What Neon Plus does

Neon Plus (legally The Sign Group) is a UK-based manufacturer of custom illuminated acrylic signage, headquartered in a dedicated Leeds workshop in West Yorkshire. The company's core technology replaces traditional glass neon with LED strips housed in acrylic or silicone tubing, delivered across a family of products — the NP1–NP8 lettering range, plus modular add-ons including NP Digital™ (programmable animations), NP Flex™ (silicone strip), NP Tube™ (340-degree tubes), NP Slim™ (flush-mount letters), NP Taper™ (3mm stroke miniaturization), and NP 360™ (flexible tubes up to 5 metres). The product is differentiated by five illumination techniques (face, halo, edge, taper, digital), IP67 weatherproofing, wireless control options, and 80% lower running cost versus glass neon.

The business sells through two complementary motions: a B2B trade partner network (signage suppliers, visual merchandisers, shopfitters, design agencies) and a direct enterprise sales team targeting hospitality, retail, corporate, events, and interior design end-clients. Pricing is bespoke and project-based, with each order custom-manufactured to specification; no recurring SaaS or licensing model is offered. The company serves enterprise brands including Selfridges, Netflix, John Lewis, HSBC, Adidas, Ladbrokes, and Ted Baker, and is positioned as the only illuminated signage product combining full UKCA certification, BSI endorsement, UL listing, Made in Britain designation, CarbonQuota carbon certification, and a 5-year standard warranty.

Name

Neon Plus

Legal name

The Sign Group

Website

https://neonplus.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Neon Plus is a UK-based custom manufacturer of LED-illuminated acrylic signage, selling through trade partners and direct enterprise sales to retail, hospitality, corporate, events, and interior design clients globally.

Ownership category

akta.pro rank

Product category

Illuminated Acrylic Signage

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Electric Lighting Equipment Manufacturing (33513)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industries

Lighting Controls & Smart Lighting Systems (BPABAGAC), Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)

Keywords

• Illuminated acrylic signage
• LED neon signs
• Custom illuminated signs
• Faux neon products
• Commercial signage manufacturing

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Illuminated Signage Manufacturing: Bespoke manufacturing of illuminated acrylic lettering, signage and lighting products. Each order is unique and custom-made to customer specifications. Products include NP1 through NP8 ranges, NP Tube, NP Flex, NP Lighting, and NP Digital. Pricing is quote-based for custom projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Neonplus® designs and manufactures custom illuminated slimline acrylic signage and lighting products using LED technology housed in acrylic or silicone tubing, replicating traditional glass neon aesthetics with shatter-resistant, energy-efficient construction. The product portfolio spans core acrylic letter/sign series (NP1 through NP8) offering face, halo, edge, taper, and pinline illumination variants, plus specialised modules for programmable digital animations, flexible tubes, slimline flush-mount letters, and 340-degree tube illumination. Every order is bespoke and project-specific, manufactured in the company's Leeds workshop for brands, retailers, hotels, venue operators, and interior designers.

Product overview

Neonplus® is a market-leading illuminated slimline acrylic signage and lighting product portfolio produced by The Sign Group. The offering is a comprehensive platform comprising multiple LED acrylic letter/sign product lines (NP1 through NP8 series) plus specialized illumination modules and lighting solutions. Core products range from basic face illumination (NP1) to advanced faux neon style (NP8), with variations offering different illumination effects (halo, edge, taper, pinline). Add-on modules include NP Digital™ for programmable animations, NP Flex™ for flexible strip lighting, NP Tube™ for tube-based displays, NP Slim™ for slimline applications, NP Taper™ for ultra-thin strokes, and NP 360™ for flexible tube lighting. The products use LED technology housed in acrylic, offering a robust, energy-efficient alternative to traditional glass neon with extensive colour options (10 static colours, RGB, digital tuneable) and various illumination techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• NP1 Face and 'Pinline Halo' illumination signage meeting 99% of illuminated signage needs with unparalleled brand accuracy and brightness; for brands, retailers, hospitality and interior designers needing standard illuminated acrylic lettering.
• NP1W Face illuminated signage with vinyl wrapped backs, identical to NP1 style but with the back completely blocked out to prevent light leakage; for installations where rear illumination must be eliminated.
• NP2 Halo illumination signage providing a bright, dazzling halo effect; ideal for internal signage in entranceways and shopping centres or external night-time use.
• NP3 Face and halo illumination combining the face illumination from NP1 and the halo effect from NP2; for signs that need to stand out with maximum visual impact.
• NP4 Edge and halo illumination signage with dazzling brightness and light radiating from edges and back; a showstopper effect when combined with blackout or translucent material on front.
• NP5 Edge, halo and partial face illumination providing a glacial light effect with outline on face, playful light and intriguing shadows.
• NP6 Face, partial edge and pinline halo illumination based on NP1 style with half-covered edges allowing light to emit from the front half for an intense effect.
• NP6W Face and partial edge illumination identical to NP6 style but with the back completely blocked out, with light only through the face and front half of edges.
• NP7 Face, partial edge and halo illumination delivering a unique combination unlike any other product in the range; ideal for hero logos requiring next-level brightness.
• NP8 Face, partial edge and halo illumination in faux neon style; the iconic industry-leading faux neon choice capturing the look of traditional neon, available in any colour with rounded edges.
• NP 360™ Fully flexible illuminated tube lighting with perfectly even illumination; can be used straight, curved, formed into circles or tied in knots, with 25mm diameter tubes up to five metres in length.
• NP Lighting Innovative lighting solutions for all sectors including window displays, exhibition stands, and atmospheric interiors using Neonplus® technology.
• NP Digital™ Digital LED illumination technology enabling complex animations programmed through Neonplus® with no limitations in colour or pattern; static and dynamic effects with full RGB and tuneable options.
• NP Flex™ Versatile 6-8mm silicone flex embedded with LED strips, shaped and bonded to clear acrylic backing; mimics traditional neon look while offering greater flexibility and energy efficiency.
• NP Tube™ 40mm diameter acrylic tubes with internal LED for 340-degree illumination; available in 1m and 2m stock lengths or bespoke cut lengths, usable individually or grouped with independent or unified control.
• NP Slim™ Sleek 20mm slim acrylic letters with perfectly even illumination; designed for flush mounting to walls or panels with edge-lit effect, currently available in cool white and warm white.
• NP Taper™ Taper illumination for small illuminated letters with ultra-thin stroke widths starting from 3mm and letter heights as small as 30mm; offers design possibilities no other option can achieve.

Quantifiable outcome

• 80% reduced running cost vs traditional glass neon
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core and minor.

• CarbonQuotacoreStrategic or Co-development PartnerCarbonQuota is a highly respected expert in carbon footprint assessment and reduction. Partnership involves measuring, reducing, and certifying carbon emissions. CarbonQuota independently verifies Neonplus®'s Scope 1 and 2 carbon footprint assessment, with results for reporting year 2021/22 showing 36 tonnes of CO2e. Calculations are meticulously compiled and verified by CarbonQuota.
• CarmaminorOthersCarma provides verified carbon offsetting options through tree planting in the UK and worldwide. Each tree purchase is tracked, providing customers with tangible evidence of their environmental contribution and fostering shared responsibility for a greener planet.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Daktronics: US-listed manufacturer of LED video displays, scoreboards and digital signage for sports, retail and transportation. Overlaps on LED illuminated signage technology and enterprise/commercial end-customer base, though at a much larger scale.
• Acuity Brands: Large North American commercial lighting and building solutions provider with brands including Lithonia and Peerless. Comparable on commercial/institutional lighting fixture manufacturing but at substantially greater scale and broader scope.
• Signify (Philips Lighting): Global lighting leader offering commercial LED luminaires, controls and architectural lighting systems. Adjacent rather than direct: serves the same end-customers (enterprise retail, hospitality, corporate) but with a much broader portfolio and does not specialize in faux-neon signage.

Direct peers

• Neon Creations: UK specialist in LED neon signage, large-format illuminated displays and bespoke lighting for retail, hospitality and events. Closely comparable on geography, product (illuminated signage) and target verticals.
• Neon Poodle: UK-based bespoke LED neon sign maker targeting retail, events, weddings, and home decor with custom illuminated lettering. Direct competitor on product type and UK/European geographic footprint.
• Custom Neon: Australia-based direct-to-consumer and B2B manufacturer of custom LED neon signs, offering a comparable product set (LED neon-style illuminated signage) across a similar design-led buyer base. Closely matched on product category and customer profile.
• Voodoo Neon: UK custom LED neon sign manufacturer serving businesses and events with made-to-order illuminated signage. Direct competitor with similar bespoke manufacturing model and overlapping end-customers.
• Wild Glow Signs: Custom LED neon sign manufacturer selling bespoke illuminated lettering for commercial and residential use. Overlaps directly on product offering (LED neon signs), pricing model (custom quote-based), and target customer (small businesses and consumers).

Regional players

• Carvel Signs: UK sign manufacturer producing illuminated and non-illuminated signage for retail, corporate and hospitality end-customers. Comparable on customer base and project-based custom signage work, though broader in product type.

Emerging players

• Hitlights: US-based LED neon flex and strip manufacturer serving commercial sign makers and DIY buyers. Partial overlap as a component/flex supplier to the same sign-trade channel that Neonplus® serves, though at a more commoditized tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/NeonPlusUK
• LinkedInlinkedin.com/company/neon-plus
• Instagraminstagram.com/neonplus.co.uk
• Pinterestpinterest.co.uk/neonplusuk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neon Plus