Rockend
Rockend, founded in 1979 and now a retained brand within MRI Software's Australian operations, provides residential property management software (Property Tree), real estate CRM, strata management, and an AI assistant (Alex AI) to Australian real estate agencies, strata managers, and social housing providers.
- Company typePrivate
- Founded1979
- HeadquartersNorth Sydney, Australia
- Headcount—
- GTM typeB2B
- OfferingSoftware
What Rockend does
Rockend is an Australian residential property management software provider founded in 1979, now operating as a retained customer-facing brand within MRI Software LLC's Australian operations following its acquisition by MRI. The company's core product, Property Tree, manages residents, business operations, and administrative workflows for real estate agencies, and is complemented by Real Estate CRM, Strata Management, Agency Studio, and an embedded AI assistant called Alex AI. Underlying these solutions is the broader MRI Agora platform, which connects residential, commercial, occupier, and social housing workflows across APAC markets.
The product portfolio also includes commercial property management and CRM, MRI Evolution CAFM, workplace and visitor management, lease management and accounting, social and affordable housing software, plus add-ons such as Secure Sign (e-signature), Agent Proposals, and various managed services (Property Accounting, Lease Administration) and a Training Academy. Technology differentiation centers on domain specialization for Australian residential real estate rather than proprietary AI, with AI capabilities largely positioned as a workflow automation layer (Alex AI, AI-powered CRM).
Rockend makes money primarily through annual subscription licensing (quote-based pricing tied to agency size and requirements), supplemented by implementation, training, and consulting professional services, and managed services for property accounting and lease administration. Go-to-market is sales-led, combining direct phone and field sales, the self-serve myMRI customer portal, the Rockend Customer Lounge, and a 140+ Partner Connect channel and integration ecosystem across Australia and New Zealand. Customer segments are vertically organized across Residential Real Estate Agencies (primary), Strata Management, and Social & Affordable Housing.
Rockend firmographics
Firmographics- Name
- Rockend
- Legal name
- MRI Software LLC
- Website
- https://rockend.com.au
- Company type
- Private
- Founded year
- 1979
- Operating status
- Operating
- Short description
- Rockend, founded in 1979 and now a retained brand within MRI Software's Australian operations, provides residential property management software (Property Tree), real estate CRM, strata management, and an AI assistant (Alex AI) to Australian real estate agencies, strata managers, and social housing providers.
- Ownership category
- akta.pro rank
Rockend industry classification
Industry- Product category
- Real Estate Property Management Software
- SIC
- Services-Engineering, Accounting, Research, Management (8700), Real Estate (6500)
- akta.pro primary industry
- Records & Information Management (RIM) / Records Management (HDAEAGAC)
Keywords
Where Rockend is headquartered
LocationHeadquarters
- HQ city
- North Sydney
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Rockend business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: Subscription-based residential property management software solutions for real estate agencies in Australia
- Professional Services: Implementation, training, and consulting services for property management software deployments
- Managed Services: Property accounting and lease administration outsourcing services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based pricing tailored to agency size and requirements |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Rockend product offering
Product offeringCore offering
Rockend provides property management and strata management software solutions for residential real estate agencies, strata managers, and social/affordable housing providers in Australia. Its flagship offering is Property Tree, a residential property management platform, supported by AI-powered CRM, strata management, and adjacent capabilities now delivered as part of MRI Software's broader Australian operations.
Product overview
MRI Software (formerly Rockend in the Australian/New Zealand market) offers a comprehensive real estate technology platform with multiple integrated products. The core MRI Agora platform serves as the intelligent real estate foundation, supplemented by specialized solutions including Property Tree (residential property management), Real Estate CRM, Strata Management, and Agency Studio for marketing. The commercial suite includes Commercial Property Management, Commercial CRM, Investment Management, and MRI Evolution (facilities management). Occupier solutions cover Workplace Management (IWMS), Lease Management, and Lease Accounting. Additional offerings include Visitor Management, Social & Affordable Housing software, Secure Sign for document signing, Agent Proposals, and the Alex AI assistant. The company also provides managed services (Property Accounting, Lease Administration) and training. Recent acquisitions include Proptech Labs (October 2025) and the Anacle Systems rebrand.
Differentiator
Problem solved
Functional benefit
Brands
- Property Tree: Residential property management software solution offered by Rockend/MRI Software for Australian real estate agencies.
- Rockend Customer Lounge
Products and services
- Property Tree Residential property management software for real estate agencies, managing residents, business operations, and administrative tasks.
- MRI Agora Intelligent Real Estate Platform connecting real estate visionaries with intelligent proptech that powers thriving communities.
- Real Estate CRM AI-powered CRM solution for residential real estate operations with workflow automation, actionable intelligence, and connected data.
- Strata Management Software Software solution for strata and body corporate management operations, supporting community governance and levy collection.
- Commercial Property Management Flexible software solutions for commercial real estate owners, operators, and investors.
- Commercial Real Estate CRM
Companies that use Rockend
Customer profileSegments3 records
Ideal customer profiles4 records
Rockend technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
Rockend partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Proptech LabscoreMRI Software acquired Proptech Labs to deliver all-in-one property management solutions across Australia and New Zealand. This acquisition strengthens MRI's residential property management capabilities in the APAC region.
- G2minorG2 recognized MRI Software in their 2025 Best Software Awards for Real Estate, providing third-party validation and credibility for marketing purposes.
- Partner Connect Ecosystem (140+ partners)coreMRI's Partner Connect program includes 140+ integration partners providing flexibility and choice for customers. Partners include technology providers, consultants, and service providers that integrate with MRI's platform.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Rockend competitors and assessment
Company assessmentDirect peers
- AppFolio: AppFolio is a publicly traded SaaS provider of residential and commercial property management software. It directly competes with Rockend's Property Tree in the residential property management space with a similar cloud-based, subscription model and target customer base of property managers and real estate agencies.
- PropertyMe: PropertyMe is an Australian cloud-based property management platform for residential real estate agencies. It is a head-to-head domestic competitor to Rockend's Property Tree, targeting the same Australian agency customer base with a modern cloud-native SaaS approach.
- Buildium: Buildium is a residential property management SaaS platform focused on smaller landlords and property managers. It competes directly with Rockend's Property Tree in the residential segment with similar subscription-based delivery and target customers.
- Console: Console is an Australian property management software provider focused on residential real estate agencies. It is a direct competitor to Rockend/Property Tree in the Australian market with similar functionality and target customers.
Emerging players
- Re-Leased: Re-Leased is a cloud-based commercial property management software platform with strong presence in Australia and New Zealand. It overlaps with Rockend's Commercial Property Management and Lease Management offerings and represents a modern, cloud-native competitor.
- InspectRE: InspectRE (formerly InspectAHome) is an Australian property inspection and reporting software platform used by real estate agencies. It overlaps with adjacent workflows in Rockend's residential property management suite, particularly around property lifecycle and tenant onboarding.
- PayProp: PayProp is an automated rental payment and property management platform with significant presence in Australia. It overlaps with Rockend's Property Tree in residential property management workflows, particularly rent collection and reconciliation.
Broad incumbents
- RealPage: RealPage is a US-based global provider of software and data analytics for the real estate industry. It is a broad incumbent comparable to MRI Software/Rockend across residential and commercial property management, with overlapping capabilities and target markets.
- MRI Software: MRI Software is the global parent entity that owns Rockend. It is the broader US-based PropTech platform serving residential, commercial, and occupier markets globally; comparable as the comprehensive enterprise platform Rockend represents within Australia.
- Yardi Systems: Yardi is a global property management software incumbent serving residential, commercial, and investment real estate. It is comparable to Rockend/MRI as a comprehensive PropTech platform competing in the Australian market, with overlapping product capabilities across residential and commercial property management.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Rockend social profiles
Digital presenceRockend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rockend leadership team
Management profileNumber of profiles
Rockend subsidiaries and ownership
Company hierarchySubsidiaries2 records
Rockend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rockend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rockend
What does Rockend do?
Rockend provides property management and strata management software solutions for residential real estate agencies, strata managers, and social/affordable housing providers in Australia. Its flagship offering is Property Tree, a residential property management platform, supported by AI-powered CRM, strata management, and adjacent capabilities now delivered as part of MRI Software's broader Australian operations.
Is Rockend a public or private company?
Rockend is a private company. It is classified as corporate owned and is currently operating.
When was Rockend founded?
Rockend was founded in 1979.
Where is Rockend based?
Rockend is headquartered in North Sydney, Australia, in the Oceania region.
How does Rockend make money?
Three revenue lines are on record. Software Subscriptions are the primary driver. The others are professional Services and managed Services.
Who are Rockend's main competitors?
Direct peers on record are AppFolio, PropertyMe, Buildium and Console. Emerging players are Re-Leased, InspectRE and PayProp. Broad incumbents are RealPage, MRI Software and Yardi Systems.
Does Rockend have an API?
No public API is recorded for Rockend.
What industry is Rockend in?
Rockend's product category is Real Estate Property Management Software. Its primary akta.pro industry code is HDAEAGAC, Records & Information Management (RIM) / Records Management. Its SIC code is 8700.