Equip-Bid
Equip-Bid is an internet-only auction marketplace founded in 2009 that connects buyers with independent affiliate auction companies nationwide to facilitate business asset liquidation, including restaurant, construction, and farm equipment. It earns revenue through buyer's premiums, affiliate commissions, and seller listing fees across all 50 states.
- Company typePrivate
- Founded2009
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Equip-Bid does
Equip-Bid Online, Inc., founded in 2009 and headquartered in Lenexa, Kansas, operates an internet-only auction marketplace specializing in business asset liquidation across the United States. The platform connects buyers with independent affiliate auction companies, providing the bidding infrastructure, payment processing, and transaction settlement that enable affiliates to host online auctions reaching bidders nationwide. Core technology includes a mobile-optimized online auction platform with a Soft Close bidding system designed to prevent auction sniping, SSL-secured data transmission, and an encrypted payment gateway. The company reports more than $100M in cumulative assets sold, 1,000+ auctions conducted annually, and 26,000+ live deals available at any given time, serving all 50 states.
The business model is asset-light and transaction-based. Equip-Bid generates revenue through a buyer's premium charged on winning bids, commissions earned from affiliate auctioneers for use of the platform, seller listing fees for consignment and "We Sell For You" services, and a referral program that pays partners for sourcing liquidation clients. Primary customer segments split between business sellers and liquidators seeking rapid asset disposal (restaurant, construction, farm equipment, business furniture, bankruptcy estates) and buyers ranging from commercial equipment purchasers to consumer bargain hunters. The affiliate network is the core distribution channel, with named partners including Peak Auctions, Red Stag Auctions, Dollar Bid, JM Bidworks, Grit Auctions, Bargain Bids KC, and KC Market House. The company is led by founder, president, owner, and CEO Andy O'Hanlon, operates with a 1-10 employee headcount, and has not disclosed external funding rounds.
Equip-Bid firmographics
Firmographics- Name
- Equip-Bid
- Legal name
- Equip-Bid Online, Inc.
- Website
- https://equip-bid.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Equip-Bid is an internet-only auction marketplace founded in 2009 that connects buyers with independent affiliate auction companies nationwide to facilitate business asset liquidation, including restaurant, construction, and farm equipment. It earns revenue through buyer's premiums, affiliate commissions, and seller listing fees across all 50 states.
- Ownership category
- akta.pro rank
Equip-Bid industry classification
Industry- Product category
- Online Auction Marketplace
- NAICS
- Wholesale Trade Agents and Brokers (42512)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)
- akta.pro primary industry
- Online/Virtual Real Estate Auctions (Marketplace Platforms) (BPAJAEAJ)
- akta.pro secondary industries
- Foreclosure/REO & Distressed Property Auctions (BPAJAEAF), Bankruptcy, Probate & Estate Property Auctions (BPAJAEAG), Auction-based Generalist Marketplaces (CRAFAAAC)
Keywords
Where Equip-Bid is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Equip-Bid business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Buyer's Premium: Winning bidders are charged a buyer's premium on every asset sold, calculated as a percentage of the winning bid total and added to the invoice
- Auction Commissions: Equip-Bid earns commission from affiliates for facilitating auctions on the platform. Affiliates are not employees but independent auction companies using the venue
- Seller Listing Fees: Sellers can list items through the platform with various service tiers for business asset liquidation
- Affiliate Network Program: Affiliate partners conduct auctions on the platform; Equip-Bid provides the venue and earns from the transaction volume generated by affiliates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Buyer's Premium per auction |
| Freemium | Pay-as-you-go | Free buyer registration |
| Transaction based/ take rate | Pay-as-you-go | Seller consignment services |
| Transaction based/ take rate | Pay-as-you-go | Affiliate partnership |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels3 records
Equip-Bid product offering
Product offeringCore offering
Equip-Bid operates an internet-only online auction marketplace that aggregates live auctions from independent affiliate auction companies, enabling buyers to bid on business liquidation assets, restaurant and construction equipment, farm machinery, vehicles, estate sale items, and retail returns. The platform serves business sellers needing rapid asset disposal alongside consumer and business buyers seeking below-market deals across all 50 states, with free buyer registration, no-reserve auctions starting at $1, verified sellers, and SSL-secured transactions.
Product overview
Equip-Bid is a single unified online auction marketplace that connects buyers with independent auction companies (affiliates) for business asset liquidation. The core Equip-Bid.com platform provides the auction infrastructure, bidding system, and payment processing, while the Affiliate Partner Program enables independent auctioneers to conduct their own auctions through the platform. Additional services include a Referral Program for seller leads and buyer services such as free registration, no-reserve auctions, and shipping options.
Differentiator
Problem solved
Functional benefit
Products and services
- Equip-Bid Online Auction Platform Internet-only auction marketplace providing a venue for business asset liquidation that connects buyers with verified affiliate auction partners nationwide, hosting thousands of deals across restaurant equipment, construction equipment, farm and ag machinery, vehicles, estate sale items, jewelry, collectibles, and retail returns. Targets business sellers needing rapid asset disposal and buyers (business and consumer) seeking equipment, vehicles, and liquidation inventory at below-market prices.
- Affiliate Partner Program Network program that enables independent auction companies to host online auctions through the Equip-Bid platform, granting partners access to nationwide bidder infrastructure while affiliates handle local marketing, lot staging, and pickup logistics. Targets independent auction companies seeking to extend their reach online.
Quantifiable outcome
- Over $100M in assets successfully sold
- +3 more outcomes
Companies that use Equip-Bid
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
Equip-Bid technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Equip-Bid partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Peak AuctionscoreIndependent auction company conducting equipment auctions on Equip-Bid platform. Auctions include golf carts, skid attachments, cargo trikes, and gun safes. Located in Alabama with Moundville operations.
- Red Stag AuctionscoreConsignment auction partner conducting large-scale auctions with multiple consignors. June 2026 Summer Auction featured over 450 items including equipment and machinery.
- Dollar BidcoreNashville-based auction partner specializing in equipment auctions with $1 start prices and no reserve items including diesel excavators, track loaders, and golf carts.
- JM Bidworks LLCcoreCentral Texas auction partner conducting danger zone auctions with aggressively priced items including mini skids, golf carts, kayaks, and building kits.
- Grit AuctionscoreColorado-based affiliate partner specializing in estate asset auctions including vintage vehicles, heavy equipment, and collectibles from mountain estate locations.
- Bargain Bids KCcoreKansas City-based liquidation partner offering retail returns and general merchandise auctions. Features shipping on qualifying lots. Located at 1811 N Topping Ave, Kansas City, MO.
- KC Market HouseminorKansas City area affiliate partner offering consumer goods auctions with tools, pet supplies, electronics, outdoor items, and general merchandise.
- Online Auction SolutionscoreTechnology provider powering the Equip-Bid auction platform. Mentioned as the company providing the auction infrastructure and software.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Equip-Bid competitors and assessment
Company assessmentDirect peers
- HiBid: HiBid is a leading online auction marketplace for independent auctioneers, offering a very similar affiliate-hosted auction model. Equip-Bid and HiBid both provide bidding infrastructure and auction hosting services to independent auction companies across the US.
- AuctionZip: AuctionZip aggregates live and online auctions across the US, including estate sales and business liquidations. It competes with Equip-Bid for both bidders searching for auctions and auctioneers seeking a platform to host listings.
- Proxibid: Proxibid operates an online auction marketplace specializing in heavy equipment, industrial assets, and business liquidation — closely matching Equip-Bid's equipment and liquidation focus. Both platforms facilitate business asset sales via timed online auctions.
- B-Stock Solutions: B-Stock operates B2B liquidation marketplaces for retailers and manufacturers, serving a buyer base seeking returned, overstock, and liquidation merchandise. Equip-Bid's Bargain Bids KC affiliate offering retail return auctions directly competes with B-Stock's liquidation marketplace model.
- BidSpotter: BidSpotter is an online auction platform for industrial and heavy equipment, machinery, and commercial assets. Its focus on equipment categories overlaps directly with Equip-Bid's core business equipment and liquidation inventory.
Broad incumbents
- Liquidity Services: Liquidity Services operates multiple online auction marketplaces for surplus and salvage assets including GovDeals and Liquidation.com. As a larger, publicly traded incumbent, it competes for the same business asset liquidation and retail return inventory that Equip-Bid handles.
- eBay Business & Industrial: eBay's Business & Industrial category includes auction and buy-it-now listings for heavy equipment, commercial machinery, and business liquidation inventory. As the dominant generalist online marketplace, eBay competes with Equip-Bid for the same buyer demographic seeking equipment and liquidation deals.
- IronPlanet: IronPlanet operates online auctions for heavy equipment, used machinery, and trucks — a category that overlaps with Equip-Bid's construction equipment and heavy machinery auctions. As a larger and more specialized platform, it competes for sellers of higher-value industrial assets.
Regional players
- GovDeals: GovDeals specializes in government and municipal surplus auctions including vehicles, equipment, and seized assets. While narrower in scope (government-only), it competes for the same pool of business asset buyers and equipment seekers that Equip-Bid targets.
Emerging players
- EstateSales.NET: EstateSales.NET is an online directory and platform for estate sales and auctions, serving the consumer estate-sale segment that Equip-Bid addresses through affiliates like Grit Auctions. Partial overlap exists around estate asset buyers, though EstateSales.NET focuses more on catalog listings than live auctions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Equip-Bid social profiles
Digital presenceEquip-Bid compliance and trust
Trust signalCompliance3 records
Equip-Bid financial estimates
Financial estimateRevenue estimate
Valuation estimate
Equip-Bid leadership team
Management profileNumber of profiles
Profiles1 record
Equip-Bid funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Equip-Bid M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Equip-Bid
What does Equip-Bid do?
Equip-Bid operates an internet-only online auction marketplace that aggregates live auctions from independent affiliate auction companies, enabling buyers to bid on business liquidation assets, restaurant and construction equipment, farm machinery, vehicles, estate sale items, and retail returns. The platform serves business sellers needing rapid asset disposal alongside consumer and business buyers seeking below-market deals across all 50 states, with free buyer registration, no-reserve auctions starting at $1, verified sellers, and SSL-secured transactions.
Is Equip-Bid a public or private company?
Equip-Bid is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Equip-Bid founded?
Equip-Bid was founded in 2009. It employs 1 to 10 people.
Where is Equip-Bid based?
Equip-Bid is headquartered in Overland Park, United States, in the North America region.
How does Equip-Bid make money?
Four revenue lines are on record. Buyer's Premium is the primary driver. The others are auction Commissions, seller Listing Fees and affiliate Network Program.
Who are Equip-Bid's main competitors?
Direct peers on record are HiBid, AuctionZip, Proxibid, B-Stock Solutions and BidSpotter. Broad incumbents are Liquidity Services, eBay Business & Industrial and IronPlanet. GovDeals is listed as a regional player. EstateSales.NET is listed as an emerging player.
Does Equip-Bid have an API?
No public API is recorded for Equip-Bid.
What industry is Equip-Bid in?
Equip-Bid's product category is Online Auction Marketplace. Its primary akta.pro industry code is BPAJAEAJ, Online/Virtual Real Estate Auctions (Marketplace Platforms), with a secondary code of BPAJAEAF, Foreclosure/REO & Distressed Property Auctions. Its NAICS code is 42512 and its SIC code is 5082.