What Saman Insurance does

Saman Insurance (بیمه سامان) is an Iranian joint stock insurance company headquartered in Tehran that sells a full multi-line insurance portfolio — fire, auto (third-party and body), cargo, electronic equipment, health, life, ship and aviation, liability, travel, engineering and pet — to individual consumers, families, students, veterans, employers and commercial operators in Iran. The company is privately held (Sahami joint stock) with a defined shareholder portal and is led by Managing Director Ahmad Reza Zarrabie (احمد رضا ضرابیه). It operates a hybrid distribution model that combines a 1,000+ agency network with company-owned branches across all 31 of Iran's provinces, supported by a dedicated digital stack including the si24.ir storefront and product-specific subdomains (di.si24.ir, gold.si24.ir, pet.si24.ir), a mobile app (distributed via Metrix, Sibap, Myket and Bazzar), an e-services web portal, and a recently launched Persian-language AI chatbot. The technology backbone includes proprietary issuance (Fanavaran/فناوران) and finance/treasury (Rahkaran/راهکاران) modules, an embedded BNPL wallet called Dara Card (دارا کارت), and a data and BI stack built around Power BI, Tableau and ML tooling. The company makes money primarily through recurring insurance premiums (life and non-life, including investment-linked gold-backed life and group/corporate covers), reinsurance flows, transaction and installment fees from Dara Card, and investment-related income from gold-linked products; on the cost side it disburses roughly 37 billion toman in claims per day on average, with documented capacity for large single-loss payouts such as the 82 billion toman Ramin Ahvaz transformer fire. Operational scale signals include 55,000+ active life-insurance policyholders, 21,000 loyalty-club members, a 12+ position active hiring footprint, and a publicly stated AI/data-science capability roadmap targeting maturity by Persian year 1405 (2026).

Name

Saman Insurance

Legal name

Saman Insurance Public Joint Stock Company (شرکت سهامی بیمه سامان)

Website

https://si24.ir

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Saman Insurance is an Iranian multi-line joint-stock insurer selling life, health, auto, fire, travel, electronics, liability, engineering and pet policies to retail, family, student, veteran and corporate customers across Iran via a 1,000+ agency network, owned branches in 31 provinces, and a digital platform anchored by si24.ir and a mobile app.

Ownership category

akta.pro rank

Product category

Multi-line Insurance

NAICS

Direct Health and Medical Insurance Carriers (524114), Other Direct Insurance (except Life, Health, and Medical) Carriers (524128), Other Insurance Related Activities (52429)

SIC

Accident & Health Insurance (6321), Fire, Marine & Casualty Insurance (6331), Insurance Carriers, Nec (6399)

akta.pro primary industry

Group AD&D Insurance (Employer-Sponsored) (FSAIALAA)

akta.pro secondary industries

Group AD&D (Standalone or Bundled with Life) (FSAIADAG), Healthcare Offices BOP (Medical/Dental/Vet Clinics) (FSAJAFAL), Accident & Supplemental (Non-Life) Insurance (FSAJAKAA)

Keywords

• Multi-line insurance
• Life insurance
• Auto insurance
• Health insurance
• Property insurance

Headquarters

HQ city

Tehran

HQ country

Iran

HQ region

Middle East

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Insurance premiums (life and non-life): Core underwriting revenue from life, third-party motor, comprehensive auto, health/medical, travel, electronics, student, fire, third-party liability and pet insurance policies, sold via own storefront, mobile app, agencies and corporate channels. Revenue is recurring per policy term (typically annual) and recognized on a subscription-like cadence.
2. Dara Card credit and installment fees: Buy-now-pay-later facility embedded in the mobile wallet generating fee income from 30-day deferred payments (2% fee) and revenue from installment-based financing of insurance purchases.
3. Investment income from gold-linked insurance: Gold insurance products (بیمه طلا) reference gold-bar pricing and investment returns tied to gold market performance, yielding investment-related income alongside fee/loading income.
4. Group and corporate insurance premiums: B2B premiums from group/employer-sponsored health, life and accident covers and from commercial liability covers for businesses (e.g., commercial centers, contractors, employer liability).
5. Reinsurance ceded and accepted: Reinsurance accounting flows (including reinsurance receivables and payables) indicate both cession of risk and acceptance of third-party risks, generating premium and commission income streams.

Pricing tiers

Go-to-market motion4 records

Distribution channels9 records

Marketing channels12 records

Core offering

Saman Insurance is an Iranian multi-line insurer that underwrites and distributes 11 core insurance product families — fire, automobile (third-party and body), cargo, electronic equipment, health, life, ship and aviation, liability, travel, engineering, and specialty lines such as pet insurance — to individual consumers, families, and corporate clients. Policies are issued via a network of more than 1,000 active agencies and owned branches in all 31 Iranian provinces, plus direct-to-consumer self-service through si24.ir, dedicated product subdomains (di.si24.ir, gold.si24.ir, pet.si24.ir), a mobile application with embedded BNPL (Dara Card), and an AI chatbot for sales and service support.

Product overview

Saman Insurance operates as a multi-line insurance platform built around 11 core product families (Fire, Auto, Cargo, Electronic Equipment, Health, Life, Ship & Aviation, Liability, Travel, Engineering, and Pet) delivered through a unified digital stack. The Life family is decomposed into named sub-products including Zarsam (gold-pegged investment-linked life) and Samanyar (life & capital formation), and the Electronic Equipment line is delivered through three branded Zisa mobile plans (Max/Plus/Pro) on a dedicated portal (di.si24.ir). Customer-facing digital channels include the Saman Insurance mobile application (iOS/Android/PWA), an E-Services web portal, a recently launched AI chatbot for customer service, and Dara Card — a BNPL credit product exclusive to policyholders. Underlying this product portfolio is integration with the regulator's Sanhab system for mandatory policy/claims data exchange and with partner medical-networks (Darmanet, Iran Assistance) for health-insurance service delivery.

Differentiator

Problem solved

Functional benefit

Brands

• Zisa (زیسا): Mobile phone and electronic device insurance plans: Zisa Pro, Zisa Plus, Zisa Max
• Samanyar (سامانیار)
• Zarsam (زرسام)
• Dara Card (دارا کارت)

Products and services

• Fire Insurance (بیمه آتش‌سوزی) Property insurance covering fire and related perils across warehouse, industrial, commercial, and residential property subclasses for individual and commercial policyholders in Iran.
• Auto Insurance (بیمه اتومبیل) Vehicle insurance including third-party liability, comprehensive car-body coverage, and usage-based mileage car-body plans for personal and commercial vehicle owners in Iran.
• Cargo Insurance (بیمه باربری) Marine and inland cargo insurance for domestic and import shipments, serving importers, freight forwarders, and shippers in Iran.
• Electronic Equipment Insurance (بیمه تجهیزات الکترونیک) Coverage for electronic devices, principally mobile phones and tablets, issued through the di.si24.ir electronic insurance portal under the Zisa plan family.
• Health Insurance (بیمه درمان) Supplementary health insurance sold to families (private) and employer groups (group), providing additional medical coverage beyond public social-security insurance in Iran.
• Life Insurance (بیمه زندگی) Comprehensive life-insurance suite including life-and-capital-formation (Samanyar), term life, group life, individual and group accident, annuity, debtor-life, long-term elderly care, pension, unit-link, and Zarsam gold-based life for individuals and groups.
• Ship and Aviation Insurance (بیمه کشتی و هواپیما) Hull insurance coverage for ships and aircraft, serving vessel and aircraft owners and operators in Iran.
• Liability Insurance (بیمه مسئولیت) Professional liability (doctors, paramedics, veterinarians, engineers, attorneys, notaries, managers), construction-builder third-party liability, employer liability toward employees, and civil liability for individuals and businesses.
• Travel Insurance (بیمه مسافرتی) Outbound travel insurance issued online before departure for Iranian travellers, with six-month validity from issuance and coverage beginning at border crossing.
• Engineering Insurance (بیمه مهندسی) Construction and erection all-risk policies (CAR, EAR, CPM, MB, CECR) plus residential property ownership coverage for contractors, builders, and property owners.
• Pet Insurance (بیمه حیوانات خانگی) Specialty insurance for dogs and cats covering illness, surgery, hospitalization, poisoning, infections, and dental treatment, issued online via pet.si24.ir for Iranian pet owners.
• Zarsam — Gold-Based Life Insurance (زرسام) Investment-linked life-insurance plan whose value is tied to gold-bar pricing, positioned as a new-generation life-insurance product with gold-backed investing for Iranian individual investors.
• Samanyar — Life and Capital Formation Plan (سامانیار) Online-purchasable life-insurance plan with a capital-formation savings component under the Life & Capital-Formation product family for Iranian individual savers.
• Zisa Mobile Insurance Plans (Max / Plus / Pro) Three-tier mobile and tablet insurance plans (Zisa Max, Zisa Plus, Zisa Pro) covering theft, breakage, water/liquid damage, electrical faults, fire, and natural disasters with different deductibles, priced at 192,500, 82,500, and 110,000 toman respectively.
• Saman Insurance Mobile Application (اپلیکیشن بیمه سامان) Native iOS/Android mobile application and progressive web app distributed via Sibap, Myket, Bazzar, and PWA for self-service policy management, online claims registration, online insurance purchase, Dara Card digital wallet, customer-club benefits, and real-time policy-status lookup.
• Dara Card (دارا کارت) Buy-now-pay-later installment card exclusive to Saman Insurance policyholders offering pay-now (within 24 hours), three-installment, or 30-day deferred (with 2% fee) repayment options at partner online and offline merchants.
• Saman Insurance E-Services Portal (خدمات الکترونیک) Web-based customer self-service suite at si24.ir/e-services providing policy-status inquiry, an insured-policyholder dashboard, online premium payment, and a health-certificate questionnaire.
• Saman Insurance Chatbot (چت‌بات بیمه سامان) AI-driven Persian-language conversational chatbot for customer-service inquiries, available via the website to provide instant quotes, policy guidance, and self-service support across motor, life, health, travel, and other lines.

Quantifiable outcome

• Settles approximately 37 billion toman in claims per day on average
• +4 more outcomes

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship / core, core and minor.

• Dara (Dara Card / داراکارت)flagship / coreStrategic or Co-development PartnerDara Card (داراکارت) is a buy-now-pay-later facility embedded in the Saman mobile app wallet, backing insurance purchases with three payment modes: pay-now (within 24 hours), 3-installment (1/3 upfront plus two installments), and 30-day deferred (2% fee). Functions as a core strategic offering of Saman Insurance rather than a third-party financial intermediary.
• Darmanet (درمانت)coreImplementation/ SI/ Consulting PartnerDarmanet is referenced as the medical-services partner handling medical-network contracts and provider coordination for Saman Insurance health customers, reachable via 021-91008448. Supports claim settlement and provider-directory operations.
• SOS InternationalcoreImplementation/ SI/ Consulting PartnerSOS is named as a partner for damage/claim payments and assistance services, reachable via 021-58371000. Supports claim-handling operations alongside Darmanet.
• Iran Assistance (iranassistance.com)coreImplementation/ SI/ Consulting PartnerIran Assistance is referenced for medical-centers network lookup, providing Saman health-insurance customers with access to affiliated hospitals and clinics via the iranassistance.com/medical-centers directory.
• Metrix (trc.metrix.ir)minorChannel Partner/ Reseller/ DistributorMetrix is used as the app-distribution platform via trc.metrix.ir, hosting the Saman mobile app download. Functions as a third-party mobile-distribution channel for Saman's Android application.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Iran Insurance Company (Bimeh Iran): State-owned incumbent and the largest multi-line insurance carrier in Iran, offering motor, life, health, fire, liability, and engineering products across the country. Directly comparable as a national multi-line competitor operating under the same Central Insurance of Iran regulatory framework.
• Alborz Insurance: Iranian multi-line insurer offering motor, fire, health, life, and liability products through a national agency network. Comparable peer competing for the same Iranian retail and corporate insurance customers.
• Parsian Insurance: Major Iranian private insurer with broad multi-line coverage including motor, life, health, engineering, and liability. Comparable to Saman in product breadth, agency-channel distribution, and target customer segments.
• Karafarin Insurance: Privately held Iranian multi-line insurer operating across motor, life, health, fire, liability, and engineering lines with a nationwide agency footprint. Directly comparable peer competing for the same Iranian retail and group insurance pools.
• Ma Insurance (Bimeh Ma): Iranian private insurer active across motor, life, and non-life lines with both agency and online distribution. Directly comparable as a domestic competitor pushing digital issuance similar to Saman's si24.ir storefront.
• Asia Insurance: One of Iran's largest private multi-line insurers (motor, life, health, fire, liability). Competes head-to-head with Saman for retail and corporate accounts and operates a similar branch/agency distribution model.
• Novin Insurance: Iranian private multi-line insurer offering motor, life, health, fire, and engineering products through agency and branch channels. Closely comparable in product mix and distribution model to Saman.
• Dana Insurance: Iranian private insurer providing motor, health, life, fire, and engineering policies with national agency distribution. Directly competes with Saman in the same retail and group insurance segments.
• Pasargad Insurance: Top-tier Iranian private insurer with diversified life and non-life lines and an extensive agency network. Directly comparable to Saman in multi-line strategy and national retail/corporate distribution.
• Mellat Insurance: Iranian insurer affiliated with Bank Mellat offering retail and corporate lines (motor, life, health, fire). Comparable as a bank-affiliated multi-line competitor with branch-based distribution inside Iran.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/si24.ir
• LinkedInlinkedin.com/company/saman-insurance

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saman Insurance