LEAF

What LEAF does

LEAF is a Toronto-based, not-for-profit environmental organization founded in 1995 that focuses on raising public awareness about trees and maintaining the urban forest. The organization operates with a small staff of 11-50 employees under the leadership of founder and executive director Janet McKay and operations director Erin MacDonald, and its public-facing presence is anchored at yourleaf.org. Its core activity is advocacy and education around urban-tree stewardship in the Toronto region, positioning it as a community-facing environmental NGO rather than a commercial enterprise.

The organization's business model is consistent with a Canadian registered non-profit: it is privately held (no IPO), has no disclosed funding rounds, no subsidiaries, no pricing or revenue model in the source data, and no productized service offering. Revenue mechanics, to the extent they exist, are not described in the input; the entity appears to rely on the standard non-profit mix of donations, grants, and program-related income typical of small environmental charities of this headcount band. There are no disclosed partnerships, certifications, regulatory actions, M&A activity, or product launches in the source data, and the source webpage itself returned only a loader/verification message with no substantive company profile content.

From an investment-analyst perspective, LEAF is not an investable commercial target; it is a small, long-tenured advocacy non-profit with limited digital footprint and minimal disclosed operating data. The strategic profile is best characterized as steady-state community stewardship of urban trees in Toronto, with no signals of geographic expansion, productization, or technology buildout in the available evidence.

Name

LEAF

Website

https://yourleaf.org

Company type

Private

Founded year

1995

Headcount range

11–50 employees

Short description

LEAF is a Toronto-based, not-for-profit environmental organization founded in 1995 that raises public awareness about trees and the maintenance of the urban forest, serving community members and municipal stakeholders in the Toronto region with a small staff.

Ownership category

akta.pro rank

Product category

Urban Forestry Environmental Services

NAICS

Environment, Conservation and Wildlife Organizations (813312), Support Activities for Forestry (1153)

SIC

Forestry (800)

akta.pro primary industry

Urban & Community Reforestation / Street Tree Planting (AFAMACAL)

Keywords

• Urban forestry
• Tree conservation
• Environmental awareness
• Community tree planting
• Urban forest stewardship

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

LEAF is a not-for-profit environmental organization that focuses on raising awareness about trees and maintaining the urban forest. The organization delivers education, community engagement, and stewardship programming aimed at protecting and expanding urban tree canopy in the Toronto area. Its work centers on community-based outreach rather than commercial product or service delivery.

Differentiator

Problem solved

Functional benefit

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Tree Canada: National Canadian non-profit dedicated to tree planting and urban forestry awareness. Direct peer given its near-identical mandate around urban canopy education, planting, and community engagement across Canada.
• Forests Ontario: Ontario-focused charitable organization promoting forest stewardship, tree planting, and forestry education. Closely comparable as a non-profit working on tree planting and public awareness in Ontario, though leaning more toward rural forests.
• Arbor Day Foundation: Large U.S. non-profit dedicated to tree planting and education. Comparable as a long-standing environmental non-profit with a parallel public-awareness and tree-planting mission.
• Evergreen Canada: Toronto-based national non-profit focused on green cities and urban naturalization. Comparable because of overlapping Toronto footprint, environmental non-profit structure, and shared urban canopies/sustainability mandate.
• Casey Trees: Washington, D.C. based non-profit restoring, enhancing, and protecting the urban tree canopy. Comparable operating model: urban forestry education, planting, and stewardship programs in a single metropolitan region.
• Friends of the Urban Forest (San Francisco): San Francisco non-profit focused on planting and stewarding trees in an urban setting. Closely comparable city-scale urban forestry non-profit model to LEAF.

Others

• Green Infrastructure Ontario Coalition: Ontario coalition promoting green infrastructure, including urban tree cover. Comparable as an Ontario-focused environmental advocacy organization whose policy work overlaps with LEAF's awareness mission.

Broad incumbents

• Conservation Ontario: Coalition of Ontario's 36 conservation authorities covering watershed and natural habitat programs. Comparable as a larger Ontario-wide environmental network that includes urban greening in its broader remit.
• American Forests: Oldest U.S. urban and rural forest conservation non-profit. Comparable as a broader-scale organization focused on tree planting advocacy, policy, and ecosystem restoration.
• Toronto and Region Conservation Authority (TRCA): Regional conservation authority serving the Greater Toronto area with urban forestry, restoration, and education programs. Comparable because of overlapping GTA jurisdiction and shared tree-planting and stewardship programming.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/leaf
• Facebookfacebook.com/LocalEnhancementAndAppreciationofForests

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LEAF