Marketsharp
MarketSharp is a vertical SaaS CRM and business management platform built specifically for US residential remodeling contractors and home improvement professionals, offering lead management, sales, project tracking, payments, and marketing automation via cloud and mobile. It serves thousands of SMB contractor customers as a subsidiary of EverCommerce.
- Company typePrivate
- Founded1988
- HeadquartersLa Crosse, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Marketsharp does
MarketSharp is a privately held, US-only vertical CRM and business management platform purpose-built for residential remodeling contractors, specialty trade contractors, and home improvement professionals. The platform centralizes lead capture, sales pipeline management, project/production tracking, service and warranty management, payment processing, and marketing automation around contractor-specific workflows such as jobsite radius marketing, in-home sales enablement, roof measurement ordering, and jobsite photo documentation via the RemodelerGo mobile app. The product is delivered as a cloud-based platform accessible via web and mobile, organized as three SaaS pricing tiers (Standard $182/mo, Pro $319/mo, Ultimate $457/mo on annual contracts) plus per-seat add-ons.
The company monetizes through subscription recurring revenue, transaction fees on integrated payments (MarketSharp Payments at 2.90% + $0.30 per transaction), and referral fees from embedded lending via Fundbox (MarketSharp Lending, up to $250k per loan). Distribution is primarily direct, combining enterprise field sales with personalized live demos, an inside sales team handling inbound, and a self-serve/PLG motion supported by free resources, SharpStart training, and a Help Center. The vendor sells exclusively to SMB customers in the United States, with the platform sustained by a deep two-sided ecosystem of 40+ integrations spanning lead providers (Angi, Porch, EverConnect, Hello Project, Modernize), sales/estimating tools (One Click Contractor, Paradigm Vendo), finance (QuickBooks, GreenSky, Mosaic), documentation (CompanyCam), and lead-gen field tools (Spotio, SalesRabbit).
MarketSharp is a subsidiary of EverCommerce, the diversified home improvement software conglomerate, and operates its headquarters from Denver, Colorado. The company was first developed in 1988 for a Midwestern window operation and brought to market in 1996 by a group of home improvement entrepreneurs; the firm has since grown to claim 'thousands' of contractor customers and operates with a small core team in the 11-50 employee band. Its certifications include PCI compliance for payment processing, and the business supports both customer and partner-led revenue channels including a $200 referral program and a Premier Plus Partner program with major manufacturers such as James Hardie and Pella.
Marketsharp firmographics
Firmographics- Name
- Marketsharp
- Legal name
- Advanced Marketing Concepts, LLC
- Website
- https://marketsharp.com
- Company type
- Private
- Founded year
- 1988
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MarketSharp is a vertical SaaS CRM and business management platform built specifically for US residential remodeling contractors and home improvement professionals, offering lead management, sales, project tracking, payments, and marketing automation via cloud and mobile. It serves thousands of SMB contractor customers as a subsidiary of EverCommerce.
- Ownership category
- akta.pro rank
Marketsharp industry classification
Industry- Product category
- Contractor CRM Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Marketsharp is headquartered
LocationHeadquarters
- HQ city
- La Crosse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marketsharp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Three-tier SaaS subscription model (Standard, Pro, Ultimate) with per-user pricing. Includes access to CRM, project management, reporting, and various feature tiers. Annual contracts with monthly or annual billing options. Additional users billed per seat.
- Payment Processing: MarketSharp Payments feature charges credit card transaction fees (as low as 2.90% + $0.30 per transaction) for processing customer payments through the platform.
- Lending Partnerships: MarketSharp Lending powered by Fundbox provides working capital loans up to $250,000 to customers. MarketSharp earns referral/partnership revenue from Fundbox for directing customers to the lending service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential CRM features for small contractors starting out |
| Subscription | Annual | Expanded sales and financial tools for growing businesses |
| Subscription | Annual | Full-featured with advanced reports and eSign capabilities |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
Marketsharp product offering
Product offeringCore offering
MarketSharp is a CRM platform purpose-built for home improvement contractors, remodelers, and home service professionals. Its core offering is an integrated, cloud-based system that combines lead generation, sales pipeline management, project tracking, integrated payments, lending referrals, and reputation management. The platform comes pre-configured with 330 Success Elements and 40+ marketing campaigns tailored to remodeling workflows, accessible via web and the proprietary RemodelerGo mobile app.
Product overview
MarketSharp is a unified all-in-one CRM platform designed exclusively for contractors, remodelers, and home improvement professionals. The core product (MarketSharp CRM Platform) serves as a business-in-a-box solution that centralizes lead, customer, and job information. The platform is offered across three pricing tiers: Standard ($182/month annual), Pro ($319/month annual), and Ultimate ($457/month annual). Key integrated modules include the Lead Generation Module, Convert More Sales Module, Improve Productivity Module, Streamline Project Management Module, Maximize Reputation Management Module, and Know Your Numbers Dashboard. The platform includes specialized features such as MarketSharp Payments for payment processing, MarketSharp Lending powered by Fundbox for financing, RemodelerGo Mobile App for field access, MarketSharp Email for marketing automation with 40+ built-in campaigns, and MarketSharp Roof Measurements for pre-appointment reports. Integrations extend capabilities with One Click Contractor and Paradigm Vendo for sales/estimating, CompanyCam for documentation, and lead providers including EverConnect, Angi, Porch, and Hello Project. The platform is cloud-based and accessible from desktop, laptop, tablet, and mobile devices with a mobile app for field teams.
Differentiator
Problem solved
Functional benefit
Products and services
- MarketSharp CRM Platform Cloud-based, contractor-specific CRM subscription platform that bundles lead generation, sales pipeline management, project management, marketing automation, reputation management, payments, and lending referrals. Sold on tiered Standard, Pro, and Ultimate subscription plans to owner-operated and small-team home improvement contracting businesses in the United States.
- MarketSharp Payments PCI-compliant integrated payment processing capability embedded within the MarketSharp CRM, allowing home improvement contractors to accept customer payments and deposits without leaving the platform. Used by contractors as part of their MarketSharp subscription to accelerate collections and reduce administrative work.
- MarketSharp Lending Lending referral and financing offering that connects MarketSharp contractor customers with small-business funding through a partnership with Fundbox, allowing contractors to offer financing options to homeowners and grow closing rates.
- RemodelerGo Mobile App Proprietary mobile application that lets contractors and field crews manage leads, projects, photos, documentation, and customer communications from the jobsite, with real-time sync to the MarketSharp CRM for office staff. Targeted at field teams of contractor businesses that already use the MarketSharp platform.
- MarketSharp Roof Measurements Aerial roof measurement service that lets roofing contractors generate accurate roof measurements without an on-site inspection, sold as a capability within the MarketSharp platform and aimed at roofing professionals who need fast, reliable estimates.
Quantifiable outcome
- Software ROI: Paid for itself in 21 days
- +2 more outcomes
Companies that use Marketsharp
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles1 record
Marketsharp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration46 records
AI capability2 records
Feature14 records
Marketsharp partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- EverConnectcoreEverConnect provides lead generation through three services: 33 Mile Radius (geographic lead generation), Keyword Connects (branded lead generation), and Remodeling.com (phone call leads). Leads are automatically synced into MarketSharp workflow. Includes shared and exclusive leads, dedicated support, and curated lead gen campaigns.
- AngicoreAngi connects homeowners with service professionals through HomeAdvisor and affiliated sites. Provides sales-ready leads that can request estimates. Offers fixed-rate or auction-style pricing with lead credits for unqualified leads. CRM integration automatically imports leads.
- One Click ContractorcoreIndustry-leading sales software for remodeling that streamlines estimating, quoting, and closing. Users create estimates in ~3 minutes, save 10 hours/week, and increase close rates by 30-50%. MarketSharp offers 15% discount on One Click onboarding fees.
- CompanyCamcorePhoto-based job site documentation app for contractors. Features automatic cloud syncing, time-stamped photos, real-time project feeds, unlimited cloud storage, and smart project organization. Integration with MarketSharp included at no charge.
- QuickBookscoreQuickBooks Connector for MarketSharp enables accounting integration, invoice management, and payment acceptance within the CRM platform. Available on Pro and Ultimate tiers.
- GreenSkycoreFinancing solution enabling contractors to offer flexible financing options including deferred interest promotions and low monthly payments. Helps close more deals, win larger contracts, and get paid faster with high approval rates.
- MosaiccoreHomeowner financing partner alongside GreenSky providing flexible financing options such as deferred interest promotions or low monthly payment plans. Offers improved cash flow with fast upfront payment, high approval rates, and next-day/staged funding.
- James HardieminorPremier Plus Partner - leading manufacturer of fiber cement siding and building products. Partnership provides market access and credibility within the home improvement contractor community.
- PellaminorPremier Plus Partner - window and door manufacturer. Partnership provides market access and credibility within the home improvement contractor community.
- Qualified RemodelerminorPremier Plus Partner - industry publication providing marketing exposure and credibility through media partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marketsharp competitors and assessment
Company assessmentDirect peers
- JobNimbus: CRM and production workflow platform purpose-built for roofing and exterior contractors. Directly comparable to MarketSharp's remodeler focus, with similar lead-to-job-to-warranty workflows.
- AccuLynx: Vertical CRM and project-management software for roofing and exterior replacement contractors. Competes head-to-head in the same residential-contractor segment MarketSharp serves.
- Housecall Pro: All-in-one field service management software for home service professionals including remodelers, HVAC, plumbing, and electrical. Overlaps heavily with MarketSharp's lead/CRM/payment stack.
- Buildertrend: Construction project management and CRM platform for custom home builders and remodelers. Closely comparable in segment, lead-management, and project tracking depth.
- CoConstruct: Custom builder and remodeler project management + CRM platform. Direct rival for design-build remodelers and a frequent alternative evaluated against MarketSharp.
Broad incumbents
- ServiceTitan: Large, well-capitalized field service management platform serving HVAC, plumbing, electrical, and home-services verticals. An established incumbent expanding into adjacent remodeler territory.
- HubSpot: Horizontal CRM/marketing-automation platform increasingly targeting home-services and contractor SMBs via industry editions. Competes indirectly via scaled R&D and partner ecosystem.
- Salesforce: Dominant horizontal CRM with AppExchange verticals for construction/home services. Represents the platform-substitution risk for MarketSharp's larger customers.
Emerging players
- One Click Contractor: Estimating and in-home sales software tightly integrated with MarketSharp. Overlaps with MarketSharp's sales-conversion module but specialized in fast quoting for remodelers.
- Jobber: Field service management software for small home-service businesses. Shares the lead-to-invoice workflow approach but is generally lighter on remodeler-specific features.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Marketsharp social profiles
Digital presenceMarketsharp compliance and trust
Trust signalCompliance1 record
Marketsharp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketsharp leadership team
Management profileNumber of profiles
Profiles1 record
Marketsharp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketsharp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketsharp
What does Marketsharp do?
MarketSharp is a CRM platform purpose-built for home improvement contractors, remodelers, and home service professionals. Its core offering is an integrated, cloud-based system that combines lead generation, sales pipeline management, project tracking, integrated payments, lending referrals, and reputation management. The platform comes pre-configured with 330 Success Elements and 40+ marketing campaigns tailored to remodeling workflows, accessible via web and the proprietary RemodelerGo mobile app.
Is Marketsharp a public or private company?
Marketsharp is a private company. It is classified as corporate owned and is currently operating.
When was Marketsharp founded?
Marketsharp was founded in 1988. It employs 11 to 50 people.
Where is Marketsharp based?
Marketsharp is headquartered in La Crosse, United States, in the North America region.
How does Marketsharp make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are payment Processing and lending Partnerships.
Who are Marketsharp's main competitors?
Direct peers on record are JobNimbus, AccuLynx, Housecall Pro, Buildertrend and CoConstruct. Broad incumbents are ServiceTitan, HubSpot and Salesforce. Emerging players are One Click Contractor and Jobber.
Does Marketsharp have an API?
Yes. MarketSharp offers API access for data sharing with other systems. This is available on Pro and Ultimate pricing tiers.
What industry is Marketsharp in?
Marketsharp's product category is Contractor CRM Software. Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 5182 and its SIC code is 7372.