Volksbank Rems EG

What Volksbank Rems EG does

Volksbank Rems EG, operating under the Volksbank Stuttgart eG brand, is a German cooperative bank (eingetragene Genossenschaft) headquartered in Stuttgart, Baden-Württemberg, serving private customers (Privatkunden), business customers (Firmenkunden), and private banking clients in the Stuttgart metropolitan region. The bank was founded in 1865 and employs 501–1,000 people, operating a hybrid distribution model that combines multiple physical branches with digital channels including OnlineBanking and the VR Banking App. Its core product set spans current accounts (VR-GiroDirekt), fixed-term deposits (Festgeld, up to 2.40% p.a.), construction financing (Baufinanzierung), consumer credit (easyCredit), and securities distribution through GENO Broker and Union Investment, with insurance products sourced from R+V Versicherung.

The bank operates a member-ownership model in which customers become co-owners ("Bankiers") by purchasing cooperative shares starting at €50 (capped at €100 shares / €5,000 maximum). Members receive a 4% dividend on shares for fiscal year 2025, exclusive discounts through the MeinPlus partner program (e.g., 10% off Stadtwerke Stuttgart Lichterfestival tickets, 20% off Schwaben Park, €10 instant discounts at expert.de via Wero payments), and referral bonuses of up to €225 per successful recommendation. The SPACE ONE family banking bundle targets parents with children, combining a fee-free current account paying 2.50% p.a., a Tagesgeld account, a commission-free Depot, and access to the ubiMaster learning app with €1,780 annual learning benefits. Digital enablement is delivered through the OnlineBanking portal, VR Banking App, and Wero mobile payment integration developed by DZ Bank for the German cooperative banking network.

Revenue is generated primarily through traditional banking activities: net interest income from loans and mortgages, account and transaction fees, and commission income from partner-distributed financial products (funds, securities, insurance, credit). The cooperative share structure also provides a captive capital base tied to membership. Marketing and customer acquisition rely on multi-channel engagement—corporate website, four specialized newsletters (BankierNewsletter, BörsenNewsletter, ImmoNewsletter, VR BranchenSpecial), community event sponsorships, referral programs, and digital self-service channels—reinforcing a regionally focused, community-banking go-to-market.

Name

Volksbank Rems EG

Legal name

Volksbank Stuttgart eG

Website

https://volksbank-stuttgart.de

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Volksbank Rems EG (Volksbank Stuttgart eG) is a member-owned German cooperative bank serving private and business customers in the Stuttgart region with current accounts, savings, mortgages, consumer credit, and digital banking via branches, OnlineBanking, and the VR Banking App.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Banking Services Revenue: Volksbank Stuttgart generates revenue through traditional banking activities including interest income from loans and mortgages, account fees, transaction fees, and commission income from financial products (insurance, investments, funds). As a cooperative bank, it also generates membership fees through Genossenschaftsanteile (cooperative shares).
2. Interest Income - Savings Products: Interest-bearing products including SPACE ONE Girokonto (2.50% p.a. up to 1,000€), Tagesgeld (2.50% p.a. up to 2,500€), and Festgeld accounts. The bank pays interest to depositors while lending at higher rates.
3. Partnership Commissions: Commission revenue from partner products including GENO Broker (securities trading), Union Investment (funds), R+V Versicherung (insurance), TeamBank (credit), and GENO Energie (energy). Referral fees and distribution commissions from these partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Volksbank Stuttgart eG is a cooperative bank (eingetragene Genossenschaft) that provides retail and commercial banking services to private customers, families, and SMEs in the Stuttgart region. Its core offerings include current accounts (VR-GiroDirekt), fixed-term deposits (Festgeld), construction financing (Baufinanzierung), consumer credit (easycredit), and securities trading through partner platforms. Customers who purchase cooperative shares (Genossenschaftsanteile) become member-owners ('Bankiers') and receive a 4% dividend plus exclusive partner discounts.

Product overview

Volksbank Stuttgart eG is a German cooperative bank (Genossenschaftsbank) offering a comprehensive portfolio of retail and private banking products. Its core offerings span current accounts (VR-GiroDirekt), fixed-term deposits (Festgeld), and construction financing (Baufinanzierung). The bank also operates a digital-first family package called SPACE ONE, which bundles a fee-free current account, Tagesgeld savings, a commission-free securities depot, and access to the ubiMaster learning app for children. Membership (Mitgliedschaft) is a central proposition: customers become co-owner Bankiers by purchasing shares starting at 50 EUR, receiving a 4% dividend and exclusive member benefits. Digital services include OnlineBanking and the VR Banking App. Value-add services include the BankierNewsletter (with monthly prize draws), the BörsenNewsletter, the ImmoNewsletter, and the VR BranchenSpecial. The bank also runs a Kunden werben Kunden referral program and participates in the Wero mobile payment ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• SPACE ONE: A banking product/program for children featuring a dedicated Girokonto, Tagesgeld savings account, Depot (investment account), and a Kids Club with welcome and birthday gifts.
• BankierGewinnspiel

Products and services

• VR-GiroDirekt A current account (Girokonto) marketed as openable in just 7 minutes through online account opening, for individual customers seeking everyday banking.

Quantifiable outcome

• 4% dividend payout to members for 2025
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• GENO BrokercoreChannel Partner/ Reseller/ DistributorGENO Broker is the securities trading platform partner for Volksbank Stuttgart, enabling customers to trade stocks, bonds, funds, and other securities through the OnlineBanking platform. Customers can process contract changes and terminations for GENO Broker directly.
• Union InvestmentcoreChannel Partner/ Reseller/ DistributorUnion Investment is the fund distribution partner, offering retail investment funds to Volksbank customers. The partnership allows customers to invest in professionally managed funds through the bank's distribution network.
• R+V VersicherungcoreChannel Partner/ Reseller/ DistributorR+V Versicherung is the insurance partner for Volksbank Stuttgart, providing comprehensive insurance products including home, liability, legal protection, and life insurance solutions to bank customers.
• TeamBankminorChannel Partner/ Reseller/ DistributorTeamBank provides consumer credit products (easyCredit) through the Volksbank distribution channel, enabling installment loans and credit facilities for retail customers.
• GENO EnergieminorGTM or Marketing PartnerGENO Energie is an energy supplier partner offering green energy tariffs to Volksbank customers. The partnership provides an additional service offering for existing customers.
• DZ Bank / WerocoreTechnology or IntegrationWero is a mobile payment solution developed by DZ Bank for the German cooperative banking network (Volksbanken). Volksbank Stuttgart offers Wero payments enabling customers to pay at participating merchants like expert.de with instant promotional discounts (10€ off on 50€+ purchases).
• expert.deminorGTM or Marketing Partnerexpert.de is a consumer electronics retail chain offering promotional discounts to Volksbank Stuttgart customers who pay using Wero. The partnership provides exclusive member benefits and drives Wero adoption.
• Stadtwerke StuttgartminorGTM or Marketing PartnerStadtwerke Stuttgart (municipal utility company) partners with Volksbank Stuttgart for the annual Lichterfestival event. Members receive 10% discount on event tickets, while the partnership enhances community engagement.
• Schwaben ParkminorGTM or Marketing PartnerSchwaben Park is a family amusement park offering exclusive discounts to Volksbank Stuttgart members: 20% off regular day tickets and 10% off Blockhaus overnight accommodations. Part of member benefits program (MeinPlus).
• VR Banking AppcoreTechnology or IntegrationVR Banking App is the standard mobile banking application for all German cooperative banks (Volksbanken). Volksbank Stuttgart provides this app for customers to manage accounts, conduct transactions, and access banking services on mobile devices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PSD Banken: Group of regional German cooperative banks (PSD Bank Nürnberg, PSD Bank München, etc.) offering retail banking products on a cooperative basis. Comparable member-owned structure and product set to Volksbank Stuttgart.
• ING-DiBa: Germany's largest direct bank, offering Girokonto, Tagesgeld, Festgeld, Wertpapierdepot, and Baufinanzierung with a digital-first model. Direct competitor for the same Stuttgart retail deposit and mortgage customers.
• Targobank: German consumer and SME bank (Credit Mutuel subsidiary) offering Girokonto, consumer credit, and Baufinanzierung, with a heavy branch footprint. Comparable retail and SME banking proposition to Volksbank Stuttgart.
• Volksbank Mittelhessen: Mid-size regional Volksbank in central Hessen, operating the same cooperative retail and SME banking model with member dividends, Baufinanzierung, and partner-distributed investment/insurance products.
• Sparkasse: Group of German public-law savings banks serving local retail and SME customers. Direct competitor in the same Stuttgart retail/SME segment, with a similarly regional focus, branch network, and member-customer orientation.
• Berliner Volksbank: Large regional cooperative bank in Berlin, member of the Genossenschaftliche FinanzGruppe. Directly comparable in operating model, product breadth, and member-owned governance to Volksbank Stuttgart.
• Sparda-Banken: Federation of German cooperative banks traditionally serving public-sector employees, offering the same member-owned retail banking model (Girokonto, savings, mortgages, securities) as Volksbank Stuttgart. Closest structural analog within the Genossenschaftliche FinanzGruppe.

Emerging players

• N26: Berlin-based German neobank offering mobile-first Girokonto, savings, and trading. Represents the digital-native competitive threat to Volksbank Stuttgart's younger customer acquisition funnel.

Broad incumbents

• DZ Bank: Central institution of the German cooperative banking sector and Volksbank Stuttgart's wholesale/treasury partner. Owns/operates Wero mobile payments and provides the IT and product infrastructure that Volksbank Stuttgart leverages.
• Commerzbank: One of Germany's two large private-sector universal banks, active in retail (Girokonto, Baufinanzierung) and SME/ Mittelstand banking. Competes for the same Stuttgart-area corporate and high-value retail customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Volksbank Rems EG