ORIX Auto Infrastructure Services
ORIX Auto Infrastructure Services is the Indian subsidiary of Japan's ORIX Corporation, providing fleet leasing, vehicle subscription, rentals, and mobility solutions to corporate clients and individual consumers across 14 major Indian cities, including white-label infrastructure for the Kia Subscribe program.
- Company typePrivate
- Founded1995
- HeadquartersAndheri, India
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What ORIX Auto Infrastructure Services does
ORIX Auto Infrastructure Services, legally ORIX Corporation India Limited, is a private Indian subsidiary of Japan's ORIX Corporation that delivers fleet leasing, vehicle subscription, and mobility services to both corporate clients and individual consumers. Founded in 1995 and headquartered in Andheri, India with 501-1000 employees, the company operates a portfolio spanning rentals, self-drive options, EV rentals, end-to-end fleet management, vehicle leasing, and lending. Its underlying technology is an integrated fleet management platform that bundles vehicle tracking, maintenance scheduling, insurance administration, road tax compliance, and EV integration into a single recurring monthly payment structure, accessible to enterprise clients via a login-enabled digital portal.
The company's revenue model is built primarily on subscription and recurring contracts, with additional usage-based revenue from short-term rentals and self-drive services. Distribution runs through two complementary channels: a B2B white-label OEM partnership model—most visibly the Kia Subscribe program powered by ORIX infrastructure across 14 major Indian cities covering Sonet, Seltos, Carens, and EV6 models—and a direct digital platform for individual and SMB customers. Pricing for Kia Subscribe ranges from ₹17,999 to ₹1.29 lakh per month over 12-60 month tenures with no down payment, bundling all-inclusive service components.
Strategically, ORIX positions itself as the operational backbone for OEMs seeking to offer vehicle subscription products without building in-house leasing capabilities, while simultaneously serving direct corporate and consumer demand for flexible vehicle access. The combination of Japanese parent brand credibility, OEM-embedded distribution, and bundled service architecture defines its competitive positioning in the Indian mobility market.
ORIX Auto Infrastructure Services firmographics
Firmographics- Name
- ORIX Auto Infrastructure Services
- Legal name
- ORIX Corporation India Limited
- Website
- https://orixindia.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ORIX Auto Infrastructure Services is the Indian subsidiary of Japan's ORIX Corporation, providing fleet leasing, vehicle subscription, rentals, and mobility solutions to corporate clients and individual consumers across 14 major Indian cities, including white-label infrastructure for the Kia Subscribe program.
- Ownership category
- akta.pro rank
ORIX Auto Infrastructure Services industry classification
Industry- Product category
- Fleet Management and Vehicle Leasing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- OEM / Captive Car Subscription Programs (THADACAA)
- akta.pro secondary industries
- Subscription Fleet Operations & Remarketing Providers (THADACAN), Auto & Vehicle Leasing (Personal Use) (FSAKANAA), EV Fleet Leasing & Fleet Management (EV-Focused) (THADANAI)
Keywords
Where ORIX Auto Infrastructure Services is headquartered
LocationHeadquarters
- HQ city
- Andheri
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
ORIX Auto Infrastructure Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Fleet Leasing and Management Services: Long-term vehicle leasing and fleet management services to corporate clients, bundling vehicles with maintenance, insurance, and operational support into recurring revenue contracts.
- Vehicle Subscription Programs: Short-term vehicle subscription programs (12-60 months) for consumers and businesses, with all-inclusive monthly payments covering vehicle, taxes, insurance, and maintenance. Revenue generated through monthly subscription fees from partnerships with OEMs like Kia.
- Mobility and Rental Services: Self-drive rentals, everyday commutes, and luxury travel solutions for individuals and businesses, generating revenue through per-use or recurring rental fees.
- Leasing and Lending: Financial services including vehicle leasing and lending products for businesses and individuals, generating interest and fee income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Kia Subscribe vehicle subscription program - entry to premium tiers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
ORIX Auto Infrastructure Services product offering
Product offeringCore offering
ORIX Auto Infrastructure Services delivers vehicle leasing, fleet management, mobility and rental solutions, and lending services to corporate clients and individual consumers across India. The company also operates as a white-label subscription infrastructure partner to OEMs such as Kia India, enabling vehicle subscription programs bundled with maintenance, insurance, and road taxes in a single monthly payment.
Product overview
ORIX Auto Infrastructure Services offers a comprehensive mobility platform combining vehicle rental, fleet management, leasing, and lending solutions. The core product portfolio includes Mobility Solutions (encompassing rentals, self-drive options, EVs, and end-to-end fleet management) alongside Leasing and Lending services. The company positions itself as delivering smart, flexible solutions spanning from mobility to leasing and lending, serving both individuals and businesses across India. The product ecosystem integrates vehicle subscription partnerships (such as with Kia India) to extend availability across major cities.
Differentiator
Problem solved
Functional benefit
Products and services
- Fleet Leasing and Management Services Long-term vehicle leasing and end-to-end fleet management services for corporate clients, bundling vehicles with maintenance, insurance, road taxes, and operational support into recurring revenue contracts.
- Kia Subscribe Vehicle Subscription Program White-label vehicle subscription program (12-60 month tenures) for consumers and businesses, with all-inclusive monthly payments covering vehicle, road taxes, maintenance, and insurance with no down payment.
- Mobility and Rental Services Self-drive rentals, everyday commute vehicles, and luxury travel solutions offered to individuals and businesses through per-use or recurring rental fees.
- Vehicle Leasing and Lending Financial services including vehicle leasing and lending products for businesses and individuals, generating interest and fee income as part of the broader mobility-to-leasing-and-lending offering.
Companies that use ORIX Auto Infrastructure Services
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles3 records
ORIX Auto Infrastructure Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ORIX Auto Infrastructure Services partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Kia IndiacoreORIX Auto Infrastructure Services partnered with Kia India to power the 'Kia Subscribe' vehicle subscription program. ORIX provides the leasing infrastructure enabling Kia to offer short-term vehicle subscriptions for Sonet, Seltos, Carens, and EV6 models with all-inclusive monthly payments covering maintenance, insurance, and road taxes. The service is available across 14 major Indian cities.
- ALD Automotive Pvt LtdcoreKia India signed an MoU with ALD Automotive Pvt Ltd alongside the ORIX partnership to support the Kia Subscribe vehicle subscription program across India. ALD Automotive is a global fleet management and mobility solutions provider.
Scale indicators1 record
Recent moves4 records
Expansion highlights4 records
ORIX Auto Infrastructure Services competitors and assessment
Company assessmentDirect peers
- Zoomcar: India's pioneer self-drive car rental and subscription platform serving individuals and businesses across multiple cities. Directly comparable on consumer-facing car subscription and self-drive rental offerings.
- Myles Cars (Carzonrent): Indian self-drive car rental and subscription operator serving both consumer and corporate customers. Comparable in subscription product design and target market overlap with ORIX's B2C mobility offerings.
- ALD Automotive India: Global fleet management and mobility solutions provider that signed an MoU with Kia India alongside ORIX to support the Kia Subscribe program. Directly comparable as an OEM-anchored fleet and subscription infrastructure player in the Indian market.
- Revv (by Hyundai Motor Group / SmartDrive): Indian car subscription platform offering self-drive rentals and monthly subscription models for individuals and businesses. Directly comparable subscription product structure and target customer segment.
- Quiklyz (Mahindra Finance): Mahindra Finance's vehicle subscription platform offering new and used car subscriptions to individuals and corporates. Comparable as an OEM-backed subscription operator in India competing for the same customer pool.
- Eco Mobility: Indian corporate and personal car rental/subscription operator with a fleet focused on employee transportation and individual mobility needs. Comparable on subscription and corporate fleet management offerings.
Broad incumbents
- Avis India: Established car rental and leasing operator in India serving both consumer and corporate fleet needs. Comparable as a broad incumbent in the rental and operating-lease space ORIX operates in.
- LeasePlan India: Global fleet management and leasing company with India presence, now part of Ayvens. Comparable as a broad incumbent offering operating leases and fleet management to Indian enterprises.
- Ayvens (formerly ALD Automotive / LeasePlan): Global leader in full-service vehicle leasing and fleet management formed from the merger of ALD Automotive and LeasePlan. Comparable as the global incumbent that ORIX competes against on large enterprise fleet management contracts.
Emerging players
- Hyundai Motor India Subscription: Hyundai Motor India's vehicle subscription initiatives for the Indian market. Comparable as another major OEM building subscription programs that compete for the same OEM-partner opportunity as ORIX.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
ORIX Auto Infrastructure Services social profiles
Digital presenceORIX Auto Infrastructure Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORIX Auto Infrastructure Services leadership team
Management profileNumber of profiles
ORIX Auto Infrastructure Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORIX Auto Infrastructure Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORIX Auto Infrastructure Services
What does ORIX Auto Infrastructure Services do?
ORIX Auto Infrastructure Services delivers vehicle leasing, fleet management, mobility and rental solutions, and lending services to corporate clients and individual consumers across India. The company also operates as a white-label subscription infrastructure partner to OEMs such as Kia India, enabling vehicle subscription programs bundled with maintenance, insurance, and road taxes in a single monthly payment.
Is ORIX Auto Infrastructure Services a public or private company?
ORIX Auto Infrastructure Services is a private company. It is classified as corporate owned and is currently operating.
When was ORIX Auto Infrastructure Services founded?
ORIX Auto Infrastructure Services was founded in 1995. It employs 501 to 1,000 people.
Where is ORIX Auto Infrastructure Services based?
ORIX Auto Infrastructure Services is headquartered in Andheri, India, in the Asia region.
How does ORIX Auto Infrastructure Services make money?
Four revenue lines are on record. Fleet Leasing and Management Services are the primary driver. The others are vehicle Subscription Programs, mobility and Rental Services and leasing and Lending.
Who are ORIX Auto Infrastructure Services's main competitors?
Direct peers on record are Zoomcar, Myles Cars (Carzonrent), ALD Automotive India, Revv (by Hyundai Motor Group / SmartDrive), Quiklyz (Mahindra Finance) and Eco Mobility. Broad incumbents are Avis India, LeasePlan India and Ayvens (formerly ALD Automotive / LeasePlan). Hyundai Motor India Subscription is listed as an emerging player.
Does ORIX Auto Infrastructure Services have an API?
No public API is recorded for ORIX Auto Infrastructure Services.
What industry is ORIX Auto Infrastructure Services in?
ORIX Auto Infrastructure Services's product category is Fleet Management and Vehicle Leasing Services. Its primary akta.pro industry code is THADACAA, OEM / Captive Car Subscription Programs, with a secondary code of THADACAN, Subscription Fleet Operations & Remarketing Providers. Its NAICS code is 5321 and its SIC code is 7510.