Organic Shop

What Organic Shop does

Organic Shop is an Indian online discovery and e-commerce marketplace focused on organic and natural products, headquartered in Jaipur and operating through its website organicshop.in. Founded in 2011 by Manuj Terapanthi (Founder & CEO) with Mahavir Sharma as Director, the company aggregates third-party organic brands across categories including clothing, food, cosmetics, and wellness, targeting health-conscious Indian consumers on a B2C basis. The platform is powered by Texaura technology, suggesting a relatively lightweight technology stack rather than proprietary infrastructure.

The business model is a marketplace aggregation play: Organic Shop curates and surfaces organic brands to consumers via a single website channel, with no disclosed pricing model, take rate, or monetization mechanics in the available data. The company has raised a small seed round of $50,000 from Rajasthan Angel Innovators' Network in August 2013 and a second, undisclosed round in April 2016, indicating limited capital deployment. With 1-10 employees, no disclosed revenue, no certifications, awards, or patents, and no mobile apps, Organic Shop appears to be operating as a small-scale niche aggregator rather than a scaled marketplace, and post-2016 operating signals are not visible in the input.

Name

Organic Shop

Website

https://organicshop.in

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Organic Shop is an Indian online marketplace that aggregates organic and natural products across clothing, food, cosmetics, and wellness categories, serving health-conscious consumers in India via its organicshop.in platform.

Ownership category

akta.pro rank

Product category

Organic and Natural Products Marketplace

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452), Food and Beverage Retailers (445)

SIC

Retail-Misc General Merchandise Stores (5399), Retail-Miscellaneous Shopping Goods Stores (5940)

akta.pro primary industry

Natural/Organic Grocery E-commerce & Delivery-Only Retail (CRAHAEAI)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

Keywords

• Organic products marketplace
• Natural products discovery
• Organic e-commerce platform
• Wellness brand aggregator
• Natural cosmetics marketplace

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations

Distribution channels1 record

Core offering

Organic Shop is an online discovery platform that aggregates multiple organic and natural product brands across clothing, food, cosmetics, and wellness categories, allowing consumers to browse and access multiple brands in one convenient place. The platform is powered by Texaura technology and serves health-conscious consumers in India seeking consolidated access to organic offerings.

Product overview

Organic Shop is a single unified discovery platform that aggregates organic and natural products, allowing users to explore multiple brands in one convenient location.

Differentiator

Problem solved

Functional benefit

Products and services

• Organic Shop Online discovery and shopping platform that aggregates multiple organic and natural product brands across clothing, food, cosmetics, and wellness categories, enabling Indian consumers to browse and access multiple organic brands in one place.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• TexauracoreTechnology or IntegrationTexaura provides the underlying technology platform powering the Organic Shop website and discovery functionality. The company is described as 'Proudly powered by Texaura' indicating a core technology infrastructure partnership.

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• BigBasket: India's largest online grocery platform. Comparable because it carries organic and natural SKUs alongside conventional groceries and serves health-conscious urban Indian consumers, the same persona Organic Shop targets.
• Amazon Pantry: Amazon India's online grocery storefront. Comparable because it carries a large organic and natural assortment and dominates discovery and shopping for Indian online grocery buyers.

Direct peers

• Just Organik: India-based organic food brand and online retailer. Comparable because it sells certified organic packaged food online and targets the same health-conscious Indian shopper.
• iOrganic: India-focused online organic grocery retailer. Direct peer because it sells curated organic food and natural products online to health-conscious consumers with a similar discovery-and-purchase model.
• Organic Tattva: Indian organic food brand selling online. Comparable due to its focus on certified organic groceries distributed via Indian e-commerce channels.
• Down to Earth: Organic and natural food retailer operating physical and online channels in India. Comparable because it sells curated organic groceries and natural products to a similar buyer profile.
• Naturally Yours: Online organic and natural products platform in India. Direct peer due to overlapping online organic assortment and similar health-conscious consumer targeting.
• Natureland Organics: Indian organic food brand with online retail presence. Comparable because it offers certified organic staples via e-commerce to health-conscious consumers across India.

Others

• Texaura: Technology platform that powers the Organic Shop website. Comparable not as a competitor but as a critical ecosystem dependency — Organic Shop's entire storefront runs on Texaura.
• Mysore Sandal Soap (e-commerce presence): Heritage Indian natural personal-care brand with online availability. Tangentially comparable because Organic Shop's cosmetics category overlaps with natural personal-care brands distributed online in India.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/Organicshopin
• Facebookfacebook.com/organicshop.in
• LinkedInlinkedin.com/company/organic-shop

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Organic Shop