Goodlife Health Clubs

What Goodlife Health Clubs does

Goodlife Health Clubs is an Australian full-service fitness network operating 90+ clubs across Queensland, Victoria, South Australia, and Western Australia, with no disclosed presence in NSW/ACT/NT. The business is privately held under Goodlife Operations Pty Limited (ACN 120 953 200) and employs 501-1,000 staff. It serves hundreds of thousands of individual consumer members through a four-tier subscription model (Basic, Platinum, Platinum Plus, Diamond) spanning monthly to 18-month contracts, plus targeted student, corporate, and guest-pass offerings.

The product platform is structured as core gym access plus premium modules: 24/7 entry at 100+ clubs via the Goodlife App (Bluetooth on iOS, NFC on Android), proprietary boutique classes (Arena Fitness and Reform Pilates gated to Platinum Plus), and a high-end Revive Recovery suite (infrared sauna, Arctic/Therapeutic cold plunge, Lume Pod red light therapy, compression boots, massage chairs) gated to Diamond members. Ancillary revenue streams include personal trainer rent, corporate B2B partnerships, day passes ($25), a $59 one-off admin fee, and a $9.99 quarterly Account Service Fee introduced from 1 July 2024.

Distribution combines self-serve online joining, phone sales (1300 393 733), in-club sign-ups, B2B corporate outreach, and a Qantas Frequent Flyer loyalty hook tied to 12 and 18-month contracts. Education partnerships with FIT College and AIPT supply a pipeline of in-club personal trainers. The business is founder/management-owned with no disclosed institutional investors, parent entity, or capital-raise activity.

Name

Goodlife Health Clubs

Legal name

Goodlife Operations Pty Limited

Website

https://goodlife.com.au

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Goodlife Health Clubs operates a 90+ club full-service gym network across four Australian states, offering tiered memberships (Basic to Diamond), 24/7 app-based access, boutique classes, personal training, and a premium Revive Recovery suite to individual consumers, students, and corporate clients.

Ownership category

akta.pro rank

Product category

Fitness Centers

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Group Fitness, Personal Training & Wellness Coaching (EDALAIAE)

akta.pro secondary industry

Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Gym memberships
• Fitness centers
• Group fitness classes
• Personal training services
• Corporate wellness programs

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Membership Subscriptions: Core revenue from recurring gym membership subscriptions. Members pay ongoing fees with various billing cadences (month-to-month, 12-month, 18-month terms). Four tiers available: Basic (single club), Platinum (90+ clubs nationwide), Platinum Plus (adds Reform Pilates and Arena), and Diamond (adds Revive Recovery and Les Mills Ceremony).
2. Personal Training Rent: Independent PTs operate within Goodlife clubs, paying fixed rent to the club. PTs set their own service fees. Goodlife offers introductory rent-free periods and reduced-rent phases for new trainers, plus up to 4 weeks rent-free holidays annually.
3. Guest Day Passes: Non-members can visit and train for $25 per visit during staffed hours only.
4. Corporate Partnerships: B2B revenue from corporate gym membership programs where employers subsidise or fully cover employee memberships. Includes partial/full subsidised memberships, company-paid memberships, pay-per-visit, and prepaid class packages.
5. Administration Fees: One-time startup/admin fee of $59 for setting up membership and access pass. Quarterly Account Service Fee of $9.99 covers billing services, access management, membership transfers, and Goodlife App access (from 1 July 2024).

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels7 records

Core offering

Goodlife Health Clubs operates a national network of 90+ fitness clubs across Australia providing tiered gym memberships with 24/7 smartphone-based access, group fitness classes, personal training, boutique offerings (Reform Pilates, Arena Fitness), and a premium Revive Recovery suite. Memberships are sold in four tiers (Basic, Platinum, Platinum Plus, Diamond) with ancillary programs for students, corporate clients, and personal trainers.

Product overview

Goodlife Health Clubs operates a platform-plus-modules fitness network architecture consisting of a core gym network (90+ clubs nationwide) as the foundation, supplemented by tiered membership modules (Blue, Platinum, Platinum Plus, Diamond) that unlock progressively premium features. The core platform provides strength, cardio, and functional training facilities, while modules include Group Fitness Classes, Reform Pilates (Platinum Plus+), Arena Fitness (Platinum Plus+), Revive Recovery (Diamond), Personal Training services, and the Goodlife App for digital access management. Additional services include Corporate Memberships, Student Discounts, and the Qantas Partnership loyalty program. The Revive Recovery module itself comprises sub-products including infrared sauna, cold plunge/ice bath, red light therapy, compression boots, and massage chairs.

Differentiator

Problem solved

Functional benefit

Brands

• Revive Recovery: Dedicated wellbeing and recovery space featuring infrared sauna, ice baths, red light therapy, compression boots, and massage chairs. Exclusive to Diamond Members.
• Reform Pilates
• Arena Fitness

Products and services

• Goodlife Health Clubs (Gym Network Membership) Full-service gym network offering strength, cardio, and functional training zones, expert-led group fitness, personal training, and recovery spaces across 90+ clubs nationwide in QLD, VIC, SA, and WA. Sold as tiered memberships (Basic, Platinum, Platinum Plus, Diamond) with most clubs offering 24/7 access.
• Goodlife App Mobile application enabling members to access clubs 24/7 via Bluetooth (iOS) or NFC (Android), manage memberships, book classes, and use digital access features. Available on the Apple App Store and Google Play.
• Group Fitness Classes Industry-leading group exercise classes led by qualified fitness professionals, including HIIT, cycling, yoga, and specialised boutique formats. Available to members across Goodlife clubs.
• Reform Pilates Boutique reformer Pilates class offering available exclusively to Platinum Plus members at select Goodlife clubs. Requires advance booking due to limited class sizes.
• Arena Fitness High-intensity 45-minute group fitness class combining cardio and strength training. Available exclusively to Platinum Plus members at select clubs with booking requirements.
• Revive Recovery Dedicated wellbeing and recovery space featuring infrared sauna, cold plunge/ice bath (Arctic 6-8°C or Therapeutic 10-12°C), red light therapy (Lume Pod with 41,000 LEDs at 633-940nm), compression boots, and massage chairs. Exclusive to Diamond members.
• Personal Training One-on-one training with certified personal trainers offering customised fitness programs, coaching, and support. Delivered by independent PTs who rent space within Goodlife clubs; PTs set their own service fees while paying fixed rent to Goodlife.
• Corporate Memberships B2B business wellness programs offering partial or fully subsidised memberships, company/employee-paid options, pay-per-visit, and prepaid class packages for corporate partners targeting employee wellness.
• Free Trial Pass Commitment-free trial pass allowing first-time visitors to access gym equipment and group fitness classes during staffed hours for 1 day within 7 days of issuance.
• Evolt 360 Body Scans Body composition scanning service providing 4 free scans annually with personalised insights on training and nutrition progress for members.

Quantifiable outcome

• 4 free Evolt 360 Body Scans annually for members
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• QantascoreGTM or Marketing PartnerGoodlife has partnered with Qantas Frequent Flyer program to reward members for their commitment to fitness. Eligible new members can earn Qantas Points as a one-off joining bonus on 12 and 18 month Platinum and Platinum Plus memberships. Qantas Points can be redeemed on flights, class upgrades, hotels, car hire and more.
• FIT CollegeminorStrategic or Co-development PartnerGoodlife has partnered with FIT College (RTO 31903) as a Personal Training Campus. Aspiring PTs can study with FIT College at select Goodlife locations including Wantirna. Goodlife provides space and employment pathway for graduates.
• Australian Institute of Personal Trainers (AIPT)minorStrategic or Co-development PartnerGoodlife partnered with AIPT for PT education campuses at locations including Holland Park and Camberwell. Students can train at Goodlife clubs while studying, with potential employment pathway after qualification.
• Val Morgan OutdoorminorGTM or Marketing PartnerAdvertising enquiries for Goodlife Health Clubs are handled by Val Morgan Outdoor, a specialist outdoor advertising network in Australia.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fitness First Australia: One of Australia's largest premium gym chains with multi-state coverage including NSW. Direct competitor to Goodlife in the full-service mid-to-premium gym category, with similar group fitness, personal training, and tiered membership offerings.
• Anytime Fitness Australia: Australia's largest 24/7 gym franchise with hundreds of locations including NSW. Competes directly with Goodlife on convenience and access, but positioned at a lower price point with smaller footprints.
• Jetts Fitness: Low-cost 24/7 gym operator with strong Australian and New Zealand presence. Competes with Goodlife on the value end of the market with no-frills, no-contract memberships.
• F45 Training: Global boutique fitness franchise headquartered in Australia offering 45-minute functional group training. Competes with Goodlife's Arena Fitness and group exercise offering in the boutique and premium segments.
• Plus Fitness: Australian-founded 24/7 budget gym franchise with national presence. Competes with Goodlife's Basic/Blue membership tier on price and convenience.
• Fernwood Fitness: Australia's leading women-only gym chain with 70+ locations. Competes with Goodlife in the female fitness segment with a similar club-based model and group fitness emphasis.
• Snap Fitness: Global 24/7 compact gym franchise with Australian presence. Competes directly with Goodlife on small-footprint, low-cost, around-the-clock access memberships.

Regional players

• Club Lime: Mid-market Australian gym chain primarily serving ACT and surrounding regions. Comparable full-service club offering with group fitness and personal training, operating in geographies where Goodlife has no presence.

Emerging players

• Barry's Bootcamp: Global premium boutique fitness brand with Australian studios in Sydney and Melbourne. Competes with Goodlife's Diamond and Arena premium positioning in the high-end boutique segment.

Others

• Les Mills International: Global group fitness content and equipment provider that is also a Goodlife partner (exclusive Les Mills Ceremony classes). Adjacent ecosystem participant that supplies content Goodlife monetises rather than a direct competitor.

Market position

Strengths5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/goodlifehealthclubs
• Instagraminstagram.com/goodlifehc
• LinkedInlinkedin.com/company/goodlife-health-clubs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goodlife Health Clubs