Reiter Affiliated Companies

What Reiter Affiliated Companies does

Reiter Affiliated Companies (RAC) is a privately held, family-owned agricultural enterprise founded in 1868 and headquartered in Oxnard, California. RAC self-identifies as the largest fresh multi-berry producer in the world, cultivating strawberries, raspberries, blackberries, and blueberries across California (Oxnard, Watsonville, Ventura County) and Mexico through its wholly owned BerryMex subsidiary, with additional Central American operations via BerryCentro. The company employs more than 10,000 workers and distributes fresh berries to retail customers through direct farm-to-retail channels under standard agricultural commodity arrangements.

RAC's underlying technology centers on conventional and organic berry farming, marketed as the "Art of Growing," supplemented by BerryMex's controlled-environment agriculture—which extended the San Quintin harvest season from 4 to 9 months—and innovation in crop quality and harvesting techniques. Distribution is handled through direct farm-to-retail relationships across US and Mexican growing regions, with ancillary grower partnerships and a co-marketing relationship with Driscoll's through community events.

RAC's revenue model is the production and sale of fresh berries to retail enterprise buyers via direct farm-to-retail channels. The company supplements this core operation with a substantial worker welfare and community investment program stack: the Sembrando Salud health-education initiative co-developed with UC Berkeley and UC Davis (5,000+ graduates, 2009-2016), Villa de las Fresas migrant-worker housing in San Quintin (68 houses, medical clinic, cafeteria, grocery store), the Cedar Health Center, the VIDA philanthropy program (Volunteer, Inspire, Donate, Assist), the GRACE community engagement program, and a Berry Donation Program for nonprofits and schools in growing regions. Primary customer segments are large retail off-takers, partner growers, and the farm-worker community that doubles as RAC's labor force and a beneficiary segment for social programs.

Name

Reiter Affiliated Companies

Legal name

Reiter Affiliated Companies, LLC

Website

https://berry.net

Company type

Private

Founded year

1868

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Reiter Affiliated Companies is the world's largest fresh multi-berry producer, a privately held family-owned business since 1868. Operating across California, Mexico, and Central America through BerryMex and BerryCentro subsidiaries, it grows strawberries, raspberries, blackberries, and blueberries for retail distribution.

Ownership category

akta.pro rank

Product category

Fresh Berry Production

NAICS

Strawberry Farming (111333), Berry (except Strawberry) Farming (111334), Fresh Fruit and Vegetable Merchant Wholesalers (42448)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)

Keywords

• Fresh berry production
• Strawberry farming
• Organic berry farming
• Multi-berry agriculture
• Fresh produce distribution

Headquarters

HQ city

Oxnard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Fresh Berry Production and Sales: Reiter Affiliated Companies generates revenue through the production and sale of fresh berries including strawberries, raspberries, blackberries, and blueberries. RAC is described as the largest fresh multi-berry producer in the world.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Reiter Affiliated Companies (RAC) is a multi-generational, family-owned agricultural producer that farms, packages, and ships fresh conventional and organic strawberries, raspberries, blackberries, and blueberries from company-owned farms in California and Mexico. The company operates the Berry Donation Program to distribute fresh berries to nonprofit organizations.

Product overview

Reiter Affiliated Companies is a family-owned agricultural enterprise specializing in fresh berry production. Founded in 1868, it is the largest fresh multi-berry producer in the world. The company operates Strawberries, Raspberries, Blackberries, and Blueberries across operations in California and Mexico through subsidiaries BerryMex and BerryCentro. Beyond farming, RAC operates complementary programs including the Sembrando Salud health education initiative for farm workers, the VIDA community engagement program, the Berry Donation Program for charitable giving, and Villa de las Fresas migrant worker housing facility. The company is committed to organic farming and sustainable agricultural practices.

Differentiator

Problem solved

Functional benefit

Brands

• Sembrando Salud: A culturally proficient 10-week health education course called 'Pasos Saludables' designed to prevent obesity and diabetes among farm workers, established in 2009.
• VIDA
• GRACE

Products and services

• Fresh Strawberries Fresh conventional and organic strawberries grown, packaged, and shipped from company-owned farms in California and Mexico for sale to retail and wholesale fresh produce customers.
• Fresh Raspberries Fresh conventional and organic raspberries grown, packaged, and shipped from company-owned farms in California and Mexico for sale to retail and wholesale fresh produce customers.
• Fresh Blackberries Fresh conventional and organic blackberries grown on RAC's company-owned farms for sale to retail and wholesale fresh produce customers.
• Fresh Blueberries Fresh conventional and organic blueberries grown on RAC's company-owned farms for sale to retail and wholesale fresh produce customers.

Quantifiable outcome

• Health risks reduced among 5,000+ Sembrando Salud graduates from 2009-2016
• +4 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• California State University Channel Islands (CSUCI)coreStrategic or Co-development Partner · 15 March 2022Provided $50,000 grant to support University Culture program's Project COSECHA, which helps farmworking families navigate pathways to higher education. Multi-year partnership including peer mentorship and culturally relevant programming.
• Boys and Girls Club of Greater Oxnard and Port HuenemecoreStrategic or Co-development Partner · 8 August 2021RAC donated $37,500 to the Nyeland Center and had a volunteer day at the center. The Reiter family pledged multi-year donation supporting infrastructure, programming and long-term sustainability. Center renamed The Reiter Family Youth Center.
• Oxnard CollegecoreStrategic or Co-development Partner · 3 August 2017Co-hosted Semillas Para El Éxito: Una Tarde de Aprendizaje, a college information event for farm worker families. Partnership to encourage early planning for college and increase awareness of resources for first-generation students.
• Driscoll'sminorGTM or Marketing Partner · 1 May 2017Co-sponsor of Sembrando Salud 5K and Berry Fun Color Run events, demonstrating partnership in community health initiatives within the berry industry.
• IMSS (Instituto Mexicano del Seguro Social)coreStrategic or Co-development Partner · 1 January 2015Social security system partnership providing medical services to BerryMex field workers. Includes on-site medical clinics and mobile clinics for preventative and overall healthcare. Government partner providing follow-up care for referred cases.
• Frente Indígena de Organizaciones Binacional (FIOB)minorStrategic or Co-development Partner · 1 January 2015Extended invitation to FIOB leaders and third-party observers for transparent visit to BerryMex Baja operation, demonstrating commitment to open dialogue and worker welfare.
• UC Berkeley Health Initiative of the AmericascoreStrategic or Co-development Partner · 1 January 2010Key partner in launching Sembrando Salud, a culturally proficient 10-week health education course designed to prevent obesity and diabetes among farm workers. UC Berkeley provided academic expertise for program development.
• UC Davis Center for Occupational and Environmental HealthcoreStrategic or Co-development Partner · 1 January 2010Partnered with UC Davis to develop Sembrando Salud wellness program, providing research-based health education content for farm worker communities.
• UC Davis Western Center for Agricultural Health and SafetycoreStrategic or Co-development Partner · 1 January 2010Academic partner in developing Sembrando Salud program to address occupational health and safety concerns in agricultural settings.
• Fundación Mexicana Para el Desarrollo Rural, A.C.coreStrategic or Co-development Partner · 1 January 2010Mexican partner in implementing Sembrando Salud work-based health education and intervention program. Partnership established in 2010 to combat obesity in Mexico.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Driscoll's: Driscoll's is the largest branded fresh berry marketer in North America, producing strawberries, raspberries, blackberries, and blueberries through a global grower network. Direct competitor to RAC across all four berry categories with stronger consumer brand presence.
• Naturipe Farms: Naturipe Farms is a grower-owned fresh berry producer marketing strawberries, blueberries, raspberries, and blackberries across North and South America. Directly comparable to RAC as a multi-berry producer with grower-ownership structure.
• California Giant Berry Farms: California Giant is a grower-owned fresh berry company producing strawberries, blueberries, raspberries, and blackberries primarily in California. Comparable to RAC as a domestic multi-berry producer with similar growing regions.
• Wish Farms: Wish Farms is a Florida-based grower and shipper of strawberries, blueberries, blackberries, and raspberries operating across the US and Mexico. Comparable to RAC in multi-berry production and US-Mexico cross-border operations.
• Hortifrut: Hortifrut is a Chilean-headquartered global blueberry and berry producer with operations across the Americas, Europe, Africa, and Asia. Directly comparable to RAC in international multi-berry production and scale.

Regional players

• BerryWorld Group: BerryWorld is a UK-headquartered premium berry supplier with global sourcing operations. Comparable to RAC as a multi-berry producer with branded retail programs, though operating primarily outside North America.

Broad incumbents

• Grimmway Farms: Grimmway Farms is the largest US carrot producer and a major organic produce company whose CEO Jeff Huckaby recently joined RAC's board. Comparable as a large-scale California-based produce grower with sustainable and organic farming operations.
• Dole plc: Dole is a global fresh produce company offering berries alongside a broad portfolio of fruits and vegetables. Comparable as a large incumbent in fresh produce distribution competing for retail shelf space.
• Fresh Del Monte Produce: Fresh Del Monte Produce is a global vertically integrated producer, marketer, and distributor of fresh produce including berries. Comparable as a broad incumbent with overlapping fresh produce distribution and retail relationships.

Emerging players

• Camposol: Camposol is a Peruvian agribusiness producing blueberries, avocados, grapes, and other fresh produce for global markets. Comparable to RAC as an emerging international multi-berry competitor with vertically integrated operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reiter Affiliated Companies