What Saman Bank does

Saman Bank (بانک سامان) is an Iranian privately-owned commercial bank founded in 1999 (originally as Saman Economic Bank / بانک اقتصاد) and re-licensed as a private bank in 2002, operating as the flagship entity of the Saman Financial Group. It serves retail consumers, premium/high-net-worth clients, SMEs and trade guilds, large corporates across 9 industry verticals (basic metals, retail/distribution, pharma, food, essential commodities, cellulose, chemicals, packaging, IT), and non-resident Iranians. The bank is publicly listed on the Tehran Stock Exchange and operates as a CBI-supervised commercial bank with a nationwide physical branch network spanning Tehran and county cities. The Saman Financial Group comprises 11 subsidiaries spanning insurance (Saman Insurance), payments (SEP/Saman Electronic Payment), foreign exchange (Saman Exchange), brokerage (Saman Brokerage), asset management (Kardan Investment), credit scoring (Hafez Saman), telecommunications (Samantel MVNO), and IT services (Pardazeshgaran Saman, Afat Tajarat Saman), creating an integrated cross-sell architecture.

The bank's technology stack centers on Mobillet, a mobile banking application available on Android, iOS, and PWA with biometric authentication, OTP password generation, digital Rial (CBDC) wallet, virtual deposit cards, and card transaction controls; this is complemented by NetBank internet banking, the BluBank neobank platform (account opening in under 7 minutes), IVR telephone banking at 021-6422, and the Saman Academy training center. Core infrastructure integrates with Iran's national payment rails — Shetab card switch, Paya batch EFTs, Satna RTGS, Sayad electronic checks, and the Central Bank Digital Ru — and includes bank-owned ATM/CRS/CashLess terminals, Android and GPRS POS variants, and an internet payment gateway (link.sb24.ir) for e-commerce merchants. Product surface spans current accounts, foreign currency deposits (USD/EUR/AED/GBP), WinCard lottery savings, Atiyeh Plus long-term deposits, gold coin certificates on Iran Mercantile Exchange, personal and corporate loans, university faculty credit cards, guarantee letters, and letters of credit, alongside 4 Kardan-managed investment funds (Kardan fixed income, Negin Saman ETF under "Karin", Roshd Saman equity, Kimia Zarrin Kardan gold fund).

Revenue is generated across six streams: net interest income on credit facilities (personal loans, working capital, equipment, credit cards, LCs, and guarantee letters — rates set by CBI), transaction and service fees (ATM/POS, Paya/Satna, check services, payment gateway), investment fund management fees via Kardan, insurance referral commissions from Saman Insurance, Digital Rial wallet and POS merchant fees, and gold/commodity depository service fees. Customer acquisition is driven through the WinCard quarterly lottery (40 billion rials per season), BluBank's 7-minute digital onboarding, WinCard and BluBank referral programs, and a multi-channel marketing presence across Iranian social platforms (Bale, Rubika, Aparat, Instagram, LinkedIn), Saman Magazine, and the sb24.ir corporate portal. Premium segment pricing is tiered via Black Card and Gold Card subscriptions bundling CIP airport access, visa assistance, hotel/flight booking, safe deposit boxes, and supplementary health insurance.

Name

Saman Bank

Legal name

بانک سامان (Saman Bank)

Website

https://sb24.ir

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Saman Bank (بانک سامان) is an Iranian privately-owned, Tehran Stock Exchange-listed commercial bank serving retail, premium, SME, and corporate customers across 9 industry verticals through a nationwide branch network, the Mobillet mobile banking app, BluBank neobank, and an integrated Saman Financial Group spanning insurance, payments, brokerage, FX, and asset management.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Islamic Corporate Banking (FSABAGAC)

akta.pro secondary industry

Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF)

Keywords

• Retail banking services
• Corporate banking services
• Mobile banking platform
• Investment fund management
• Digital payment services

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Net Interest Income (Interest on Loans & Credit Facilities): As a commercial bank, the primary revenue stream is net interest income earned on extended credit facilities including personal loans, working capital loans, equipment loans, credit cards, guarantee letters, and letters of credit. Interest rates are governed by Central Bank of Iran regulations.
2. Transaction & Service Fees: Fees earned from electronic banking services (ATM, POS, internet banking, mobile banking), inter-bank transfers (Paya, Satna), check services, wire transfers, currency exchange, and payment gateway services. Also includes fees from investment fund management.
3. Investment Fund Management Fees: Revenue from managing mutual funds and exchange-traded funds (ETFs) under the Saman brand: Tejarat Shakhsi Kardan, Kimia Zarrin Kardan, Kardan Fixed Income, Rousta Saman, Yekom Saman, and Negins Saman (Karind). Funds are regulated by SEO (Securities and Exchange Organization).
4. Insurance Referral Commissions: Commission revenue from referring customers to affiliated insurance products including travel, life/capital formation, car body, third-party, fire, and supplementary health insurance under the Saman Insurance brand.
5. Digital Ru (Digital Rial) and Payment Services: Transaction fees from Ru digital wallet usage and payment services including POS device merchant fees, internet payment gateway fees, and CRS (cash deposit machine) transaction fees.
6. Gold and Commodity-backed Investment Products: Revenue from gold coin depository services and commodity deposit certificates (گواهی سپرده کالایی) for gold coins traded on Iran Mercantile Exchange.

Pricing tiers

Go-to-market motion3 records

Distribution channels11 records

Marketing channels9 records

Core offering

Saman Bank is a private commercial bank offering retail, premium, SME, and corporate banking services across Iran. Core offerings include deposit accounts (current, savings, foreign currency, lottery-linked Win Card, long-term Atiyeh Plus), credit facilities (personal loans, working capital, credit cards, guarantee letters, letters of credit), payment services (POS acquiring, internet payment gateway, Digital Ru CBDC wallet), investment funds (Kardan family of mutual/fixed-income/gold ETFs), insurance distribution (Saman Insurance), and brokerage services (Saman Brokerage). Distribution is delivered through a nationwide branch network and a digital banking suite comprising Mobillet (mobile app), NetBank (internet banking), BluBank (neobank), and IVR telephone banking.

Product overview

Saman Bank operates as a comprehensive financial services group offering retail, premium, SME, and corporate banking through a multi-channel architecture. The core digital banking platform includes Mobillet (mobile banking with Android/iOS apps), NetBank (internet banking), BlueBank (neo-banking), and Telephone Bank (IVR). Deposit products span current accounts, savings, foreign currency deposits, Wincard (lottery-based savings), Atiyeh Plus (long-term savings), and gold coin certificates. Credit offerings include personal loans, POS loans, working capital financing, guarantee letters, and credit cards. Investment products include Roshd Saman, Kardan, Negin Saman, and Kardan Gold mutual funds. The bank provides POS terminals (cashless/CRS/Android variants), internet payment gateways, SHEBA converter, virtual deposit cards, and Samanium loyalty program. Premium services offer Black/Gold cards with dedicated banking spaces and airport CIP. Insurance products cover travel, life, comprehensive home, vehicle, and fire. Corporate services include web services API, commodity exchange integration, and specialized industry solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mobillet Mobile Banking Application (موبایلت) Mobile banking application providing comprehensive banking services including account management, fund transfers, check processing, loan management, digital Rial wallet, biometric authentication, and ATM cardless cash withdrawal. Available on Android, iOS, and PWA with remote account opening without branch visit.
• BluBank Digital-Only Neobank (بلوبانک) Iran's first digital-only neobank platform enabling instant account opening in under 7 minutes with online identity verification, free debit card issuance and delivery, 24/7 support, smart money transfers, automatic bill payments, and savings tools. No minimum balance required.
• NetBank Internet Banking (نت‌بانک) Internet banking platform enabling customers to manage daily banking operations online including fund transfers, account management, check processing, securities trading, and corporate banking services with role-based access control.
• Telephone Bank IVR Service (تلفن‌بانک) IVR-based telephone banking service providing balance inquiries, account information, fund transfers, card transactions, bill payments, and check management through voice-guided menus at 021-6422.
• Win Card Lottery Savings Account (وین کارت) Lottery-based savings deposit product enabling daily banking operations while earning entries into seasonal prize drawings of 40 billion Rials per quarter (20 prizes of 1 billion Rials and 200 prizes of 100 million Rials). Bonus points earned for banking activities and friend referrals.
• Atiyeh Plus Long-Term Savings Account (آتیه پلاس) Long-term savings account with automatic monthly deposits enabling customers to build savings over minimum 5 years with highest long-term interest rates in the banking system. Auto-debit from linked account or card possible.
• Foreign Currency Deposit Account (سپرده ارزی) Foreign currency savings account supporting USD, EUR, AED, and GBP with banking services including wire transfers and interest-bearing short-term special accounts.
• POS Terminal Acquiring Service (دستگاه کارتخوان) Merchant payment terminals available in mobile GPRS, fixed LAN/dial-up, and Android variants enabling card payments. Settlement within 24 hours to merchant Saman Bank account. POS holders gain access to digital loans after 6 months of active operation.
• CashLess Self-Service Device (دستگاه غیرنقد) Self-service kiosk enabling card-to-card transfers up to 150 million Rials using national ID card, inter-bank transfers via Paya/Satna, bill payments, mobile credit purchases, and dynamic OTP activation using Shetab network cards.
• CRS Cash Recycler (خودگردان) Cash deposit machine enabling cash deposits with any Shetab network card, balance inquiries, fund transfers, bill payments, and cardless withdrawal capabilities.
• Internet Payment Gateway (درگاه اینترنتی) Online payment gateway for merchants enabling secure internet transactions with integration to the bank's settlement system, supporting e-commerce payment processing.
• Samanium Loyalty Program (سامانیوم) Customer loyalty program enabling point earning through card transactions and banking activities, redeemable for vouchers, discounts from partner merchants (Snapp, Yazdbaft, Saman Insurance), and seasonal lottery entries.
• Roshd Saman Equity Mutual Fund (صندوق رشد سامان) Equity mutual fund providing stock market investment opportunities with quarterly dividend payments. Liquidity guaranteed by Saman Insurance.
• Kardan Fixed Income Fund (صندوق کاردان) Fixed-income mutual fund with monthly interest payments, managed under Capital Market Organization supervision since 2015. Includes bank guarantee and tax exemption.
• Negin Saman ETF (صندوق نگین سامان) Exchange-traded fund (ETF) with fixed income, tradeable under symbol 'Karin' through broker systems, offering daily NAV-based returns.
• Kardan Gold Fund (صندوق کیمیا زرین کاردان) Gold-backed exchange-traded fund investing in gold coin certificates and gold bullion, tradeable under symbol 'Ganj'. Provides returns aligned with gold and dollar prices.
• Travel Insurance (بیمه مسافرتی) Travel insurance covering medical expenses, trip cancellations, and lost luggage with 24/7 worldwide assistance available for both customers and non-customers.
• Safe Home Comprehensive Insurance (بیمه خانه امن) Comprehensive home insurance covering fire, lightning, explosion, earthquake, flood, theft, glass breakage, and liability with contents coverage.
• University Faculty Credit Card (کارت اعتباری اعضای هیئت علمی) Credit card for university faculty members with up to 400 million Tomans limit, up to 15x monthly salary, 3-year validity, and settlement options from 1 month to 5 years.
• Black/Gold Premium Cards (کارت مشکی/طلایی) Premium banking cards offering exclusive benefits including dedicated banking spaces, airport CIP services, priority service at selected branches, preferential rates, and dedicated relationship manager for high-deposit customers.
• Check Message SMS Service (پیام چک) SMS-based service enabling customers to respond to returned checks by providing funds to cover the check amount and request re-processing without branch visit.
• Online Loan Management System (سامانه تسهیلات) Online loan management platform enabling customers to view loan details, make installment payments, and access pre-payment options for various loan products.
• Virtual Deposit Card (کارت واریز مجازی) Virtual deposit-only card with 16-digit number for receiving funds, without physical card or PIN, attachable to savings, current, or short-term investment accounts.
• SHEBA/IBAN Converter (محاسبه شبا) IBAN conversion tool enabling conversion between account numbers, card numbers, and IBAN codes for Saman Bank and other Iranian banks.
• Bank Guarantee Letters (ضمانت‌نامه) Bank guarantee letters for corporate and SME clients including bid/tender, customs, advance payment, and miscellaneous/special guarantees supporting trade and contract execution.
• Proof of Financial Standing Certificate (گواهی تمکن) Certificate of financial standing issued in Persian or English for use in visa applications, immigration, and other purposes for individual and corporate customers.
• Letters of Credit (L/C) Import/export letters of credit for corporate and trade customers to facilitate domestic and international trade transactions.
• Commodity/Gold Coin Depository Certificates (گواهی سپرده کالایی) Gold coin depository services and commodity deposit certificates for gold coins traded on Iran Mercantile Exchange, enabling customers to invest in gold via warehousing service.
• Personal and SME Loans (Working Capital, Equipment, Credit Cards) Personal loans for essential needs, working capital loans, equipment loans, and credit cards issued to retail and SME customers with interest rates regulated by the Central Bank of Iran.

Quantifiable outcome

• Win Card quarterly prize draws worth 40 billion rials per season, with 20 prizes of 1 billion rials and 200 prizes of 100 million rials
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Iran Mercantile Exchange (بورس کالای ایران)coreStrategic or Co-development PartnerSaman Bank serves as a custodian bank for commodity deposit certificates (گواهی سپرده کالایی), enabling customers to invest in gold coin commodity deposit certificates traded on the Iran Mercantile Exchange. The bank acts as an intermediary for gold investment via its gold coin warehousing service.
• Shetab Network (شتاب)coreTechnology or IntegrationSaman Bank's cards and POS terminals are integrated with Iran's national payment switch (Shetab), enabling cash withdrawals, deposits, transfers, and payments across all banks in the country. All card-to-card transfers use Shetab infrastructure.
• Paya and Satna Inter-bank Transfer SystemscoreTechnology or IntegrationSaman Bank participates in Paya (batch electronic fund transfers) and Satna (large-value RTGS) national inter-bank transfer systems, enabling domestic fund transfers for both individual and corporate customers.
• Sayad Check System (سامانه صیاد)coreTechnology or IntegrationSaman Bank is integrated with the national Sayad (electronic check) system managed by the Central Bank of Iran for registration, confirmation, and transfer of new-format checks.
• Central Bank of Iran Digital Ru (ریال دیجیتال)coreStrategic or Co-development PartnerSaman Bank's Mobillet app implements Iran's Central Bank Digital Currency (CBDC) — the Digital Ru — for both individual (up to 150 million rials per transaction) and commercial (for merchants with POS/payment gateway) digital wallets, making Saman one of the first private banks to deploy Iran's national digital currency.
• Snapp (اسنپ)minorGTM or Marketing PartnerSnapp ride-hailing service offers 100,000 toman discount vouchers to Samanium loyalty program members, providing cross-promotion between Saman Bank customers and Snapp users.
• Yazdbaft (یزدبافت)minorGTM or Marketing PartnerYazdbaft textile company offers 10% discount to Samanium loyalty program members, enabling cross-promotion for both brands.
• Airlines and Travel AgenciesminorChannel Partner/ Reseller/ DistributorPremium banking customers access travel services (hotel reservation, flight tickets, tour packages, visa acquisition, airport CIP services) through Saman Bank's dedicated reservation center partnering with top travel agencies and airlines at preferential rates.
• SEP (پرداخت الکترونیک سامان کیش — Saman Electronic Payment)coreTechnology or IntegrationSEP (Saman Electronic Payment Kish) is Iran's first internet payment service provider in the banking system, founded in 2003 (Tir 1382). It provides the payment infrastructure supporting Saman Bank's card and e-commerce payment services.
• Saman Insurance (بیمه سامان)coreStrategic or Co-development PartnerSaman Insurance is a subsidiary of Saman Financial Group offering personal (travel, life, health), asset (car, fire, home), and liability insurance products distributed through Saman Bank branches, Mobillet app, and dedicated insurance agents. Insurance is cross-sold as a core banking product.
• Kardan Investment (تأمین سرمایه کاردان)coreStrategic or Co-development PartnerKardan is a major asset management company established in 2013 (1392) with joint backing from Saman Bank and Tejarat Bank, offering investment funds, portfolio management, and capital market services. Saman Bank distributes Kardan's fund products.
• Saman Brokerage (کارگزاری بانک سامان)coreChannel Partner/ Reseller/ DistributorSaman Brokerage is one of Iran's oldest brokerage firms (active since the founding of the Tehran Stock Exchange in 1967), offering equity trading, online account opening linked to Saman Bank accounts, and investment services.
• Samantel (سامانتل)minorGTM or Marketing PartnerSamantel is Iran's first MVNO (mobile virtual network operator) and SERVCO (service company), offering mobile and fixed connectivity services. It provides 15GB data gift promotions for Saman Bank customers in five southern provinces, and cross-promotes banking services.
• Saman Exchange (صرافی سامان)coreStrategic or Co-development PartnerSaman Exchange, established in November 2004 (Aban 1383) with CBI authorization, provides foreign exchange services for individual and corporate customers, supporting Saman Bank's international banking and currency transfer services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Eghtesad Novin Bank: Iranian private-sector bank focused on retail and corporate banking with growing digital channels. Comparable to Saman as another private competitor pursuing modernization and digital-first positioning.
• Parsian Bank: One of Iran's largest private-sector commercial banks, serving retail, corporate, and premium customers with similar deposit, lending, and digital banking products. Direct competitor to Saman Bank in the private-bank segment of the Iranian market.
• Bank Tejarat: Iranian commercial bank serving retail, SME, and corporate customers; co-owner of Kardan Investment with Saman Bank. Comparable in scale, customer base, and product mix.
• Bank Pasargad: Major Iranian private commercial bank offering retail, SME, and corporate banking with digital channels and investment products. Closely comparable to Saman in customer segments, digital ambition, and product breadth.
• Kardan Investment (Tejarat Bank): Asset management company jointly backed by Saman Bank and Bank Tejarat, offering mutual funds and portfolio management. Direct peer/partner within the same investment-fund product category as Saman's fund offerings.

Broad incumbents

• Bank Mellat: One of Iran's largest state-owned commercial banks with nationwide branch network, full retail and corporate services, and dominant market share. Comparable in product breadth but at much larger scale and with privileged state-sector access.
• Bank Saderat Iran: Major Iranian state-owned commercial bank with strong retail and trade-finance focus, including international trade services. Comparable product set to Saman but with a state-owned scale advantage.
• Bank Melli Iran: Iran's largest state-owned commercial bank with extensive domestic and limited international operations. Comparable in offering breadth, but with materially larger scale, state backing, and broader corporate/government relationships.
• Bank Sepah: Iran's oldest commercial bank, state-owned, providing retail, corporate, and military/government banking services. Comparable in core commercial banking activity with long-established market presence.

Others

• Saman Insurance: Wholly-owned subsidiary of Saman Financial Group offering personal, asset, and liability insurance distributed through Saman Bank. Adjacent rather than competing — illustrates the cross-sell ecosystem rather than direct competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/saman_bank
• YouTubeaparat.com/samanbank
• Facebookfacebook.com/saman.bank
• LinkedInlinkedin.com/company/samanbank
• Instagraminstagram.com/accounts/login/?next=/samanbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saman Bank