eBusiness Design

What eBusiness Design does

eBusiness Design (עיצוב עסקי בע"מ) is an Israeli software licensing company founded in 1995 and headquartered in Ra'anana. The firm operates as a value-added reseller (VAR) and authorized channel partner for more than 80 international software publishers, including Atlassian (Platinum partner since 2011), Adobe (Gold), AOMEI (Gold), Microsoft, JetBrains, GitHub, Zoom, Maxon, TeamViewer, Udemy, and ClearML. Its core function is licensing optimization: matching software products and license types (perpetual, subscription, concurrent/floating, OEM, academic, enterprise/site, core-based) to the actual usage needs of Israeli enterprise and SMB customers, including support for offline activation in air-gapped defense and government environments.

The company generates revenue primarily through software license resale and subscription facilitation, supplemented by licensing advisory and consultation services. Pricing is vendor-specific and quote-based, with sales conducted via inbound phone, email, website contact forms, and direct enterprise engagement from the Ra'anana office. Its customer base is concentrated in Israeli banking, defense, government, telecom, insurance, and high-tech sectors, with documented outcomes including $188,000 in annual savings for a major Israeli bank through license replacement and approximately 40% budget savings via floating license optimization.

eBusiness Design does not develop proprietary software. Its technology and intellectual property are concentrated in domain expertise around End User License Agreements (EULAs), license model selection, ongoing license tracking, and pre-purchase compatibility assessment. Distribution is single-country (Israel), with marketing relying on website content, case studies, social media (LinkedIn, Facebook), and vendor co-marketing through its partner network.

Name

eBusiness Design

Legal name

עיצוב עסקי בע"מ

Website

https://ebusiness-design.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

eBusiness Design is an Israeli software licensing VAR founded in 1995, reselling licenses for 80+ international vendors (Atlassian, Adobe, Microsoft, JetBrains, Maxon) to enterprise and SMB customers across banking, defense, government, and high-tech sectors in Israel.

Ownership category

akta.pro rank

Product category

Enterprise Software Licensing / Value-Added Reseller

NAICS

Software Publishers (5132), Computer Systems Design Services (541512)

SIC

Retail-Computer & Computer Software Stores (5734), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Software License Resale & Optimization (Perpetual/Subscription) (BPAEAOAC)

akta.pro secondary industries

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO), Vendor & Contract Management (Software/Cloud) (BPAEAOAD), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• Software licensing services
• Enterprise software resale
• Value-added reseller
• License optimization consulting
• Software channel partner

Headquarters

HQ city

Ra'anana

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Software Resale and Licensing: The company acts as an authorized reseller of software from over 80 vendors, earning revenue through the resale of software licenses, subscriptions, and maintenance contracts to Israeli organizations.
2. Licensing Advisory and Consultation: Professional consulting services helping organizations select optimal software products and licensing structures, reducing unnecessary licensing expenditure. Revenue derived from advisory fees embedded in the licensing relationship.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

eBusiness Design is an Israeli value-added software licensing reseller and advisory firm, established in 1995, that markets and licenses software from 80+ international vendors (Atlassian, Adobe, Maxon, JetBrains, Microsoft, GitHub, Zoom, and many more) to Israeli enterprise and SMB clients. The company specializes in matching the right software product and license model (perpetual, subscription, concurrent/floating, OEM, academic, enterprise/site, core-based) to the customer's actual usage, including support for offline activation in air-gapped environments. It also provides pre-purchase compatibility assessments, EULA compliance guidance, and ongoing license tracking to reduce software expenditure.

Product overview

eBusiness Design is an Israeli software licensing company established in 1995 that specializes in marketing and selling software licenses for enterprise organizations in Israel. The company operates as a value-added reseller (VAR) and platinum/gold partner for numerous software vendors. Their portfolio includes enterprise software categories spanning: collaboration tools (Atlassian Jira, Confluence, Bitbucket), creative software (Adobe Creative Cloud, Maxon Cinema 4D, ZBrush, Redshift, Red Giant), developer tools (JetBrains, GitHub, Redgate), communication platforms (Zoom, TeamViewer, AnyDesk), database and development tools (Altova, Flexera InstallShield, PNFSoftware JEB), security solutions (ESET, Kaspersky, LastPass), virtualization and infrastructure (VMware, Red Hat), productivity and business tools (Microsoft, Udemy Business, Asana), and various other software categories including graphics, PDF, backup, and data management. The company also provides software licensing advisory services focused on license optimization, compliance, and cost reduction. As a software reseller, they do not develop their own proprietary software products but act as an intermediary for software vendor licensing.

Differentiator

Problem solved

Functional benefit

Products and services

• Atlassian Products (Jira, Confluence, Bitbucket)
• Adobe Creative Cloud for Teams Complete suite of creative software resold through eBusiness Design's Gold-level Adobe partner status in Israel, including Photoshop, Premiere Pro, Illustrator, InDesign, Acrobat, After Effects, and Adobe XD, with offline activation support for organizations without internet connectivity. For creative and media teams in Israeli enterprises.
• Maxon Cinema 4D
• Udemy Business Online learning platform offering courses in over 75 languages with 70,000+ instructors teaching 210,000+ courses, resold by eBusiness Design as a Udemy partner in Israel. For enterprise learning and development teams.
• Zoom Video Communications Video conferencing and virtual communication platform with screen sharing, file sharing, and chat capabilities, resold by eBusiness Design as a Zoom sales partner in Israel. For business communication needs of Israeli organizations.
• ClearML Open-source end-to-end MLOps platform for continuous machine learning, providing experiment management, data management, orchestration, and deployment of ML workflows, resold by eBusiness Design as a ClearML partner in Israel. For machine learning and data science teams.
• JetBrains Developer Tools Developer productivity tools including IDEs such as IntelliJ IDEA, PyCharm, WebStorm, and other programming tools, resold by eBusiness Design as a JetBrains partner in Israel. For software development teams.
• GitHub Git repository hosting service with web-based graphical interface, access control, and collaboration features including wikis and task management tools, resold by eBusiness Design as a GitHub reseller in Israel. For software development teams.
• Microsoft Products Enterprise software licensing including Microsoft Office, Visual Studio, Windows, and cloud services, provided through Microsoft licensing programs (VLSC, ISV Royalty Licensing) with offline activation support. For Israeli enterprises and SMBs.
• VMware Virtualization and cloud computing software for enterprise infrastructure, data center, and desktop virtualization solutions, resold by eBusiness Design. For enterprise IT infrastructure teams.
• Red Hat Enterprise Software Enterprise open-source software solutions including Red Hat Enterprise Linux, JBoss middleware, and cloud platforms, resold by eBusiness Design. For enterprise IT and DevOps teams.
• TeamViewer Remote access and support software enabling remote control, desktop sharing, web conferences, and file transfer between computers, resold by eBusiness Design as a TeamViewer partner. For IT support and remote work use cases.
• Software Licensing Advisory Services Professional software licensing consulting including license optimization, vendor selection, EULA compliance, and cost reduction services, helping organizations select the right license type, reduce unnecessary licensing expenditure, and ensure compliance. For enterprise organizations in Israel.

Quantifiable outcome

• Reduced annual software licensing costs by $188,000 for a major Israeli bank by replacing an outdated SQL query tool with a cost-effective alternative (quarter of prior maintenance cost)
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• AtlassiancoreChannel Partner/ Reseller/ Distributor · 1 January 2011eBusiness Design has been an Atlassian Expert since 2011, holding Platinum Partner status. They are the primary and largest reseller of Atlassian products in Israel. Products include JIRA (with ~20,000 users in Israel), Confluence, and Bitbucket. The company provides licensing, sales, and professional services for Atlassian tools.
• AdobecoreChannel Partner/ Reseller/ DistributoreBusiness Design is an authorized Gold partner for Adobe products in Israel. They provide licensing for Adobe Creative Cloud for teams (All Apps), including Photoshop, Premiere Pro, Illustrator, InDesign, Acrobat, After Effects, and Adobe XD. They also handle Adobe offline activation for organizations without internet connectivity.
• AOMEIcoreChannel Partner/ Reseller/ DistributoreBusiness Design is a Gold Partner of AOMEI in Israel, providing AOMEI backup and recovery software to customers. AOMEI is a data backup and restoration software provider founded in 2010.
• JetBrainsminorChannel Partner/ Reseller/ DistributoreBusiness Design is a partner of JetBrains in Israel, offering JetBrains developer tools (IDEs, development tools) to Israeli customers.
• Zoom Video CommunicationsminorChannel Partner/ Reseller/ DistributoreBusiness Design is a sales partner for Zoom in Israel, providing video conferencing and virtual communication platform licensing to Israeli businesses.
• UdemyminorChannel Partner/ Reseller/ DistributoreBusiness Design is a partner of Udemy in Israel, offering access to Udemy's online learning platform with over 210,000 courses and 70,000+ instructors across 75+ languages. Udemy Business serves over 14.4K enterprise customers including half of Fortune 100 companies.
• TeamViewerminorChannel Partner/ Reseller/ DistributoreBusiness Design is a partner of TeamViewer, a leading provider of remote access and support solutions. They offer TeamViewer's remote control, desktop sharing, web conferencing, and file transfer capabilities to Israeli customers.
• ClearMLminorChannel Partner/ Reseller/ DistributoreBusiness Design is a partner of ClearML, providing access to ClearML's open-source end-to-end ML platform trusted by Fortune 500 companies. The partnership offers machine learning tools and MLOps solutions to Israeli customers.
• ShareGateminorChannel Partner/ Reseller/ DistributoreBusiness Design is ShareGate's distributor in Israel. ShareGate provides Office 365 migration tools and ShareGate Desktop is used for planning, executing, and validating migrations to Office 365.
• Open Source ConsultingminorStrategic or Co-development PartnerOpen Source Consulting is an Atlassian Platinum partner, Miro partner, and Scaled Agile Silver Transformation Partner. They provide ITSM, DevOps, and DevSecOps solutions and were named Atlassian Partner of the Year 2019 & 2021: Marketing Innovator. They develop and serve marketplace apps for Atlassian products.
• Maxon (Cinema 4D, ZBrush, Redshift)coreChannel Partner/ Reseller/ DistributoreBusiness Design is a software reseller for Maxon products in Israel, including Cinema 4D (3D design and animation software), ZBrush (digital sculpting), and Redshift (GPU-accelerated renderer). Maxon is owned by German company Nemetschek AG.
• Telerik (Progress)minorChannel Partner/ Reseller/ DistributoreBusiness Design offers Progress Telerik software tools to Israeli customers, providing access to powerful software development tools.
• RedgateminorChannel Partner/ Reseller/ DistributoreBusiness Design provides licensing for Redgate database development tools to Israeli organizations.
• MicrosoftminorChannel Partner/ Reseller/ DistributoreBusiness Design provides Microsoft licensing services including VLSC (Volume Licensing Service Center), ISV Royalty Licensing, and Microsoft Office deployment tools. They also provide offline activation support for Microsoft products.
• GitHubminorChannel Partner/ Reseller/ DistributoreBusiness Design is a GitHub reseller in Israel. GitHub is the world's largest software development platform providing cloud storage for source code with support for all popular programming languages.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SHI International: Large US-headquartered IT reseller and software licensing specialist offering multi-vendor licensing, hardware, and services globally. Broader and larger portfolio than eBusiness Design, but overlapping in software licensing resale and advisory for enterprise customers.
• Insight Enterprises: Global IT solutions provider offering software licensing, hardware, and services to enterprise and SMB customers. Overlaps with eBusiness Design in software license resale and advisory but operates at much larger scale and broader geographic scope.

Direct peers

• Malam-Team: Long-established Israeli IT distribution and software licensing company serving enterprises, government, and defense. Comparable in operating model (software resale and licensing services for Israeli organizations) and customer base overlap with eBusiness Design.
• SQLink Group: Israeli IT solutions provider and software reseller offering licensing, consulting, and implementation services across multiple enterprise vendors. Comparable business model and target customer base within the Israeli enterprise software market.
• Crayon: Norwegian-headquartered software licensing optimization and cloud economics specialist. Directly comparable to eBusiness Design's core business of helping enterprises right-size software spend and manage complex multi-vendor licensing structures.
• SoftwareOne: Global specialist in software licensing and cloud subscription management, with comparable services around license optimization, vendor portfolio management, and advisory. SoftwareOne operates the equivalent of eBusiness Design's model at global scale, making it the closest functional peer.
• Matrix IT: One of Israel's largest IT solutions and software distribution providers, serving enterprise customers across vendors including Microsoft, VMware, and others. Directly comparable as an Israeli channel partner and software reseller competing for the same enterprise wallet share.

Regional players

• One1 Software (One1 Group): Israeli IT solutions and software distribution group serving enterprises with multi-vendor licensing and professional services. Comparable Israeli market positioning and overlapping enterprise vendor portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/eBusinessDesignLTD
• LinkedInlinkedin.com/company/ebusinessdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eBusiness Design