Incisiv

What Incisiv does

Incisiv is a privately held B2B industry insights and advisory firm founded around 2016-2017, headquartered operationally in Gurgaon, India, with a US entity (Incisiv Inc.). The company targets senior executives across consumer-adjacent industries — including retail, CPG, travel and hospitality, manufacturing, financial services, energy, public sector, and healthcare — with proprietary multi-year benchmarking data, sponsored research reports, digital roundtables, curated executive experiences, and advisory services.

Its core offerings are not software products but rather research and engagement assets. The flagship is a library of co-produced research reports (Connected Retail Experience Study, Innovation in Retail, Unified Commerce in Specialty Retail, Retail CXO Outlook Roadmap to 2030, etc.), typically conducted in partnership with large technology vendors such as Microsoft, Nvidia, Adobe, Verizon, Cisco, Coupa, Blue Yonder, Manhattan Associates, SAP, Toshiba, and others. These reports are gated behind registration forms that capture executive lead data. Complementing the research are Digital Roundtables (60-minute moderated virtual forums with 4-6 executives), flagship industry events (Rock & Roll Underground at NRF, Speakeasy dinners, UnConference store tours), the Dirty Martini Digest newsletter, and advisory services covering go-to-market strategy, sales enablement, partner ecosystem programs, and benchmarking.

Incisiv monetizes through sponsorships from technology firms and solution providers, rather than direct fees from executive participants. It reports a community of 7,500+ senior executives and 65+ client relationships across the consumer and technology value chain. The firm does not develop proprietary technology products; it integrates AI tools within its research workflow to support interactive, solution-driven offerings, and positions itself as a content, community, and benchmarking platform rather than a software vendor.

Name

Incisiv

Legal name

Incisiv Inc.

Website

https://incisiv.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Incisiv is a privately held B2B insights and advisory firm that conducts proprietary research, benchmarking, and curated executive experiences for senior leaders across retail, CPG, hospitality, and other consumer industries, monetized primarily through sponsorships from large technology vendors.

Ownership category

akta.pro rank

Product category

Market Research and Advisory Services

NAICS

Marketing Research and Public Opinion Polling (541910), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Qualitative Research (Focus Groups, IDIs, Ethnography) (MPAAALAE)

akta.pro secondary industry

Digital Marketing Strategy & Channel Mix Advisory (MPAAAFAF)

Keywords

• Industry insights services
• Retail research advisory
• Digital transformation consulting
• Executive benchmarking services
• Consumer industry strategy

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sponsored Research Reports: Incisiv conducts proprietary research surveys and publishes industry reports in partnership with technology vendors and industry associations. Partners like Microsoft, Adobe, Coupa, Verizon, and others sponsor research that generates leads and thought leadership content. Research reports are typically gated behind registration forms that capture lead data.
2. Digital Roundtables & Events: The company organizes and moderates executive peer-to-peer forums and experiences including Digital Roundtables (virtual, 60-minute sessions with 4-6 executives), unconference store tours, executive dinners at industry events like NRF, and the Rock & Roll Underground music event. These events are sponsored by technology partners seeking executive engagement.
3. Dirty Martini Digest Newsletter: Monthly newsletter publication that provides industry insights and research highlights, serving as an ongoing engagement vehicle and content marketing channel. While primarily a thought leadership tool, it supports the overall lead generation ecosystem.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Incisiv is an industry insights and strategy firm that produces proprietary research reports, industry benchmarking, and curated executive learning experiences for consumer industry executives navigating digital disruption. The company pairs its research output with go-to-market advisory, sales enablement, and partner ecosystem programs for technology vendors serving retail, CPG, hospitality, financial services, and other consumer-facing sectors.

Product overview

Incisiv is an industry insights and strategy firm providing digital transformation research and advisory services for consumer industries. The company operates as a unified research and advisory platform rather than a software product company. Their core offerings include research reports (Connected Retail Experience Study, Innovation in Retail Report, Unified Commerce in Specialty Retail, Last-Mile Delivery Report, Connected Restaurant Experience Study, AR Wearables Report, Energy AI Playbook), thought leadership content (The Dirty Martini Digest newsletter), and advisory services (Go-to-Market Strategy, Sales Enablement, Partner Ecosystem Programs, Benchmarking, Curated Executive Learning). Their flagship research products like the Connected Retail Experience Study are conducted in partnership with technology companies and provide industry benchmarking and transformation insights. The company also facilitates peer-to-peer executive engagement through Digital Roundtables. These offerings are integrated as a comprehensive suite where research insights inform benchmarking services and advisory engagements, enabling clients across consumer and technology industries to navigate digital disruption.

Differentiator

Problem solved

Functional benefit

Brands

• Grocery Doppio: A sub-brand focused on grocery and convenience retail insights and research, operated by Incisiv.

Products and services

• Connected Retail Experience Study Annual research study conducted in partnership with Verizon and Cisco exploring the digital transformation of retail stores, technology priorities, store infrastructure readiness, and the gap between AI ambition and execution; for retail and consumer industry executives.
• Innovation in Retail Report State of the Industry research examining retailers' innovation priorities, investment plans, and capabilities across AI, IoT, robotics, and AR/VR; for retail executives and technology vendors.
• The Dirty Martini Digest Monthly newsletter digest delivering insights for technology professionals in consumer industries, with deep dives into research reports, industry trends, and best practices for go-to-market strategies.
• Digital Roundtables Virtual 60-minute peer-to-peer forum for consumer industry leaders, moderated by Incisiv, with 4-6 curated executives per session and sponsored by technology partners (IBM, Microsoft, Blue Yonder, Avanade, Outlier).
• Accelerating Retail AI from Pilots to Scale Industry brief on moving retail AI from pilots to enterprise scale, covering accelerated compute infrastructure, trust-based implementation, and IP ownership; co-produced with Microsoft and Nvidia.
• Go-to-Market Strategy Services Strategic consulting including messaging architectures, market sizing, and ideal customer profile buildouts to drive more effective go-to-market execution for technology firms and industry firms.
• Sales Enablement Multi-purpose sales decks, sales battlecards, and account-based marketing programs that tie market challenges and opportunities with solution positioning; for technology vendors.
• Partner Ecosystem Programs Joint Value Propositions (JVPs), sales decks, and joint go-to-market programs that drive more value from technology vendors' partner ecosystems.
• Benchmarking Services Functional and full buying journey benchmarking on an industry and account-based basis, providing insights into where leaders differentiate and how companies can compete.
• Curated Executive Learning Live and virtual community learning experiences designed to inspire and energize business leaders navigating digital disruption in consumer industries.
• Unified Commerce in Specialty Retail 2025 State of the Industry report, produced with Manhattan Associates, on how specialty retailers are adapting through unified commerce strategies across stores, payments, fulfillment, and services.
• Catalyzing Growth: Last-Mile Delivery Report Research, in partnership with Veho, on last-mile delivery's impact on customer satisfaction, growth, and profitability, including delivery speed, conversion rates, and customer lifetime value.
• Revolutionizing Fulfillment Operations Through AR Wearables Research report, produced with Vuzix, on how augmented reality wearables and robotics are transforming warehouse operations, surveying 128 retailers on AR adoption for efficiency and error reduction.
• Powering the Future: Energy Transformation with AI Playbook, produced with SAP, providing a framework for AI adoption in the energy sector, covering operational efficiency, customer engagement, forecasting, and digital services innovation.
• Connected Restaurant Experience Study Research study on the digital evolution of the dining industry, analyzing the impact of digital adoption on customer expectations, restaurant operations, associate effectiveness, and core infrastructure.
• Imperatives for Next-Generation Workforce Management in Retail Playbook co-produced with Microsoft, Blue Yonder, and Theatro, providing a 15-capability framework across 5 dimensions for next-generation workforce management in retail.
• State of Customer Experience in an AI-Driven World Adobe-commissioned CX research surveying over 3,400 senior executives across nine regions and eight industries on AI-driven customer experience transformation.

Quantifiable outcome

• Innovation leaders outperform peers with 6.2% 3-year revenue CAGR vs 0.7% for non-leaders
• +2 more outcomes

Named customers16 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

24 partnerships are on record, tiered core and minor.

• MicrosoftcoreStrategic or Co-development Partner · 1 January 2026Microsoft is a key strategic partner for Incisiv's AI-focused research initiatives. They co-produced the 'Accelerating Retail AI from Pilots to Scale' industry brief and have partnered on workforce management research. Microsoft provides technology backing for various Digital Roundtables and UnConference events at NRF.
• NvidiacoreStrategic or Co-development Partner · 1 January 2026Nvidia co-sponsored the 'Accelerating Retail AI from Pilots to Scale' industry brief with Microsoft, focusing on the accelerated compute infrastructure pillar essential for enterprise AI deployment.
• Manhattan AssociatescoreStrategic or Co-development PartnerManhattan Associates partnered on the '2025 State of the Industry: Unified Commerce in Specialty Retail' research report, exploring how specialty retailers are adapting to changing market dynamics through unified commerce strategies.
• Verizon BusinesscoreStrategic or Co-development PartnerVerizon Business has partnered with Incisiv on multiple years of Connected Retail Experience Studies, exploring digital transformation of stores and the growing importance of network infrastructure for AI/ML workloads.
• CiscocoreStrategic or Co-development PartnerCisco co-partners with Verizon and Incisiv on the Connected Retail Experience Study, examining technology priorities and store network capabilities for digital transformation.
• CoupacoreStrategic or Co-development PartnerCoupa partnered with Incisiv on the 'State of Direct Spend 2026' report and the 'Clarity AI Impact Report' examining AI adoption gaps in procurement and spend management.
• AdobecoreStrategic or Co-development PartnerAdobe has commissioned multiple Incisiv research studies including consumer goods AI readiness, travel and hospitality CX trends, public sector digital transformation, and the comprehensive 'State of Customer Experience in an AI-Driven World' covering 3,400+ executives.
• Blue YondercoreStrategic or Co-development PartnerBlue Yonder is a key partner for Incisiv, co-producing the 'Managing Uncertainty: AI Use Cases That Will Drive Value in 2025' UnConference event and workforce management research playbooks.
• Diebold NixdorfcoreStrategic or Co-development PartnerPartnered on 'A Framework for Unified Loyalty and Rewards in Retail' report, providing a framework for delivering shopper loyalty through combined classic and experiential rewards programs.
• NCR VoyixcoreStrategic or Co-development PartnerNCR Voyix partnered on the 'Self-Checkout in Convenience & Fuel and Food & Grocery Retail' research, examining how retailers can leverage self-checkout for agile, data-driven operations.
• VuzixcoreStrategic or Co-development PartnerPartnered on 'Revolutionizing Fulfillment Operations Through Augmented Reality Wearables' research, surveying 128 retailers on AR wearable adoption for warehouse efficiency.
• SAPcoreStrategic or Co-development PartnerSAP co-produced the 'Powering the Future: Innovating Energy Transformation with AI' playbook, providing a framework for AI benefits in the oil/gas/energy sector.
• FMIcoreStrategic or Co-development PartnerFMI (Food Industry Association) partnered on 'Increasing Online Profitability Through Strategic Fulfillment' research, exploring how grocers can improve fulfillment to boost profitability.
• RELEXcoreStrategic or Co-development PartnerRELEX partnered on strategic fulfillment research with FMI and Incisiv, focusing on inventory management and fulfillment optimization for grocery retailers.
• VehocoreStrategic or Co-development PartnerVeho partnered on 'Catalyzing Growth: How Last-Mile Delivery Increases Revenue, Loyalty, and the Bottom-Line' research examining delivery's impact on customer satisfaction and profitability.
• MarketDialcoreStrategic or Co-development PartnerPartnered on 'Boosting Success Rates and ROI of Strategic Store Initiatives' research, surveying 200+ store executives on in-store testing processes and systems.
• Toshiba Global Commerce SolutionscoreStrategic or Co-development PartnerToshiba has been a long-term partner on multiple State of the Industry reports including Innovation in Retail studies and Future of In-Restaurant Dining research.
• IBMcoreStrategic or Co-development PartnerIBM partnered on Digital Roundtables series, serving as a platform for consumer industry leaders to engage in peer-to-peer insight sharing.
• AvanadecoreStrategic or Co-development PartnerAvanade co-partners on Digital Roundtables and has collaborated on generative AI in retail/CPG webinars with Incisiv leadership.
• TheatrocoreStrategic or Co-development PartnerTheatro co-partnered on the 'Imperatives for Next-Generation Workforce Management in Retail' playbook with Microsoft and Blue Yonder, providing a 15-capability framework across 5 dimensions.
• DeloitteminorGTM or Marketing PartnerDeloitte serves as a sponsor for the Rock & Roll Underground event at NRF, participating in the industry event ecosystem that Incisiv curates.
• IntelminorGTM or Marketing PartnerIntel sponsors the Rock & Roll Underground event, engaging with retail executives in a branded entertainment context.
• ShopifyminorGTM or Marketing PartnerShopify sponsors the Rock & Roll Underground event as part of their retail industry engagement and thought leadership initiatives.
• AdyenminorGTM or Marketing PartnerAdyen participates as a supporting sponsor of the Rock & Roll Underground event at NRF.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• IDC: Global market intelligence firm covering IT, retail, and consumer industries; produces benchmark studies that compete directly with Incisiv's multi-industry research products.
• Euromonitor International: Global consumer market research firm providing industry reports, country reports, and consumer trend analysis; a broader-scale competitor for Incisiv's consumer-industry insight work.
• Gartner: Global research and advisory powerhouse serving technology and consumer-industry executives; competes for the same senior buyer attention and sponsor marketing budgets as Incisiv.
• Forrester Research: Large-scale research and advisory firm with a dedicated retail/consumer practice; overlaps with Incisiv's CX, digital transformation, and AI research but serves a much broader industry mandate.

Direct peers

• BRP (Boston Retail Partners): Retail-specific consulting and research firm publishing POS/ERP/unified-commerce benchmark reports and serving the same enterprise retail CXO buyer that Incisiv targets.
• RSR Research: Retail-only research and advisory firm publishing annual benchmarks on retail technology adoption and retailer performance — a directly comparable boutique competitor.
• Circana (formerly NPD Group): Consumer insights and analytics firm tracking spending, behavior, and category performance — directly comparable in serving consumer-industry executives with data-driven insights.
• IHL Group: Retail-technology research and advisory firm publishing benchmark studies on retail software, store technology, and supply chain — closely comparable to Incisiv's retailer-focused research.
• eMarketer (Insider Intelligence): Subscription research firm providing forecasts and insights on digital commerce, retail, and consumer technology — overlapping with Incisiv's digital transformation and AI-focused research.
• Coresight Research: Research and advisory firm focused on retail and consumer industries, producing proprietary reports and executive insights directly overlapping Incisiv's core retail/CPG research mandate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/incisivio
• LinkedInlinkedin.com/company/incisiv
• Facebookfacebook.com/incisivio

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Incisiv