What Ouellet Canada does

Ouellet Canada Inc. is a Canadian manufacturer of electric heating equipment, operating as a brand under Innovair Solutions Inc. and headquartered in L'Islet, Quebec. Founded in 1967, the company designs and produces a broad portfolio of electric heating products across three customer segments: residential (baseboards, convectors, fan heaters, electric furnaces, heating cables, radiant floor systems, and R32 heat pumps), commercial (unit heaters, air curtains, electric duct heaters, hand dryers, and Capella/Slim24 heat pumps), and industrial (explosion-proof heaters, heavy-duty unit heaters, and self-regulating heating cables). The product line is complemented by a full range of thermostats and controls, including line-voltage and low-voltage electronic thermostats, mechanical thermostats, relays, and Zigbee-enabled smart controls (OTH4000-ZB).

The underlying technology is conventional resistive electric heating combined with electronic controls, including programmable thermostats with ±0.5°C precision and proportional pulsing modes for radiant floor applications. Ouellet has added heat-pump technology using R32 refrigerant to address decarbonization and efficiency trends. The business model is wholesale hardware sales through an authorized distributor network across Canada, supported by an Extranet ordering portal, a BIM/CAD specification library (including a partnership with BIMsmith), online heating and floor-heating calculators, and installer training resources. The company also serves the US market with dedicated toll-free support.

Revenue mechanics are quote-based through distributors, with no public pricing. End customers span homeowners, residential builders, commercial facilities, and industrial sites requiring hazardous-location-rated equipment. The company provides tools oriented toward specification sales by architects, engineers, and contractors, indicating a relationship-driven channel model rather than direct-to-consumer e-commerce.

Name

Ouellet Canada

Legal name

Ouellet Canada Inc.

Website

https://ouellet.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Ouellet Canada designs and manufactures electric heating products — baseboards, fan heaters, heat pumps, radiant floor systems, and thermostats — serving residential, commercial, and industrial customers across Canada and the US through an authorized distributor network.

Ownership category

akta.pro rank

Product category

Electric Heating Equipment

NAICS

Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (3334), Air-Conditioning and Warm Air Heating Equipment and Commercial and Industrial Refrigeration Equipment Manufacturing (333415), Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Small Electrical Appliance Manufacturing (335210)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Electric Housewares & Fans (3634)

akta.pro primary industry

Heat Exchangers, Coils & Hydronic HVAC Components (IMADANAF)

akta.pro secondary industries

Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC), Chillers & Cooling Plant Equipment (IMAHAKAE), Power Electronics for Industrial Heating (Induction/dielectric heating power supplies) (IMAGADAK)

Keywords

• Electric heating equipment
• Baseboard heaters
• Heat pumps
• Heating cables
• Thermostat controls

Headquarters

HQ city

L'islet

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Electric Heating Equipment Sales: Sale of electric heating products including wall heaters, baseboards, convectors, fan heaters, and radiant heating systems. Products are sold through distributor network across Canada.
2. Thermostat and Control Systems: Sale of thermostats and control systems including electronic, programmable, and smart thermostats for heating control.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ouellet Canada designs and manufactures a comprehensive portfolio of electric heating products, including baseboards, fan heaters, convectors, electric furnaces, unit heaters, radiant heaters, heat pumps, heating cables, heat and energy recovery ventilators, air curtains, hand dryers, and explosion-proof heaters. The portfolio also includes a full line of thermostats and electronic controls for residential, commercial, and industrial applications. Products are sold primarily through a network of authorized distributors and dealers across Canada.

Product overview

Ouellet Canada is a Canadian heating equipment manufacturer (brand of Innovair Solutions inc.) offering a comprehensive portfolio of electric heating products across residential, commercial, and industrial segments. The product portfolio includes baseboard heaters, convectors, fan heaters (wall, ceiling, kickspace, floor insert models), electric furnaces, unit heaters, radiant heaters, air curtains, hand dryers, heat pumps (R32 refrigerant, Capella, Slim24 HH), heating cables (standard and self-regulating), air/energy recovery ventilators (ERV/HRV), and explosion-proof heaters. The portfolio also includes a complete line of thermostats and controls including line voltage and low voltage electronic thermostats (OTH3000, OTH3000P, OTH4000, OTH4000P, OTH5007, TH140), programmable and non-programmable models, low voltage thermostats with floor sensing (OTH24-AFR), smart controls with Zigbee connectivity (OTH4000-ZB), air exchanger controls, explosion-proof controls, heating cable controls (indoor and outdoor), relays (RC840 series), and universal guards. Key product series include the OVC compact electronic fan heater, OVOS stylish wall fan heater, OVOH horizontal wall fan heater, OVO residential wall fan heater, OVE European-style bathroom fan heater, OVR register wall fan heater, OVSP residential ceiling fan heater, OFB compact wall fan heater, OFH floor insert fan heater, OCP kickspace fan heater, and OHY convection and fan heater. The company provides tools including a BIM library, 2D Autocad drawings, spare parts selector, floor heating calculator, and heating calculator.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Baseboard Heaters
• Residential Convectors
• Residential Electric Furnaces
• OVC Compact Electronic Fan Heater
• OVOS Stylish Wall Fan Heater
• OVOH Horizontal Wall Fan Heater
• OVE European-Style Bathroom Fan Heater
• OVSP Residential Ceiling Fan Heater
• OFB Compact Wall Fan Heater
• OFH Floor Insert Fan Heater
• OCP Kickspace Fan Heater
• OVRP Compact Ceiling Fan Heater
• Heat Pumps Ouellet R32 (Residential)
• Heat and Energy Recovery Ventilators
• Residential Heating Cables
• Residential Self-Regulating Heating Cables
• Residential Radiant Heaters
• Commercial Baseboard Heaters
• Commercial Convectors
• Commercial Fan Heaters
• Air Curtains (Commercial)
• Electric Duct Heaters
• Heat Pumps Capella / Slim24 HH (Commercial)
• Heat Pumps Ouellet R32 (Commercial)
• Commercial Heating Cables
• Commercial Unit Heaters
• Commercial Radiant Heaters
• Commercial Hand Dryers
• Explosion-Proof Heaters
• Industrial Unit Heaters
• Industrial Heating Cables
• Industrial Self-Regulating Heating Cables
• Industrial Air Curtains
• OTH4000 Non-Programmable Electronic Thermostat
• OTH4000P Programmable Electronic Thermostat
• OTH3000P Programmable Electronic Thermostat
• OTH3000 Non-Programmable Electronic Thermostat
• OTH5007 Non-Programmable Electronic Thermostat
• OTH24-AFR Low Voltage Programmable Thermostat
• TH140 Programmable Thermostat
• RC840 / RT850 Series Relays

Quantifiable outcome

• Temperature setting precision within ±0.5°C with digital thermostats

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Global CommanderminorChannel Partner/ Reseller/ DistributorGlobal Commander is another product line distributed by Ouellet Canada, representing an additional product category in their portfolio of heating and related solutions.
• Convectair CanadaminorChannel Partner/ Reseller/ DistributorConvectair Canada is referenced as another brand distributed by Ouellet Canada, expanding their product portfolio in the Canadian heating market.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Honeywell Home (Resideo): Honeywell Home / Resideo is a global leader in connected thermostats and heating controls, competing with Ouellet's OTH and smart Zigbee-enabled thermostat line and serving the same HVAC channel partners at greater scale.
• Broan-NuTone: Broan-NuTone is a large North American HVAC and indoor air quality brand offering ventilation fans, heaters, and range hoods through retail and distribution, providing partial overlap with Ouellet's air curtain, HRV/ERV, and heater categories alongside a much wider product portfolio.

Direct peers

• Stelpro: Stelpro is a Canadian manufacturer of electric heating products (baseboards, convectors, fan heaters, radiant panels, controls) sold through a Canadian distribution network, making it the closest head-to-head competitor to Ouellet's residential and commercial electric heating lines.
• King Electrical Manufacturing: King Electric produces electric wall heaters, baseboards, unit heaters, and controls for residential and light commercial applications, competing with Ouellet's fan heater, baseboard, and unit heater product families.
• Convectair: Convectair is a Quebec-based manufacturer of electric convectors, baseboards, and fan heaters and is itself an Innovair Solutions brand alongside Ouellet, making its product set a near-duplicate comparator to Ouellet's residential offering.
• Warmup: Warmup is a North American and UK provider of electric radiant floor heating systems, heating cables, and related thermostats, competing directly with Ouellet's heating cables, self-regulating cables, and OTH floor-sensing thermostats.
• Dimplex: Dimplex is a North American electric heating and fireplace manufacturer offering baseboard heaters, fan-forced heaters, and thermostats across residential and light commercial channels, directly overlapping Ouellet's core wall and baseboard heater SKUs.
• Flextherm: Flextherm is a Canadian manufacturer of electric radiant floor heating cables and mats with thermostats, overlapping directly with Ouellet's heating cable and indoor heating cable controls product lines.
• Global Commander: Global Commander is another Innovair Solutions heating brand distributed alongside Ouellet, selling complementary electric heating equipment to Canadian distributors and representing an in-house peer within the same channel and customer base.
• Cadet Heat: Cadet is a US-based electric heater manufacturer specializing in wall fan heaters, baseboards, and thermostats distributed through plumbing and HVAC wholesalers, overlapping Ouellet's wall heater and thermostat ranges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ouelletcanada
• Facebookfacebook.com/ouelletcanada
• LinkedInlinkedin.com/company/ouellet-canada-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ouellet Canada