The Sign Group

Name

The Sign Group

Legal name

The Sign Group Ltd

Website

https://thesigngroup.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Trade Signage and Lighting Manufacturing

NAICS

Sign Manufacturing (33995), Sign Manufacturing (339950), Indoor and Outdoor Display Advertising (54185)

SIC

Coating, Engraving & Allied Services (3470), Services-Advertising (7310)

akta.pro primary industry

Corporate Event Decor, Branding & Signage (HSACADAJ)

Keywords

• Trade signage manufacturing
• Illuminated signage solutions
• Faux neon lettering
• LED components supply
• CNC laser cutting services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Bespoke Signage Manufacturing: Custom-made signage products including built-up letters, illuminated signs, faux neon, flat cut lettering, and fabrications. Products are manufactured to customer specifications with various materials, finishes, and illumination options.
2. LED Components: Supply of LED modules, strips, fairground lighting effects, connectors, wire, adhesives, and Meanwell power supplies. Available in 12v or 24v for all signage illumination needs.
3. Digital Print Services: Wide format digital printing using Mimaki printer on various materials including vinyls, banners, papers, back-lit films, roll up banner materials, vehicle/wall wrap films, and perforated window films. Minimum order quantity of one square metre.
4. Emergency Manufacturing Support: Trade-only panic support for when deadlines are at risk. Provides emergency build support, extra capacity, specialist builds, and white-label support for other sign companies.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

The Sign Group is a UK trade-only manufacturer of bespoke signage, illuminated letters and display solutions. Products are custom-made to trade customer specifications and span faux neon (Neonplus®), neon flex signs, built-up 3D letters, illuminated signage, flat cut lettering, sign trays, fabrications, CNC/laser cut components, Alphascreens™ digital LED letters, and digital print services. Customers are sign makers, fitters, and display professionals who resell or install for their own end clients.

Product overview

The Sign Group is a UK-based trade signage and lighting manufacturer founded over 20 years ago, serving exclusively the sign and display trades (B2B). Its product portfolio is organized around illuminated and non-illuminated signage solutions. The core offering spans multiple distinct product lines: faux neon (Neonplus® — the company's flagship, market-leading sub-brand), neon flex signs (economical alternative), built-up 3D letters (in multiple styles and materials), illuminated signage (face-lit, halo-lit, lightboxes, bespoke), flat cut lettering/shapes, CNC/laser cutting services, sign trays, 3D faceted composite cladding, Alphascreens™ (digital LED screen letters enabling video/animation), bespoke lighting, metal frames, projection signs, and various digital printing services. Supporting brands include Neonplus® (faux neon sub-brand) and We Love LEDs (LED components e-commerce brand). Services include emergency manufacturing support for trade customers and a sustainability program with carbon footprinting via CarbonQuota and tree-planting via Carma. The company operates a single-site Leeds factory with in-house production across all departments.

Differentiator

Problem solved

Functional benefit

Brands

• Neonplus®: Market leader in faux neon and slimline block acrylic lettering. BSI-endorsed and UKCA certified for safety and quality. The first and still the best faux neon product.
• We Love LEDs

Products and services

• Neonplus® The Sign Group's flagship faux neon and LED block acrylic lettering product. BSI-endorsed and UKCA certified, it is marketed as the market leader in faux neon — the first UK company to develop a product of this type. Available in NP1 through NP8 ranges with up to 5-year warranty for fitted installations. Intended for trade sign makers specifying illuminated lettering for their end clients.
• Neon Flex Signs An economical alternative to Neonplus®, using ultra-flexible neon flex in 6mm and 8mm sizes, available in 10 colours, RGB, and pixel variants. Supplied bonded to 5mm acrylic full backing panel or contour cut to shape, pre-wired and plug-and-play. Produced by a dedicated department of 12 people at a rate of 100–200 signs per week; the company states it is the largest UK manufacturer of this type of sign.
• Built Ups 3D built-up letters in a wide variety of styles, materials (stainless steel, mild steel, aluminium, acrylic), and finishes (painted, brushed/polished, industrial/rust look, rimless, rim & return, fairground). Described as the most popular choice for creative signage projects among trade customers.
• Infinity Letters & Shapes Custom infinity-mirror illuminated letters and shapes that create a hypnotic tunnel of endless light by sandwiching high-output LEDs between a two-way mirrored face and a reflective back panel. Available in single-colour, RGB, or pixel LEDs, with sizes from 100mm high upwards, aimed at retail displays and events.
• LED Components (We Love LEDs) The Sign Group's LED components division, operating under the We Love LEDs brand. Supplies economical and long-lasting LED modules, strips, fairground lighting effects, connectors, wire, adhesives, and Meanwell power supplies for signage illumination. Claims to be one of very few companies in the UK that both supplies and uses LEDs in its own manufactured signs, serving sign, design and VM trades.
• Illuminated Signage A broad category covering all signage with internal illumination, including face-lit letters, halo-lit letters, face & halo combination letters, lightboxes, bespoke illuminated signs, and SG Lightsheet (edgelit LED sheet made from 10mm clear acrylic, claimed as the brightest on market). All illumination uses LEDs for efficiency and longevity, with options for flasher units, RGB controllers, and DMX programs.
• Fabrications Bespoke fabrication services including bespoke lightboxes (unusual shapes, DMX-controlled lighting), acrylic boxes (for housing NeonPlus®), and small steel frames. Used for outside-the-box signage projects and complete rollout signage where branding consistency is critical.
• Flat Cut Lettering & Shapes Flat cut lettering and shapes in multiple materials: composite, acrylic (1mm–30mm thick), aluminium (powder coated), foamex, stainless steel (waterjet cut), mild steel (with industrial/rust/heat-treated finishes), and wood (oak, plywood, MDF). CNC and laser cut, with options for engraving, vinyl application, and illumination.
• CNC / Laser Cutting CNC routing and laser cutting services for letters and shapes in any material. Equipment includes three 3m x 2m CNC routers, one 2.5m x 1.5m CO2 laser cutter, and a 2m x 1.2m fibre laser, plus welding and soldering options. Services include component cutting, milling, and stencil production.
• Sign Trays Aluminium trays (CNC cut) and aluminium composite trays (Skybond, Dibond, Reynobond), available in a wide range of colours, effects (marble, wood, stone, brushed stainless, copper, bronze), and finishes. Can be non-illuminated or illuminated with LED lighting, and can showcase raised flat cut or built-up letters and logos.
• 3D Faceted Composite Cladding CNC-formed 3D faceted aluminium composite trays creating tiled relief surfaces where each angled face plays with light and shadow. Letters and logos are cut through the tray itself, with illuminated forms pushed through apertures, making signage part of the surface rather than a surface overlay.
• Alphascreens™ Digital built-up letters and shapes incorporating individual LED screens. Alphascreens consist of LED screens (Alphas) fitted inside a traditional built-up carcass, enabling video and animation to be displayed on signage. Includes free 3D visuals at quoting stage, optional animation design service, service agreements, and a 12-month return-to-base repair/replacement warranty extendable to 2–5 years. Features a reuse/recycle program for short-term and long-term projects. P4 LED pitch (4mm), 5v, suitable for viewing distances from 2m with optimal range of 4m+.
• Bespoke Lighting Custom lighting solutions for boardrooms, workspaces, and reception areas using Neonplus®, built-up acrylic, or metal fabrications. No limitations on shape, size, or colour, with applications including logos, slogans, and funky shapes as ceiling or decorative lights.
• Emergency Manufacturing Support Trade-focused emergency build support service for when deadlines are at risk or capacity is insufficient. Services include emergency build support, extra manufacturing capacity, specialist builds (Neonplus®, precision cutting, LED installs, finishing), fast parts/components supply, and white-label support. Based in Leeds.
• Metal Sign Frames Metal frames for holding individual sign elements together, available in boxed section frames (aluminium or steel, spray/powder coated or aged) and cold rolled steel frames (for Neonplus® letters with an industrial finish). Frames add strength and provide hidden wire management.
• Projection Signs Projection signs for shop and restaurant fronts, available in circular and bespoke shapes. Made from aluminium, composite, or stainless steel, powder coated to any RAL/BS colour code, with options for vinyl/print application, raised letters, and internal LED illumination.
• Signcase Lightboxes Single or double-sided aluminium signcase lightboxes allowing quick and easy graphics changes. Supplied with opal panels (standard), suitable for translucent vinyl or backlit print, for internal and external use with wall brackets and LED illumination.
• Ultra Wide Digital Print Ultra wide digital print services spanning economy and short-term applications to premium air-release 7-year quality vinyls. Uses top-of-the-range printers and laminators for large-format prints.
• Direct to Substrate Print Direct-to-substrate digital printing service for applying designs directly onto various substrate materials.
• Digital Print Digitally printed material in a range of types and finishes using a Mimaki wide format printer, matching most Pantone colours. Covers standard vinyls, banners, papers, back-lit films, roll-up banner materials, vehicle/wall wrap films, and perforated window films. Minimum order quantity of one square metre.

Quantifiable outcome

• Lead times from 1-2 weeks for neon flex signs
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CarbonQuotacoreStrategic or Co-development Partner · 1 January 2024Partnership to measure, reduce and certify carbon emissions. Working with CarbonQuota to develop a Carbon Footprint Calculator that provides verified CO2e measurements for Neonplus® and neon flex signs, certified for use in sustainability documents.
• CarmaminorStrategic or Co-development Partner · 1 January 2024Partnership for verified offsetting options where trees are planted in the UK on behalf of customers. Each customer receives a certificate and access to a personalised dashboard to track their environmental impact.
• Neonplus®coreOthersMarket leader in faux neon and slimline block acrylic lettering. The market leader in its category with BSI endorsement and UKCA certification. Operated as part of The Sign Group portfolio with dedicated website at neonplus.co.uk.
• We Love LEDscoreOthersThe UK's leading online LED shop for the sign, design & VM trades. Part of The Sign Group portfolio, accessible at weloveleds.co.uk.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Signs Express: UK sign franchise network offering design, manufacture, and installation of business signage to trade and end customers. Comparable as a UK-focused B2B signage manufacturer operating in the same domestic trade channel.
• FASTSIGNS UK: International sign and graphics franchise with UK centres producing custom signs, graphics, and visual marketing solutions. Comparable in trade-channel B2B sign manufacturing and product breadth across illuminated and digital signage.
• Signbox: UK manufacturer of bespoke signage and wayfinding solutions serving architects, contractors, and trade customers. Comparable as a UK trade-focused bespoke sign manufacturer with similar product categories.
• National Signs: UK national signage manufacturer offering fabrication and installation of architectural and commercial signs. Comparable in serving UK trade and commercial customers with manufactured sign solutions.
• Impact Signs: UK signage manufacturer producing vehicle graphics, architectural signs, and bespoke fabricated signage for trade and commercial customers. Comparable as a UK trade-facing sign fabricator with similar custom manufacturing capabilities.
• Voodoo Design Works: UK-based design and sign fabrication company specialising in creative illuminated and architectural signage. Comparable in producing bespoke illuminated signage for retail, hospitality, and event clients in the UK market.

Broad incumbents

• Signify: Global lighting leader (formerly Philips Lighting) with broad LED systems and connected lighting portfolios including signage illumination. Comparable as a major supplier of LED components and lighting solutions used in commercial signage, though operating at much larger scale across multiple verticals.
• 3M Commercial Graphics: Global manufacturer of graphic films, reflective materials, and signage substrates used widely in the sign trade. Comparable as a materials supplier whose products underpin trade sign fabrication, though operating at much larger scale with a broad industrial portfolio beyond signage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/thesigngroupuk
• Facebookfacebook.com/thesigngroup
• LinkedInlinkedin.com/company/3134578
• Instagraminstagram.com/thesigngroup.co.uk
• TikToktiktok.com/@thesigngroup

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Sign Group