WeCare.id

What WeCare.id does

WeCare.id, also branded Empower, is an Indonesian digital donation and crowdfunding platform operated by Yayasan Pelita Cakrawala Inspirasi, a registered nonprofit foundation (NPWP 70.317.644.6-424.000; registration 503/0003.II.2020/ORSOS/DPMPTSP). The service is delivered inside the Amartha fintech ecosystem (empower.amartha.com, [email protected]), positioning it as the charitable-giving arm of an established Indonesian microfinance group. End users access the platform via a responsive web interface and native iOS and Android applications distributed through Apple App Store and Google Play Store.

The platform offers a modular product surface covering crowdfunding (Galang Dana), direct giving (Donasi), recurring donations (Donasi Rutin and Zakat Rutin), Islamic almsgiving (Zakat), environmental giving (Donasi Pohon), universal donations (Donasi Universal), and an institutional partnership channel (Kerjasama). Active campaigns visible on the site target medical emergencies, education, elderly care, Quran education (TPA Nurul Yaqin), orphan support (LAZ Rumah Yatim's Yatim Jungle Survival Course 2026), and elderly healthcare (Lazismu Kota Tegal, WAN Kuningan). Visible campaign sizes are small, typically Rp 237,378 to Rp 4,106,970 (roughly USD 15-250) with 24-111 donors per campaign.

Commercial revenue is not disclosed and the legal entity is a tax-exempt Yayasan, so the business model is best characterized as nonprofit donation facilitation rather than transaction-fee SaaS. Marketing relies on social channels — Instagram (@empowerbyamartha), TikTok (@empower.amartha), Facebook (empower.amartha), X (@empoweramartha), YouTube, and WhatsApp consultation — supplemented by app-store presence. Go-to-market motion is product-led growth: fundraisers create pages, donors discover via social shares, and the platform mediates fund disbursement with posted disbursement confirmations.

Name

WeCare.id

Legal name

Yayasan Pelita Cakrawala Inspirasi

Website

https://wecare.id

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

WeCare.id (Empower) is an Indonesian digital donation platform run by nonprofit Yayasan Pelita Cakrawala Inspirasi inside the Amartha ecosystem. It enables crowdfunding, direct and recurring donations, Zakat, and tree donations for Indonesian individual donors, fundraisers, and partner NGOs.

Ownership category

akta.pro rank

Product category

Digital Donation Platform

NAICS

Grantmaking and Giving Services (81321), Social Assistance (624)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Social Services (8300)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Digital donation platform
• Online crowdfunding campaigns
• Zakat collection platform
• Islamic charitable giving
• Personal fundraising campaigns

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donation Facilitation: Platform facilitates donations between donors and beneficiaries. As a nonprofit organization (Yayasan Pelita Cakrawala Inspirasi), the platform appears to operate on contributed funding rather than transaction-based revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

WeCare.id (also branded as Empower) operates a digital donation and crowdfunding platform that enables individuals to make one-time and recurring donations, create personal fundraising campaigns, pay Zakat Maal (Islamic almsgiving), donate to environmental programs such as tree planting, and partner with institutions for collaborative charity programs. The platform is operated by the Indonesian nonprofit foundation Yayasan Pelita Cakrawala Inspirasi and is part of the Amartha fintech ecosystem, accessible via web and native iOS/Android applications.

Product overview

Empower is a digital donation platform for empowerment and education, operated by nonprofit organization Yayasan Pelita Cakrawala Inspirasi (registered under 503/0003.II.2020/ORSOS/DPMPTSP). The platform offers a unified ecosystem of donation-related modules: a core crowdfunding/crowdfunding module (Galang Dana), direct giving features (Donasi), recurring donation options (Donasi Rutin, Zakat Rutin), Islamic almsgiving (Zakat), environmental giving (Donasi Pohon), universal donation (Donasi Universal), and institutional partnership (Kerjasama). The platform is accessible via web and mobile apps on Android and iOS, targeting Indonesian users for charitable giving across healthcare, education, elderly care, and environmental causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Empower Digital Donation Platform Core digital donation and crowdfunding platform operated by Yayasan Pelita Cakrawala Inspirasi. Enables Indonesian donors and fundraisers to engage in charitable giving across healthcare, education, elderly care, and environmental categories, with dedicated flows for Zakat Maal, Sedekah, recurring donations, and partnerships with organizations.
• Empower Mobile App (iOS and Android) Mobile application that lets Indonesian users donate, create and manage fundraising campaigns, set up recurring donations, pay Zakat Maal, and follow beneficiary updates on the go. Available on Google Play Store for Android and the Apple App Store for iOS.

Quantifiable outcome

• Multiple campaigns successfully funded with real-time updates to donors on fund usage

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AmarthacoreOthersEmpower (WeCare.id) is operated by Amartha as its charitable giving platform. Amartha is an established Indonesian fintech company focused on microfinance. The platform is registered under Yayasan Pelita Cakrawala Inspirasi, associated with Amartha's ecosystem.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Kitabisa: Indonesia's leading online crowdfunding and donation platform for medical, education, and social causes. Directly competes with WeCare.id in the same Indonesian digital giving category with broader brand recognition and a larger donor base.
• BenihBaik: Indonesian donation and crowdfunding platform supporting social, health, education, and environmental causes. Operates with a similar Zakat integration and recurring donation model, directly competing for the same donor segments.
• Gandeng Tangan: Indonesian P2P lending and donation crowdfunding platform supporting SMEs and social causes. Comparable in mission-driven crowdfunding positioning within the Indonesian market, though with stronger emphasis on productive lending.
• Lazismu: Muhammadiyah-affiliated national Zakat and donation organization in Indonesia. WeCare.id lists Lazismu Kota Tegal as a partner/beneficiary; Lazismu operates its own donation platform and Zakat collection infrastructure at significantly larger scale.

Broad incumbents

• Dompet Dhuafa: One of Indonesia's largest Islamic philanthropy organizations, operating Zakat, donation, and CSR programs at national scale. Offers overlapping Zakat and donation capabilities but as part of a much larger established nonprofit portfolio.
• BAZNAS (Badan Amil Zakat Nasional): Indonesia's official national Zakat collection agency. While not a digital-native platform, BAZNAS is the dominant institutional collector of Zakat Maal in Indonesia and competes for the same religious giving pool that WeCare.id's Zakat module addresses.
• GoFundMe: Global leader in personal and charitable crowdfunding. While not directly serving Indonesia, it sets the product UX benchmark for digital fundraising and represents latent competitive risk for any cross-border expansion.

Regional players

• LAZ Rumah Yatim: Indonesian nonprofit specializing in orphan care and Quran education programs. Listed as a WeCare.id beneficiary organization; serves a comparable cause-driven donor base with narrower geographic focus.
• Yayasan CARE Indonesia: Indonesian nonprofit operating humanitarian, health, and education programs with digital donation channels. Comparable in mission-driven nonprofit positioning and Indonesian geographic focus, though with broader international NGO affiliation.

Others

• Amartha: Parent/sister Indonesian fintech platform operating microfinance P2P lending. Directly connected to WeCare.id as the operating ecosystem and brand anchor; not a competitor but the strategic backer enabling cross-leverage of donor and borrower bases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/idwecare
• YouTubeyoutube.com/channel/UC3M2d6LNBsnvFwBdhiEwMgQ
• Facebookfacebook.com/idwecare
• Instagraminstagram.com/empowerbyamartha
• TikToktiktok.com/@empower.amartha
• LinkedInlinkedin.com/company/wecare-id

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeCare.id