CRM Partners

Microsoft Dynamics 365 Consultingcrmpartners.com.au

Company typePrivate
Founded2012
HeadquartersMelbourne, Australia
Headcount11–50
GTM typeB2B
OfferingServices

CRM Partners firmographics

Firmographics

Name: CRM Partners
Legal name: CRM Partners Pty Ltd
Website: https://crmpartners.com.au
Company type: Private
Founded year: 2012
Operating status: Operating
Headcount range: 11–50 employees
Ownership category
akta.pro rank

CRM Partners industry classification

Industry

Product category: Microsoft Dynamics 365 Consulting
NAICS: Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)
SIC: Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
akta.pro primary industry: CRM Implementation & Customization Services (BPAEAGAC)
akta.pro secondary industries: Industry-Specific CRM (Vertical CRM Suites) (HDAEAFAH), CRM Managed Services & Support (BPAEAGAD), CRM Implementation & Systems Integration (BPAFAFAB)

Keywords

Microsoft Dynamics consulting
Cloud implementation services
Aged care software
Disability management solutions
Claims management systems

Where CRM Partners is headquartered

Location

Headquarters

HQ city: Melbourne
HQ country: Australia
HQ region: Oceania

Offices1 record

Markets served

CRM Partners business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

Cloud Solutions Implementation: Custom implementation and deployment of Microsoft Dynamics 365, Office 365, and Azure cloud solutions tailored to specific industry needs in healthcare, insurance, and councils
Cloud Strategy Consulting: Strategic consulting services to help clients develop pragmatic cloud strategies based on their business requirements, working collaboratively to identify optimal cloud approaches
Solution Hosting and Support: Ongoing cloud hosting and support services including infrastructure management, solution diagnostics, and continuous support options
Solution Development: Custom solution development using project management methodologies (SureStep and Prince 2) to deploy online business solutions tailored to specific client needs

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

CRM Partners product offering

Product offering

Core offering

CRM Partners is an Australian IT consulting firm that implements Microsoft Dynamics 365 cloud solutions for healthcare, insurance, and local council clients. The company delivers pre-built industry solutions (Claims Management, Disability Client Management, Aged Care Client Management) along with professional services spanning cloud strategy, hosting, solution development, diagnostics, and ongoing support.

Product overview

CRM Partners delivers a suite of industry-specific cloud solutions built on Microsoft Dynamics 365, Office 365, and Azure platforms. The core product portfolio includes three specialized solutions: the CRMP Claims Management Solution for Insurance Service Providers (offering job management, resource allocation, compliance tracking, and real-time reporting), the CRMP Disability Client Management Solution for NDIS providers (with support plans, goals tracking, and outcome reporting), and the CRMP Aged Care Client Management Solution (featuring ACFI estimation and resident care management). These are complemented by professional services including Cloud Strategy, Cloud Hosting, Solution Development (using SureStep and Prince 2), Solution Diagnostics, and Support Options. The solutions integrate with tools like ClickDimensions for marketing automation, eWay and SecurePay for payment processing, Resco for mobile field services, and ADX Studio for web portal capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

CRMP Claims Management Solution

Quantifiable outcome

Increased operational productivity
+5 more outcomes

Companies that use CRM Partners

Customer profile

Named customers9 records

Segments4 records

Ideal customer profiles4 records

CRM Partners technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

CRM Partners partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered core and minor.

MicrosoftcoreTechnology or IntegrationAs a certified Microsoft Silver Cloud Partner, CRM Partners specializes in building and supporting complete cloud solutions using Microsoft Dynamics CRM, Office 365, Enterprise Mobility Suite, and Azure. This certification recognizes CRM Partners' expertise in delivering high quality online solutions and provides exclusive access to Microsoft tools, utilities and toolkits.
Click DimensionscoreTechnology or IntegrationClick Dimensions provides email marketing, web intelligence, lead scoring, campaign automation, nurture marketing, social discovery, form capture, surveys and more. CRM Partners integrates Click Dimensions as part of their marketing automation solutions.
RescocoreTechnology or IntegrationResco is a global leader in mobile solutions for Microsoft Dynamics CRM. They specialize in development of packaged mobile solutions for field sales and field service where mobility increases efficiency of business processes.
ADX StudiocoreTechnology or IntegrationADX Studio, a wholly owned subsidiary of Microsoft Corporation, provides web portal and application lifecycle solutions built for Microsoft Dynamics CRM, extending Microsoft Dynamics CRM to the web with best-in-class web engagement experiences.
Dicker DataminorChannel Partner/ Reseller/ DistributorDicker Data (ASX: DDR) is an Australian owned and operated, ASX listed hardware distributor with over 35 years' experience. Their dedicated sales and presales teams help customers tailor solutions to suit client needs.
RackspacecoreTechnology or IntegrationRackspace provides secure and reliable cloud hosting infrastructure used for CRM Partners' client implementations, particularly for healthcare organizations requiring scalable hosting solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

CRM Partners competitors and assessment

Company assessment

Direct peers

Velrada: Australian-headquartered Microsoft-focused consultancy with Dynamics 365 and Azure practices; the closest geographic and capability analog to CRM Partners given similar size, Microsoft partnership, and vertical focus.
Slalom: Consultancy with deep Microsoft Cloud and Dynamics 365 implementation practices and regional delivery; comparable in business model (consultative Microsoft-led implementations) though operating at larger scale.
Hitachi Solutions: Global Microsoft Dynamics 365 specialist SI with strong Asia-Pacific presence and vertical accelerators; directly comparable as a Microsoft-only implementation house serving healthcare and public sector.
PowerObjects: Long-standing dedicated Microsoft Dynamics 365 partner (now part of Companial) offering implementation and managed services; directly overlaps CRM Partners' core offering and vertical template philosophy.

Broad incumbents

Avanade: Joint Accenture-Microsoft venture and the largest global Microsoft-focused SI; competes for the same Dynamics 365 enterprise implementations but at vastly greater scale and breadth across geographies.
DXC Technology: Global IT services provider with a sizable Microsoft Dynamics practice; a Tier-1 incumbent that routinely bids against CRM Partners for mid-to-large enterprise and government Dynamics programs.
KPMG Australia: Big Four advisory firm with a Microsoft Dynamics/ERP consulting practice; competes for the same government, healthcare, and council transformation clients in Australia.
Accenture Australia: Global consulting and SI with a Microsoft Business Group serving Australian enterprises, including healthcare and public-sector Dynamics programs at significantly larger scale.
PwC Australia: Big Four consulting firm that delivers Microsoft Dynamics and cloud advisory services to Australian healthcare, councils, and large enterprises - direct competitive overlap in target verticals.
NTT Data: Global IT services provider with a strong Microsoft partnership and Dynamics practice; broad incumbent competing for similar transformation contracts across healthcare, insurance, and public sector.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

CRM Partners financial estimates

Financial estimate

Revenue estimate

Valuation estimate

CRM Partners leadership team

Management profile

Number of profiles

CRM Partners funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

CRM Partners M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CRM Partners

What does CRM Partners do?

Is CRM Partners a public or private company?

CRM Partners is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was CRM Partners founded?

CRM Partners was founded in 2012. It employs 11 to 50 people.

Where is CRM Partners based?

CRM Partners is headquartered in Melbourne, Australia, in the Oceania region.

How does CRM Partners make money?

Four revenue lines are on record. Cloud Solutions Implementation is the primary driver. The others are cloud Strategy Consulting, solution Hosting and Support and solution Development.

Who are CRM Partners's main competitors?

Direct peers on record are Velrada, Slalom, Hitachi Solutions and PowerObjects. Broad incumbents are Avanade, DXC Technology, KPMG Australia, Accenture Australia, PwC Australia and NTT Data.

Does CRM Partners have an API?

No public API is recorded for CRM Partners.

What industry is CRM Partners in?

CRM Partners's product category is Microsoft Dynamics 365 Consulting. Its primary akta.pro industry code is BPAEAGAC, CRM Implementation & Customization Services, with a secondary code of HDAEAFAH, Industry-Specific CRM (Vertical CRM Suites). Its NAICS code is 541511 and its SIC code is 7370.