MyShop
MyShop is a Dutch SaaS e-commerce platform offering customizable B2B, B2C, marketplace, dealer-portal, and ticketing webstores with 100+ integrations, serving SMB and mid-market entrepreneurs across Benelux and expanding into North America.
- Company typePrivate
- Founded2003
- HeadquartersAerdenhout, Netherlands
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What MyShop does
MyShop, operated by Mijnwinkel B.V. (KvK 34139714), is a Netherlands-based cloud SaaS e-commerce platform founded in 2003 and headquartered in Gouda. The platform enables entrepreneurs, SMBs, and mid-market companies to launch and operate webstores across B2C, B2B, multi-vendor marketplace (Winkelpleinen), dealer network (Dealershops), and digital ticketing (Ticketsystemen) use cases. Its product portfolio includes a unified multi-store backoffice with 13-language support, a proprietary myShop.com Configurator™ for visual product customization with real-time pricing, and an App Store ecosystem with 100+ integrations covering ERP (SAP, Exact, Microsoft), payments (Mollie, Buckaroo, PayPal, Afterpay/Riverty, Billink), shipping (SendCloud), and marketplace syndication (Channable, ChannelEngine). The largest B2B customers reportedly manage assortments of more than 200,000 products, supported by 48+ responsive design templates and CO2-neutral hosting on a CDN-backed infrastructure.
MyShop firmographics
Firmographics- Name
- MyShop
- Legal name
- Mijnwinkel B.V.
- Website
- https://myshop.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MyShop is a Dutch SaaS e-commerce platform offering customizable B2B, B2C, marketplace, dealer-portal, and ticketing webstores with 100+ integrations, serving SMB and mid-market entrepreneurs across Benelux and expanding into North America.
- Ownership category
- akta.pro rank
MyShop industry classification
Industry- Product category
- E-commerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where MyShop is headquartered
LocationHeadquarters
- HQ city
- Aerdenhout
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
MyShop business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS subscription fees: Monthly subscription model with tiered pricing starting at €20/month for webstores, covering hosting, updates, and support. Annual billing available with potential discounts.
- Product Configurator app: Additional monthly fee based on number of base products in the webshop for access to the proprietary product configuration tool
- Marketplace, dealershop, ticket system packages: Custom-priced solutions for specialized e-commerce needs including winkelpleinen (marketplaces), dealershops, and ticket systems - priced on request
- App Store partner integrations: Partner apps (payment processors, shipping, ERP integrations) available through the platform with some free and some paid applications
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Webshops (B2B & B2C) starting package |
| Subscription | Monthly | Marketplaces (Winkelpleinen) |
| Subscription | Monthly | Dealershops |
| Subscription | Monthly | Ticket systems |
| Subscription | Monthly | Product Configurator add-on |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
MyShop product offering
Product offeringCore offering
MyShop provides a cloud-based SaaS e-commerce platform enabling businesses to build and manage B2C webshops, B2B webshops, multi-vendor marketplaces (Winkelpleinen), dealer portal networks (Dealershops), and ticketing systems (Ticketsystemen). The platform supports catalogs of up to 200,000+ products, includes a proprietary visual Product Configurator, and integrates with 100+ third-party apps for payments, shipping, ERP, and marketing. Customers subscribe on a monthly basis starting at €20/month, with a 30-day free trial and custom pricing for enterprise solutions.
Product overview
myShop.com is a modular e-commerce SaaS platform consisting of a core platform and multiple specialized solutions. The core myShop.com Platform provides the foundational infrastructure for building and managing webstores, supporting businesses from sole proprietors to multinationals with scalable product capacity. The platform is complemented by specialized solutions: B2C Webwinkel for consumer retail, B2B Webwinkel for business-to-business sales with customer-specific pricing, Winkelpleinen for operating multi-vendor marketplaces, Dealershops for dealer portal networks, and Ticketsystemen for event and transportation ticketing. Additional capabilities include the Product Configurator for customized products and the myShop App Store with over 100 integrations for marketing, shipping, accounting, and payments. All solutions share a unified backoffice (CMS) and are hosted on secure, CO2-neutral infrastructure with CDN acceleration.
Differentiator
Problem solved
Functional benefit
Products and services
- myShop.com Platform Cloud-based SaaS e-commerce platform enabling users to create and manage online webstores from sole proprietorships to multinationals, supporting catalogs from 1 to hundreds of thousands of products with comprehensive backoffice features.
- B2C Webwinkel Consumer-facing webshop solution for selling physical and digital products with 13-language support, multiple payment options, SEO optimization, real-time inventory management, and extensive backoffice features for SMB and mid-market retailers.
- B2B Webwinkel Business-to-business webshop with customer-specific pricing, login-protected pricing display, real-time inventory management, quotation module, seller module for sales representatives, and ERP integrations with Exact, SAP, and Microsoft.
- Winkelpleinen (Marketplaces) Online marketplace platform allowing multiple retailers to sell products through a single channel, with shop-in-shop functionality where each retailer gets its own domain and backoffice while the operator manages the marketplace centrally.
- Dealershops Dealer portal solution enabling suppliers and wholesalers to provide their dealers with branded online webstores powered by the supplier's product catalog, with central product management and per-dealer customization.
- Ticketsystemen Online ticketing platform for selling digital tickets via QR-codes or NFC tags for events, transportation, and subscriptions, with scan app for access control, configurable tickets, and partner ticket creation capabilities.
- Product Configurator Visual product configuration tool allowing customers to customize products (dimensions, colors, materials) with real-time price calculation, PDF generation, and integration with the backoffice for complex products like furniture, curtains, and customized merchandise.
- Internetkassa Standalone online checkout system for adding webshop functionality to existing websites without maintaining a full webshop.
Companies that use MyShop
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles5 records
MyShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration54 records
Feature5 records
MyShop partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MijndomeincoreMijndomein acquired MyShop to integrate webshop capabilities into their domain and hosting services. MyShop now operates under the Mijndomein umbrella while maintaining its e-commerce platform brand.
- Thuiswinkel (Dutch E-commerce Association)minorCertified partner of Thuiswinkel, the Dutch e-commerce association, providing legitimacy and trust for Dutch webshop operators using the platform.
- SAPcoreSAP ERP system integration available through App Store, enabling B2B customers to sync product catalogs and orders with SAP systems.
- ExactcoreExact ERP integration available for Dutch market, allowing customers to connect webshop inventory and orders with Exact accounting and ERP software.
- MolliecorePayment processor integration for online payments, providing secure transaction processing for webshop customers.
- DaisyconminorAffiliate marketing network for Netherlands, Belgium, Germany, France enabling performance-based customer acquisition.
- WebwinkelKeurminorDutch webshop quality seal combining inspection and customer reviews, providing trust signals for webshop visitors.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
MyShop competitors and assessment
Company assessmentDirect peers
- Shopify: Global leader in SMB e-commerce SaaS; offers multi-tier subscription platform with themes, payments, and app ecosystem and directly competes with MyShop's B2B and B2C webshop products.
- WooCommerce: Open-source WordPress e-commerce plugin with massive SMB adoption in Europe; targets the same entrepreneur and SMB customer as MyShop but is free to install, pressuring MyShop's price-led positioning.
- BigCommerce: Headless commerce SaaS for SMB and mid-market merchants; competes on multi-channel and B2B capabilities that overlap with MyShop's B2B Webwinkel and marketplace modules.
- Adobe Commerce (Magento): Enterprise-grade e-commerce platform from Adobe; competing with MyShop in mid-market and B2B (large retailers and manufacturers), particularly via customer-specific pricing and ERP integrations.
- Wix: Website builder with integrated e-commerce plans; targets the same prosumer and SMB entrepreneur segment with simple-to-use templated stores, overlapping MyShop's B2C Webwinkel and theme-led onboarding.
- Lightspeed Commerce: POS-plus-eCommerce platform for retail and SMB merchants in Europe and North America; overlaps MyShop's B2B and B2C webshop offering, especially for retailers with physical and online presence.
- Shopware: Germany-based SMB and enterprise e-commerce platform with strong DACH and Benelux presence; comparable to MyShop in module-based architecture and European SMB focus.
- PrestaShop: Open-source European e-commerce platform founded in France; competes with MyShop across Benelux SMB merchants via a free core with paid themes and modules.
- Squarespace: Design-led website and commerce platform serving SMBs and creators; competes with MyShop in template-driven webshops for designers and small businesses.
Others
- Mijndomein: Dutch domain and hosting provider that acquired MyShop; not a direct e-commerce competitor but a strategic parent and ecosystem partner that bundles webshop with hosting services for Dutch SMBs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
MyShop social profiles
Digital presenceMyShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyShop leadership team
Management profileNumber of profiles
MyShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyShop
What does MyShop do?
MyShop provides a cloud-based SaaS e-commerce platform enabling businesses to build and manage B2C webshops, B2B webshops, multi-vendor marketplaces (Winkelpleinen), dealer portal networks (Dealershops), and ticketing systems (Ticketsystemen). The platform supports catalogs of up to 200,000+ products, includes a proprietary visual Product Configurator, and integrates with 100+ third-party apps for payments, shipping, ERP, and marketing. Customers subscribe on a monthly basis starting at €20/month, with a 30-day free trial and custom pricing for enterprise solutions.
Is MyShop a public or private company?
MyShop is a private company. It is classified as corporate owned and is currently operating.
When was MyShop founded?
MyShop was founded in 2003. It employs 11 to 50 people.
Where is MyShop based?
MyShop is headquartered in Aerdenhout, Netherlands, in the Europe region.
How does MyShop make money?
Four revenue lines are on record. SaaS subscription fees are the primary driver. The others are product Configurator app, marketplace, dealershop, ticket system packages and app Store partner integrations.
Who are MyShop's main competitors?
Direct peers on record are Shopify, WooCommerce, BigCommerce, Adobe Commerce (Magento), Wix, Lightspeed Commerce, Shopware, PrestaShop and Squarespace. Mijndomein is listed as an others.
Does MyShop have an API?
Yes. myShop.com provides an API for automated access via an Application Programming Interface (API) Account. This automated access may only be used for other applications that have been approved by myShop.com. The Opdrachtgever (customer) must prevent the API Account from overloading myShop.com's systems. If myShop.com detects overloading, it will warn the Opdrachtgever and they must come up with a solution. In case of repeated overloading, myShop.com may take technical measures to limit the use of the API Account.
What industry is MyShop in?
MyShop's product category is E-commerce Platform Software. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5182 and its SIC code is 7372.