7Hauben
- Company typePrivate
- Founded2017
- HeadquartersLinz, Austria
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
7Hauben firmographics
Firmographics- Name
- 7Hauben
- Website
- https://7hauben.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
7Hauben industry classification
Industry- Product category
- Online Culinary Education
- NAICS
- Other Schools and Instruction (6116)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Digital Learning & Course Subscriptions (CRAFAIAD)
- akta.pro secondary industry
- Creator Course Marketplaces (Multi-Instructor Catalogs) (MPACALAA)
Keywords
Where 7Hauben is headquartered
LocationHeadquarters
- HQ city
- Linz
- HQ country
- Austria
- HQ region
- Europe
Markets served
7Hauben business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Annual Subscription (7hauben Pass): Customers pay an annual fee for unlimited access to all 110+ courses. The pass includes access to all existing courses and new courses added during the subscription period.
- Monthly Subscription: Customers can opt for monthly billing at a higher rate compared to annual subscription.
- Gift Vouchers: Prepaid vouchers that can be redeemed for course access, allowing gifting of cooking courses to others.
- Affiliate Program: Partners earn commissions for referring new customers to the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | 7hauben Pass - Annual subscription with full access to all courses |
| Subscription | Monthly | Monthly access subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
7Hauben product offering
Product offeringCore offering
7hauben is a subscription-based online cooking school (positioned as Europe's largest) that streams 110+ video courses (361 hours of content) taught by 73 professional chefs, master bakers, and food experts. Customers access courses via a web platform and mobile app on subscription terms (annual 7hauben Pass or monthly plans), with gift vouchers and affiliate channels as additional distribution mechanisms.
Product overview
7hauben is a German online cooking school platform offering a subscription-based model centered on the 7hauben Pass, which provides access to over 110 video courses taught by 73 professional chefs. The platform also offers a mobile app for streaming, gift vouchers, and periodic promotional events like 7hauben Day. Course content spans various culinary categories including bread baking, grilling, international cuisines, and basic cooking techniques.
Differentiator
Problem solved
Functional benefit
Products and services
- 7hauben Pass (Annual Subscription) Annual subscription pass providing unlimited access to all 110+ online cooking courses taught by 73 professional chefs, including newly released courses added during the subscription period. Designed for hobby cooks and home chefs seeking professional culinary instruction on-demand.
- Online Cooking Courses (Monthly Subscription) Monthly subscription tier at 9.99 EUR/month providing access to all video-based online cooking courses featuring professional chefs and food experts across cuisines and skill levels, with downloadable recipes and on-demand streaming.
- 7hauben App Mobile application for streaming online cooking courses on smartphones, tablets, and PCs, enabling flexible learning on any device.
- Gift Vouchers (Gutscheine) Prepaid gift vouchers that can be redeemed for 7hauben course access, allowing customers to gift online cooking courses to others.
Quantifiable outcome
- 97% customer satisfaction rate
- +2 more outcomes
Companies that use 7Hauben
Customer profileNamed customers11 records
Segments1 record
Ideal customer profiles1 record
7Hauben technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
7Hauben partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
7Hauben competitors and assessment
Company assessmentDirect peers
- ChefSteps: Subscription cooking platform featuring chef-led video courses on technique, sous vide, and modernist cuisine. Comparable on cooking-specific subscription learning model with video-led instruction.
- MasterClass: Subscription-based streaming platform featuring celebrity-led video courses across cooking, design, writing, and more. Direct comparable on subscription model and creator-led premium cooking content (e.g., Thomas Keller, Massimo Bottura, Gordon Ramsay).
- Skillshare: Subscription course marketplace with multi-instructor video classes including substantial cooking and baking categories. Closely comparable on subscription pricing, PLG onboarding, and creator-led catalog structure.
- Rouxbe: Online cooking school with video courses and certification paths for home cooks and professionals. Comparable on cooking-specific subscription learning and instructor-led video curriculum.
Broad incumbents
- Udemy: Large global course marketplace with multi-instructor video catalog spanning many topics including extensive cooking content. Comparable on marketplace subscription/transaction model, but far broader than cooking alone.
- BBC Good Food: Major food/cooking media brand with recipes, instructional content, and masterclasses. Comparable on cooking audience and instructional content, but operates as free ad-supported media rather than paid subscription.
Emerging players
- Kitchen Stories: DACH-rooted cooking app with video recipes and step-by-step tutorials. Comparable on German-market cooking video content and mobile-first delivery, with less of an explicit subscription/pricing model.
Regional players
- Lecker: German-language cooking brand (part of Funke Mediengruppe) offering recipes, magazine content, and cooking guidance. Comparable on DACH cooking audience, though mostly free editorial rather than paid video courses.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
7Hauben financial estimates
Financial estimateRevenue estimate
Valuation estimate
7Hauben leadership team
Management profileNumber of profiles
7Hauben funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
7Hauben M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 7Hauben
What does 7Hauben do?
7hauben is a subscription-based online cooking school (positioned as Europe's largest) that streams 110+ video courses (361 hours of content) taught by 73 professional chefs, master bakers, and food experts. Customers access courses via a web platform and mobile app on subscription terms (annual 7hauben Pass or monthly plans), with gift vouchers and affiliate channels as additional distribution mechanisms.
Is 7Hauben a public or private company?
7Hauben is a private company. It is classified as unknown and is currently operating.
When was 7Hauben founded?
7Hauben was founded in 2017. It employs 11 to 50 people.
Where is 7Hauben based?
7Hauben is headquartered in Linz, Austria, in the Europe region.
How does 7Hauben make money?
Four revenue lines are on record. Annual Subscription (7hauben Pass) is the primary driver. The others are monthly Subscription, gift Vouchers and affiliate Program.
Who are 7Hauben's main competitors?
Direct peers on record are ChefSteps, MasterClass, Skillshare and Rouxbe. Broad incumbents are Udemy and BBC Good Food. Kitchen Stories is listed as an emerging player. Lecker is listed as a regional player.
Does 7Hauben have an API?
No public API is recorded for 7Hauben.
What industry is 7Hauben in?
7Hauben's product category is Online Culinary Education. Its primary akta.pro industry code is CRAFAIAD, Digital Learning & Course Subscriptions, with a secondary code of MPACALAA, Creator Course Marketplaces (Multi-Instructor Catalogs). Its NAICS code is 6116 and its SIC code is 8200.