Smart Touch Interactive
SmartTouch Interactive is an Austin-based, founder-owned full-service marketing agency and software provider serving home builders and real estate developers. It pairs creative, digital, and event-driven agency services with its proprietary NexGen CRM and marketing automation platform across the US, Canada, Mexico, and Panama.
- Company typePrivate
- Founded1994
- HeadquartersAustin, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Smart Touch Interactive does
SmartTouch Interactive, founded in 1994 and headquartered in Austin, Texas, is a privately held full-service marketing agency and software provider focused exclusively on the U.S. residential real estate industry, particularly home builders, real estate developers, and master-planned communities. The company employs between 11 and 50 people and operates as SmartTouch Interactive, LLC under founder and President/CEO Robert Cowes, with no external funding or institutional ownership disclosed in the available data.
The core of the offering is NexGen, a proprietary CRM and marketing automation platform purpose-built for home builders. NexGen integrates lead ingestion from 13+ sources (including Facebook, WordPress, BDX, Zillow, IDX Broker, New Home Guide, New Home Feed, Homes.com, PROPLeads, Buzz Buzz Homes, and others), lead scoring, drip and follow-up workflows, email templates, an SMS module (NexGen Messaging), a tour-management module (Utour), Outlook email sync, and an open API for custom integrations. Adjacent technology products include SmartTouch Geo (hyper-targeted geofencing using IDFA-based audience targeting), Smart+ Campaign Tools (Litmus email previews and mail-tester spam testing), and the Smart AI Framework (a prompt-based generative AI guide for marketing content). A mobile CRM app is positioned as the only mobile CRM purpose-built for home builder sales teams.
Revenue is generated through subscription-based SaaS for NexGen (e.g., $700/month for up to 5 communities; $3,000/month Essentials Bundle combining Google AdWords, Meta Advertising, and CRM Lite), usage-based geofencing (~$1,000 per 50,000 impressions), one-time fees for custom community microsites ($5,000), and full-service marketing agency retainers sold consultatively. Distribution is direct and event-driven, relying on inside sales for smaller CRM deals, account directors for enterprise builder accounts, and an active presence at industry events (IBS, PCBC, Sales & Marketing Leadership Summit, HBA/TAB). The company claims over 3 million leads generated and $3.15B in new home sales for clients across the US, Canada, Mexico, and Panama, and has won consecutive industry awards for over a decade (TAB STAR Awards since 2013, MAX Awards since 2012, with 2025 marking Grand MAX Associate of the Year for the fourth consecutive year).
Smart Touch Interactive firmographics
Firmographics- Name
- Smart Touch Interactive
- Legal name
- SmartTouch Interactive, LLC
- Website
- https://smarttouchinteractive.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SmartTouch Interactive is an Austin-based, founder-owned full-service marketing agency and software provider serving home builders and real estate developers. It pairs creative, digital, and event-driven agency services with its proprietary NexGen CRM and marketing automation platform across the US, Canada, Mexico, and Panama.
- Ownership category
- akta.pro rank
Where Smart Touch Interactive is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Smart Touch Interactive business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Services: Full suite of marketing services including SEO, SEM, AIO, Google Demand Gen, geofencing, social media, creative and branding, and email marketing. Sold as ongoing service retainer contracts with monthly pricing tiers.
- NexGen CRM Platform Subscription: Monthly SaaS subscription for NexGen CRM and marketing automation platform. Priced at $700/month for up to 5 communities with all-inclusive features. Additional pricing tiers for larger operations.
- Essentials Bundle: Bundled entry-level package including Google AdWords, Meta Advertising, and CRM Lite at $3,000/month. Targets home builders and developers seeking a comprehensive entry-level marketing solution.
- Custom Community Microsites: One-time project-based pricing for custom community microsite development at $5,000 per site.
- Geofencing Impressions: Geofencing service priced at $1,000 for 50,000 impressions, offering hyper-targeted digital advertising within defined geographic areas.
- Full-Service Marketing Agency Retainers: Comprehensive marketing agency services spanning creative, website, SEO, SEM, social, email, CRM, and analytics, typically sold as monthly retainer contracts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NexGen CRM - All-Inclusive for up to 5 communities |
| Unit Pricing | Pay-as-you-go | SmartTouch Geo - Geofencing impressions package |
| Subscription | Monthly | Essentials Bundle - Google AdWords, Meta Advertising, CRM Lite |
| One time/ perpetual license | Pay-as-you-go | Custom Community Microsite |
| Subscription | Monthly | Smart+ Campaign Tools Add-on |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Smart Touch Interactive product offering
Product offeringCore offering
SmartTouch Interactive is a full-service marketing agency and technology provider serving home builders and real estate developers. The company combines its proprietary NexGen CRM and marketing automation platform with creative, digital, and lead-generation services (SEO, SEM, AIO, Google Demand Gen, geofencing, social media, email marketing, and branding) sold primarily as monthly retainer engagements and subscription-based CRM packages. Ancillary offerings include a bundled Essentials marketing package, custom community microsites, and IDFA-based SmartTouch Geo geofencing advertising.
Product overview
SmartTouch Interactive operates as a full-service marketing agency for the real estate industry, built on a proprietary platform called NexGen — a unified CRM and marketing automation system. NexGen serves as the core product, integrating lead management, email marketing, and sales automation in a single platform. The NexGen family includes several modules: NexGen CRM (core lead management with built-in lead adaptors for Facebook, WordPress, BDX, Zillow, and other listing sites), NexGen Messaging (SMS-based communications), Marketing Automation (drip campaigns and follow-up workflows), Utour (tour/appointment scheduling), and Smart AI (AI-powered prompt framework for marketing content). The company also offers SmartTouch Geo, a geofencing and IDFA-based audience targeting solution, and Smart+ Campaign Tools (Litmus email previews and mail-tester spam testing). These products are available individually, as add-on modules, or in bundled packages such as the Essentials Bundle (Google AdWords + Meta Advertising + CRM Lite). The company also extends its technology and marketing services to the construction and home services vertical.
Differentiator
Problem solved
Functional benefit
Products and services
- NexGen CRM Proprietary customer relationship management and marketing automation platform purpose-built for home builders and real estate developers. Aggregates leads from multiple sources (Facebook, WordPress, BDX, Zillow, IDX Broker, New Home Guide, New Home Feed, Private Communities, Condo.com, Buzz Buzz Homes, Homes.com, Hot on Homes, PROPLeads) via built-in lead adaptors, supports lead scoring, drip workflows, email templates, follow-up workflows, and provides real-time analytics and reporting. Sold as a monthly SaaS subscription starting at $700/month for up to 5 communities with all-inclusive features.
- SmartTouch Geo (Geofencing) Proprietary hyper-targeted geofencing solution for home services, builders, and developers. Targets audiences within precise geographic boundaries on social media platforms via IDFA marketing, bypassing traditional targeting limits and CPM fees. Delivers updated audience files on a set schedule. Sold at $1,000 per 50,000 impressions.
- Essentials Bundle Bundled marketing package combining Google AdWords, Meta Advertising, and CRM Lite, targeted at home builders and developers seeking a comprehensive entry-level digital marketing solution. Sold as a monthly subscription at $3,000/month.
- Custom Community Microsite Custom community-specific microsite development service providing individual new home communities with tailored digital presences, branded websites supporting their unique marketing campaigns. Sold as a one-time project at $5,000 per microsite.
- Full-Service Marketing Agency Services Comprehensive full-service marketing agency offering spanning SEO, SEM, AIO, Google Demand Gen, geofencing, social media, creative and branding, email marketing, CRM, and analytics for home builders and real estate developers. Sold as monthly retainer contracts with tailored scope and consultative pricing.
- Construction and Home Services Marketing Marketing services tailored to construction and home services companies encompassing lead generation, marketing automation, NexGen CRM, award-winning creative and branding, digital marketing, and geofencing for local service-area businesses. Targets home construction, HVAC, landscaping, and tradesmen.
Quantifiable outcome
- 3+ million leads generated and $3.15B in new home sales across client base
- +4 more outcomes
Companies that use Smart Touch Interactive
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Smart Touch Interactive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability2 records
Feature10 records
Smart Touch Interactive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- O'Neil InteractivecoreO'Neil Interactive is a creator of the real estate website CMS Homefiniti. SmartTouch and O'Neil have a longstanding relationship as industry partners in the real estate marketing ecosystem, with O'Neil providing website CMS technology that integrates with SmartTouch's marketing and CRM services.
- Zillow GroupcoreZillow Group's New Construction Division is a national partner providing the leading online real estate database. SmartTouch has collaborated on webinars (e.g., 'The Who, How & Why of the New Construction Buyer' with Zillow's Mary Kaye O'Brien) and coordinates marketing efforts for builders on Zillow's platform.
Scale indicators13 records
Recent moves6 records
Expansion highlights6 records
Smart Touch Interactive competitors and assessment
Company assessmentDirect peers
- Lasso Data Cloud: Lasso is a purpose-built CRM and sales platform for new home builders, offering lead management, workflow automation and sales center tools. It directly competes with SmartTouch's NexGen CRM for the same vertical buyer (production builders and developers) with comparable functionality.
- New Home Star: New Home Star provides sales and marketing consulting, training and outsourced sales centers for home builders and developers. It targets the same builder buyer and overlaps SmartTouch on consulting, lead management and sales enablement.
- BDX (Builders Digital Experience): BDX is a new-construction marketing and lead aggregation platform serving national home builders, with deep integrations to MLS and listing sources. It overlaps SmartTouch on listing-side lead aggregation (e.g., New Home Feed-style connectors), core CRM-adjacent functionality and the same enterprise builder buyer.
- O'Neil Interactive: O'Neil Interactive (creator of Homefiniti website CMS) provides real estate websites and digital marketing for home builders and developers. It is both a partner and a competitor to SmartTouch for builder marketing services, website builds and community microsite work.
- MarketSharp: MarketSharp is a CRM and marketing automation platform purpose-built for new home builders, with lead capture, automated follow-up and sales center integrations. It is the closest direct functional peer to NexGen CRM in the builder-vertical SaaS market.
Emerging players
- Constellation1: Constellation1 provides MLS, CRM and marketing tools for new construction and real estate professionals. It overlaps SmartTouch on listings, CRM and marketing workflows for builders and brokers but skews more toward the MLS/realtor ecosystem.
Broad incumbents
- Salesforce: Salesforce is the dominant horizontal CRM with industry clouds that some enterprise builders adopt. While not vertical-specific, it represents the alternative a national builder might pick instead of NexGen for large-scale deployments.
- HubSpot: HubSpot is a horizontal marketing automation and CRM platform widely adopted by mid-market and SMB businesses. It competes with NexGen at the lower end of the builder CRM market and offers marketing automation, email and lead capture broadly across industries.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Smart Touch Interactive social profiles
Digital presenceSmart Touch Interactive compliance and trust
Trust signalCompliance3 records
Smart Touch Interactive financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smart Touch Interactive leadership team
Management profileNumber of profiles
Profiles14 records
Smart Touch Interactive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smart Touch Interactive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smart Touch Interactive
What does Smart Touch Interactive do?
SmartTouch Interactive is a full-service marketing agency and technology provider serving home builders and real estate developers. The company combines its proprietary NexGen CRM and marketing automation platform with creative, digital, and lead-generation services (SEO, SEM, AIO, Google Demand Gen, geofencing, social media, email marketing, and branding) sold primarily as monthly retainer engagements and subscription-based CRM packages. Ancillary offerings include a bundled Essentials marketing package, custom community microsites, and IDFA-based SmartTouch Geo geofencing advertising.
Is Smart Touch Interactive a public or private company?
Smart Touch Interactive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smart Touch Interactive founded?
Smart Touch Interactive was founded in 1994. It employs 11 to 50 people.
Where is Smart Touch Interactive based?
Smart Touch Interactive is headquartered in Austin, United States, in the North America region.
How does Smart Touch Interactive make money?
Six revenue lines are on record. Marketing Services are the primary driver. The others are nexGen CRM Platform Subscription, essentials Bundle, custom Community Microsites, geofencing Impressions and full-Service Marketing Agency Retainers.
Who are Smart Touch Interactive's main competitors?
Direct peers on record are Lasso Data Cloud, New Home Star, BDX (Builders Digital Experience), O'Neil Interactive and MarketSharp. Constellation1 is listed as an emerging player. Broad incumbents are Salesforce and HubSpot.
Does Smart Touch Interactive have an API?
Yes. NexGen CRM has an open API that allows SmartTouch Interactive to create custom integrations with listing sites they don't currently have lead adaptors for, enabling bespoke connections to suit particular client needs.