PICOR Commercial Real Estate Services

What PICOR Commercial Real Estate Services does

PICOR Commercial Real Estate Services is an employee-owned, full-service commercial real estate firm headquartered in Tucson, Arizona, operating under the co-brand C&W | PICOR as a member of the Cushman & Wakefield Alliance. Founded in 1985 by Michael S. Hammond, the firm delivers brokerage (sales and leasing), property management, and consulting services across office, retail, industrial, multifamily, medical, land, and investment property types in Southern Arizona and Sonora, Mexico. PICOR is positioned as the market leader for Tucson commercial real estate, employing approximately 26 brokers and 16 property managers, managing 4.7 million+ square feet of commercial space, and completing 630 transactions totaling $366 million in 2025.

The firm operates on a transaction- and management-fee revenue model. Brokerage commissions are earned on representation of buyers, sellers, tenants, and landlords (typical industrial leases reported at $0.58-$0.80 NNN/SF/month and office at $26-$30 FS/SF/year, with sales commissions quote-based). Property management generates recurring revenue from a 4.7M+ SF portfolio spanning investment properties, corporate facilities, and non-profits. A consulting and advisory line provides broker opinions of value, lease restructuring, repositioning, market studies, financial modeling, and due diligence. Marketing and client engagement rely on a self-serve Property Search Portal (357+ listings), quarterly MarketBeat market reports dating to 2016, social media, email, and community events such as the PICOR Charitable Foundation pancake breakfast.

Technically, PICOR leverages Cushman & Wakefield's standardized research methodologies and global platform while maintaining independent local ownership and operations. The firm operates bilingually across the Arizona-Sonora border (licensed in Sonora since 2002), and differentiates through deep broker tenure (averaging 20 years), specialization by property vertical, and consistent CoStar Power Broker recognition. No AI/ML systems, public APIs, or proprietary technology products are disclosed in the available data; PICOR's "technology" footprint is primarily operational and research-based rather than software-based.

Name

PICOR Commercial Real Estate Services

Legal name

PICOR Commercial Real Estate Services

Website

https://picor.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

PICOR Commercial Real Estate Services is an employee-owned, full-service commercial real estate firm founded in 1985 in Tucson, Arizona, providing brokerage, property management, and consulting for office, retail, industrial, multifamily, medical, land, and investment properties across Southern Arizona and Sonora, Mexico under the Cushman & Wakefield Alliance.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Asset Management (BPAJAMAB)

akta.pro secondary industries

Healthcare & Medical Office Brokerage (BPAJABAF), Multifamily Brokerage (BPAJABAD)

Keywords

• Commercial real estate brokerage
• Commercial property leasing
• Commercial property management
• Real estate consulting services
• Investment property sales

Headquarters

HQ city

Tucson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: Transaction-based brokerage fees for sales and leasing representation of commercial properties including office, retail, industrial, multifamily, medical, land, and investment properties. 2025 transaction volume totaled $366 million.
2. Property Management Services: Full-service property management for investment properties, corporate facilities, and non-profits. Management portfolio exceeds 4.7 million square feet.
3. Consulting and Advisory Services: Tailored advisory services including broker opinions of value (BOVs), lease restructure, property repositioning, market studies, financial modeling, and due diligence analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

PICOR is a full-service commercial real estate firm providing sales, leasing, property management, and consulting services for office, retail, industrial, multifamily, medical, land, and investment properties in Southern Arizona and Sonora, Mexico. The firm represents buyers, sellers, tenants, and landlords through specialized broker teams, manages a portfolio exceeding 4.7 million square feet, and supports clients with Cushman & Wakefield global resources. In 2025, the firm completed 630 transactions totaling $366 million in volume.

Product overview

C&W | PICOR operates as a full-service commercial real estate services firm rather than a software product. The company offers a unified portfolio of services: Sales & Leasing (brokerage for office, retail, industrial, and multi-family properties), Property Management (managing over 4.7 million square feet), Consulting & Advisory Services (BOVs, market studies, financial modeling), and MarketBeat Reports (quarterly market research). The Property Search Portal provides web-based access to the company's listing inventory. All services are delivered through a team of specialized brokers and property managers in Southern Arizona and Sonora, Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Sales & Leasing Brokerage

Quantifiable outcome

• $366 million in transaction volume for 2025
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• Cushman & WakefieldflagshipStrategic or Co-development PartnerPICOR is a member of the Cushman & Wakefield Alliance, providing shared access to Cushman & Wakefield's practices, standardized research methodologies and strategic approaches to client solutions. The Alliance delivers an exceptional suite of specialized services, deep brokerage bench and broad geographic reach. Operating as a unified team integrating local talent, relationships, and market intelligence with C&W's full capacity and global platform. Cushman & Wakefield (NYSE: CWK) is a leading global real estate services firm with approximately 51,000 employees in 400 offices and 70 countries.
• Arizona-Mexico CommissioncoreStrategic or Co-development PartnerPICOR provides leadership in the Arizona-Mexico Commission, supporting business objectives in the Arizona-Sonora border region. PICOR has been licensed and active south of the border since 2002, offering bilingual commercial real estate services.
• Buzz OatesminorStrategic or Co-development PartnerBuzz Oates developed Old Vail Commerce Center, one of the largest privately held commercial real estate investment management companies in the country.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Colliers International: Global commercial real estate services firm with strong presence in Arizona. Competes with PICOR across office, industrial, retail, and investment sales in Tucson and Phoenix markets.
• CBRE Group: World's largest commercial real estate services firm. Multiple PICOR principals (Stephen Cohen, Paul Hooker, Aaron LaPrise) previously worked at CBRE/CB Commercial. CBRE competes directly with PICOR in Tucson for office, industrial, retail, and multifamily mandates.
• Cushman & Wakefield: Global commercial real estate services firm (NYSE: CWK) with ~51,000 employees in 400 offices and 70 countries. PICOR is a member of the C&W Alliance, making C&W both parent/strategic partner and the broadest incumbent competitor across full-service CRE brokerage, valuation, and property management.
• JLL (Jones Lang LaSalle): Global commercial real estate services firm offering brokerage, property management, and advisory across all major property types. JLL competes with PICOR for institutional and enterprise mandates in the Arizona market and offers integrated cross-market services PICOR cannot match.
• Newmark Group: Global commercial real estate advisory firm providing brokerage, capital markets, and property management. Newmark competes with PICOR in office, industrial, and multifamily investment sales across Arizona.

Direct peers

• Marcus & Millichap: Specialized commercial real estate investment sales brokerage, particularly strong in multifamily. Allan Mendelsberg worked at Marcus & Millichap for 3 years before joining PICOR, and PICOR's multifamily team directly competes with Marcus & Millichap's Tucson multifamily investment sales practice.
• NAI Horizon: Commercial real estate services firm serving Arizona and the Southwest as part of the NAI Global network. NAI Horizon provides brokerage, property management, and advisory across office, industrial, retail, and multifamily—directly comparable to PICOR's service mix in the Arizona market.
• Lee & Associates: Privately held commercial real estate brokerage with regional offices throughout the Western U.S. Lee & Associates operates in Arizona and competes directly with PICOR in office, industrial, retail, and multifamily brokerage with a similar mid-sized regional model.
• Volk Company: Arizona-based commercial real estate brokerage. Dave Hammack spent 17 years at Volk Company before joining PICOR as a Principal. Volk Company competes with PICOR for retail and investment sales mandates in Tucson and Phoenix.

Regional players

• Kidder Mathews: Largest independently owned commercial real estate firm on the West Coast with offices across California, the Pacific Northwest, and Arizona. Kidder Mathews competes with PICOR in multifamily, industrial, and office brokerage across the Western U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/picorcres
• Facebookfacebook.com/picorcres
• LinkedInlinkedin.com/company/248861
• Instagraminstagram.com/picorcres

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PICOR Commercial Real Estate Services