

RocheMartin is a London-headquartered Emotional Intelligence assessment and training company, founded by Dr Martyn Newman, that sells the proprietary ECR assessment suite, AI-assisted coaching tools (OpenEQ, Dr Martyn AI), and certified-practitioner programmes to enterprise leaders, coaches, schools, and athletes across 50+ countries.

Ownership category

akta.pro rank

Product category

Emotional Intelligence Assessment & Training Software

NAICS

Other Scientific and Technical Consulting Services (541690), Other Computer Related Services (541519), Computer Systems Design and Related Services (54151)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Prepackaged Software (7372)

akta.pro primary industry

Wellness Program Design & Accountability Coaching (HSADAGAC)

akta.pro secondary industry

Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Emotional intelligence assessment
• Leadership development
• Executive coaching
• Psychometric assessment
• Professional training

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. EQ Assessment and Report Sales: RocheMartin sells individual ECR assessments and reports directly to organisations and individuals through the EQ Store (rochemartingroup.com). Clients purchase assessment credits/licenses and administer them to candidates, who receive detailed coaching reports. Revenue is generated per-assessment with pricing varying by report type (ECR Self, ECR 360, ECR Teams, ECR Youth, ESi).
2. Emotional Intelligence Training and Workshops: RocheMartin delivers half-day and full-day Emotional Intelligence workshops to organisations, priced at £5,500 per half-day. These immersive programmes are delivered by RocheMartin experts or by in-house certified practitioners. Workshops are tailored to organisational needs and cover specific EQ competency themes.
3. Certification and Train the Trainer: RocheMartin offers certification programmes (ECR Certification, Mastering EQ Level 1 and Level 2) priced at £2,990, enabling HR leaders and L&D professionals to become certified EQ practitioners. Certified practitioners can independently administer ECR assessments and deliver EQ programmes within their organisations, creating a scalable distribution model.
4. SmartCoach Online Platform: SmartCoach provides online EQ training modules at £50 per module per student, or £300 per student for access to the full module list. This self-serve or institutionally-deployed platform delivers video-based coaching content and interactive modules, generating recurring per-seat revenue from organisations seeking scalable EQ development.
5. Executive Coaching Services: RocheMartin provides one-to-one executive coaching services, either directly through their team of experienced practitioners or through certified coaches in their global partner network. Coaching sessions are tailored to individual ECR profiles and include ongoing progress measurement.
6. Books and Educational Materials: RocheMartin sells educational books including 'Emotional Capitalists' by Dr Martyn Newman, as well as workbooks, technical manuals, and coaching guides that supplement their training programmes and certification courses.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

RocheMartin is an emotional intelligence platform founded by Dr Martyn Newman that delivers the ECR family of psychometric assessments (ECR Self, ECR 360, ECR Teams, ECR Youth, and the ESi inventory), proprietary AI-powered tools (OpenEQ, Dr Martyn AI, SmartCoach), and human-led services including executive coaching, training workshops, and certification programs. The platform is built on the Emotional Capital Framework of ten competencies and serves enterprise HR/L&D functions, professional coaches, educators, sport organizations, and individual consumers.

Product overview

RocheMartin offers a comprehensive Emotional Intelligence platform centred on the Emotional Capital Report (ECR) assessment system. The portfolio includes multiple assessment products (ECR Self, ECR 360, ECR Teams, ECR Youth, ESi), AI-powered coaching tools (OpenEQ, Dr Martyn AI, SmartCoach), training programmes (Mastering EQ Programme, Executive Coaching, Keynotes), workshop series, and professional certification courses. The ecosystem is designed to help organisations assess, develop, and measure Emotional Intelligence across individuals and teams at scale.

Differentiator

Problem solved

Functional benefit

Products and services

• ECR Self Self-administered emotional capital report for individuals, providing a personal EQ profile based on the Emotional Capital Framework. Sold at £79 per assessment via the EQ Store to individual professionals and self-development consumers.
• ECR 360 Multi-rater 360-degree feedback assessment measuring emotional capital competencies from the perspective of self, managers, peers, direct reports, and other stakeholders. Used by enterprise HR and L&D functions for leadership development and executive coaching engagements.
• ECR Teams Team-level emotional capital assessment that measures collective EQ and team dynamics, designed for intact teams undergoing development or to support team effectiveness initiatives.
• ECR Youth Emotional capital assessment designed for school-age and adolescent learners, used by educators, schools, and educational institutions to support student wellbeing and development.
• ESi (Emotional Social Intelligence Inventory) Emotional and social intelligence inventory measuring interpersonal and intrapersonal competencies, used by coaches, consultants, and organizations for development planning.
• SmartCoach

Quantifiable outcome

• 92% of Oracle sales staff reported a more positive attitude following EQ training
• +12 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature10 records

Partnerships

Ten partnerships are on record, tiered flagship, core and minor.

• SkyflagshipStrategic or Co-development PartnerRocheMartin partnered with Sky, Europe's largest media company, for more than five years on a comprehensive Emotional Intelligence leadership development programme. More than 800 executives participated, resulting in 20 consecutive quarters of growth, measurable improvements across all 10 EQ competencies (optimism +13%, adaptability +17%, empathy +25%, relationship skills +21%), and cultural transformation. Sky CEO Jeremy Darroch and Director for People Ralphy Tribe publicly endorsed the programme as one of the most effective leadership initiatives at Sky.
• OraclecoreStrategic or Co-development PartnerRocheMartin delivered an EQ training programme to Oracle's sales teams focused on soft skills and relationship-building capabilities. Outcomes included 92% of sales staff reporting more positive attitudes and 89% feeling more confident. Daniel Van den Broeck, SVP Applications Northern Europe, stated the platform 'completely transformed our business development culture.'
• BoeingcoreStrategic or Co-development PartnerRocheMartin designed and delivered a two-year leadership development programme for Boeing's senior executives (all ex-Air Force pilots). Emotional Capital improved 7% in Year 1 and 9% in Year 2 across all 10 core competencies, with dramatic improvements in adaptability and empathy. HR Director Sandra James praised the programme's scientific rigour and robust technology.
• SingtelcoreStrategic or Co-development PartnerRocheMartin partnered with Singtel across the APAC region on a comprehensive leadership development programme. Results included 16% increase in leadership engagement and 12% increase in customer engagement, demonstrating the broader business impact of EQ training.
• OptuscoreStrategic or Co-development PartnerRocheMartin delivered a cultural transformation programme at Optus, yielding 16% improvement in leadership skills, 6% increase in engagement, and 6% growth in customer focus. Engineering Director Karim Nejaim stated: 'If you can drive cultural changes using the Emotional Intelligence framework in a large technical organisation like ours, you can drive this kind of positive change in any organisation on the planet.'
• Network RailcoreStrategic or Co-development PartnerRocheMartin provided executive EQ coaching to Network Rail. Executive Programmes Manager Diane Hogbin-Mills reported that participants said the ECR feedback session was 'the best 90 minutes of coaching in their career to date.'
• Mars InccoreStrategic or Co-development PartnerMars Inc implemented RocheMartin's Emotional Intelligence tools for global leadership development. Global Growth Acceleration Director Maria Grigorova praised the ECR's clear structure: 'All of these competencies can be measured and you can manage the development progress.'
• GooglecoreStrategic or Co-development PartnerGoogle is listed as a trusted customer of RocheMartin's EQ solutions. Part of RocheMartin's portfolio of Fortune 500 and global enterprise clients using ECR assessments and training programmes.
• Quiksilver AustraliaminorStrategic or Co-development PartnerQuiksilver Australia deployed SmartCoach for remote national teams. HR Manager Michael Fuller reported: 'Given the challenges of remote national teams we found SmartCoach to be a very effective way to reinforce face-to-face learnings and promote positive leadership behaviour change. The tool is more integrated and personally engaging than other e-learning programs we've seen.'
• St Joseph's Catholic School (Paeroa, New Zealand)minorStrategic or Co-development PartnerSt Joseph's Catholic School developed a Social and Emotional Learning (SEL) programme using RocheMartin's ECR Youth assessment, grounded in Mātauranga Māori and Catholic values. The programme resulted in students being more self-aware, empathetic, and better equipped to support others. Featured in New Zealand's Education Gazette.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Six Seconds: Six Seconds is the most direct competitor to RocheMartin — a global nonprofit that publishes the EQ assessments (SEI, EQ 360), runs a certified practitioner network, and delivers EQ training to enterprises and educators. Highly comparable because both compete in psychometric EQ assessment, certification, and organisational EQ development.
• Hogan Assessments: Hogan publishes the Hogan Personality Inventory, HDS, and MVPI personality assessments widely used in leadership development and selection. Comparable to RocheMartin because both sell validated psychometric leadership assessments to enterprises with global certified-distributor networks.
• TTI Success Insights: TTI publishes a suite of assessments (DISC, Emotional Quotient, etc.) used in talent management, leadership development, and coaching engagements. Comparable to RocheMartin because of the multi-assessment psychometric platform, certified practitioner model, and overlap with executive coaching customers.
• Multi-Health Systems (MHS) — EQ-i: MHS publishes the EQ-i 2.0 and EQ 360, the most widely used commercial EQ assessments, and offers distributable certification programmes for coaches and HR professionals. Comparable to RocheMartin on EQ psychometric product, certification model, and enterprise sales channel.

Broad incumbents

• FranklinCovey: FranklinCovey delivers enterprise leadership and effectiveness training, including the '7 Habits' framework, plus assessments and coaching. Comparable to RocheMartin because both sell to enterprise HR/L&D through facilitator networks and published methodologies targeting leadership behaviour change.
• Center for Creative Leadership (CCL): CCL is a globally recognised leadership development institution offering executive programmes, assessments, and research. Comparable to RocheMartin because it sells evidence-based leadership development programmes to enterprise customers with measurable outcomes.
• DDI (Development Dimensions International): DDI is a global leadership development firm selling assessments, training, and selection solutions to large enterprises. Comparable to RocheMartin as a broader incumbent that overlaps in leadership assessment and behavioural training.
• Korn Ferry: Korn Ferry is a global organisational consulting firm whose Korn Ferry Assess (formerly Korn Ferry Hay Group) offers leadership assessments, succession, and executive development to the largest enterprises. Comparable to RocheMartin as a broader incumbent selling leadership assessment and development into the same HR/L&D budgets.

Emerging players

• CoachHub: CoachHub is a European digital coaching platform offering AI-matched executive coaching to enterprises across EMEA. Comparable to RocheMartin as a digitally enabled coaching platform competing for the same enterprise L&D budgets in Europe.
• BetterUp: BetterUp is a venture-backed AI-augmented coaching platform pairing enterprise employees with executive coaches, with a heavy focus on behaviour change and manager development. Comparable to RocheMartin because both target manager/executive development at scale via technology-enabled coaching.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RocheMartinltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RocheMartin