New Wave Digital
New Wave Digital is a Sofia-based, AI-assisted digital design agency serving ecommerce and CPG brands across Europe and the USA with Amazon A+ content, AI-generated lifestyle imagery and video, storefront design, and broader creative production services.
- Company typePrivate
- Founded2016
- HeadquartersSofia, Bulgaria
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Wave Digital does
New Wave Digital is a privately-held digital design agency headquartered in Sofia, Bulgaria, founded in 2016 (with firmographic data showing 2018) and operating with a team of 30+ designers, project managers, and specialists. The firm delivers AI-assisted creative production services for ecommerce brands, with a service portfolio spanning Amazon A+ content, AI-generated lifestyle imagery and video, secondary product images, storefront design, mobile-optimized hero images, product localisation, PIM/DAM support, and broader creative services including branding, 3D rendering, web/UX, and pitch deck design. Underlying technology centers on third-party generative AI tools (Nano Banana, Recraft, Krea, Luma AI) integrated with human creative oversight, marketed as the 'AI Content Factory' offering that reportedly reduces content production costs by 50-70%.
New Wave Digital firmographics
Firmographics- Name
- New Wave Digital
- Legal name
- New Wave Digital
- Website
- https://newavedigital.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Wave Digital is a Sofia-based, AI-assisted digital design agency serving ecommerce and CPG brands across Europe and the USA with Amazon A+ content, AI-generated lifestyle imagery and video, storefront design, and broader creative production services.
- Ownership category
- akta.pro rank
New Wave Digital industry classification
Industry- Product category
- Ecommerce Creative Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Creative Concepting & Campaign Development (BPAFAEAD)
Keywords
Where New Wave Digital is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
New Wave Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Ecommerce Creative Services: Project-based professional services for ecommerce brands including Amazon A+ content, lifestyle images, product photography, storefront design, and creative production. B2B agency model with direct client relationships.
- Creative Design Services: Graphic design, branding, 3D rendering, web/UX design, and promotional content creation for brands and agencies.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
New Wave Digital product offering
Product offeringCore offering
New Wave Digital is a full-service digital design agency that produces ecommerce creative assets for consumer brands and agencies. Core services include Amazon A+ content, lifestyle and product photography, storefront/brandstore design, mobile-optimized hero images, AI-generated videos, 3D rendering, product localization, and PIM/DAM support, delivered through an "AI Content Factory" workflow combining generative AI tools with human creative oversight.
Product overview
New Wave Digital is an AI-powered full-service design agency specializing in ecommerce content creation and creative solutions. The company operates as a single unified service offering rather than a platform-with-modules architecture. Their ecommerce services include AI-generated videos, Amazon A+ Content, secondary images, product localization, storefronts, lifestyle images, PIM/DAM support, mobile-optimized hero images, product design and rendering, and data scraping/analytics. Their creative services include graphic design, branding and identity, pitch deck design, 3D rendering, web and UX/UI design, promotional banners, videos/GIFs/motion graphics, merch and printing, and social media posts and stories. The company uses AI-assisted workflows combined with expert human creatives to produce high-performing digital content faster for ecommerce brands.
Differentiator
Problem solved
Functional benefit
Products and services
- AI Generated Videos AI-powered video content creation service that produces polished visuals for product showcases, social media teasers, and digital campaigns, streamlining video production for brands and agencies.
- Amazon A+ Content Service that develops rich visual and text content for Amazon product listings to elevate brand presentation and boost conversion rates on Amazon.
- Secondary Images Production of high-quality secondary product images highlighting angles and details to build customer confidence on ecommerce listings.
- Product Localisation Service that adapts product content for different markets to maximize global reach through culturally relevant adjustments.
- Storefronts / Brandstores Design of ecommerce storefronts (e.g., on Amazon) that reflect brand identity and enhance the shopping experience.
- Lifestyle Images AI-assisted lifestyle visual production that places products in real-world settings to create emotional connections with audiences.
- PIM / DAM Support Product Information Management and Digital Asset Management services that streamline organization of product information and digital assets.
- Mobile Optimized Hero Images Production of mobile-optimized hero visuals engineered to capture attention at thumbnail size and drive engagement on any device.
- Product Design & Rendering Photorealistic product design and rendering services that transform flat artwork into high-resolution product renders.
- Data Scraping and Analytics Data solutions service that extracts insights from ecommerce platforms to inform content and ecommerce strategy.
- Graphic Design General graphic design service crafting visuals that communicate brand messages with maximum impact.
- Branding & Identity Development of cohesive brand identities, including logo design and brand guidelines reflecting brand vision and values.
- Pitch Deck Design Pitch deck design service combining persuasive storytelling with clear, impactful visuals for investor and stakeholder presentations.
- 3D Rendering 3D visualization service that transforms ideas into lifelike renderings for ecommerce, marketing, and packaging previews.
- Web & UX / UI Web and UX/UI design service delivering seamless, intuitive web experiences that balance aesthetics with usability and conversion.
- Promotional Banners Design of promotional banners for online campaigns and physical displays that communicate marketing messages clearly.
- Videos, GIFS & Motion Graphics Motion visual production including videos, GIFs, and motion graphics that bring brand stories to life across digital platforms.
- Merch & Printing Production of custom merchandise and printed materials including apparel and promotional items reflecting brand personality.
- Social Media Posts & Stories Social media content creation service producing posts and stories (e.g., Instagram, TikTok) that drive engagement and audience growth.
Quantifiable outcome
- Conversion rate increased by 23% within first 3 months
- +4 more outcomes
Companies that use New Wave Digital
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
New Wave Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
New Wave Digital partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
New Wave Digital competitors and assessment
Company assessmentDirect peers
- SmartSites: Digital marketing and ecommerce creative agency providing website design, Amazon content, and digital production for SMB and mid-market brands. Closely comparable in target segment (mid-market ecommerce sellers) and Amazon-focused service mix, though SmartSites is US-based and larger.
- Lounge Lizard: Digital creative agency providing branding, web design, and ecommerce content for mid-market and enterprise brands. Comparable service mix (branding, web/UX, content production) and similar project-based B2B engagement model.
- Avatar New York: Digital creative agency offering web design, branding, and content production for enterprise and mid-market clients. Comparable project-based B2B creative services model with overlap in web/UX, branding, and digital content production for similar customer segments.
- Thrive Internet Marketing Agency: Full-service digital marketing agency with ecommerce and Amazon specialization. Comparable mid-market B2B focus and ecommerce creative services, though broader in scope (SEO, paid media, web design) than New Wave's tighter Amazon/content specialization.
- Bluewheel Media: Ecommerce-focused digital agency offering Amazon content creation, marketplace optimization, and creative production. Directly comparable in ecommerce/marketplace specialization and mid-market CPG client base, with overlapping services in A+ content, storefront design, and product imagery.
- WebFX: Full-service digital marketing agency offering ecommerce design, content production, and conversion optimization. Directly comparable as an ecommerce-focused creative shop serving mid-market brands, with similar services in content production and digital campaign execution.
Broad incumbents
- Dept Agency: Global digital creative and technology agency offering ecommerce, brand, and content production services. Comparable to New Wave Digital as a full-service digital creative shop serving enterprise brands, though Dept operates at significantly larger scale and broader geographic footprint.
- R/GA: Global digital agency combining brand, design, and technology services for enterprise clients. Overlaps with New Wave in digital creative production and ecommerce enablement, though R/GA operates at much larger scale with proprietary technology investments.
- Hogarth Worldwide: Global content production network producing advertising, video, and digital content at scale for enterprise brands. Comparable production capability and enterprise client base (including CPG), though Hogarth operates globally and is owned by WPP, giving it vastly greater scale.
Regional players
- Tinuiti: US-based performance marketing agency with strong ecommerce and Amazon specialization. Overlaps with New Wave Digital on Amazon content and ecommerce brand services, though Tinuiti focuses on paid media/performance marketing rather than creative production.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Wave Digital social profiles
Digital presenceNew Wave Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Wave Digital leadership team
Management profileNumber of profiles
Profiles3 records
New Wave Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Wave Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Wave Digital
What does New Wave Digital do?
New Wave Digital is a full-service digital design agency that produces ecommerce creative assets for consumer brands and agencies. Core services include Amazon A+ content, lifestyle and product photography, storefront/brandstore design, mobile-optimized hero images, AI-generated videos, 3D rendering, product localization, and PIM/DAM support, delivered through an "AI Content Factory" workflow combining generative AI tools with human creative oversight.
Is New Wave Digital a public or private company?
New Wave Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Wave Digital founded?
New Wave Digital was founded in 2016. It employs 11 to 50 people.
Where is New Wave Digital based?
New Wave Digital is headquartered in Sofia, Bulgaria, in the Europe region.
How does New Wave Digital make money?
Two revenue lines are on record. Ecommerce Creative Services are the primary driver. The others are creative Design Services.
Who are New Wave Digital's main competitors?
Direct peers on record are SmartSites, Lounge Lizard, Avatar New York, Thrive Internet Marketing Agency, Bluewheel Media and WebFX. Broad incumbents are Dept Agency, R/GA and Hogarth Worldwide. Tinuiti is listed as a regional player.
Does New Wave Digital have an API?
No public API is recorded for New Wave Digital.
What industry is New Wave Digital in?
New Wave Digital's product category is Ecommerce Creative Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAEAD, Creative Concepting & Campaign Development. Its NAICS code is 541430 and its SIC code is 7311.