Avatar New York
Avatar New York is a privately held NYC digital agency providing website design, WordPress/Drupal development, ecommerce, mobile apps, SEO, and managed hosting to mid-market and enterprise clients across education, healthcare, non-profit, law, travel, and B2B verticals.
- Company typePrivate
- Founded2009
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Avatar New York does
Avatar New York is a privately held New York City-based digital agency founded circa 2003 (firmographics) / circa 2009 (company history), providing end-to-end website design, development, ecommerce, mobile app, branding, managed cloud hosting, and digital marketing services to mid-market and enterprise clients across the United States and internationally. Its core technology stack centers on WordPress and Drupal 10 CMS platforms with custom module and theme development, supplemented by modern JavaScript capabilities including React, AWS Amplify, and GraphQL microservices for custom SaaS app builds such as the Hyperscore music composition platform. The agency serves 60+ named case-study clients across 10 verticals including education (Princeton, UMass, Columbia Teachers College), healthcare and biotech (VillageCareMax, MSK Cornell Nano Center), non-profit (Goodwill NY/NJ, Geopath), law firms (Ansa Assuncao, Virginia & Ambinder), travel and hospitality (RATP Group, Chaa Creek, Open Loop), and enterprise B2B (Edelman, Gogo Inflight Internet), with W3C and Section 508 accessibility compliance as a documented specialty.
The agency's business model combines project-based professional services fees for design, development, ecommerce, and branding work with a recurring 12-month managed-services revenue stream through its Website Support retainer packages (bug fixing, CMS security patches, performance audits, monthly SEO audits, content management, training) and managed cloud hosting subscriptions. Distribution is entirely direct, via the avatarnewyork.com storefront and a 'Request A Quote' sales workflow with phone support (212-361-6100), targeting local, domestic, and international clients with no third-party reseller or marketplace presence. The company is independently operated with no disclosed parent, no funding rounds, no M&A activity, and a single named principal, Patrick Tully, as Chief Technology Officer and Partner.
Operating signals include active content publishing (most recent blog post dated December 17, 2024), continuous client case-study publication from 2012 through 2022, and an extensive accumulation of third-party awards across Horizon Interactive Awards, Interactive Media Awards (IMA), W3 Awards, Davey Awards, Communicator Awards, and Creativity Awards. The firm is described as having 'over 15 years of experience' serving local, domestic, and international clients, with offices at 353 Lexington Avenue, Suite 400, New York, NY 10016.
Avatar New York firmographics
Firmographics- Name
- Avatar New York
- Legal name
- Avatar New York
- Website
- https://avatarnewyork.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Avatar New York is a privately held NYC digital agency providing website design, WordPress/Drupal development, ecommerce, mobile apps, SEO, and managed hosting to mid-market and enterprise clients across education, healthcare, non-profit, law, travel, and B2B verticals.
- Ownership category
- akta.pro rank
Avatar New York industry classification
Industry- Product category
- Web Design Services
- NAICS
- Direct Mail Advertising (54186), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industry
- AI Search & Generative Engine Optimization (GEO) Services (BPAFAJAO)
Keywords
Where Avatar New York is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Avatar New York business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Website Support Retainer Packages: Recurring 12-month commitment packages for ongoing bug fixing, CMS security patches, performance audits, SEO audits, content management, and training, providing predictable managed-services revenue.
- Project-based Web Design and Development: One-time project fees for website design, custom development, ecommerce builds, mobile app development, branding/identity, and Drupal/WordPress implementations across diverse industries.
- Managed Cloud Hosting: Recurring cloud hosting revenue bundled with website support packages for client sites.
- Digital Marketing and SEO Services: Search engine optimization, content creation, link building, social media integration, and ongoing SEO optimization engagements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Website support packages on 12-month commitments with tiered retainer rates |
| Other | — | Custom project-based quotes for design, development, ecommerce, marketing, and hosting |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Avatar New York product offering
Product offeringCore offering
Avatar New York is a New York-based digital agency that designs, develops, and supports business websites, ecommerce stores, mobile web/apps, and digital marketing campaigns for clients across corporate, education, healthcare, non-profit, travel & hospitality, law firm, financial, jewelry, and music verticals. Core deliverables include WordPress and Drupal CMS builds, custom SaaS web apps (React + AWS Amplify + GraphQL), branding, SEO, and recurring managed cloud hosting and website support retainers.
Product overview
Avatar New York is a single integrated web services agency (not a multi-product SaaS platform) that delivers a unified portfolio of website design, development, and digital marketing services. Its core offerings include Website Design, Custom Websites, WordPress Website Design, Drupal Development, Ecommerce Website Design, and Mobile Web & App Development, all of which sit on top of cross-cutting service layers such as Digital Marketing/SEO, Brand & Identity, and Managed Hosting. Post-launch support is delivered through the recurring Website Optimizations / Website Support retainer service. Together these named services form the company's end-to-end offering for clients across industries including education, healthcare, non-profit, travel & hospitality, law firm, financial, jewelry, and corporate/B2B.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design
Quantifiable outcome
- Stated industry experience of over 15 years working with local, domestic and international clients.
- +5 more outcomes
Companies that use Avatar New York
Customer profileNamed customers43 records
Segments10 records
Ideal customer profiles8 records
Avatar New York technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature6 records
Avatar New York partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- IDEO Design ConsultancyminorAvatar New York worked with Gogo Inflight Internet alongside IDEO Design Consultancy to design and develop the inflight interface travelers use to access Gogo's in-flight broadband service. IDEO was the design partner on this specific project.
- Drupal (open source CMS)coreAvatar New York delivers Drupal development services as one of two core CMS platforms (alongside WordPress). They build custom modules, themes, RESTful web services, 3rd-party integrations, and ecommerce on Drupal, including Drupal 10.
- WordPress (open source CMS)coreAvatar New York offers WordPress website design, custom theme design, business websites, custom development, hosting, and nonprofit sites, calling it one of the most popular web publishing systems in the world.
- Amazon Web Services (AWS Amplify)coreAvatar New York leverages AWS Amplify alongside React and GraphQL microservices to build high-performance SaaS web apps (used for the New Harmony Line / Hyperscore music composition app).
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Avatar New York competitors and assessment
Company assessmentRegional players
- Moburst: Digital marketing and mobile-first agency with strong mobile app development capability. Comparable to Avatar on mobile app development and digital marketing services, though not primarily focused on enterprise CMS builds.
Direct peers
- Coalition Technologies: Web design and SEO agency serving ecommerce and mid-market clients with custom website builds and digital marketing. Comparable service portfolio and project-led agency model.
- SmartSites: US-based web design and digital marketing agency offering website design, SEO, and PPC services to small and mid-market clients. Comparable service mix and project-based agency model, though operating at a larger scale than Avatar.
- Blue Fountain Media: Mid-sized digital agency specializing in web design, development, and digital marketing with a strong B2B and enterprise client base. Overlaps directly with Avatar's services across website design, ecommerce, and digital marketing.
- Lounge Lizard: New York-based digital agency offering web design, web development, branding, and digital marketing services to mid-market and enterprise clients. Comparable in size, service mix, NYC footprint, and boutique positioning to Avatar New York.
- Digital Silk: Digital agency focused on custom website design, branding, ecommerce, and digital marketing for mid-market and enterprise clients. Directly comparable on services, target buyers, and project-based delivery model.
- SPINX Digital: Los Angeles-based digital agency providing web design, web development, and digital marketing services to mid-market and enterprise clients. Directly comparable services and project-based delivery model.
Broad incumbents
- Huge: Global digital experience agency providing strategy, design, marketing, and technology services. Overlaps with Avatar on web design and development but operates at enterprise scale across many verticals.
- Bounteous: Large digital experience agency offering strategy, design, engineering, and analytics. Comparable services to Avatar but at significantly larger scale, with broader capabilities including data and cloud transformation.
- R/GA: Global digital agency offering design, technology, and brand consulting for enterprise clients. Comparable service categories at substantially larger scale and broader scope than Avatar.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Avatar New York social profiles
Digital presenceAvatar New York compliance and trust
Trust signalCompliance2 records
Avatar New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Avatar New York leadership team
Management profileNumber of profiles
Profiles1 record
Avatar New York subsidiaries and ownership
Company hierarchySubsidiaries1 record
Avatar New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Avatar New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Avatar New York
What does Avatar New York do?
Avatar New York is a New York-based digital agency that designs, develops, and supports business websites, ecommerce stores, mobile web/apps, and digital marketing campaigns for clients across corporate, education, healthcare, non-profit, travel & hospitality, law firm, financial, jewelry, and music verticals. Core deliverables include WordPress and Drupal CMS builds, custom SaaS web apps (React + AWS Amplify + GraphQL), branding, SEO, and recurring managed cloud hosting and website support retainers.
Is Avatar New York a public or private company?
Avatar New York is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Avatar New York founded?
Avatar New York was founded in 2009. It employs 11 to 50 people.
Where is Avatar New York based?
Avatar New York is headquartered in New York, United States, in the North America region.
How does Avatar New York make money?
Four revenue lines are on record. Website Support Retainer Packages are the primary driver. The others are project-based Web Design and Development, managed Cloud Hosting and digital Marketing and SEO Services.
Who are Avatar New York's main competitors?
Moburst is listed as a regional player. Direct peers are Coalition Technologies, SmartSites, Blue Fountain Media, Lounge Lizard, Digital Silk and SPINX Digital. Broad incumbents are Huge, Bounteous and R/GA.
Does Avatar New York have an API?
No public API is recorded for Avatar New York.
What industry is Avatar New York in?
Avatar New York's product category is Web Design Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of BPAFAJAO, AI Search & Generative Engine Optimization (GEO) Services. Its NAICS code is 54186 and its SIC code is 7311.