Perimeter Technologies

What Perimeter Technologies does

Perimeter Technologies, Inc. is a privately held manufacturer of electronic pet containment systems founded in 1989 by Bob Slattery and Bob Wolfe and headquartered at 10 Vanguard Drive, Suite 30, Reading, Pennsylvania. The company produces both self-installed (Perimeter brand) and professionally installed (Pet Stop brand) dog fence hardware, serving residential pet owners who need boundary containment without physical fencing or expensive dealer services. Its primary customer segment is U.S. households with dogs, marketed horizontally across residential property sizes up to 5 acres, with current geographic reach limited to North America.

The company's core technology is electronic fence systems using both wireless and wired boundary configurations. Hardware consists of wall-mount transmitters, 500-foot burial-grade direct burial boundary wire kits, and waterproof polycarbonate collar receivers. Perimeter holds four registered U.S. patents/trademarks supporting its product: Temp Check™ (signal field width stability within 5% across 40°F–90°F, versus up to 100% variation in competing brands), Wire Check™ (automatic compensation for damaged boundary wire), Battery Check™ (three-trigger verification to suppress false low-battery alerts), and Comfort Contacts™ (metallic-infused rubber contact points designed to reduce pressure necrosis). The portfolio also includes OEM-compatible replacement collars and batteries for Invisible Fence® brand 7K and 10K frequency systems (700 Series and R21, R22, R51, MicroLite receivers), positioned as a lower-cost aftermarket alternative.

Revenue is generated exclusively through one-time hardware sales via a multi-tier U.S. distribution architecture: three authorized distributors (Pet Stores USA, Essential Pet Products, Grain Valley), more than 17 authorized retailers (including Pet Street Mall, Kitten Kaboodle, PetsContained.com, and TSC Pets), and direct e-commerce through the company website. The core SKU, the Comfort Contact® PCC-200 Premium Dog Fence kit, is priced at $219.99 MSRP; additional collars run $104.99, replacement batteries $9.99–$11.99, and replacement contact points $19.99. Dealer operations are supported by a proprietary Fencrm dealer CRM with Gmail integration (acquired via the 2021 purchase of F.A.S.T. Friendly Automated Software Tool).

Name

Perimeter Technologies

Legal name

Perimeter Technologies, Inc.

Website

https://perimetertechnologies.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Perimeter Technologies, founded in 1989 and based in Reading, PA, manufactures self-installed and dealer-installed electronic pet containment systems. It sells patented dog fence hardware and Invisible Fence®-compatible accessories through authorized distributors, retailers, and direct e-commerce to residential pet owners.

Ownership category

akta.pro rank

Product category

Pet Containment Systems

NAICS

Electronic Connector Manufacturing (334417), Other Communication and Energy Wire Manufacturing (335929), Pet Care (except Veterinary) Services (81291)

SIC

Electronic Connectors (3678)

akta.pro industry

PRIMARYHDAHAOAB

Cable Assemblies & Wire Harnesses

Hardware, Technology & Telecom/Semiconductors & Electronic Components/Connectors, Interconnects & Printed Circuit Boards (PCBs)

Keywords

• Electronic dog fences
• Pet containment systems
• Invisible dog fencing
• DIY pet fencing
• Wireless pet boundaries

Headquarters

HQ city

Reading

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Electronic Dog Fence Hardware Sales: One-time product sales of dog fence systems, receiver collars, replacement batteries, and accessories through direct retail and distributor channels.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Perimeter Technologies designs and manufactures electronic pet containment (invisible fence) dog fence systems for residential use. Its flagship self-installed Comfort Contact® Fencing (PCC-200) kit includes a wall-mount transmitter, 500 ft of burial-approved boundary wire, receiver collar with patented Temp Check, Wire Check, and Battery Check circuitry, and Comfort Contacts™ conductive rubber tips. The company also sells add-on receiver collars, replacement batteries, boundary wire kits, and a unique line of Invisible Fence® brand compatible aftermarket replacement collars (7K and 10K frequencies) and batteries for R21/R22/R51/MicroLite receivers, alongside the dealer-installed Pet Stop professional line.

Product overview

Perimeter Technologies manufactures electronic dog fence products for both dealer-installed and self-installed systems. The product portfolio includes the Comfort Contact® Fencing (PCC-200) as the core self-installed dog fence system, supplemented by additional receiver collars, replacement batteries, Comfort Contacts, and boundary wire kits. The company also offers a full range of Invisible Fence® brand compatible replacement products (collars and batteries) for the aftermarket. Perimeter brand products are designed for self-installation through Internet retailers and retail stores, while the Pet Stop brand serves as the dealer-serviced professional line.

Differentiator

Problem solved

Functional benefit

Brands

• Pet Stop: Dealer serviced and installed professional line of electronic dog fence products.
• Perimeter

Products and services

• Comfort Contact® Fencing (PCC-200 Premium Dog Fence Kit) Professional-grade do-it-yourself electronic dog fence kit for residential pet owners, covering up to 5 acres, with all installation components included.
• Comfort Contact Additional Collar Additional waterproof receiver collar for households that need to add dogs to or replace collars on an existing Perimeter brand electronic dog fence system.
• Perimeter Brand Replacement Battery Replacement battery designed specifically for Comfort Contact Pet Fencing Collar receivers.
• Comfort Contacts Replacement conductive metal-infused rubber contact points for Perimeter and Invisible Fence® brand pet fencing systems, designed for dogs with short or thin coats.
• Perimeter Fencing Boundary Kit Additional 500 ft poly-coated direct burial boundary wire kit for expanding or repairing Perimeter dog fence systems, covering approximately 1/2 acre.

Segments1 record

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature10 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Pet Stores USAcoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Perimeter Technologies products, phone: 888-300-5139
• Essential Pet ProductscoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Perimeter Technologies products, phone: 888-590-5634
• Grain ValleycoreChannel Partner/ Reseller/ DistributorAuthorized distributor for Perimeter Technologies products, phone: 800-810-3647
• Pet Stop (Dealer Network)coreChannel Partner/ Reseller/ DistributorFully featured, dealer-serviced and installed professional product line under the Perimeter Technologies umbrella, providing professional installation services for customers seeking expert help
• Retail PartnersminorChannel Partner/ Reseller/ DistributorOver 17 authorized retailers including Pet Street Mall, Kitten Kaboodle, Pet Stuff Warehouse, PetsContained.com, Flex Petz, Moore Pet Supplies, Pet Fence Battery Store, TSC Pets, Good Deals, America's Pet Store, Gulf Coast Pet Supplies, Bargain Buy Pet Supply, DogLounges.com, Fancy Paws, Pet Store Unlimited, Pets & Beyond, Dawg Fence, and Monell Pets

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Garmin (Alpha / Astro / Delta):
• PetSafe (Radio Systems Corporation): PetSafe, owned by Radio Systems Corporation, is one of the largest pet product manufacturers globally and offers wireless and in-ground pet fence systems directly competing with Perimeter's DIY line. It operates at much larger scale across multiple pet categories.

Emerging players

• Halo Collar: Halo Collar is an emerging GPS-based smart fence that competes with traditional wired containment systems like Perimeter's. It represents the next-generation technology that could disrupt the legacy boundary wire category.
• Wagz, Inc. Wagz offers a smart pet collar with GPS-based virtual fencing and health monitoring, representing a technology-driven alternative to Perimeter's wired containment systems and serving the same pet owner use case.
• SportDOG Brand (Radio Systems Corporation): SportDOG, a sibling brand of PetSafe under Radio Systems Corporation, focuses on dog training and containment electronics with similar e-collar and containment technology. It overlaps with Perimeter on training and containment product features.

Others

• Petainer Ltd. While not a direct competitor, Petainer represents the broader pet products manufacturing ecosystem. It is included as an adjacent reference for understanding the pet products supply chain and contract manufacturing landscape relevant to electronic pet devices.

Direct peers

• PetStop (Dealership): Pet Stop is actually a sub-brand of Perimeter Technologies for the dealer-installed professional line, but the Pet Stop dealer network itself operates as the professional installation channel, directly competing with Invisible Fence dealers and DogWatch dealers.
• Invisible Fence (by PetSafe): Invisible Fence is the original pet containment brand whose founders also founded Perimeter Technologies. It is the dominant dealer-installed professional pet fence brand, making it the most direct competitor to Perimeter's Pet Stop line and the OEM whose installed base Perimeter's aftermarket products serve.
• DogWatch, Inc. DogWatch is a direct competitor in the hidden/dealer-installed electronic pet fence category, with a similar product positioning to Pet Stop. It serves the same professional installation and DIY segments with comparable boundary wire and receiver collar technology.
• Extreme Dog Fence: Extreme Dog Fence competes in the DIY and professional-grade in-ground pet fence category with similar receiver collars, boundary wire kits, and Invisible Fence compatible products, directly overlapping with Perimeter's self-installed kit business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perimeter Technologies