SUN Education Group
SUN Education Group is a Jakarta-headquartered overseas education consultancy that places Indonesian students at 500+ partner universities across 20 countries via 27 Indonesian branches and 3 Malaysian offices, earning commission on placements and fees from English test prep.
- Company typePrivate
- Founded1984
- HeadquartersJakarta, Indonesia
- Headcount251–500
- GTM typeB2C
- OfferingServices
What SUN Education Group does
SUN Education Group (legal entity PT. SUN INTERNASIONAL EDUKASI) is an Indonesia-headquartered overseas education consulting firm founded in 2010, operating from Gedung SUN Plaza in Jakarta Barat and serving Indonesian students seeking to study abroad across high school, undergraduate, master's, and doctoral levels. The company runs 27 branch offices across 12 major Indonesian cities plus 3 representative offices in Malaysia, employing 251-500 staff in consulting, sales, marketing, and product roles, and works with more than 500 university and college partners across 20 countries to place students in programs spanning Australia, the United States, Canada, the United Kingdom, Singapore, Malaysia, and other destinations.
The core product is a free, end-to-end student placement service covering consultation, university selection, application processing, visa handling, English test preparation (SUN English for IELTS, TOEFL, SAT, GMAT), accommodation matching, and travel/airport pickup. The platform is supported by a digital ecosystem including a destination-paginated website, an online consultation and inquiry flow, a University Search platform, the 2025-launched SUN E-Guidebook with video and audio content, and a Student Essentials module integrating Flywire for tuition payments and 15+ accommodation and OSHC health insurance partners. Content depth is reinforced by a 2,200+ article library on universities and study abroad topics.
Revenue is generated primarily through commissions from partner universities and institutions on successful student placements, supplemented by fees from SUN English test preparation courses and ancillary referral economics from accommodation, insurance, and payment partners. The company became part of the StudyIn international education consultancy network via a 2024 merger, positioning the combined entity at 125 locations across 40 countries representing more than 1,500 global institutions. SUN Education holds ISO 9001:2008 certification audited by SGS (2015, 2017) and complies with the Agent Quality Framework (AQF) under StudyIn.
SUN Education Group firmographics
Firmographics- Name
- SUN Education Group
- Legal name
- PT. SUN INTERNASIONAL EDUKASI (SUN Education Group)
- Website
- https://suneducationgroup.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- SUN Education Group is a Jakarta-headquartered overseas education consultancy that places Indonesian students at 500+ partner universities across 20 countries via 27 Indonesian branches and 3 Malaysian offices, earning commission on placements and fees from English test prep.
- Ownership category
- akta.pro rank
SUN Education Group industry classification
Industry- Product category
- Overseas Education Consulting
- NAICS
- Educational Support Services (611710), Exam Preparation and Tutoring (611691), Language Schools (611630)
- SIC
- Services-Educational Services (8200), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)
- akta.pro secondary industries
- International Student Onboarding & Pre-Departure Orientation Services (EDAIACAG), Study Abroad Program Operators (THAKAGAD), Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students (EDAIAHAK), Study Abroad Provider Networks, Consortia & Membership Organizations (EDAIAAAK), On-Ground Orientation, Travel, Transfers & Logistics Support (EDAIAHAL)
Keywords
Where SUN Education Group is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices11 records
Markets served
SUN Education Group business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Commission from Partner Universities and Institutions: SUN Education earns commissions from partner universities and colleges worldwide for student placements. Free consultation is provided to students while revenue comes from institutional partnerships.
- SUN English Language Courses: Revenue from English test preparation courses (IELTS, TOEFL, SAT, GMAT) through the SUN English platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Consultation Services |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
SUN Education Group product offering
Product offeringCore offering
SUN Education Group is an overseas education consultancy that guides Indonesian students through the full study-abroad journey — free personal counseling, university and course selection, application processing, student visa assistance, English test preparation (IELTS, TOEFL, SAT, GMAT) via SUN English, and pre-departure support including travel, accommodation, OSHC health cover, and tuition payment processing through Flywire. It delivers these services through 27 branch offices across Indonesia and 3 representative offices in Malaysia, leveraging partnerships with 500+ universities across 20 countries.
Product overview
SUN Education Group operates as a comprehensive overseas education consulting platform offering a unified suite of services for Indonesian students seeking to study abroad. The core offering consists of personalized counseling, application processing, and visa assistance supplemented by SUN English language test preparation courses. The company recently launched SUN E-Guidebook, a free interactive digital resource with video and audio content covering study pathways across 20+ countries. Additional support services include accommodation arrangements, health insurance partnerships, and tuition payment gateway integration through Student Essentials. The platform maintains 27 branch offices in Indonesia and 3 representative offices in Malaysia, collaborating with over 500 universities worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- SUN English: English language test preparation services including IELTS, TOEFL, SAT, and GMAT courses operated as a branded service line of SUN Education Group.
Products and services
- Overseas Education Consultation Services Free personal counseling, university and course selection, application processing, student visa assistance, and pre-departure orientation for Indonesian high school and university students seeking to study abroad. Delivered through 27 branch offices across 12 Indonesian cities and 3 representative offices in Malaysia.
- SUN English Structured English test preparation courses covering IELTS, TOEFL iBT, SAT, and GMAT, plus additional academic English courses to help students meet overseas university entry requirements.
- SUN E-Guidebook Interactive digital guidebook with video and audio content providing comprehensive study-abroad information organized by regional pathway (Australia/New Zealand/Indonesia, China/Malaysia/South Korea/Singapore, Europe/UK, USA/Canada). Free and exclusive to SUN Education prospects.
- Student Essentials Post-acceptance support bundle providing student accommodation matching through 15+ partner providers, Overseas Student Health Cover (OSHC) referrals for Australian study, and secure tuition payment processing via Flywire.
- University Search Platform Search platform allowing prospective students to filter and browse study programs, partner universities, and upcoming education events by destination country, major/field, and degree level.
Quantifiable outcome
- 40+ years of experience helping Indonesian students pursue overseas education
- +1 more outcomes
Companies that use SUN Education Group
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
SUN Education Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
SUN Education Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- StudyIncoreSUN Education became part of StudyIn, an international education consultant that accompanies students in realizing their dreams of studying abroad. The collaboration united SUN Education's strength in Indonesia with StudyIn's global network, resulting in 125 locations across 40 countries and representation of more than 1,500 global institutions.
- ShorelightmajorShorelight presented at a talkshow organized by Institut Teknologi Sumatera alongside SUN Education Group, providing information on scholarship options and international study opportunities in the USA, specifically Johns Hopkins University.
- FlywirecoreFlywire serves as the payment gateway partner for SUN Education, enabling secure international tuition fee payments for students to partner universities and institutions abroad.
- OSHC Providers (Medibank, BUPA, Worldcare Assist, Faith International, Australian Unity, BUPA Australia)majorOverseas Student Health Cover (OSHC) providers from whom international students studying in Australia must purchase health insurance. Partner providers include Medibank Private, Worldcare Assist, Faith International, Australian Unity, BUPA Australia, and others.
- Accommodation Partners (15+ providers)majorSUN Education partners with accommodation providers offering services for international students seeking safe, comfortable, and quality housing. Partners include 15+ organizations displayed as partner logos on the Student Essentials page.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
SUN Education Group competitors and assessment
Company assessmentDirect peers
- IDP Education: Australian-listed global education services company that places international students into universities, co-owns IELTS, and operates a global counselor network — directly comparable business model and destination footprint (especially Australia), with materially larger scale and listed financials.
- Crimson Education: Premium New Zealand-founded study abroad consultancy with strong Asia-Pacific presence targeting high-achieving students seeking US/UK/ANZ admissions — closely comparable high-touch counseling model, though positioned at a higher price tier than SUN.
- Kaplan International: Global English language training and university pathway provider with comparable offerings to SUN English plus study abroad placement; comparable in product mix (English prep + placement) and international student focus.
- ICAN Education: Indonesia-based overseas education consultancy with multiple branch offices and university partnerships serving Indonesian students — directly comparable in geography, customer segment, and service model.
Broad incumbents
- INTO University Partnerships: Global higher education pathway provider partnering with universities to deliver foundation, international year one, and English programs — adjacent service model with deeper university integration but less retail-counselor distribution.
- Navitas: Australian-listed global education provider operating university pathway programs and English language training — comparable in English prep and pathway services, with broader institutional relationships.
- Study Group: Global education provider offering university pathways, English language programs, and higher education preparation — comparable pathway and English prep offerings with established global university partnerships.
- QS (Quacquarelli Symonds): Global higher education consultancy offering university rankings, student recruitment services, and education fairs — adjacent in serving the same student and university ecosystem with event-driven and content-driven assets.
Emerging players
- Edvoy: Digital-first international student recruitment platform with comparable offerings (university search, application support, visa assistance) — emerging tech-forward competitor that could pressure traditional branch-based agents over time.
Regional players
- Sannam S4: India-focused international education consultancy with comparable counselor-led placement model serving outbound students — same operating playbook, different geography, useful comparable for unit economics in similar emerging-market context.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
SUN Education Group social profiles
Digital presenceSUN Education Group compliance and trust
Trust signalCompliance2 records
SUN Education Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
SUN Education Group leadership team
Management profileNumber of profiles
Profiles1 record
SUN Education Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SUN Education Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SUN Education Group
What does SUN Education Group do?
SUN Education Group is an overseas education consultancy that guides Indonesian students through the full study-abroad journey — free personal counseling, university and course selection, application processing, student visa assistance, English test preparation (IELTS, TOEFL, SAT, GMAT) via SUN English, and pre-departure support including travel, accommodation, OSHC health cover, and tuition payment processing through Flywire. It delivers these services through 27 branch offices across Indonesia and 3 representative offices in Malaysia, leveraging partnerships with 500+ universities across 20 countries.
Is SUN Education Group a public or private company?
SUN Education Group is a private company. It is classified as corporate owned and is currently operating.
When was SUN Education Group founded?
SUN Education Group was founded in 1984. It employs 251 to 500 people.
Where is SUN Education Group based?
SUN Education Group is headquartered in Jakarta, Indonesia, in the Asia region.
How does SUN Education Group make money?
Two revenue lines are on record. Commission from Partner Universities and Institutions are the primary driver. The others are SUN English Language Courses.
Who are SUN Education Group's main competitors?
Direct peers on record are IDP Education, Crimson Education, Kaplan International and ICAN Education. Broad incumbents are INTO University Partnerships, Navitas, Study Group and QS (Quacquarelli Symonds). Edvoy is listed as an emerging player. Sannam S4 is listed as a regional player.
Does SUN Education Group have an API?
No public API is recorded for SUN Education Group.
What industry is SUN Education Group in?
SUN Education Group's product category is Overseas Education Consulting. Its primary akta.pro industry code is EDAIAAAE, Hybrid, Multi-Location & Multi-Country Study Abroad Programs, with a secondary code of EDAIACAG, International Student Onboarding & Pre-Departure Orientation Services. Its NAICS code is 611710 and its SIC code is 8200.