SUN Education Group

What SUN Education Group does

SUN Education Group (legal entity PT. SUN INTERNASIONAL EDUKASI) is an Indonesia-headquartered overseas education consulting firm founded in 2010, operating from Gedung SUN Plaza in Jakarta Barat and serving Indonesian students seeking to study abroad across high school, undergraduate, master's, and doctoral levels. The company runs 27 branch offices across 12 major Indonesian cities plus 3 representative offices in Malaysia, employing 251-500 staff in consulting, sales, marketing, and product roles, and works with more than 500 university and college partners across 20 countries to place students in programs spanning Australia, the United States, Canada, the United Kingdom, Singapore, Malaysia, and other destinations.

The core product is a free, end-to-end student placement service covering consultation, university selection, application processing, visa handling, English test preparation (SUN English for IELTS, TOEFL, SAT, GMAT), accommodation matching, and travel/airport pickup. The platform is supported by a digital ecosystem including a destination-paginated website, an online consultation and inquiry flow, a University Search platform, the 2025-launched SUN E-Guidebook with video and audio content, and a Student Essentials module integrating Flywire for tuition payments and 15+ accommodation and OSHC health insurance partners. Content depth is reinforced by a 2,200+ article library on universities and study abroad topics.

Revenue is generated primarily through commissions from partner universities and institutions on successful student placements, supplemented by fees from SUN English test preparation courses and ancillary referral economics from accommodation, insurance, and payment partners. The company became part of the StudyIn international education consultancy network via a 2024 merger, positioning the combined entity at 125 locations across 40 countries representing more than 1,500 global institutions. SUN Education holds ISO 9001:2008 certification audited by SGS (2015, 2017) and complies with the Agent Quality Framework (AQF) under StudyIn.

Name

SUN Education Group

Legal name

PT. SUN INTERNASIONAL EDUKASI (SUN Education Group)

Website

https://suneducationgroup.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

251–500 employees

Short description

SUN Education Group is a Jakarta-headquartered overseas education consultancy that places Indonesian students at 500+ partner universities across 20 countries via 27 Indonesian branches and 3 Malaysian offices, earning commission on placements and fees from English test prep.

Ownership category

akta.pro rank

Product category

Overseas Education Consulting

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Language Schools (611630)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Hybrid, Multi-Location & Multi-Country Study Abroad Programs (EDAIAAAE)

akta.pro secondary industries

International Student Onboarding & Pre-Departure Orientation Services (EDAIACAG), Study Abroad Program Operators (THAKAGAD), Academic Support, Tutoring & Language Support for Enrolled Overseas Secondary Students (EDAIAHAK), Study Abroad Provider Networks, Consortia & Membership Organizations (EDAIAAAK), On-Ground Orientation, Travel, Transfers & Logistics Support (EDAIAHAL)

Keywords

• Overseas education consulting
• Study abroad advisory
• University placement services
• English test preparation
• Student visa assistance

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Commission from Partner Universities and Institutions: SUN Education earns commissions from partner universities and colleges worldwide for student placements. Free consultation is provided to students while revenue comes from institutional partnerships.
2. SUN English Language Courses: Revenue from English test preparation courses (IELTS, TOEFL, SAT, GMAT) through the SUN English platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

SUN Education Group is an overseas education consultancy that guides Indonesian students through the full study-abroad journey — free personal counseling, university and course selection, application processing, student visa assistance, English test preparation (IELTS, TOEFL, SAT, GMAT) via SUN English, and pre-departure support including travel, accommodation, OSHC health cover, and tuition payment processing through Flywire. It delivers these services through 27 branch offices across Indonesia and 3 representative offices in Malaysia, leveraging partnerships with 500+ universities across 20 countries.

Product overview

SUN Education Group operates as a comprehensive overseas education consulting platform offering a unified suite of services for Indonesian students seeking to study abroad. The core offering consists of personalized counseling, application processing, and visa assistance supplemented by SUN English language test preparation courses. The company recently launched SUN E-Guidebook, a free interactive digital resource with video and audio content covering study pathways across 20+ countries. Additional support services include accommodation arrangements, health insurance partnerships, and tuition payment gateway integration through Student Essentials. The platform maintains 27 branch offices in Indonesia and 3 representative offices in Malaysia, collaborating with over 500 universities worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• SUN English: English language test preparation services including IELTS, TOEFL, SAT, and GMAT courses operated as a branded service line of SUN Education Group.

Products and services

• Overseas Education Consultation Services Free personal counseling, university and course selection, application processing, student visa assistance, and pre-departure orientation for Indonesian high school and university students seeking to study abroad. Delivered through 27 branch offices across 12 Indonesian cities and 3 representative offices in Malaysia.
• SUN English Structured English test preparation courses covering IELTS, TOEFL iBT, SAT, and GMAT, plus additional academic English courses to help students meet overseas university entry requirements.
• SUN E-Guidebook Interactive digital guidebook with video and audio content providing comprehensive study-abroad information organized by regional pathway (Australia/New Zealand/Indonesia, China/Malaysia/South Korea/Singapore, Europe/UK, USA/Canada). Free and exclusive to SUN Education prospects.
• Student Essentials Post-acceptance support bundle providing student accommodation matching through 15+ partner providers, Overseas Student Health Cover (OSHC) referrals for Australian study, and secure tuition payment processing via Flywire.
• University Search Platform Search platform allowing prospective students to filter and browse study programs, partner universities, and upcoming education events by destination country, major/field, and degree level.

Quantifiable outcome

• 40+ years of experience helping Indonesian students pursue overseas education
• +1 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core and major.

• StudyIncoreStrategic or Co-development PartnerSUN Education became part of StudyIn, an international education consultant that accompanies students in realizing their dreams of studying abroad. The collaboration united SUN Education's strength in Indonesia with StudyIn's global network, resulting in 125 locations across 40 countries and representation of more than 1,500 global institutions.
• ShorelightmajorChannel Partner/ Reseller/ DistributorShorelight presented at a talkshow organized by Institut Teknologi Sumatera alongside SUN Education Group, providing information on scholarship options and international study opportunities in the USA, specifically Johns Hopkins University.
• FlywirecoreTechnology or IntegrationFlywire serves as the payment gateway partner for SUN Education, enabling secure international tuition fee payments for students to partner universities and institutions abroad.
• OSHC Providers (Medibank, BUPA, Worldcare Assist, Faith International, Australian Unity, BUPA Australia)majorTechnology or IntegrationOverseas Student Health Cover (OSHC) providers from whom international students studying in Australia must purchase health insurance. Partner providers include Medibank Private, Worldcare Assist, Faith International, Australian Unity, BUPA Australia, and others.
• Accommodation Partners (15+ providers)majorTechnology or IntegrationSUN Education partners with accommodation providers offering services for international students seeking safe, comfortable, and quality housing. Partners include 15+ organizations displayed as partner logos on the Student Essentials page.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IDP Education: Australian-listed global education services company that places international students into universities, co-owns IELTS, and operates a global counselor network — directly comparable business model and destination footprint (especially Australia), with materially larger scale and listed financials.
• Crimson Education: Premium New Zealand-founded study abroad consultancy with strong Asia-Pacific presence targeting high-achieving students seeking US/UK/ANZ admissions — closely comparable high-touch counseling model, though positioned at a higher price tier than SUN.
• Kaplan International: Global English language training and university pathway provider with comparable offerings to SUN English plus study abroad placement; comparable in product mix (English prep + placement) and international student focus.
• ICAN Education: Indonesia-based overseas education consultancy with multiple branch offices and university partnerships serving Indonesian students — directly comparable in geography, customer segment, and service model.

Broad incumbents

• INTO University Partnerships: Global higher education pathway provider partnering with universities to deliver foundation, international year one, and English programs — adjacent service model with deeper university integration but less retail-counselor distribution.
• Navitas: Australian-listed global education provider operating university pathway programs and English language training — comparable in English prep and pathway services, with broader institutional relationships.
• Study Group: Global education provider offering university pathways, English language programs, and higher education preparation — comparable pathway and English prep offerings with established global university partnerships.
• QS (Quacquarelli Symonds): Global higher education consultancy offering university rankings, student recruitment services, and education fairs — adjacent in serving the same student and university ecosystem with event-driven and content-driven assets.

Emerging players

• Edvoy: Digital-first international student recruitment platform with comparable offerings (university search, application support, visa assistance) — emerging tech-forward competitor that could pressure traditional branch-based agents over time.

Regional players

• Sannam S4: India-focused international education consultancy with comparable counselor-led placement model serving outbound students — same operating playbook, different geography, useful comparable for unit economics in similar emerging-market context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@suneducationgroupofficial
• LinkedInlinkedin.com/company/sun-education-group
• Instagraminstagram.com/sunedugroup
• TikToktiktok.com/@suneducationgroup
• Xx.com/sunedugroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUN Education Group