What Blueprint Interactive does

Blueprint Interactive is a full-service digital agency founded in 2010 by Amy Niles Gonzalez, headquartered in Washington, DC. The firm serves Democratic candidates, progressive advocacy organizations, and labor unions (including SEIU, Planned Parenthood, and the League of Conservation Voters) across four electoral tiers: congressional races, Independent Expenditure programs, state legislature, and local races. Its service portfolio spans six verticals — paid advertising and media strategy, grassroots fundraising (email, SMS, list growth), web design and development, creative production, social media management, and thought leadership content. The firm operates through four specialized teams (fundraising, advertising, web development, and design), supplemented by a freelance database, and maintains Blueprint Labs as an internal product development arm.

The underlying technology stack is typical of a political digital agency: proprietary campaign planning and monitoring tools for budget allocation and performance optimization, partnerships with "thousands of publishers and streaming apps" for programmatic media buying, and standard email/SMS fundraising infrastructure. Blueprint Labs represents an effort to productize beyond pure services. The team's collective resume — Obama campaigns, DCCC, Cory Booker's presidential run, Bob Casey's re-election, AFSCME, and state caucus operations across NC, NV, VA, and IN — is a defining asset in an industry where client trust is personnel-driven.

The business model is project-based professional services sold through direct client engagement (website contact forms, phone, email) with custom quote-based pricing and no publicly disclosed rate cards. The firm is privately held and founder-owned, with no disclosed institutional investors, funding rounds, or M&A activity. Geographic scope is US-only, and revenue is inherently election-cycle dependent given the campaign-centric client base. The firm's differentiation rests on brand recognition (Amy Niles Gonzalez was named a 2013 CampaignTech Innovator and 2014 Influencers 50 by Campaigns and Elections magazine), ideological alignment with progressive causes, and a full-service delivery model that creates operational switching costs during live campaign cycles.

Name

Blueprint Interactive

Legal name

Blueprint Interactive

Website

https://blueprintinteractive.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueprint Interactive is a Washington, DC-based full-service digital agency founded in 2010 that provides paid advertising, fundraising, web development, and creative production services exclusively to Democratic candidates, progressive advocacy organizations, and labor unions across all electoral tiers.

Ownership category

akta.pro rank

Product category

Political Digital Campaign Services

NAICS

Media Representatives (541840)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)

akta.pro secondary industry

White-Label/Hosted Publishing Platforms (MPACAIAJ)

Keywords

• Political digital agency
• Campaign advertising services
• Digital fundraising programs
• Advocacy web development
• Progressive campaign strategy

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Paid Advertising & Media Strategy Services: Layered, data-driven paid advertising services including media planning, creative development and testing, campaign setup and management, and analysis and reporting. Partners with thousands of publishers and streaming apps.
2. Fundraising Services: Grassroots fundraising programs with hands-on data-driven approach including list growth, advertising, email fundraising, and SMS fundraising services.
3. Web Design & Development Services: Full-service web and application development including audit and strategy, UI/UX design, website and web app development, infrastructure management, and data migration and integration.
4. Creative Studio Services: Ad production, thought leadership videos, social media graphics and videos, email and SMS graphics, logos and branding, and print design services.
5. Social Media Management & Strategy: Dynamic social media programs including content strategy, copywriting, project management, data analysis and reporting, graphic design, and video editing and motion graphics.
6. Thought Leadership Content Services: Creation of thought leadership content including creative development, filming, editing and motion graphics, event packages, interviews, podcast editing, and explainer videos.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Blueprint Interactive is a full-service digital agency that delivers paid advertising and media strategy, grassroots fundraising programs, web design and development, creative production, social media management, and thought leadership content for Democratic political campaigns and progressive advocacy organizations. The firm operates four coordinated teams (fundraising, advertising, web development, and design) and serves clients at the congressional, state legislature, local, and independent expenditure levels across the United States.

Product overview

Blueprint Interactive is a full-service digital agency specializing in political and advocacy campaigns. The company operates as a unified service organization rather than a software product platform, offering six core service verticals: Paid Advertising & Media Strategy, Fundraising, Web Design & Development, Creative Studio, Social Media Management & Strategy, and Thought Leadership. These services are delivered to Democratic candidates, progressive organizations, and advocacy groups across electoral tiers (congressional, state legislature, local races) and independent expenditure operations. The company also maintains Blueprint Labs as its product development arm for creating innovative tools. The four main operational teams are fundraising, advertising, web development, and design.

Differentiator

Problem solved

Functional benefit

Brands

• Blueprint Labs: Product development arm of Blueprint Interactive that brings clients innovative new tools.

Products and services

• Paid Advertising & Media Strategy Layered, data-driven paid advertising services including media planning, creative development and testing, campaign setup and management, and analysis and reporting. Partners with publishers and streaming apps to reach target audiences for political campaigns and advocacy organizations.
• Fundraising Grassroots fundraising programs with hands-on data-driven approach including list growth, advertising, email fundraising, and SMS fundraising services for political campaigns, non-profits, and advocacy groups.
• Web Design & Development Full-service web and application development including audit and strategy, UI/UX design, website and web app development, infrastructure management, and data migration and integration for political campaigns and advocacy organizations.
• Creative Studio Full-service creative production for political and advocacy storytelling, including ad production, thought leadership videos, social media graphics and videos, email and SMS graphics, logos and branding, and print design.
• Social Media Management & Strategy Dynamic social media programs that engage supporters and amplify messages, including content strategy, copywriting, project management, data analysis and reporting, graphic design, and video editing and motion graphics.
• Thought Leadership Content Content creation services for thought leadership, including creative development, filming, editing and motion graphics, event packages, interviews, podcast editing, and explainer videos.
• Blueprint Labs Product development arm of Blueprint Interactive that brings clients innovative new digital tools and solutions to support political and advocacy campaign work.
• Video Production Full-service video production for political and advocacy campaigns, including reels for congressional races, independent expenditure, state legislature, and local races.

Quantifiable outcome

• Built North Carolina Senate Democratic Caucus into $15+ million dollar program
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hilltop Public Solutions: Public affairs and political campaign firm serving progressive candidates and causes. Overlaps significantly with Blueprint's digital campaign and fundraising offerings.
• Global Strategy Group: Progressive research, messaging, and public affairs firm. Competes with Blueprint for advocacy and Democratic campaign work, particularly around polling-driven creative strategy.
• Rising Tide Interactive: Progressive digital advertising agency specializing in paid media and analytics for Democratic campaigns and nonprofits. Directly competes with Blueprint's Paid Advertising & Media Strategy vertical.
• Bully Pulpit Interactive: Largest progressive digital agency in the US. Directly competes with Blueprint across paid media, creative, and full-service digital offerings for Democratic campaigns and advocacy clients.
• 270 Strategies: Progressive political consulting firm offering digital organizing, paid media, and integrated campaign services. Competes directly for Democratic campaign and cause work.
• SKDK (Stanton & Tsosie Knickerbocker): Major progressive public affairs and political advertising firm. Competes with Blueprint for high-profile Democratic campaigns and advocacy engagement.
• Middle Seat: Progressive digital advertising and consulting firm serving Democratic campaigns and nonprofits. Direct competitor on digital ad buying, strategy, and creative execution.
• BerlinRosen: Progressive communications and public affairs firm with strong digital capabilities. Overlaps with Blueprint on messaging, content strategy, and advocacy campaigns.
• LINK Strategic Partners: Progressive strategic communications firm offering PR, public affairs, and digital services. Overlaps with Blueprint's creative studio, thought leadership, and campaign communications work.

Emerging players

• Catalist: Political data and analytics platform serving progressive campaigns and organizations. Adjacent peer where Blueprint provides services and Catalist provides data infrastructure for similar client base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/blueprinttweets
• Facebookfacebook.com/BlueprintInteractive
• LinkedInlinkedin.com/company/blueprint-interactive
• Instagraminstagram.com/blueprintinteractive

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueprint Interactive