Sanday
- Company typePrivate
- Founded2022
- HeadquartersUtrecht, Netherlands
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Sanday firmographics
Firmographics- Name
- Sanday
- Legal name
- Sanday B.V.
- Website
- https://sanday.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Sanday industry classification
Industry- Product category
- Healthcare Information Systems
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP) (HLACAKAO)
- akta.pro secondary industry
- Medication Adherence, Reminders & Patient Support (HLACAKAF)
Keywords
Where Sanday is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices3 records
Markets served
Sanday business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Platform Subscriptions: Sanday generates revenue primarily through subscription-based software licenses for its healthcare information systems (Sanday Apotheek, Sanday Huisarts, ASP, Scipio). Healthcare providers pay recurring fees for access to the platform, support, and updates.
- Professional Services: Implementation consulting services for practices transitioning to the Sanday platform, including data conversion, system setup, training (via Sanday Academy), and go-live support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Pricing not publicly disclosed - quote-based sales model |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Sanday product offering
Product offeringCore offering
Sanday provides subscription-based healthcare information systems for Dutch primary care, including a Pharmacy Information System (Sanday Apotheek) that manages prescription processing, dispensing, inventory, and declarations, and a General Practitioner Information System (Sanday Huisarts) that handles patient records, appointments, and prescribing. The platform also includes a combined module for pharmacy-operating GPs, the legacy ASP and Scipio systems still in use at customer practices, the Consult to Go mobile app for home visits, and Sanday Academy for user training, all built on the OutSystems framework with FHIR-compliant interoperability.
Product overview
Sanday is a healthcare IT company that provides an open platform connecting GPs, pharmacists, and pharmacy-operating GPs with patients, healthcare professionals, and partners. The portfolio consists of the core Sanday Platform (which includes Sanday Apotheek for pharmacies, Sanday Huisarts for GPs, and Sanday Apotheekhoudend Huisarts for combined practices), supplemented by the legacy products ASP and Scipio (both being migrated to the Sanday platform). Additional offerings include the Consult to Go mobile app, Sanday Academy e-learning, the SelfService Portal for support, Mailservice, Agenda, and the Ideeënplein ideas platform. The company was formed in 2022 through the fusion of Promedico and Omnihis.
Differentiator
Problem solved
Functional benefit
Products and services
- Sanday Platform The unified, open healthcare platform connecting general practitioners, pharmacists, and pharmacy-operating GPs daily with their patients, other healthcare professionals, and partners. The platform provides role-based access with features for GPs, pharmacists, and pharmacy-operating GPs within a single shared system.
- Sanday Apotheek Pharmacy information system (AIS) module of the Sanday platform for managing prescription processing, medication dispensing, inventory, billing, GDS/Baxter, Track & Trace, declarations, and patient communication. Available in both Traditional and Reactive screen variants.
- Sanday Huisarts General practitioner information system (HIS) module of the Sanday platform for managing patient records, appointments, prescribing, consultation notes, and GP practice operations.
- Sanday Apotheekhoudend Huisarts Combined GP and pharmacy module for pharmacy-operating GP practices (apotheekhoudende huisartsen), providing integrated GP and pharmacy features in a single system.
- ASP Legacy GP information system (HIS) from the Promedico product line, still in active use at GP practices. Existing users are being migrated to the Sanday platform.
- Scipio Legacy GP information system (HIS) from the Omnihis product line, with existing practices being migrated to the Sanday platform.
- Consult to Go App Mobile application for Sanday Huisarts available on iOS App Store and Google Play, giving GPs access to full patient records (episodes, contacts, administrative data, contraindications, medication, diagnostics) during home visits, with two-factor authentication and offline access.
- Sanday Academy E-learning and training platform for Sanday users, providing onboarding, product training, and educational content for GPs, pharmacists, and their staff, used during implementations.
- Mailservice
Quantifiable outcome
- 20% faster prescription flow for pharmacies using Sanday
- +4 more outcomes
Companies that use Sanday
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Sanday technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature8 records
Sanday partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- MosadexcoreMosadex is a pharmaceutical distributor serving Dutch pharmacies. Sanday maintains an ongoing partnership for pharmacy logistics integration, including the SMART HUB for regional production capabilities. Collaboration continues to improve integration between Sanday Apotheek and Mosadex systems for seamless ordering and distribution.
- BijsluiterPluscoreBijsluiterPlus provides comprehensive medication information integrated directly into Sanday Apotheek. Pharmacists can access patient information, pregnancy/breastfeeding data, leaflets, and videos with one click during prescription processing. Partnership enables hybrid care delivery and patient education.
- FHIRcoreFHIR (Fast Healthcare Interoperability Resources) is the healthcare data exchange standard used by Sanday for interoperability between healthcare information systems. Sanday logo appears alongside FHIR branding indicating standards compliance.
Scale indicators6 records
Recent moves8 records
Expansion highlights6 records
Sanday competitors and assessment
Company assessmentDirect peers
- Pharmapartners (Nedap Healthcare): Direct Dutch pharmacy information system (AIS) competitor serving the same open-pharmacy segment as Sanday Apotheek, part of Nedap's healthcare division. Closest head-to-head competitor in the Dutch primary-care pharmacy IT market.
- ChipSoft: Dutch healthcare IT vendor behind the HiX platform, widely used by hospitals and increasingly by GPs. Directly competes with Sanday in the GP/HIS segment and represents a broader-suite threat to Sanday Huisarts.
Broad incumbents
- CompuGroup Medical (CGM): Large European healthcare IT incumbent with physician and pharmacy information systems across multiple countries. Provides a comparable suite of GP and pharmacy software, with broader geographic reach than Sanday.
- Epic Systems: Global leader in electronic health records with growing presence in European hospital systems. Represents a broader-suite, deep-pocketed incumbent that could increasingly influence Dutch primary-care purchasing decisions.
- Centric: Dutch IT services and software provider with healthcare vertical solutions, including practice and care-institution software. Provides overlapping capability for GP practices and care organizations in the Netherlands.
- Cegedim: European healthcare technology and services company offering physician and pharmacy software, including cross-border deployments. Comparable incumbent at the primary-care IT layer with broader portfolio.
- Veradigm (formerly Allscripts): Large US-listed healthcare IT vendor offering physician practice and EHR platforms. Comparable product category and SaaS-style business model, though primarily serving North American customers.
Regional players
- TietoEVRY (Tieto): Nordic-headquartered IT services and healthcare software provider offering primary-care and pharmacy IT solutions. Comparable business model and product mix but primarily serves Nordic rather than Dutch customers.
- Maincare Solutions: French hospital and healthcare IT vendor offering EHR and patient management platforms. Comparable vendor profile and primary-care-adjacent offerings but focused on the French market.
Emerging players
- Doctolib: European doctor-patient booking and teleconsultation platform with growing practice-management capabilities. Competes with Sanday at the patient engagement and appointment layer rather than full HIS/AIS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sanday social profiles
Digital presenceSanday compliance and trust
Trust signalCompliance6 records
Sanday financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sanday leadership team
Management profileNumber of profiles
Profiles1 record
Sanday funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sanday M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sanday
What does Sanday do?
Sanday provides subscription-based healthcare information systems for Dutch primary care, including a Pharmacy Information System (Sanday Apotheek) that manages prescription processing, dispensing, inventory, and declarations, and a General Practitioner Information System (Sanday Huisarts) that handles patient records, appointments, and prescribing. The platform also includes a combined module for pharmacy-operating GPs, the legacy ASP and Scipio systems still in use at customer practices, the Consult to Go mobile app for home visits, and Sanday Academy for user training, all built on the OutSystems framework with FHIR-compliant interoperability.
Is Sanday a public or private company?
Sanday is a private company. It is classified as management employee owned and is currently operating.
When was Sanday founded?
Sanday was founded in 2022. It employs 101 to 250 people.
Where is Sanday based?
Sanday is headquartered in Utrecht, Netherlands, in the Europe region.
How does Sanday make money?
Two revenue lines are on record. Software Platform Subscriptions are the primary driver. The others are professional Services.
Who are Sanday's main competitors?
Direct peers on record are Pharmapartners (Nedap Healthcare) and ChipSoft. Broad incumbents are CompuGroup Medical (CGM), Epic Systems, Centric, Cegedim and Veradigm (formerly Allscripts). Regional players are TietoEVRY (Tieto) and Maincare Solutions. Doctolib is listed as an emerging player.
Does Sanday have an API?
Yes. Sanday opened an API for Track-and-Trace, enabling partners to integrate medication tracking functionality. The API supports prescription tracking and logistics processes within the Sanday platform.
What industry is Sanday in?
Sanday's product category is Healthcare Information Systems. Its primary akta.pro industry code is HLACAKAO, Pharmacy Interoperability, Standards & Integration (FHIR/NCPDP), with a secondary code of HLACAKAF, Medication Adherence, Reminders & Patient Support. Its NAICS code is 54151 and its SIC code is 7372.