WLA

What WLA does

WLA Trucking, Inc. is a family-owned, asset-based trucking and logistics company founded in 1986 and headquartered in Mount Airy, North Carolina. The company operates across five service lines: Temperature-Controlled Trucking, Over The Road (OTR), Dedicated Services, Expedited Team Freight, and Regional Service. Its network provides coast-to-coast coverage with 2-2.5 day transit times supported by team-driver operations, and serves enterprise and mid-market shippers in retail (Walmart, Ross Stores), grocery (Publix), produce (Woods Produce, Combs Wholesale), automotive (NAPA, Mann+Hummel), textiles (Glen Raven, Mohawk), and manufacturing (Nature's Way, Mission).

The operating stack is built on Freightliner Cascadia tractors equipped with the Detroit Assurance safety suite and Thermo King Precedent reefer units for temperature-controlled capacity; wedge trailers provide 3,748 cubic feet of convertible dry/refrigerated space. Back-office operations run on the McLeod Transportation Management System, with Samsara providing GPS fleet tracking and temperature monitoring. The fleet is fully CARB-compliant, no vehicle is older than 3 years, and the company holds SmartWay certification, with 500M cumulative miles driven and a reported 98.6% on-time delivery rate.

The business model is asset-based and transaction-driven, with quote-based per-load pricing across all five service lines, supplemented by dedicated contracts and a brokerage arm that flexes capacity beyond owned assets. Go-to-market is sales-led via direct phone and quote forms, with channel partners supporting brokerage. Average driver tenure of 5 years and ongoing fleet modernization suggest a focus on operational stability over rapid scaling.

Name

WLA

Legal name

WLA Trucking, Inc.

Website

https://wlainc.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

251–500 employees

Short description

WLA Trucking is a family-owned, asset-based carrier founded in 1986 providing temperature-controlled and dry freight across five service lines to enterprise and mid-market shippers in retail, grocery, produce, automotive, and manufacturing.

Ownership category

akta.pro rank

Product category

Truckload Freight Transportation

NAICS

Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Refrigerated (Temp-Controlled) TL Carriers (TLADADAB)

akta.pro secondary industries

Reefer Truckload (TL) Carriers (TLADAHAA), Dry Van (General Freight) TL Carriers (TLADADAA), Expedited / Time-Critical TL Carriers (TLADADAG)

Keywords

• Truckload freight services
• Temperature-controlled trucking
• Long-haul logistics
• Expedited freight delivery
• Dedicated transportation services

Headquarters

HQ city

Mount Airy

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Truckload Transportation Services: Core freight transportation services for temperature-controlled and dry goods, operating dedicated driver teams for coast-to-coast deliveries with 2-2.5 day transit times.
2. Dedicated Logistics Services: Customized shipping operations tailored to specific client requirements with dedicated routes, schedules, and integrated logistics strategy.
3. Expedited Team Freight: Premium time-sensitive freight services using team drivers for continuous transit, suitable for urgent shipping demands.
4. Regional Freight Services: Regional trucking services covering the Southeast (Carolinas, Virginias, Tennessee), Midwest, Texas, and Florida with optimized routes.
5. Brokerage Services: Capacity expansion through trusted partner networks during peak volume cycles and unexpected shipping demands.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

WLA is a US trucking carrier that provides truckload freight transportation services, including temperature-controlled (reefer) and dry van shipping. The company operates across the continental United States, offering expedited team-driven coast-to-coast service with transit times of 2 to 2.5 days, as well as regional, dedicated, and over-the-road solutions for shippers of perishable and time-sensitive cargo.

Product overview

WLA Trucking offers a unified logistics platform combining five specialized freight services: Temperature-Controlled Trucking (refrigerated transport with Thermo King units), Over The Road (OTR) long-haul coast-to-coast delivery, Dedicated Services (customized fleet solutions), Expedited Team Freight (rapid dual-driver service), and Regional Service (Southeast to Midwest/Texas/Florida routes). The company operates a modern CARB-compliant fleet with real-time tracking via Samsara and TMS management through McLeod, serving customers since 1986 with 2-2.5 day coast-to-coast transit times.

Differentiator

Problem solved

Functional benefit

Products and services

• Temperature-Controlled Trucking (Reefer) Truckload transportation with refrigerated trailer capacity for temperature-sensitive cargo such as perishable foods and pharmaceuticals, available nationwide across the continental United States.

Quantifiable outcome

• 98.6% on-time delivery rate
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Love's Truck StopsminorOthersWLA Trucking primarily uses Love's Truck Stops for their fueling needs. Love's locations are strategically chosen for their reliable service and comprehensive amenities that meet the needs of drivers while on the road. This partnership helps ensure fleet operates efficiently and drivers have access to high-quality services.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Marten Transport: Marten Transport is a publicly traded TL carrier with a dedicated refrigerated/intermodal focus and a similar mix of dedicated, expedited, and regional services. Closest direct peer given comparable reefer specialization, dedicated fleet model, and mid-market enterprise customer base.
• KLLM Transport Services: KLLM is a temperature-controlled TL specialist offering reefer, expedited, and dedicated services across the U.S. Highly comparable to WLA on reefer focus, lane structure (including Southeast corridors), and mid-sized private competitor profile.
• C.R. England: C.R. England is a large private TL carrier operating refrigerated, dedicated, and dry van services nationwide. Comparable to WLA on refrigerated focus, dedicated customer solutions, and family/private ownership profile.
• Prime Inc. Prime Inc. is a privately held TL carrier offering refrigerated, flatbed, and tanker services with a similar family/private ownership profile. Comparable on reefer specialization and mid-sized private carrier scale.
• CRST International: CRST is a privately held, asset-based TL carrier offering refrigerated, dedicated, and expedited services. Comparable to WLA on private ownership, reefer/dedicated mix, and mid-sized carrier scale competing for similar enterprise freight.

Broad incumbents

• Schneider National: Schneider is a large, publicly traded asset-based carrier with a substantial refrigerated segment plus dedicated, intermodal, and logistics services. Comparable as a much larger incumbent competing for the same enterprise reefer/dedicated freight that WLA serves.
• Werner Enterprises: Werner operates dedicated, one-way truckload, and refrigerated services with significant enterprise customer overlap. Comparable to WLA on dedicated and refrigerated service lines, though materially larger and publicly traded.
• Knight-Swift Transportation: Knight-Swift is the largest U.S. TL carrier, offering refrigerated, dedicated, dry van, and LTL services. Comparable to WLA on the reefer and dedicated service lines, though at far greater scale and public-market ownership.
• J.B. Hunt Transport Services: J.B. Hunt operates a large dedicated contract services and intermodal business alongside refrigerated and final-mile offerings. Comparable on dedicated/freight arrangement and enterprise customer overlap, though much larger and more diversified.
• Heartland Express: Heartland Express operates dry van TL with some refrigerated and dedicated capability. Comparable as a publicly traded TL competitor in overlapping dry-van lanes, though less reefer-focused than WLA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• TikToktiktok.com/@wlainctrucking_mayberry
• Facebookfacebook.com/WLAINC
• LinkedInlinkedin.com/company/wla-inc-trucking

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WLA