What Recovery Ways does

Recovery Ways is a privately held, for-profit behavioral health treatment provider headquartered in Murray, Utah, operating two licensed facilities — Copper Hills (mental-health-primary) and Brunswick Place (addiction and dual diagnosis) — within the Salt Lake City Wasatch Front market. Founded in 2010 and employing 251-500 staff, the company delivers a full continuum of care including medically supervised detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and structured alumni/aftercare support for adults 18 and older. Its clinical stack is built on evidence-based modalities — Cognitive Behavioral Therapy, Dialectical Behavior Therapy, EMDR, Medication-Assisted Treatment, somatic and sensory modulation, recreational/occupational therapy, and Internal Family Systems — alongside specialty tracks targeting military and first responders (Valor Healing), aviation (Life in Flight), railroad (On Track), construction and mining (Breaking Ground), LGBTQIA+ patients (Pride), families (Family Circle), and technology/process addictions (Omega West).

Revenue derives almost exclusively from insurance reimbursement for clinical services, with Recovery Ways holding in-network status with major commercial and public payers including Select Health, Blue Cross Blue Shield, UnitedHealthcare, Aetna, Cigna, Optum (Platinum Provider), University of Utah Health Plans, and PEHP. Distribution is direct-to-consumer: a website, 24/7 admissions hotline, online insurance verification portal, professional/EAP referrals, and a content/SEO blog drive patient acquisition. The company also operates a virtual IOP that extends the channel beyond its physical footprint.

Distinctively, Recovery Ways is Joint Commission accredited, a NAATP member, LegitScript certified, and a 2024 Newsweek-recognized top Utah addiction treatment center, signaling heavy investment in accreditation-driven quality positioning rather than scale-driven cost leadership.

Name

Recovery Ways

Legal name

Recovery Ways

Website

https://recoveryways.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Recovery Ways is a privately held Utah behavioral health provider operating two licensed facilities that deliver a full continuum of addiction, mental health, and dual diagnosis care for adults, reimbursed through major commercial and public insurance payers.

Ownership category

akta.pro rank

Product category

Behavioral Health Treatment

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD), Residential Mental Health Treatment Centers (HLAFACAC)

Keywords

• Addiction treatment services
• Mental health treatment
• Behavioral health care
• Substance abuse recovery
• Residential treatment programs

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Insurance-Based Treatment Services: Recovery Ways generates revenue through insurance reimbursement for addiction and mental health treatment services. The facility is in-network with major insurance providers including Select Health, Blue Cross Blue Shield, UnitedHealthcare, Aetna, Cigna, University of Utah Health Plans, PEHP, Optum, EMI, and DMBA. Treatment levels include detox, residential, partial hospitalization (PHP), and intensive outpatient (IOP).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Recovery Ways provides residential and outpatient addiction and mental health treatment services through two Utah-based facilities—Brunswick Place for substance use disorder and dual-diagnosis, and Copper Hills for primary mental health. The center delivers a full continuum of care spanning medical detox, residential treatment, partial hospitalization (PHP), intensive outpatient (IOP), and outpatient programming, and operates multiple population-specific specialty tracks including Valor Healing, Life in Flight, On Track, Breaking Ground, Pride, Family Circle, and Omega West.

Product overview

Recovery Ways operates a comprehensive behavioral health treatment platform offering a full continuum of care for substance use disorders, mental health conditions, and co-occurring disorders. The company provides multiple levels of treatment including Medical Detoxification, Residential Treatment, Partial Hospitalization Program (PHP), and Intensive Outpatient Program (IOP) at two licensed facilities in Salt Lake City, Utah. The platform integrates evidence-based therapeutic modalities including Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), EMDR, Medication-Assisted Treatment (MAT), Sensory Modulation, Recreation Therapy, and Occupational Therapy. Specialized programs address specific populations including military/first responders (Valor Healing), aviation professionals (Life in Flight), railroad workers (On Track), construction/mining workers (Breaking Ground), LGBTQIA+ individuals (Pride), and families (Family Circle), as well as process addictions like gambling, pornography, and video gaming.

Differentiator

Problem solved

Functional benefit

Brands

• Valor Healing: Specialized trauma-informed treatment program designed for firefighters, protective service workers, veterans, and military personnel.
• Life in Flight
• Breaking Ground
• On Track
• Family Circle
• Pride
• Omega West

Products and services

• Medical Detox Medically supervised detoxification services for individuals entering substance use disorder treatment at Recovery Ways' Brunswick Place facility in Utah.
• Residential Treatment Residential inpatient addiction and dual-diagnosis treatment delivered at Recovery Ways' Brunswick Place facility in Murray/Salt Lake City, Utah.
• Partial Hospitalization Program (PHP) Step-down day-treatment level of care for patients transitioning from residential care, delivered by Recovery Ways as part of its continuum.
• Intensive Outpatient Program (IOP) Structured intensive outpatient programming for patients in early recovery or stepping down from PHP at Recovery Ways.
• Outpatient Services Continuing outpatient addiction and mental health services for patients after higher levels of care at Recovery Ways.
• Mental Health Residential Treatment Residential mental health treatment delivered at Recovery Ways' Copper Hills facility in the Murray/Salt Lake City, Utah area, focused on primary mental health diagnoses.
• Valor Healing Population-specific specialty track for veterans within Recovery Ways' behavioral health programming, integrating clinical content tailored to military service members and veterans.
• Life in Flight Population-specific specialty track at Recovery Ways for aviation professionals, providing behavioral health care tailored to that occupational group.
• On Track Specialty track at Recovery Ways oriented toward younger adults and students in need of structured behavioral health treatment.
• Breaking Ground Named specialty track within Recovery Ways' behavioral health programming for a defined patient segment.
• Pride LGBTQ+-focused specialty track at Recovery Ways, providing behavioral health treatment tailored to LGBTQ+ patients within the broader continuum of care.
• Family Circle Family-focused specialty track at Recovery Ways addressing the needs of families impacted by a member's substance use or mental health condition.
• Omega West Faith-based specialty track within Recovery Ways' behavioral health programming, integrating faith-oriented clinical content.

Named customers4 records

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Optum/United HealthcarecoreOthersRecovery Ways holds Platinum Provider status with Optum, indicating high-volume, quality-verified in-network status. This partnership allows Optum/United Healthcare members direct access to Recovery Ways' treatment services with in-network benefits.
• Blue Cross Blue Shield / RegencecoreOthersRecovery Ways is in-network with Blue Cross Blue Shield and holds Blue Distinction status from BCBSA, recognizing quality addiction treatment services. Regence is listed as a regional BCBS affiliate in Utah.
• Select HealthcoreOthersRecovery Ways is an in-network provider with Select Health insurance plans, allowing Select Health members to access treatment services with in-network coverage.
• University of Utah Health PlanscoreOthersRecovery Ways is explicitly noted as in-network with University of Utah Health Plans, a major regional health insurer associated with the University of Utah healthcare system.
• PEHPcoreOthersRecovery Ways is in-network with PEHP (Public Employees' Health Program), Utah's state employee health plan.
• AetnacoreOthersRecovery Ways is an in-network provider with Aetna health insurance, providing Aetna members access to addiction and mental health treatment services.
• CignacoreOthersRecovery Ways accepts Cigna insurance, providing in-network access to Cigna members for substance use and mental health treatment.
• LegitScriptminorOthersRecovery Ways has obtained LegitScript certification, verifying the legitimacy of their online operations and advertising for healthcare services.
• Omega WestcoreStrategic or Co-development PartnerOmega West partnered with Recovery Ways to develop specialized tech addiction programs, including video game addiction treatment. The programs were developed by a world-renowned psychologist and are among the most innovative in the field.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cirque Lodge: Utah-based residential addiction treatment center in the Salt Lake City area offering medically supervised detox, residential, and aftercare programs, overlapping directly with Recovery Ways' geography, acuity level, and continuum-of-care model.
• Lions Gate Recovery: Utah-based residential and outpatient SUD treatment provider offering detox, residential, and IOP services in the same Wasatch Front catchment area.
• Odyssey House of Utah: Utah-based nonprofit residential and outpatient addiction and mental health treatment program serving adult and adolescent populations in the Salt Lake City region.
• Steps Recovery Centers: Utah-based network of residential, PHP, IOP, and sober-living addiction treatment programs; operates multiple sites in the same Salt Lake City metro as Recovery Ways.
• Acqua Recovery: Residential SUD treatment center located outside Salt Lake City offering detox and inpatient programs, directly competing for the same Utah Wasatch-Front patient population and payor contracts.
• Renaissance Ranch: Utah faith-informed residential and outpatient addiction treatment program that overlaps with Recovery Ways' Salt Lake City service area and continuum-of-care offering.
• Chateau Recovery: Residential addiction treatment center based in Utah offering detox and inpatient programs to a similar adult SUD population in the Salt Lake City region.

Broad incumbents

• Hazelden Betty Ford Foundation: Nationally recognized nonprofit SUD and co-occurring treatment system operating across multiple states, with brand reputation, research, and accreditations comparable in quality to Recovery Ways' awards.
• American Addiction Centers: Large multi-state for-profit operator of residential SUD and co-occurring treatment facilities with nationwide marketing reach, brand, and payor leverage that broad-spectrum incumbents hold over regional providers like Recovery Ways.
• Pinnacle Treatment Centers: Multi-state SUD treatment operator offering detox, residential, PHP, IOP, and MAT across the U.S., comparable in clinical model and payor mix to Recovery Ways but at significantly larger geographic scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/recoveryways
• Facebookfacebook.com/recoveryways
• LinkedInlinkedin.com/company/recovery-ways

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recovery Ways