DMEAutomotive

What DMEAutomotive does

AutoPoint, operating as the trade name of Mobile Productivity, LLC (formerly DMEAutomotive) and a subsidiary within Solera Holdings' Vehicle Solutions division, is a U.S.-headquartered (Westlake, Texas) automotive software vendor founded in 1982. The company provides a Retention Suite platform for automotive dealerships and OEMs, comprising integrated modules for marketing, service, mobility and logistics, electronic titling, and known-defect tracking. Its core technical differentiator is a dynamic media engine that automates per-owner, lifecycle-stage marketing communications across the vehicle ownership journey. The DMS-integrated service module and nationwide electronic titling coverage extend the platform's reach into fixed-operations and back-office workflows.

The business operates on a SaaS subscription revenue model, selling to franchise dealers, independent dealers, OEMs, fleet operators, motorcycle and RV dealers, and tag/title agencies across the United States, Canada, and Mexico. Go-to-market is enterprise field sales driven through a multi-step demo request and qualification flow on the corporate website, with distribution and corporate relationships leveraged through parent company Solera. The company claims a 4:1 ROI for dealership customers and supports 501–1,000 employees. Leadership disclosed includes Michael J. Walther as Chief Executive Officer and President.

Name

DMEAutomotive

Legal name

Mobile Productivity, LLC

Website

https://dmeautomotive.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

51–100 employees

Short description

AutoPoint (formerly DMEAutomotive), a Solera Holdings subsidiary, provides SaaS retention and lifecycle software — marketing, service, mobility, titling, and defect tracking — to automotive dealerships and OEMs across North America.

Ownership category

akta.pro rank

Product category

Automotive Dealership Software

akta.pro primary industry

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)

akta.pro secondary industry

Marketing Automation & Lifecycle/Drip Campaign Management (MPAAAIAC)

Keywords

• Automotive dealership software
• Customer retention platform
• Dealer management system
• Vehicle lifecycle marketing
• Dealership marketing automation

Headquarters

HQ city

Daytona Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS/Software Subscription: The company provides a comprehensive software suite delivered as a subscription service for automotive dealerships and OEMs. The platform includes CRM, DMS integration, marketing automation, service management, electronic titling, and mobility solutions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

AutoPoint (Mobile Productivity, LLC) sells a unified SaaS Retention Suite for automotive dealerships that connects marketing, service, mobility, and electronic titling solutions across the vehicle ownership lifecycle. All customer communications are powered by a proprietary dynamic media engine that delivers per-owner personalized lifecycle messaging. The suite is sold as a subscription to franchise dealers, independent dealers, OEMs, fleet operators, and specialty vehicle dealers in North America.

Product overview

AutoPoint (by Mobile Productivity, LLC) is a comprehensive automotive dealership software platform offering a unified Retention Suite that connects all key dots of the vehicle lifecycle. The platform operates as a core platform with multiple integrated modules: Marketing (data-driven targeted communications), Service (DMS-integrated fixed operations), Mobility & Logistics (concierge transportation), Titling (electronic DMV solutions), and Known Defectors (defect tracking). All communications are powered by a dynamic media engine enabling fully customized individual owner messaging throughout the vehicle ownership lifecycle. The platform supports CRM, DMS, Inventory Management, Websites, Call Services, Conversational AI, Credit Card Solutions, Digital Retailing, Equity Mining, Parts Delivery, Payment Solutions, and Vehicle Recovery capabilities as part of its comprehensive offering.

Differentiator

Problem solved

Functional benefit

Products and services

• AutoPoint Retention Suite The flagship AutoPoint platform that unites marketing, service, mobility, and titling solutions into a single integrated software suite designed to keep vehicle owners returning throughout the ownership journey. Powered by a proprietary dynamic media engine that generates fully customized per-owner lifecycle communications. Sold to automotive franchise dealers, independent dealers, OEMs, fleet operators, and specialty vehicle dealers across North America.
• AutoPoint Marketing Solution Data-driven, targeted communications suite that enables dealerships to reach customers with the information they need and bring them back again and again through customized marketing campaigns powered by the dynamic media engine.
• AutoPoint Service Solution Comprehensive dealership service solution covering fixed-operations workflows from appointments through multipoint inspections to payments, integrated with the dealership's Dealer Management System.
• AutoPoint Mobility & Logistics Solution Concierge-level customer mobility and logistics service that transports customers to and from the dealership faster and at lower operational cost than traditional shuttle services.
• AutoPoint Titling Solution Electronic titling solution offering nationwide US coverage that calculates and applies exact taxes and fees at the point of sale, eliminating the need for DMV wait times and enabling faster deal completion.
• Known Defectors Solution enabling dealerships and OEMs to identify and track vehicles with known defects or issues throughout the ownership lifecycle, supporting proactive retention and remediation.

Quantifiable outcome

• 4:1 ROI for dealership customers

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature1 record

Partnerships

One partnership is on record.

• Solera (Parent Company)coreOthersAutoPoint operates as a subsidiary of Solera Holdings, integrated into Solera's Vehicle Solutions division. Solera provides digital marketing, service, and maintenance solutions designed to work together across the dealership customer relationship lifecycle.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Impel: AI-powered customer lifecycle and merchandising platform for dealerships; an emerging competitor specifically attacking the retention and follow-up messaging layer AutoPoint built its core on.
• Tekion: Cloud-native, AI-first dealership platform offering CRM, DMS, and consumer-experience products; overlapping future-direction overlap with AutoPoint's retention and conversational AI roadmap.

Direct peers

• Dealertrack (Cox Automotive): Cox Automotive's dealer software arm covering CRM, DMS, titling, and F&I; comparable because it overlaps AutoPoint on titling workflows and DMS-adjacent dealer software.
• Reynolds and Reynolds: Long-standing DMS and dealer-document provider with integrated CRM, retailing, and marketing products that compete head-to-head with AutoPoint's dealership platform.
• VinSolutions: Cox Automotive's dealer CRM and marketing platform; offers connected CRM, equity mining, and desking that directly overlap AutoPoint's marketing and CRM modules for franchise dealers.
• PureCars: Digital marketing and customer-data platform purpose-built for automotive dealers, competing for the same digital-retailing and lifecycle-marketing budgets as AutoPoint.
• CDK Global: Dominant DMS provider for franchised auto dealers with adjacent CRM, marketing, and fixed-operations modules; the most direct competing end-to-end dealer software suite to AutoPoint.
• DealerSocket (Fullpath): DealerSocket, now part of Fullpath, provides CRM, marketing automation, and AI-driven customer data tools to dealerships — directly comparable to AutoPoint's marketing and lifecycle modules.

Broad incumbents

• Salesforce: Horizontal CRM and marketing-automation incumbent used by many large dealer groups and OEMs as a platform alternative or complement to AutoPoint's vertical CRM/lifecycle stack.
• Cox Automotive: Massive diversified auto-tech incumbent owning VinSolutions, Dealertrack, Kelley Blue Book, and Manheim; broader portfolio and deeper dealer relationships than AutoPoint but overlapping modules.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/dmeautomotive
• YouTubeyoutube.com/channel/UCe6tFoap805Hc5itIKA2pXg
• Facebookfacebook.com/dmeauto
• LinkedInlinkedin.com/company/autopoint-a-solera-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DMEAutomotive