What NAI apollo does

NAI apollo is an owner-managed real estate consulting firm headquartered in Frankfurt am Main, Germany, operating under the legal entity apollo real estate GmbH & Co. KG. Founded in 1988, the firm has been the exclusive German partner of NAI Global since 2001 and is a core member of the NAI Partners Germany network, which spans 10 German locations with 200+ specialists. Its service portfolio covers the full commercial real estate lifecycle: investment advisory (acquisition and disposition), rental/brokerage, valuation, market research, corporate finance, corporate services, and ongoing real estate/asset management. These services are delivered across eight asset classes — Office & Retail, Industry & Logistics, Housing, Residential Investment, Hotel, Data Center, Health Care, and Life Science — to owners, tenants, and institutional investors.

The firm's go-to-market is relationship-driven enterprise field sales, supported by an online property search portal featuring an AI-powered semantic search assistant (KI-Assistent) built on OpenAI's API. Revenue is generated primarily through transaction fees (investment sales, leasing) and professional services fees (valuation, corporate finance, managed services), with no publicly disclosed pricing model. Customer evidence indicates engagement with major German banking institutions and large enterprises, including DZ BANK, Commerzbank (73,000 sqm lease), ING Germany (32,000 sqm lease), and Alnatura (27,000 sqm logistics rental).

Operational offices are located in Frankfurt (headquarters), Munich, Berlin (via subsidiary BBI Berlin Brandenburg Immobilien), and Rotkreuz (Switzerland). The firm holds the German §34c GewO brokerage license, RICS institutional membership with senior staff holding MRICS and SIOR designations, and maintains GDPR and GWG anti-money laundering compliance. Recent industry recognition includes the 2025 ImmoScout24 Gewerbemakler des Jahres (Commercial Broker of the Year) award and global rankings including 3rd place by Real Estate Forum, 2nd by Commercial Property News, and 5th in Lipsey's Top 25 Real Estate Brands.

Name

NAI apollo

Legal name

apollo real estate GmbH & Co. KG

Website

https://nai-apollo.de

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

NAI apollo is an owner-managed German real estate consulting firm offering investment advisory, brokerage, valuation, research, corporate finance, and asset management services across office, retail, industrial, logistics, residential, and specialized asset classes, primarily serving enterprise clients in Germany.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Advisory Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Other Activities Related to Real Estate (531390)

SIC

Real Estate Agents & Managers (For Others) (6531), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Real Estate Investment Advisory (Acquisitions/Dispositions, Capital Allocation) (BPAJANAA)

akta.pro secondary industries

Real Estate M&A / Joint Venture Advisory (Platform Deals, Partnerships) (BPAJANAF), Real Estate Development & Feasibility Advisory (Highest-and-Best-Use, Entitlements Support) (BPAJANAC)

Keywords

• Commercial real estate advisory
• Real estate brokerage
• Property valuation services
• Real estate investment consulting
• Property asset management

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory: Advisory services for property transactions, including acquisition and disposition of commercial and residential real estate
2. Rental/Brokerage Services: Office, retail, industrial, and logistics letting services
3. Valuation & Research: Property valuation and market research services
4. Corporate Finance: Real estate financing advisory services
5. Real Estate Management: Ongoing property and asset management services

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NAI apollo is an owner-managed real estate consulting firm delivering advisory services across the commercial and residential real estate lifecycle. Its core offerings include investment advisory (acquisition and disposition), rental/letting brokerage, property valuation and appraisal, market research and analysis, corporate finance advisory, corporate services, and ongoing real estate/asset management. Services are provided across asset classes including office, retail, industrial, logistics, housing, residential investment, hotel, data center, healthcare, and life science properties.

Product overview

NAI apollo is an owner-managed real estate consulting firm providing a comprehensive suite of advisory services across the commercial and residential real estate lifecycle. The core service portfolio spans seven primary offerings: Investment advisory, Vermietung (Rental/Letting), Bewertung (Valuation), Research, Corporate Finance, Corporate Services, and Real Estate Management. These services are delivered across eight specialized asset classes covering Office & Retail, Industry & Logistics, Housing, Residential Investment, Hotel, Data Center, Health Care, and Life Science. The company operates through subsidiary brands including apollo real estate holding, apollo healthcare, apollo valuation & research, and apollo corporate finance. An AI-powered search assistant (KI-Assistent) enables semantic search across property listings and website content. NAI apollo is the exclusive German partner of NAI Global, providing access to 400 offices and 6,500 professionals worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Investment Advisory Advisory services for real estate investment decisions, including acquisition and disposition of investment properties and portfolios, for owners, tenants, and investors.
• Rental / Letting (Vermietung) Office and retail space rental intermediation, connecting landlords with tenants for commercial leasing transactions.
• Valuation (Bewertung) Real estate valuation and appraisal services for properties across all asset classes, provided through apollo valuation & research.
• Research Market research and analysis services providing insights on commercial real estate segments including office, logistics, residential, and investment markets across German regions.
• Corporate Finance Advisory Financial advisory services for real estate transactions, including financing and capital markets advisory, delivered by apollo corporate finance.
• Corporate Services Back-office and administrative services supporting real estate operations and transactions.
• Real Estate Management Property and asset management services for commercial real estate portfolios, including property administration and ongoing management, delivered by apollo real estate management.
• Property Search Platform (Immobilien Suche) Online property search portal enabling users to search for commercial and residential real estate across multiple asset categories including office, retail, industrial, logistics, housing, and specialized sectors.
• Market Reports (Marktberichte) Quarterly and annual market reports analyzing German real estate segments including investment markets, office markets, logistics markets, and residential portfolio transactions with data-backed forecasts.
• Office & Retail Advisory Specialized advisory and transaction services for office and retail properties, including letting, investment sales, and tenant representation.
• Industry & Logistics Advisory Advisory and transaction services for industrial and logistics real estate including warehouses, distribution centers, and manufacturing facilities.
• Wohnen (Housing) Advisory Residential real estate services including rental, sales, and investment advisory for apartments and residential buildings.
• Residential Investment Advisory Investment advisory services focused on residential portfolio transactions and multi-family assets.
• Hotel Real Estate Advisory Advisory services for hotel and hospitality real estate transactions and valuations.
• Data Center Real Estate Advisory Advisory services for data center real estate including transactions and market analysis.
• Health Care Real Estate Advisory Advisory services for healthcare real estate including medical facilities and senior housing, provided through apollo healthcare.
• Life Science Real Estate Advisory Advisory services for life science real estate including laboratories, research facilities, and biotech properties.

Named customers4 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• NAI GlobalcoreStrategic or Co-development PartnerExclusive German partner since 2001 of NAI Global, the world's largest network of owner-managed real estate advisory firms. Provides global exchange of knowledge, complementary services, and enables cross-border transaction support through local partners worldwide.
• NAI Partners GermanycoreStrategic or Co-development PartnerNationwide network of independently managed partner companies including NAI apollo, Blackbird, CUBION, Immoraum, Larbig & Mortag, Objekta, and STRATEGPRO. Provides interdisciplinary real estate services across 10 German locations with 200+ specialists.
• RICS (Royal Institution of Chartered Surveyors)coreStrategic or Co-development PartnerProfessional body membership providing international standards and credentials for valuation and surveying services. Dr. Marcel Crommen holds MRICS designation.
• Legal & Compliance Initiative (LCIRE)minorStrategic or Co-development PartnerCompliance initiative founded in July 2014 by leading commercial real estate consulting firms. Established ethical standards and coordinated compliance with German anti-money laundering laws (GwG). Has collaborated with ZIA, ICG, and German Federal Ministry of Finance.
• BBI Berlin Brandenburg ImmobiliencoreOthersBerlin-based company operating as part of the NAI apollo group. Serves the Berlin market with real estate consulting services including investment, rental, and residential transactions.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• JLL (Jones Lang LaSalle) Germany: Global CRE services leader with a sizable Frankfurt and Munich operation offering investment, leasing, valuation, and research across all asset classes — directly competes with NAI apollo for the same enterprise client mandates (e.g. banking, retail) at a larger scale.
• CBRE Group Germany: World's largest CRE services firm with deep German coverage in investment sales, leasing, valuation, and research; competes head-to-head with NAI apollo for tier-1 bank and corporate mandates in Frankfurt, Munich, and Berlin.
• Cushman & Wakefield Germany: Global CRE advisory with German offices in Frankfurt, Munich, and Berlin offering investment, office leasing, and valuation services comparable to NAI apollo's full-service platform.
• Savills Germany: International real estate advisor with German offices focused on commercial investment, office leasing, and valuation — overlapping strongly with NAI apollo's mid-market and enterprise client base.
• Knight Frank Germany: Global real estate consultancy with German presence in Frankfurt, Berlin, and Munich; offers investment advisory, commercial agency, and research services directly competing with NAI apollo.
• Colliers International Germany: Global CRE services firm with strong Frankfurt, Munich, and Berlin operations covering investment, office, industrial/logistics, and valuation — direct competitor across most of NAI apollo's service lines.
• BNP Paribas Real Estate Germany: Integrated European real estate advisor with German offices providing investment, leasing, valuation, and property management — strong bank-backed competitor in the same Frankfurt CRE market where NAI apollo leads.

Direct peers

• Engel & Völkers Commercial: German-headquartered real estate firm with a commercial division covering investment advisory, office leasing, and asset management across major German cities — most direct mid-market German competitor to NAI apollo.
• Grossmann & Berger: Hamburg-headquartered owner-managed CRE advisory firm providing investment, letting, valuation, and research across Germany — directly comparable in size, ownership structure, and service offering to NAI apollo.
• Blackbird Real Estate (NAI Partners Germany): Partner firm within the NAI Partners Germany network providing CRE advisory services — formally a network ally but in practice competes for the same German mandates, especially in adjacent regions to NAI apollo's core Frankfurt/Munich/Berlin footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nai-apollo
• Xx.com/NAI_apollo
• Facebookfacebook.com/NAIapollorealestate

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI apollo