What Safe Life Service Inc. does

Safe Life AB (Safe Life Service Inc.) is a Stockholm-headquartered holding company founded in 2019 that consolidates the fragmented global market for Automated External Defibrillators (AEDs), safety training, and first aid services. The company operates a decentralized acquisition model: it purchases market-leading regional AED, training, and first aid businesses and retains founders as operational leaders while providing shared global resources, procurement scale, and cross-portfolio best practices. Across 14 countries on three continents, Safe Life has executed 49 acquisitions since inception, building a portfolio of subsidiaries including Medisol (Netherlands, 30 European countries), Salvavidas Cardio (Spain), GoRescue (US), Defibshop (UK), HeartCert (US), HTM Medico (Singapore), D-Sécurité Groupe (France), AEDMAX.PL (Poland), and Cascade Training (US).

The company's core product set comprises AED hardware sales, IoT-enabled connected monitoring subscriptions for remote readiness checks and proactive maintenance, certified training programs (including American Heart Association, ENA, AAP, and AAFP credentials), and complementary first aid equipment and consumables such as the TRAUMAKIT modular first aid kit brand. Revenue is generated through a mix of one-time hardware sales, recurring subscription services for monitoring and program management, professional training fees, and consumable sales. Customer segments span healthcare and emergency services, educational institutions, government and municipalities, corporate and enterprise customers (including retail, manufacturing, and transportation operators), and SMEs served via both subsidiary field sales forces and e-commerce storefronts.

Safe Life's go-to-market leverages the local brands, customer relationships, and digital presence of its acquired subsidiaries, layered with group-level operational support and Bridgepoint's institutional backing. With more than 700,000 AEDs deployed, over 600 employees, and pro forma annual revenue exceeding SEK 2 billion (~$190M), the company has emerged as one of the largest dedicated AED and safety services platforms in Europe and is actively extending its footprint into North America and Asia.

Name

Safe Life Service Inc.

Legal name

Safe Life AB

Website

https://www.safelife.com

Company type

Private

Founded year

2019

Operating status

Operating

Short description

Safe Life is a Stockholm-based holding company that acquires and operates AED, safety training, and first aid businesses across 14 countries. It serves healthcare, education, government, and enterprise customers through 49 subsidiaries via hardware sales, subscription monitoring, and certified training.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. AED Sales: Sale of Automated External Defibrillators to businesses, healthcare organizations, public institutions, and individuals through subsidiaries across Europe, North America, and Asia
2. Subscription Services: Recurring subscription revenue from IoT-enabled AED monitoring, maintenance services, and program management ensuring AED readiness and compliance
3. Training & Education: CPR, first aid, and emergency response training programs delivered through authorized training centers, certifications, and courses for healthcare professionals and laypersons
4. First Aid Products & Services: First aid equipment, consumables, fire extinguishers, and related safety products distributed through subsidiary companies

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Safe Life is a growth partner and decentralized holding company that acquires and operates market-leading companies across Europe, North America, and Asia that deliver Automated External Defibrillators (AEDs), CPR and first aid training, connected AED monitoring, AED program management, and first aid equipment. The company sells AED hardware, provides subscription-based IoT-enabled monitoring, delivers certified training programs, and distributes first aid and safety products through a network of 49 acquired subsidiaries serving businesses, government agencies, healthcare organizations, and individual consumers.

Product overview

Safe Life is a growth partner and holding company for AED, safety training, and first aid companies. The company operates a platform-plus-acquired-brands model, where the core offerings center on Automated External Defibrillators (AEDs), Training & Education (CPR, first aid, and emergency response training), First Aid Solutions (including the TRAUMAKIT modular first aid kit brand), Connected AED Monitoring (IoT-enabled remote monitoring services), and AED Program Management (compliance and maintenance services). The portfolio includes 30+ acquired subsidiaries across 14 countries including AEDMAX.PL, Medisol, D-Sécurité Groupe, HeartCert, GoRescue, Cascade Training, HTM Medico, and Salvavidas Cardio, among others. Each acquired brand maintains its operational identity while benefiting from Safe Life's global platform resources. The company focuses on organic expansion combined with strategic acquisitions of market-leading AED and first aid companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Automated External Defibrillators (AEDs) Sale of Automated External Defibrillators that deliver life-saving electrical shocks to restore normal heart rhythm during cardiac emergencies, distributed to businesses, healthcare organizations, public institutions, and consumers through subsidiaries across Europe, North America, and Asia.
• CPR and First Aid Training CPR, first aid, and emergency response training programs delivered through authorized training centers with certifications from the American Heart Association, ENA, AAP, and AAFP, serving healthcare professionals, employees, and laypersons.
• First Aid Solutions Comprehensive first aid equipment including first aid kits, bleeding control kits, and emergency medical supplies, including the TRAUMAKIT modular first aid kit brand.
• Connected AED Monitoring (Cardio-as-a-Service) Subscription-based IoT-enabled remote monitoring, real-time readiness checks, and proactive maintenance of AEDs to ensure programs are always rescue-ready and compliant.
• AED Program Management Comprehensive AED compliance management services including maintenance, regulatory compliance tracking, and program administration to ensure AED readiness and regulatory adherence.

Quantifiable outcome

• Over 700,000 AEDs deployed globally
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• American Heart AssociationcoreStrategic or Co-development Partner · 1 January 2026Safe Life subsidiaries operate as authorized American Heart Association Training Centers, providing CPR, first aid, and resuscitation training. Cascade Training serves as an authorized training center for AHA, ENA, AAP, AAFP, and other healthcare organizations. Team Life operates as an authorized AHA Training Center.
• HTM MedicocoreStrategic or Co-development Partner · 1 January 2025HTM Medico (Help the Masses), the leading distributor of AEDs in Singapore, became Safe Life's first Asian acquisition in July 2025. This marked Safe Life's entry into the Asia-Pacific region and was described as a major milestone acquisition.

Scale indicators6 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• Stryker Corporation: Large global medical-device company that owns HeartSine Technologies (a leading AED manufacturer) and Physio-Control (cardiac care). Competes with Safe Life at the hardware level and offers broader emergency-response portfolio to enterprise customers.
• ZOLL Medical Corporation: Pure-play resuscitation and AED manufacturer (a subsidiary of Asahi Kasei Corporation) that competes head-to-head with Safe Life's portfolio brands for AED procurement in emergency-services, healthcare, and public-access markets.
• Koninklijke Philips N.V. Global health-technology company whose HeartStart product line is one of the most widely deployed AED brands worldwide. A direct AED competitor with broader hospital and patient-monitoring portfolio serving overlapping healthcare and workplace-safety customers.

Direct peers

• AddLife AB: Swedish-listed life-science and medical-technology distribution roll-up that has grown via acquisitions of niche medtech distributors across Europe. Comparable Nordic origin, medical-device distribution focus, and acquisition-driven growth model.
• Lifco AB: Swedish-listed serial acquirer of niche industrial and healthcare distributors operating a decentralized model where acquired founders retain leadership. Highly comparable in home-market geography, decentralized operating philosophy, and acquisition cadence.
• Halma plc: UK-listed safety, healthcare, and environmental technology conglomerate that has built a portfolio of decentralized niche safety and medical subsidiaries through decades of disciplined acquisitions. Closest business-model analog to Safe Life's decentralized holding approach applied to life-safety and medical categories.
• Diploma plc: UK-listed specialist distribution and services group that acquires niche businesses in safety, seals, and controls sectors and operates them with high autonomy. Closely comparable decentralized distribution roll-up model with similar focus on essential safety and technical products.
• Cardiac Science Corporation: US-based AED manufacturer (Powerheart and Cardiolife brands) supplying defibrillators to workplaces, schools, and healthcare organizations. Directly comparable product offering in the same North American and international enterprise markets Safe Life's subsidiaries serve.
• Defibtech LLC: US-based AED manufacturer (Lifeline and View product lines) competing for the same public-access, workplace, and first-responder customers as Safe Life's portfolio. Direct product competitor at the hardware level.

Emerging players

• Avive Solutions Inc. US-based emerging AED company combining a connected AED device with cloud-based AED network management. Direct competitor to Safe Life's connected-monitoring/cardio-as-a-service offering in the early stages of category adoption.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safe Life Service Inc.