Planorama

What Planorama does

Planorama is a Paris-based for-profit company founded in 2009 with 51-100 employees, positioned to identify performance gaps and revenue opportunities at points of sale for consumer goods manufacturers and retailers. The source material describes an AI-driven retail execution platform built around computer vision and image recognition technology, with a core product suite that includes a Cloud-based Image Recognition module for real-time shelf image analysis and an On-Device Image Recognition module for edge-based, offline processing on mobile devices. The platform supports planogram compliance verification, SKU detection, promotional execution, and shelf-level analytics, and is extended by a full-funnel Consumer Engagement Platform that addresses downstream customer loyalty.

The business model combines SaaS-based subscription revenue from the image recognition and retail execution platform with merchandising services revenue from in-store execution work. Distribution is executed through an enterprise field sales motion targeting major CPG companies, supported by regional sales teams in the United States, Japan, Greece, and the Middle East, with a stated operational footprint of more than 80 countries. Named enterprise customers include Sanofi, AB InBev, Heineken, Unilever, Opella, and Labatt, with a customer segmentation approach organized by CPG sub-vertical (alcohol, food & beverage, household, over-the-counter, baby & children, pet care) and by retail vertical (grocery, pharmacy, fashion). Pricing is not publicly disclosed and requires a sales engagement.

Strategically, the platform is the subject of a 2024 announced combination with FORM to create a global leader in image recognition and frontline execution, and has accumulated 55+ patents in computer vision since 2010, multiple industry awards in 2024-2025 (including Inc. Power Partner, P&G Partner of the Year, and The A.I. Awards), and an industry-standard reference base of tier-one CPG clients. Planorama's headcount range and Paris domicile indicate it is a focused operating unit within this broader retail technology franchise, with go-to-market executed at the enterprise rather than SMB level.

Name

Planorama

Website

https://planorama.com

Company type

Private

Founded year

2009

Headcount range

51–100 employees

Short description

Planorama is a Paris-based AI-driven retail execution and computer vision company that helps CPG manufacturers and retailers identify performance gaps and revenue opportunities at points of sale across 80+ countries.

Ownership category

akta.pro rank

Product category

Retail Execution Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

akta.pro secondary industries

B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Shopper & Retail Insights (In-Store/Path-to-Purchase, Category Insights) (MPAAALAJ)

Keywords

• Retail execution software
• Image recognition platform
• Planogram compliance
• Point of sale analytics
• CPG shelf management

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription Services: SaaS-based platform providing image recognition, retail execution, and consumer engagement solutions. Delivered through cloud-based and on-device deployment models with real-time data capabilities.
2. Merchandising Services: In-store merchandising capabilities and execution services for retail compliance, planogram management, and promotional activities.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Planorama helps customers identify performance gaps and revenue opportunities at all points of sale. The company delivers an AI-driven retail execution platform centered on image recognition, with cloud-based and on-device deployment options for digitizing, analyzing, and optimizing retail spaces. Offerings span real-time shelf visibility, planogram compliance, autonomous data collection, on-demand merchandising, and consumer engagement.

Product overview

Trax offers an integrated retail execution platform centered around its core Trax Image Recognition solution, which includes Cloud IR and On-Device IR modules for flexible image capture and analysis. The platform provides AI-driven shelf detection, planogram compliance verification, and real-time retail data insights. Additional capabilities include a full-funnel consumer engagement platform, autonomous data collection methods, and on-demand merchandising capabilities. The platform serves CPG companies and retailers across over 80 countries, providing coverage across industries including alcohol, food & beverage, household, over-the-counter, baby & children, and pet care sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Image Recognition Platform AI-powered image recognition solution that digitizes retail spaces by capturing and analyzing shelf images to verify planogram compliance, track SKU presence, and generate actionable insights for retail execution. Targets CPG companies and retailers.
• Cloud IR Cloud-based image recognition processing that enables real-time analysis of shelf images with scalable cloud infrastructure for data processing and storage.
• On-Device IR On-device image recognition solution that processes shelf images directly on mobile devices, enabling offline capability and immediate shelf compliance verification.
• Retail Execution Platform Integrated platform providing real-time retail data, execution capabilities, and consumer engagement tools across the retail execution portfolio, from planogram resets to customer loyalty programs.
• Consumer Engagement Platform Full-funnel consumer engagement platform that enables brands to transform shopping experiences and build long-term customer loyalty through AI-driven insights.

Quantifiable outcome

• Improves accuracy and reduces errors in retail compliance
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature4 records

Partnerships

One partnership is on record.

• FORM (Merging with Trax)coreStrategic or Co-development Partner · 1 August 2024FORM and Trax are coming together to create a global leader in image recognition and frontline execution. This strategic combination strengthens both companies' positions in the retail technology market, combining FORM's capabilities with Trax's existing AI-driven retail execution platform.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Trax Technology Solutions: Parent/merged entity offering the same cloud and on-device image recognition retail execution platform. Planorama's data largely mirrors Trax's product, customer, and patent footprint, indicating close operational overlap.
• FORM: Direct peer merging with Trax to form a global leader in image recognition and frontline execution. Operates in the same retail execution and image recognition category serving CPGs and retailers.
• Vispera: Direct competitor providing image recognition-based retail execution and shelf analytics for CPG companies and retailers across multiple geographies, closely overlapping Planorama's core use cases.
• Scandit: Enterprise mobile computer vision and barcode scanning platform serving retail execution, inventory management, and shopper engagement use cases, overlapping directly with Planorama's IR capabilities.
• Repsly: Retail execution and merchandising SaaS for CPG field teams, including shelf audit workflows and image capture, overlapping with Planorama's planogram compliance and merchandising use cases.

Emerging players

• Bossa Nova Robotics: Autonomous shelf-scanning robots that capture real-time shelf data for retailers and CPGs. Competes in the retail shelf visibility category with a hardware-first approach versus Planorama's image-recognition software.
• Focal Systems: Retail computer vision provider using in-store cameras and AI for shelf monitoring, out-of-stock detection, and planogram compliance, directly competing with Planorama's retail execution solutions.

Broad incumbents

• AFS Technologies: Established retail execution and trade promotion management vendor serving CPG companies with merchandising, sales force automation, and image recognition-adjacent capabilities at scale.
• NielsenIQ: Global retail measurement and shopper insights provider for CPG companies, with adjacent capabilities in shelf data and category insights that overlap Planorama's shopper and retail insights value proposition.
• IRI: Major retail measurement and consumer insights incumbent serving CPGs with category, shopper, and shelf analytics that compete with Planorama's data-driven retail execution insights.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/planoramagroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Planorama