Farrell's eXtreme Bodyshaping
Farrell's eXtreme Bodyshaping is a US fitness franchise offering a structured 10-Week Challenge program combining kickboxing, strength training, and nutrition coaching across 50+ independently-owned studios in 10 states, serving consumer members through in-studio and Farrell's @ Home virtual subscriptions.
- Company typePrivate
- Founded2001
- HeadquartersUrbandale, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Farrell's eXtreme Bodyshaping does
Farrell's eXtreme Bodyshaping (FXB) is a privately held US fitness franchise founded in 2001 by Lance Farrell in Des Moines, Iowa, and now operating as a subsidiary of FIT Franchise Brands, which was formed in 2023 to consolidate FXB with MAX Fitness and Wellness Center. The company's flagship offering is a structured 10-Week Challenge program that combines 45-minute fitness kickboxing classes (three days per week), strength training sessions (three days per week), and personalized nutrition coaching with weekly accountability check-ins. Each location awards a $1,000 cash prize to its top challenge performer, and an annual $10,000 National Challenge extends the competition system-wide; over $2 million in prize money has been distributed and members are reported to have lost a combined 4.75 million pounds since 2001.
The product portfolio spans the in-studio FXB Core Program, standalone Fitness Kickboxing and Strength Training classes, Nutrition Coaching, an enhanced FIT Plus tier, the Farrell's @ Home virtual training platform (live and recorded workouts plus remote coaching), and an annual National Challenge competition. Technology infrastructure centers on the MyZone heart rate monitoring system deployed in every studio for real-time effort tracking, supplemented by InBody body composition analysis at the franchise-summit sponsor level; no proprietary software platform, AI models, or developer APIs are disclosed. Operations are supported by a corporate office at 200 US Highway 9 Suite 400, Manalapan, NJ, with 251-500 employees system-wide.
The business operates on a franchise model that has expanded to over 50 independently owned studios across 10 states since 2007. Revenue is generated through consumer membership subscriptions for in-studio and virtual access, plus franchise/license fees paid by studio owners to FIT Franchise Brands. Marketing relies on organic social (Facebook, Instagram, YouTube), a branded podcast (Life Level 10), blog content, community events, member referral contests, and the incentive-driven challenge structure to drive acquisition and retention; pricing is not publicly disclosed but the company offers a free trial entry point.
Farrell's eXtreme Bodyshaping firmographics
Firmographics- Name
- Farrell's eXtreme Bodyshaping
- Legal name
- Farrell's eXtreme Bodyshaping, LLC
- Website
- https://extremebodyshaping.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Farrell's eXtreme Bodyshaping is a US fitness franchise offering a structured 10-Week Challenge program combining kickboxing, strength training, and nutrition coaching across 50+ independently-owned studios in 10 states, serving consumer members through in-studio and Farrell's @ Home virtual subscriptions.
- Ownership category
- akta.pro rank
Farrell's eXtreme Bodyshaping industry classification
Industry- Product category
- Group Fitness Services
- NAICS
- Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Strength & Conditioning Bootcamps (HSADABAB)
Keywords
Where Farrell's eXtreme Bodyshaping is headquartered
LocationHeadquarters
- HQ city
- Urbandale
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Farrell's eXtreme Bodyshaping business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Studio Memberships: Monthly or ongoing membership fees for access to in-studio fitness classes including kickboxing and strength training at local Farrell's locations across the franchise network.
- 10-Week Challenge Program: Structured challenge program with nutrition coaching and accountability support. Each location awards $1,000 locally to top performers. Participation is included with membership during an upcoming challenge cycle.
- Farrell's @ Home Online Training: Virtual training membership providing home workout access, recorded sessions, meal plans, and remote coaching with weekly check-ins.
- Franchise Fees: Revenue from franchise owners who operate individual Farrell's studio locations under the brand umbrella, managed under parent company FIT Franchise Brands.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free trial program available for new members |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Farrell's eXtreme Bodyshaping product offering
Product offeringCore offering
Farrell's eXtreme Bodyshaping operates a structured 10-Week Challenge fitness program delivered through a franchise network. The core offering combines 45-minute fitness kickboxing classes, 45-minute strength training classes, and personalized nutrition coaching with accountability support. The program targets body transformation goals for members of all fitness levels.
Product overview
Farrell's eXtreme Bodyshaping (FXB) is a comprehensive fitness franchise offering a unified program centered on its 10-Week Challenge. The core offering combines three integrated components: Fitness Kickboxing (45-minute high-energy bag work classes), Strength Training (45-minute interval training sessions), and Nutrition Coaching (personalized meal plans with accountability). The program is designed for all fitness levels and emphasizes accountability and community support. Additional offerings include the National Challenge (annual $10,000 prize contest), Farrell's @ Home online/virtual training for remote members, and FIT Plus (enhanced nutrition coaching tier). The company operates as a franchise with over 50 locations across 10 states, serving over 200,000 members since its founding in 2001.
Differentiator
Problem solved
Functional benefit
Products and services
- 10-Week Challenge The flagship Farrell's program combining fitness kickboxing, strength training, and nutritional counseling into a structured 10-week intensive transformation journey, with local $1,000 cash prizes awarded to top performers.
- Fitness Kickboxing High-energy 45-minute group fitness kickboxing classes that combine intervals of aerobic exercise on heavy bags with recovery periods, designed to burn fat, tone muscle, and provide stress relief.
- National Challenge Annual year-long transformation contest for ongoing FIT members who completed the 10-Week Challenge, awarding $10,000 cash prizes nationally to top male and female winners.
- FIT Plus Nutrition Coaching Enhanced nutrition coaching program offering dedicated one-on-one nutrition coach access, customized meal plans, and weekly or monthly accountability meetings for members with specific fitness goals.
Quantifiable outcome
- Members have lost over 4.75 million pounds of body fat combined since 2001
- +3 more outcomes
Companies that use Farrell's eXtreme Bodyshaping
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Farrell's eXtreme Bodyshaping technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Farrell's eXtreme Bodyshaping partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Silk Screen ShirtsminorSilk Screen Shirts, a custom apparel printing company, was a sponsor at the 2025 FIT Franchise Brands Growth Summit, providing branded merchandise and promotional products.
Scale indicators7 records
Recent moves9 records
Expansion highlights5 records
Farrell's eXtreme Bodyshaping competitors and assessment
Company assessmentDirect peers
- F45 Training: F45 is a global functional training and group fitness franchise with HIIT-style 45-minute classes, directly comparable to FXB on class length, franchise structure, and transformation-oriented positioning.
- Orangetheory Fitness: Orangetheory is a large-scale boutique group fitness franchise centered on heart-rate-monitored interval training, closely comparable to FXB in format (technology-enabled group classes, member subscription, franchise growth).
- Camp Gladiator: Camp Gladiator is a group outdoor fitness franchise offering bootcamp-style sessions with coaching; comparable to FXB on group-format, coach-led transformation programming, though delivered outdoors.
- The MAX Challenge: The MAX Challenge is a sister brand under FIT Franchise Brands offering a 10-week fitness and nutrition challenge program; it is directly comparable given shared parent, similar challenge-driven model, and overlapping target member.
- Title Boxing Club: Title Boxing Club is a boxing/kickboxing group fitness franchise offering membership-based classes, very similar to FXB's kickboxing-led studio model with comparable member experience.
- Burn Boot Camp: Burn Boot Camp is a group strength and conditioning franchise with a transformation-oriented community focus, comparable to FXB on bootcamp-style group classes, member accountability programming, and franchise distribution.
- 9Round Fitness: 9Round is a kickboxing-themed fitness franchise offering 30-minute circuit workouts; it is the closest direct competitor to FXB given the shared kickboxing anchor, group-format delivery, and franchise model.
Broad incumbents
- Planet Fitness: Planet Fitness is the dominant low-cost fitness club chain in the US; it competes for the same value-conscious fitness consumer but offers an open-format gym rather than FXB's coached, structured 10-week model.
- Crunch Fitness: Crunch is a mid-tier national fitness club chain with group classes included; relevant as a broader incumbent offering group fitness programming at scale, though without FXB's challenge-driven transformation model.
- Peloton: Peloton is a leading connected fitness platform with live and on-demand classes; it competes directly with Farrell's @ Home virtual offering and represents the dominant digital fitness incumbent against which FXB's hybrid model must position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Farrell's eXtreme Bodyshaping social profiles
Digital presenceFarrell's eXtreme Bodyshaping financial estimates
Financial estimateRevenue estimate
Valuation estimate
Farrell's eXtreme Bodyshaping leadership team
Management profileNumber of profiles
Profiles5 records
Farrell's eXtreme Bodyshaping funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Farrell's eXtreme Bodyshaping M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Farrell's eXtreme Bodyshaping
What does Farrell's eXtreme Bodyshaping do?
Farrell's eXtreme Bodyshaping operates a structured 10-Week Challenge fitness program delivered through a franchise network. The core offering combines 45-minute fitness kickboxing classes, 45-minute strength training classes, and personalized nutrition coaching with accountability support. The program targets body transformation goals for members of all fitness levels.
Is Farrell's eXtreme Bodyshaping a public or private company?
Farrell's eXtreme Bodyshaping is a private company. It is classified as corporate owned and is currently operating.
When was Farrell's eXtreme Bodyshaping founded?
Farrell's eXtreme Bodyshaping was founded in 2001. It employs 251 to 500 people.
Where is Farrell's eXtreme Bodyshaping based?
Farrell's eXtreme Bodyshaping is headquartered in Urbandale, United States, in the North America region.
How does Farrell's eXtreme Bodyshaping make money?
Four revenue lines are on record. Studio Memberships are the primary driver. The others are 10-Week Challenge Program, farrell's @ Home Online Training and franchise Fees.
Who are Farrell's eXtreme Bodyshaping's main competitors?
Direct peers on record are F45 Training, Orangetheory Fitness, Camp Gladiator, The MAX Challenge, Title Boxing Club, Burn Boot Camp and 9Round Fitness. Broad incumbents are Planet Fitness, Crunch Fitness and Peloton.
Does Farrell's eXtreme Bodyshaping have an API?
No public API is recorded for Farrell's eXtreme Bodyshaping.
What industry is Farrell's eXtreme Bodyshaping in?
Farrell's eXtreme Bodyshaping's product category is Group Fitness Services. Its primary akta.pro industry code is HSADABAB, Strength & Conditioning Bootcamps. Its NAICS code is 71394 and its SIC code is 7997.