The Purest Solutions

What The Purest Solutions does

The Purest Solutions is a Turkish clean beauty skincare brand operating under the legal entity EVLY PHARMA KOZMETİK SAN. VE TİC. A.Ş., headquartered in Ümraniye, Istanbul. Founded circa 2018 and approaching six years of operations, the company sells a broad portfolio of vegan, cruelty-free, paraben-free, alcohol-free, fragrance-free, and dye-free skincare products to individual consumers across Turkey. Its active catalog spans 148 SKUs across serums (Vitamin C, Niacinamide, Arbutin, Hyaluronic Acid, Retinol, Cica, Peptide, Caffeine), toners (Glycolic Acid, Salicylic Acid, PHA), cleansers, sunscreens (SPF 30-50+), moisturizers, BB creams, serum foundations, peeling products, and microneedle patches, with a Hair & Body Care series added in 2024. Formulas are positioned as science-backed, developed at correct pH in stable conditions and backed by clinical testing and analysis.

The company's go-to-market is product-led, anchored on a Shopify-powered DTC e-commerce site (thepurestsolutions.com) with promotional thresholds (free shipping above 750 TL, premium makeup bag gift above 1,500 TL) and a TPS Skin Care Club email newsletter. A secondary channel consists of pharmacy and beauty retail partnerships recruited through a dedicated Bayii Eczane Başvurusu application page. The brand combines content marketing (TPS Blog, Instagram community, skin analysis tool, TPS Heroes Academy) with sustainability storytelling (published 2023 and 2024 sustainability reports, ecological refill packaging, environmental and social impact partnerships) to drive engagement and conversion. Pricing spans roughly 180 TL to 1,600 TL, with frequent promotional discounts, and the business relies on one-time transactional purchases rather than disclosed subscriptions.

Name

The Purest Solutions

Legal name

EVLY PHARMA KOZMETİK SAN. VE TİC. A.Ş.

Website

https://thepurestsolutions.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

The Purest Solutions is a Turkish DTC skincare brand selling vegan, cruelty-free, science-backed face, body, and hair care products to individual consumers across Turkey via its own e-commerce site and pharmacy retail partners.

Ownership category

akta.pro rank

Product category

Skincare Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Natural/Organic & Clean Skincare (CRABAAAH)

akta.pro secondary industries

Facial Skincare (Cleansers, Toners, Moisturizers) (CRABAAAA), Sensitive Skin & Barrier Repair (CRABAAAG), Body Skincare (Lotions, Creams, Body Oils) (CRABAAAD), Conditioners & Hair Masks (CRABABAB), Natural Personal Care & Clean Beauty Retail (within Health Food Stores) (CRAHAEAF)

Keywords

• Vegan skincare products
• Clean beauty brand
• Targeted facial serums
• Anti-aging skincare
• Mineral sunscreen creams

Headquarters

HQ city

Umraniye

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce Sales: The Purest Solutions operates its own Shopify-powered e-commerce store (thepurestsolutions.com) selling a full range of skincare, haircare, and body care products directly to consumers. Sales are one-time transactional purchases with promotional bundle offers and subscription-ready product structure.
2. Retail / Pharmacy Distribution: The company accepts applications for pharmacy/beauty retail partnerships (Bayii Eczane Basvurusu), indicating a secondary B2B or wholesale distribution channel alongside direct e-commerce sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

The Purest Solutions develops and sells a full range of vegan, cruelty-free, science-backed skincare, haircare, and body care products directly to consumers through its own e-commerce store and through pharmacy/beauty retail partners in Turkey. The portfolio includes serums, toners, cleansers, moisturizers, sunscreens, BB creams, peeling products, microneedle patches, and curated skincare sets targeting specific skin concerns such as acne, hyperpigmentation, dryness, sensitivity, and aging.

Product overview

The Purest Solutions is a Turkish clean beauty brand offering a comprehensive skincare portfolio. The product line includes: Serums (Vitamin C, Niacinamide, Arbutin, Hyaluronic Acid, Retinol, B Vitamin, Cica/Centella Asiatica, Caffeine Eye, Peptide Complex); Tonics (Glycolic Acid Blue Toner, Salicylic Acid Toner, PHA Pink Toner); Cleansers (Hyaluronic Acid, Salicylic Acid, Enzyme Powder Cleanser, Cleansing Balm, Cleansing Oil); Sunscreens (SPF 50 tinted/colored, SPF 50 invisible, SPF 30 mineral, SPF 50 matte dry-touch, SPF 50 stick); Moisturizers (24-hour intensive, 72-hour sebum balancing); BB Creams (various skin types and tones); Serum Foundations (SPF 50+); Peeling products (AHA&BHA Red Serum, Enzyme Powder); Microneedle patches (eye, forehead, acne); Hair & Body Care (shampoo, body lotion, body peeling); and eco-friendly refill packaging. The brand positions itself as a 'Clean Brand' free from parabens, alcohol, fragrance, and dyes, with vegan and cruelty-free formulations.

Differentiator

Problem solved

Functional benefit

Products and services

• Targeted Facial Serums A range of active-ingredient facial serums addressing brightening (Vitamin C, Arbutin), pore and acne control (Niacinamide), hydration (Hyaluronic Acid), anti-aging (Liposomal Retinol, Peptide Complex), and sensitivity (Cica) for individual consumers with specific skin concerns.
• Exfoliating Toners A line of acid-based facial toners featuring Glycolic Acid (AHA) blue toner for revitalization and pore tightening, Salicylic Acid (BHA) toner for acne and blackhead control, and PHA pink toner for gentle exfoliation on sensitive skin.
• Facial Cleansers Hyaluronic Acid cleansing gel for dry and combination skin with barrier repair, Salicylic Acid cleansing gel for oily and combination skin targeting acne, and enzyme powder exfoliator with Azelaic Acid and Malic Acid for gentle brightening.
• Sun Protection Creams A range of facial sunscreens including SPF 50 tinted/colored sunscreen with skin tone evening and blemish defense, SPF 50 invisible sunscreen with moisturizing benefits, and SPF 50 dry-touch matte sunscreen for oily and combination skin.
• Mineral Filter Sunscreen SPF 30 Mineral filter sunscreen with SPF 30, 40ml size, for consumers preferring mineral-based UV protection.
• Daily Moisturizers 24-hour effective daily moisturizing cream for all skin types and 72-hour sebum-balancing daily moisturizer for oily skin.
• Peeling and Exfoliation Products AHA & BHA red peeling serum with 10% AHA and 2% BHA for skin tone evening and revitalization, and enzyme powder peeling for gentle brightening.
• Microneedle Technology Patches Microneedle technology eye patch for brightening and anti-wrinkle treatment targeting under-eye area, microneedle forehead patch for tightening and wrinkle reduction, and microneedle acne patch with micro-needle technology for targeted acne treatment (9 pieces).
• BB Cream SPF 50+ Tinted BB cream for spotty skin with SPF 50+ protection and skin tone evening properties, available in light to medium tones.
• Serum Foundation SPF 50+ Serum foundation with SPF 50+ combining skincare and makeup in one product, available in moisturizing and sebum control formulas in light to medium tones.
• Hair & Body Care Series Adenosine-containing shampoo for hair strengthening and anti-hair loss care (300ml), body lotion supporting skin barrier (210ml), and purifying/renewing body peeling product (210ml), extending the brand beyond facial skincare into full self-care.
• Ecological Refill Packaging (Refill Ekolojik) Eco-friendly refill packaging for selected tonics, cleansers, and moisturizers designed to reduce plastic waste and support sustainable consumption.
• Curated Skincare Sets and Bundles Curated skincare sets bundled by skin type (oily, dry, combination, sensitive) and concern (acne, aging, brightening, hyperpigmentation), including premium bag gifts.
• Adenosine Anti-Wrinkle Eye Cream Adenosine-containing anti-wrinkle eye cream in 12ml size, targeting fine lines and wrinkles in the eye area.

Quantifiable outcome

• Individual product ratings ranging from 4.0 to 4.93 out of 5.0 based on verified customer reviews, with top products receiving 160+ and 170+ reviews.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered minor.

• Hayata DestekminorOthersCharitable partnership supporting social causes. Listed under The Purest Solutions' sustainability partnerships and social responsibility initiatives.
• HaçikominorOthersAnimal welfare organization partnership. The Purest Solutions maintains a cruelty-free, vegan brand philosophy and partners with animal welfare initiatives as part of its ethical commitments.
• ecordingminorOthersEnvironmental sustainability partnership. Listed among The Purest Solutions' sustainability collaborations supporting ecological initiatives.
• Sea TogetherminorOthersMarine conservation partnership. The Purest Solutions participates in ocean-focused environmental initiatives as part of its broader sustainability strategy.
• Etki Çemberleri VakfıminorOthersSocial impact foundation partnership. The Purest Solutions contributes to social impact initiatives through this foundation partnership as part of its giving-back philosophy.
• Çorbada Tuzun Olsun DerneğiminorOthersCommunity support charity partnership. Listed under The Purest Solutions' sustainability and social responsibility collaborations.
• Plastic-Free FestivalminorOthersThe Purest Solutions is a partner of the Plastic-Free Festival, aligning with the brand's clean beauty and environmental sustainability values.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Ordinary (DECIEM): DECIEM's The Ordinary is a direct peer — a science- and actives-led, affordable skincare brand selling serums, acids, and retinoids through DTC and global retail. The Purest Solutions competes on a similar value-formulation proposition in the Turkish market.
• COSRX: COSRX is a Korean clean-leaning skincare brand known for actives-driven serums, toners, and patches. Comparable to The Purest Solutions on ingredient-led cleansers, BHA/AHA toners, and microneedle patch formats.
• Paula's Choice: Paula's Choice is a science-backed, fragrance-free skincare brand offering niacinamide, retinol, AHA/BHA, and vitamin C formulations. Closely mirrors The Purest Solutions' clinical/clean positioning and concern-based product segmentation.
• Glossier: Glossier is a digitally native, community-driven beauty brand with skincare-led offerings, DTC e-commerce, and a strong content/Instagram funnel. Comparable to The Purest Solutions on DTC-first, content-driven, and community-engaged clean-leaning skincare.

Broad incumbents

• CeraVe: CeraVe is a large, dermatologist-recommended skincare brand with ceramides, hyaluronic acid, and cleansers sold globally. Overlaps with The Purest Solutions on barrier-repair and hydrating cleansers/moisturizers at a comparable accessible price point.
• La Roche-Posay: La Roche-Posay is a global dermocosmetics leader sold through pharmacies, with sensitive skin, anti-aging, and acne ranges. Direct competitor on the sensitive skin, acne, and pharmacy-distribution dimensions of The Purest Solutions' portfolio.
• Bioderma: Bioderma is a French dermo-cosmetic brand widely distributed through pharmacies, with micellar cleansers, sensitive skin, and acne ranges. Comparable to The Purest Solutions on the pharmacy-led distribution and concern-based skincare positioning.

Emerging players

• Some By Mi: Some By Mi is an emerging Korean skincare brand built around AHA/BHA, niacinamide, and tea tree acne solutions. Comparable on actives-led formulations targeting acne, pores, and oily/combination skin — a primary segment for The Purest Solutions.

Regional players

• Rosense: Rosense is a well-known Turkish natural personal care brand specializing in rose-based skincare and body care. It is a direct regional competitor in the Turkish clean/natural beauty category with similar pharmacy and retail distribution.
• Solante (Turkish dermo-cosmetics): Solante is a Turkish dermo-cosmetic brand sold through pharmacies, with acne, sensitive skin, and anti-aging ranges. Comparable to The Purest Solutions on the Turkey-focused pharmacy distribution and concern-based skincare approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/thepurestsolutions
• Xx.com/purestsolutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Purest Solutions