What GoRescue Brands does

GoRescue Brands, Inc., headquartered in Birmingham, Alabama, is a private, family-of-five lifesaving brands company founded in 1997 (originally as Educational Associates of Alabama, Inc.) that distributes Automated External Defibrillators (AEDs), delivers CPR/AED/First Aid/BLS/ACLS/PALS training, and operates an AED program management platform. Through its Stop Heart Attack sub-brand, the company acts as a Master Distributor for all major AED manufacturers (ZOLL, Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control), with 31,000+ AEDs placed and same-day shipping from its e-commerce storefront. The Trio Safety CPR+AED sub-brand delivers authorized training through American Heart Association, American Red Cross, and Health & Safety Institute networks, supported by a 1,200+ instructor cadre and an EMS Academy running accelerated EMT programs. The AED365 sub-brand provides subscription-based program management via an iOS application that integrates device, inspector, medical direction, and compliance workflows, while Bleeding Control Kits extends into trauma response and the Lifesaving Summit operates as an industry conference.

Revenue is generated across four streams: hardware distribution (AEDs and accessories, certified pre-owned devices, ALS medical devices, bleeding control kits), professional services (CPR, First Aid, BLS/ACLS/PALS, and accelerated EMT training delivered via open enrollment at training centers or onsite at client facilities), AED365 recurring subscription/medical-direction services, and event revenue from the Lifesaving Summit. Go-to-market combines direct e-commerce, a regional field-sales team of Regional Lifesaving Specialists covering Alabama, Mississippi, Florida, Georgia, Tennessee, Louisiana, and Texas, an authorized training-center network for national reach, and channel partnerships (notably John Hancock Vitality for consumer AED distribution). Customer segments span businesses/workplaces, K-12 schools and universities, fitness/recreation facilities, healthcare providers, government/municipalities, nonprofits, and individual consumers. In January 2021 the company acquired Shady Grove Tactical, LLC; in 2024 it joined the Safe Life conglomerate spanning 25+ CPR+AED companies across 9 countries; and in January 2025 it launched Project AED365, a multi-vendor community outreach initiative giving away one AED package daily throughout the year.

Name

GoRescue Brands

Legal name

GoRescue Brands, LLC

Website

https://gorescue.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

GoRescue Brands is a Birmingham, Alabama-based lifesaving products and training company serving businesses, schools, healthcare, fitness, government, and individual consumers through Master Distributor AED sales, nationally authorized CPR/AED/First Aid training, AED365 program management subscriptions, and accelerated EMT programs.

Ownership category

akta.pro rank

Product category

Emergency Medical Equipment Distribution and Training

NAICS

Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Electromedical & Electrotherapeutic Apparatus (3845), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

First Aid & Wound Care (Bandages, Dressings, Antiseptics, Burn Care) (CRADAMAB)

Keywords

• AED distribution
• CPR training services
• AED program management
• First aid training
• Lifesaving equipment

Headquarters

HQ city

Birmingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. AED and Lifesaving Product Sales: Sales of AEDs, accessories, ALS medical devices, and bleeding control kits through e-commerce and direct sales channels. GoRescue is a Master Distributor for all major AED brands including Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control, and Zoll.
2. CPR and First Aid Training Services: Nationally-approved training courses including First Aid, CPR, AED, Basic Life Support, and advanced courses delivered through open enrollment at training centers and on-site classes at client facilities.
3. AED Program Management: AED365 full-service AED program management and medical direction services, providing ongoing compliance, device readiness, and peace of mind for organizations with AED programs.
4. EMT Training: Accelerated EMT classes (16-Day and 30-Day programs) for individuals seeking EMS careers, managed by EMS Academy Coordinator.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

GoRescue Brands is a family of five lifesaving brands that distributes AEDs and lifesaving equipment as a Master Distributor for all major AED brands (ZOLL, Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control) and delivers nationally-approved CPR, First Aid, BLS, ACLS, PALS, and EMT training through a nationwide network of authorized training centers. The company also provides AED365 program management software with medical direction for ongoing AED compliance and readiness.

Product overview

GoRescue Brands is a family of lifesaving brands offering a comprehensive portfolio of AED products, CPR/AED training, and related life-saving services. The company operates as a Master Distributor for all major AED brands (ZOLL, Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control) through its Stop Heart Attack brand. Core offerings include AEDs and accessories, CPR/First Aid/BLS/ACLS/PALS training via Trio Safety CPR+AED, AED program management through AED365 (accessible via iOS app), bleeding control kits, and EMS Academy accelerated EMT training programs. The portfolio is unified around emergency preparedness and the Chain of Survival, with products and services designed to work together—from equipment supply through training to ongoing program compliance management. The company also operates the Lifesaving Summit industry conference and manages community initiatives like Project AED365. Founded in 1997 and headquartered in Birmingham, AL, GoRescue joined Safe Life in 2024, spanning 25+ CPR+AED companies across 9 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Stop Heart Attack: AEDs and accessories, including ALS medical devices
• Trio Safety CPR+AED
• Bleeding Control Kits
• AED365
• Lifesaving Summit

Products and services

• Stop Heart Attack AED & Lifesaving Products Distribution of AEDs and lifesaving equipment as a Master Distributor for all major AED brands including Cardiac Science, Defibtech, Heartsine, Philips, Physio-Control, and ZOLL, along with AED accessories (batteries, pads, cabinets, signage, backpacks), certified pre-owned/refurbished AEDs, bleeding control kits, and the Tempus ALS advanced life support device. Same-day shipping is offered on online AED orders.
• Trio Safety CPR+AED Training Nationally-approved lifesaving training courses including CPR, AED, First Aid, Basic Life Support (BLS), Advanced Cardiovascular Life Support (ACLS), Pediatric Advanced Life Support (PALS), and CPR Instructor courses. Delivered through open enrollment at training centers, online blended classes with skill checks, and on-site classes at client facilities by a nationwide instructor cadre.
• AED365 Program Management

Quantifiable outcome

• Survival rates increase up to 70% with immediate CPR and AED use
• +2 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• John HancockcoreChannel Partner/ Reseller/ Distributor · 13 April 2026John Hancock offers discounted at-home Automated External Defibrillators (AEDs) from GoRescue as part of new heart health offerings for John Hancock Vitality members, addressing heart disease as the leading cause of death in the United States.
• CoroMedcoreStrategic or Co-development Partner · 1 January 2025Partner in Project AED365 initiative providing free AED packages to schools, businesses, and community organizations throughout 2025 as part of comprehensive lifesaving solution.
• ZOLL MedicalcoreStrategic or Co-development Partner · 1 January 2025Partner in Project AED365 providing ZOLL AED 3 devices with Real CPR Help technology as part of free AED giveaway initiative for 2025.
• HSI (Health & Safety Institute)coreStrategic or Co-development Partner · 1 January 2025Partner in Project AED365 providing RSV Training certification as part of comprehensive AED package including training for recipients.
• AED365coreStrategic or Co-development Partner · 1 January 2025AED365 provides Pro Plan for AED program management as part of Project AED365 package, ensuring recipients have full year of professional device management.
• LifeVaccoreStrategic or Co-development Partner · 1 January 2025Partner in Project AED365 providing LifeVac Airway Clearance Device as additional choking emergency protection in comprehensive AED package.
• Safe LifecoreStrategic or Co-development Partner · 1 January 2024In 2024, GoRescue joined Safe Life organization spanning 25+ CPR+AED companies across 9 different countries to better serve clients across the United States and internationally.
• American Heart AssociationcoreStrategic or Co-development PartnerAuthorized training center providing AHA-certified courses including BLS, ACLS, PALS, and CPR/AED training through GoRescue's nationwide training network.
• American Red CrosscoreStrategic or Co-development PartnerAuthorized training center providing Red Cross-certified courses through GoRescue's nationwide training network.
• Lord Wedgwood CharityminorGTM or Marketing PartnerCharitable partnership for AED donations to communities, with Lord Wedgwood Charity logo displayed on GoRescue website.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• LifeVac: Choking/airway clearance device maker and a Project AED365 partner. Operates in adjacent emergency-preparedness product category with overlap into schools, healthcare facilities, and corporate safety buyers served by GoRescue.

Direct peers

• AED Superstore: A nationally focused online retailer/distributor of AEDs and accessories across multiple brands. Directly competes with GoRescue's Stop Heart Attack e-commerce store on AED unit sales to businesses, schools, and individuals.
• Health & Safety Institute (HSI): Authorised CPR/First Aid/AED training organisation whose curriculum GoRescue delivers, and which also licenses training directly to other providers nationwide. Overlaps with GoRescue on training services, AED distribution, and certification content for the same customer base.

Broad incumbents

• Bound Tree Medical: Large medical equipment and supply wholesaler serving EMS, fire, hospitals, and government agencies. Overlaps with GoRescue's distribution function but operates at significantly greater scale and across broader categories.
• American Heart Association: The dominant national CPR and AED training authority whose certification programs GoRescue delivers. Sets curriculum standards and sells training directly, competing with GoRescue's Trio Safety CPR+AED training programs on a much larger scale.
• American Red Cross: Mass-market CPR/First Aid/AED certification organisation. GoRescue is an authorised Red Cross training centre, but the Red Cross itself directly competes for corporate and consumer training contracts nationwide.
• ZOLL Medical: Leading AED manufacturer (AED 3 with Real CPR Help) and a key GoRescue supplier. Could compete with GoRescue if it chooses to sell more directly to end customers rather than through Master Distributors.
• Cardiac Science: AED manufacturer whose Powerheart products GoRescue distributes via Master Distributor agreement. A potential direct competitor as well as a current supply partner.
• Defibtech: AED manufacturer distributed by GoRescue. Same dual relationship of supplier and potential channel competitor.
• Philips (HeartStart): Manufacturer of HeartStart AEDs distributed by GoRescue. Possesses the resources and channels to compete with its own distributors as it pushes direct enterprise sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoRescue Brands