What ecording does

ecording is a Turkey-based social enterprise founded in 2017 that develops two integrated climate technology products — ecoDrone and ecoNow — alongside the ecoDrone Re-Sense AI layer. ecoDrone is a proprietary unmanned aerial vehicle (UAV) system developed in Turkey that autonomously flies an average of 3 km from its take-off point and deploys seed balls (clay/manure/humus/mineral-coated seed mixes, primarily produced by 40+ rural Anatolian women) into hard-to-reach reforestation areas at roughly 6,000 shots per 10 minutes across approximately 1.5 football fields of terrain per flight. The ecoDrone Re-Sense module applies machine learning and computer vision to sensor and environmental data so that seed ball targeting decisions are made autonomously, targeting a minimum 30.3% germination efficiency. ecoNow is a consumer-facing mobile application (iOS/Android) where individuals verify environmentally friendly actions through AI, accrue ecoCoin virtual rewards, and redeem them in the ecoNow Market for discounts, gifts, or donations from partner brands.

ecording monetizes primarily through B2B enterprise channels. ecoDrone Marked is a corporate sustainability solution in which partner brands integrate per-product, per-service, or per-transaction seed planting into their offerings, with full consumer-facing QR code tracking of each seed's planting location and growth; this is sold through direct enterprise sales engagements on custom contracts. ecoNow Corporate is an in-house subscription offering for employer or customer sustainability programs, monetized as recurring revenue. The ecoNow consumer app follows a freemium model with optional subscription packages and a rewards marketplace funded by third-party brand sponsors. The company states 200+ brand partners including Dell, Intel, Anadolu Efes, Garanti BBVA, Nike, L'Oréal, Nestlé, DHL, Togg, Borusan, İş Yatırım, and Scania, with flagship case studies anchored on Anadolu Efes (4.5M+ seed balls via the Yeşil Şişe / Green Bottle campaign) and Mavi (50,000 seeds via the Akdeniz Koleksiyonu). ecording claims cumulative 65B+ tons of carbon reduction through brand partnerships and 1.2M+ user interactions on ecoNow.

The company holds B-Corp certification, has won the Sabri Ülker Çevre Ödülü, was named to the Norrsken Impact100 (2022) and WSA TOP 40, and is supported by UN/FAO/UNCCD/UNDP/Endeavor/Workup/Impact Hub ecosystem affiliations. Founder Mert Karslıoğlu was named to Fortune Turkey's 40 Under 40 in 2020 and 2021. The legal entity, Ecording Çevre Teknolojileri Yazılım Mühendislik Ticaret Limited Şirketi, is registered in Artvin, Turkey, and the firm operates from 11–50 employees with no disclosed revenue or external equity funding rounds.

Name

ecording

Legal name

Ecording Çevre Teknolojileri Yazılım Mühendislik Ticaret Limited Şirketi

Website

https://ecording.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

ecording is a Turkey-based social enterprise that builds ecoDrone autonomous UAV reforestation technology and the ecoNow mobile app for AI-verified sustainable behavior tracking, selling per-action corporate sustainability programs to 200+ enterprise brands across consumer goods, fashion, beverage, logistics, and energy.

Ownership category

akta.pro rank

Headquarters

HQ city

Kemerburgaz

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. ecoDrone Marked Corporate Partnerships: Companies integrate ecoDrone seed-planting into their products, services, or processes. For each ecoDrone marked product/service/transaction, seed and seed balls are delivered to hard-to-reach reforestation areas via ecoDrone, and consumers can track via QR codes. Revenue is generated through per-action or per-product sponsorship fees from partner brands.
2. ecoNow Subscription (In-House / Enterprise): ecoNow is offered as an enterprise subscription for corporate employee sustainability programs and community groups. Companies subscribe so their employees or customers can verify eco-friendly tasks, earn ecoCoins, and redeem rewards in ecoNow Market.
3. ecoNow Freemium Mobile App (Consumer): ecoNow mobile app is available for individual download. Users can verify tasks and earn ecoCoins. Premium features may be available through subscription packages. ecoCoin rewards can be redeemed in ecoNow Market for discount coupons, gifts, and donations from third-party brands.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

ecording develops and operates ecoDrone, an autonomous unmanned aerial vehicle system that dispenses seed balls (clay-encapsulated seeds) into hard-to-reach areas for reforestation and ecosystem restoration, and ecoNow, a mobile application that uses AI to verify individual eco-friendly actions and track personal carbon footprint reduction. The company sells corporate sustainability solutions (ecoDrone Marked, ecoNow Corporate) that allow brands to embed reforestation and verified sustainability engagement into their products, services, employee programs, or customer loyalty initiatives, with consumer-facing QR-code seed tracking.

Product overview

ecording is a social enterprise offering two core climate technology products: ecoDrone and ecoNow. ecoDrone is an autonomous UAV technology that shoots seed balls into hard-to-reach areas for ecosystem restoration and reforestation, enhanced by the ecoDrone Re-Sense AI for autonomous decision-making. ecoNow is a mobile application for individuals to build sustainable habits through AI-verified tasks and earn ecoCoin rewards redeemable in the ecoNow Market. Both products support ecording's Mission2030 goal of reducing carbon emissions through the ecoDrone Marked and ecoNow Corporate business solutions for partner brands, enabling companies to integrate sustainability into products, services, employee engagement, and customer loyalty programs. Seed balls—produced by women in rural areas—serve as the key planting component for ecoDrone operations.

Differentiator

Problem solved

Functional benefit

Brands

• ecoDrone: Smart unmanned aerial vehicle (UAV) technology developed to restore damaged ecosystems and revive nature. ecoDrone shoots seed balls in hard-to-reach areas for reforestation and biodiversity support.
• ecoNow
• ecoDrone Re-Sense

Products and services

• ecoDrone Autonomous unmanned aerial vehicle (UAV) technology that dispenses seed balls into hard-to-reach areas for reforestation and biodiversity restoration. Each flight can dispense ~6,000 seed balls in 10 minutes, scanning an area the size of ~1.5 average football fields, operating at an average distance of 3 km from takeoff. Sold to enterprise brand partners via ecoDrone Marked corporate sustainability programs.
• ecoNow Mobile Application Consumer-facing mobile application (iOS/Android) that helps individuals reduce their carbon footprint. Users verify eco-friendly tasks via AI, earn ecoCoin rewards, and redeem them in the ecoNow Market for discounts, gifts, and charitable donations from partner brands. Also offered as an enterprise in-house subscription (ecoNow Corporate) for employee and customer loyalty sustainability programs.
• ecoDrone Marked (Corporate Solution) B2B corporate sustainability solution in which partner brands integrate seed ball planting into their products, services, or business processes. Each ecoDrone-marked product/service/transaction plants a tree seed, and QR codes let consumers track the seed's location, planting date, and growth process in real time. Used by Anadolu Efes (Green Bottle), Mavi (Mediterranean Collection), SuCo, Aksa Doğalgaz, The Purest Solutions, and others.
• ecoNow Corporate (Sustainability Loyalty Program) B2B enterprise subscription that turns employees or customer communities into verified sustainability actors. Participants complete eco-actions that are validated by ecoNow's AI, earn ecoCoins, and redeem rewards in the ecoNow Market. Deployed by Arkas Line (500+ users, 40,000+ verified actions, 18,500 kg CO2 avoided) and Cream Co. (200+ users, 4,000+ verified actions, 1,400 kg CO2 avoided).

Quantifiable outcome

• 65B+ tons of carbon reduction via brand partnership model
• +5 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

27 partnerships are on record, tiered minor, flagship and core.

• DellminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• IntelminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• NikeminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• L'OréalminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• NestléminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• Garanti BBVAminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• DHLminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• ToggminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• BorusanminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• Borusan BMWminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• İş YatırımminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• ScaniaminorOthersLogo partner brand displayed on ecording website. Nature of partnership: corporate sustainability engagement through ecoDrone and/or ecoNow solutions.
• Anadolu EfesflagshipOthersFlagship case study partner. EcoDrone Marked 'Yeşil Şişe' (Green Bottle) campaign: QR codes in bottle caps trigger ecoDrone seed planting for each green bottle sold. 4.5M+ seed balls planted. Full consumer-facing seed tracking implemented.
• MaviflagshipOthersFlagship case study partner. 'Akdeniz Koleksiyonu' (Mediterranean Collection) - ecoDrone Marked fashion collection where each product sold triggers a tree seed planted. Full consumer seed tracking via QR code. 50,000 seeds planted.
• FAO (Food and Agriculture Organization)coreStrategic or Co-development PartnerListed as partner institution. ecording aligns its reforestation work with FAO's ecosystem restoration priorities. Nature of relationship suggests alignment and mutual support for reforestation goals.
• UNCCD (United Nations Convention to Combat Desertification)coreStrategic or Co-development PartnerListed as partner institution. ecording's reforestation and ecosystem restoration activities align with UNCCD's land degradation neutrality goals.
• UNDP (United Nations Development Programme)coreStrategic or Co-development Partnerecording was supported in the Accelerate2030 global program co-organized by UNDP and Impact Hub. One of 15 social enterprises selected for the program's global stage.
• GreenTech AlliancecoreStrategic or Co-development Partnerecording is a member of GreenTech Alliance, an international community of green technology companies. This is a peer network and industry association membership.
• Impact HubcoreStrategic or Co-development PartnerCo-organizer of the Accelerate2030 program with UNDP, which selected ecording as one of 15 supported social enterprises globally.
• İTÜ Çekirdek (Istanbul Technical University)coreStrategic or Co-development Partnerecording is an ITU Çekirdek startup. ITU Çekirdek provided the platform for the Big Bang 2019 Startup Challenge where ecording was a finalist.
• WorkUpcoreStrategic or Co-development Partnerecording was selected as one of 8 startups in the Workup entrepreneurship acceleration program in 2021, co-led by İş Bankası and Kolektif House.
• OGM (Orman Genel Müdürlüğü - General Directorate of Forestry)coreStrategic or Co-development PartnerListed as partner institution. OGM (Turkish Forestry) likely supports or collaborates on reforestation operations and seed ball deployment areas.
• Bahçeşehir UniversityminorStrategic or Co-development PartnerVenue partner for the Mission2030 launch event held at Bahçeşehir University Future Campus in September 2022.
• İmece PlatformucoreStrategic or Co-development Partnerecording was one of 3 winners selected from 160 social enterprises in the İmece 3rd Support Program in 2019. İmece provides acceleration and visibility support.
• Endeavor TürkiyecoreStrategic or Co-development Partnerecording was selected for the Endeavor StartUp Campus Program (3rd cohort) in partnership with Akbank, providing high-impact entrepreneurship network access.
• Norrsken FoundationcoreStrategic or Co-development Partnerecording was selected for the 2022 Norrsken Impact100 list of the world's most promising impact initiatives, curated by the Stockholm-based Norrsken Foundation.
• Anatolian Rural Women (Seed Ball Producers)coreStrategic or Co-development Partner40+ women living in rural areas of Anatolia produce seed balls for ecoDrone deployment. This creates a sustainable income source for women economically affected by the climate crisis. Key social impact component of ecording's business model.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Dendra Systems: Dendra Systems (formerly BioCarbon Engineering) builds AI-powered drone systems for large-scale ecological restoration and reforestation, matching ecording's core ecoDrone offering of autonomous UAV-based seed deployment for ecosystem recovery.
• Flash Forest: Flash Forest is a Canadian drone-based reforestation startup using UAVs and seed pod technology to plant trees at scale, directly competing with ecording's ecoDrone in the technology approach, target customer (corporate offset buyers), and value proposition.
• Veritree: Veritree provides a tree-planting verification and traceability platform for reforestation projects, closely comparable to ecording's ecoDrone Marked QR-code-based seed tracking and AI-verified impact reporting layer for corporate partners.
• Mast Reforestation: Mast Reforestation develops and operates nature-based reforestation projects that generate carbon credits for corporate buyers — directly overlapping ecording's ecoDrone Marked model of monetizing reforestation activity through corporate sustainability contracts.

Emerging players

• Pachama: Pachama is a nature-based carbon credit marketplace using satellite and AI verification, adjacent to ecording's offering as both serve corporate carbon buyers but Pachama operates at the credit aggregation layer rather than primary reforestation execution.

Others

• One Tree Planted: One Tree Planted is a nonprofit reforestation organization that coordinates tree planting globally for corporate partners, comparable as a corporate-facing reforestation brand but operating without drone technology or proprietary tech IP.
• Tentree: Tentree is a sustainable apparel brand that plants trees for each product sold, comparable to ecording's ecoDrone Marked corporate integration model (product = seed) but executed through NGO partnerships rather than proprietary drone deployment.
• Allbirds: Allbirds is a sustainable consumer brand with built-in carbon footprint tracking per product, comparable to ecording's ecoNow consumer-side carbon tracking and ecoCoin reward layer but without the drone reforestation execution engine.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCcKInx49_PHA6uH_b31VC8A
• Facebookfacebook.com/ecording2nature
• LinkedInlinkedin.com/company/ecording2nature
• Instagraminstagram.com/ecording2nature
• Xx.com/ecording2nature

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ecording