Goals.com

What Goals.com does

Goals.com is a privately held software company operating a cloud-based CRM and sales performance platform for small and mid-sized B2B sales teams. The product combines traditional customer relationship management — pipeline tracking, deal management, lead assignment, customer notes, and activity capture — with sales performance features including individual and team goal setting, commission calculation, sales contests, performance bonuses, and peer-to-peer recognition. Goals.com positions itself as a unified alternative to complex incumbent CRMs, with primary use cases in B2B sales and secondary segments in field service sales and B2C sales operations.

The platform is delivered as a web application with a mobile companion and is built around integrations with Google Workspace (including Gmail-based single sign-on), Microsoft Outlook, Stripe for payment collection, QuickBooks for accounting, Gravity Forms, and third-party AI notetakers. Core proprietary modules include a real-time performance dashboard, automated monthly/quarterly/annual reporting, built-in team chat with file sharing, a contract and invoice builder, and a "Daily Pace Setter" morning digest. The company has expanded surface area with a Marketing Automation module (email campaigns, social, LinkedIn prospecting, reputation management, advertising intelligence, and AI Chat), a Goals.com Marketplace for third-party extensions, and an active content engine anchored by the Sales Performance Podcast.

Goals.com monetizes exclusively through a single subscription tier priced at $39 per user per month, billed month-to-month with no annual contract, onboarding fees, or feature gating. Distribution is product-led: a 14-day free trial with no credit card required feeds self-serve sign-up at app.goals.com/signup, complemented by a demo-led motion for mid-market prospects. The company is headquartered at 1000 Shelard Pkwy in Minneapolis, Minnesota, is organized as Goals.com LLC (governed by Florida law per its Terms of Service), employs 1–10 people, and discloses no funding rounds, acquisitions, or executive team details.

Name

Goals.com

Legal name

Goals.com LLC.

Website

https://goals.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Goals.com is a privately held SaaS company offering a cloud-based CRM and sales performance platform at a flat $39 per user per month, targeting small and mid-sized B2B sales teams with integrated goal tracking, commission management, pipeline CRM, and team engagement features.

Ownership category

akta.pro rank

Product category

CRM and Sales Performance Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro industry

PRIMARYHDAEAFAA

Sales Force Automation (SFA) CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAEAFAB

Marketing Automation & Campaign Management CRM

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms

SECONDARYHDAAAGAJ

B2B SaaS & Enterprise Personalization (CRM, Sales, Support)

Hardware, Technology & Telecom/Artificial Intelligence & Machine Learning/Recommender Systems & Personalization

Keywords

• Sales performance software
• CRM platform
• Commission tracking
• Sales pipeline management
• Marketing automation

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription - Per User: Monthly subscription model priced at $39 per user per month. Billed month-to-month with no annual contract required. No onboarding fees or hidden charges. All features included at single price point. Trial period automatically downgrades to limited access if payment not received.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Goals.com is a cloud-based CRM and sales performance platform that combines customer relationship management with sales goal tracking, pipeline management, commission tracking, sales contests, team chat, and marketing automation in a single integrated solution. The platform targets SMB and mid-market sales teams with a unified subscription product priced at $39 per user per month, offering all features at a single price tier. It is sold via self-serve sign-up with a 14-day free trial and demo-led sales for larger prospects.

Product overview

Goals.com is a unified CRM and Sales Performance Software platform combining customer relationship management with sales performance management in a single integrated solution. The platform consists of the core Goals.com Platform with three integrated modules: the CRM Module (for pipeline management, deal tracking, and activity tracking), the Sales Performance Module (for dashboards, commissions, contests, and team recognition), and the Marketing Automation Module (for email campaigns, social media, LinkedIn prospecting, and AI chat). Additional platform components include Goals, Pipeline, Team Management, Chat, Commissions, Incentives/Contests & Bonuses, and Highlights/Recognition features. The platform also includes access to the Goals.com Marketplace and is available via both web application and mobile app.

Differentiator

Problem solved

Functional benefit

Products and services

• Goals.com Platform A unified CRM and Sales Performance Software platform that combines customer relationship management with sales performance tracking, enabling sales teams to set goals, manage pipelines, track commissions, and drive results.
• Sales Performance Dashboard Real-time analytics dashboard providing visibility into team and individual sales performance, revenue tracking, pipeline KPI summaries, and leaderboards for sales managers and reps.
• CRM Module Customer relationship management component that enables pipeline management, deal status tracking, activity tracking, reminders, and customer notes recording for sales teams.
• Commission Tracking Commission tracking and calculation system with automatic calculations supporting tiered, percentage-based, or fixed-rate structures, real-time tracking, and commission forecasting for sales teams.
• Sales Contests and Bonuses Interactive sales contests and performance bonus programs to drive engagement and healthy competition among team members.
• Team Chat Built-in messaging platform enabling team collaboration, file sharing (JPG, PNG, GIF, PDF, TXT), and desktop and email notifications.
• Marketing Automation Marketing outreach management featuring email campaigns, social media campaigns, LinkedIn prospecting, reputation management, advertising intelligence, and AI chat.
• Goals.com Mobile App Mobile application enabling sales teams to track goals, manage pipeline, and access platform features on-the-go.

Quantifiable outcome

• Onboarding completes in a couple of hours
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationGoogle integration enables user authorization feature for accessing the Goals.com platform (Gmail login). Goals.com's use of Google APIs adheres to Google API Service User Data Policy, including Limited Use Requirements. The integration provides seamless single sign-on for users.
• Microsoft OutlookcoreTechnology or IntegrationOutlook integration allows synchronization with email calendar and contacts for sales teams using Microsoft ecosystem.
• StripecoreTechnology or IntegrationStripe integration enables payment collection functionality within Goals.com. Users can collect payments via Stripe when using Goals.com's native contract and invoice builder.
• Intuit QuickBookscoreTechnology or IntegrationQuickBooks integration allows synchronization of financial data including invoices, payments, and accounting records for businesses using QuickBooks for accounting.

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Broad incumbents

• Salesforce Sales Cloud: Salesforce is the dominant enterprise CRM with extensive pipeline, forecasting, and sales performance management capabilities. Its SMB-tier positioning is breadth-led and serves as the alternative Goals.com targets when prospects reject complexity.
• HubSpot Sales Hub: HubSpot is a broad incumbent CRM/marketing suite widely adopted by SMB and mid-market sales teams. Sales Hub overlaps directly with Goals.com's pipeline and sales performance features, with a much larger product suite and brand.
• Zoho CRM: Zoho CRM is a long-standing SMB-friendly CRM offering customizable pipelines, workflow automation, and tight bundling across the broader Zoho app suite. It competes with Goals.com on affordable, all-in-one sales tools for smaller businesses.

Direct peers

• Freshsales (Freshworks): Freshsales is an SMB-focused CRM with built-in sales engagement, contact management, and AI assistance at a low per-seat price. Its combination of CRM + sales productivity features for small teams competes head-on with Goals.com.
• Keap (Infusionsoft): Keap combines CRM, sales pipeline, and marketing automation for small businesses. It directly overlaps with Goals.com's CRM + Marketing Automation positioning aimed at SMBs seeking one vendor.
• Pipedrive: Pipedrive is an SMB-focused sales CRM centered on pipeline management and deal tracking. Its emphasis on simplicity, visual pipelines, and per-seat pricing makes it the closest direct competitor to Goals.com's all-in-one CRM + sales performance positioning.
• Insightly: Insightly is a CRM and project management platform aimed at small and mid-sized businesses. It overlaps with Goals.com on CRM pipelines, lead management, and integrated workflows for SMB sales teams.
• Copper (formerly ProsperWorks): Copper is a CRM built around Google Workspace that delivers simple pipeline management for SMBs. Its positioning on ease of use and Google-native integration closely mirrors Goals.com's integration philosophy and target customer.
• Bitrix24: Bitrix24 bundles CRM, project management, collaboration, and sales tools targeted at small businesses. Its all-in-one, low-cost approach for SMB sales and operations teams mirrors Goals.com's single-price philosophy.
• Close.io: Close.io is a sales CRM built for SMB sales teams focused on calling, SMS, and pipeline productivity. Its inside-sales-focused feature set competes directly with Goals.com's pipeline and goal-tracking approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn2urPsmA1nMoX5FtBZKALQ
• Facebookfacebook.com/1563419443897416
• LinkedInlinkedin.com/company/goals-com
• Instagraminstagram.com/goalscom
• Xx.com/SetGoalsToday

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goals.com