MarketDial
MarketDial provides a cloud-based test-and-learn platform that enables brick-and-mortar retailers to run statistically valid A/B tests across stores, pricing, merchandising, and operations, serving 100+ enterprise customers across retail, grocery, convenience, CPG, and restaurant verticals on an annual subscription model.
- Company typePrivate
- Founded2016
- HeadquartersSalt Lake City, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
MarketDial firmographics
Firmographics- Name
- MarketDial
- Legal name
- MarketDial, Inc.
- Website
- https://marketdial.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- MarketDial provides a cloud-based test-and-learn platform that enables brick-and-mortar retailers to run statistically valid A/B tests across stores, pricing, merchandising, and operations, serving 100+ enterprise customers across retail, grocery, convenience, CPG, and restaurant verticals on an annual subscription model.
- Ownership category
- akta.pro rank
MarketDial industry classification
Industry- Product category
- In-Store A/B Testing and Retail Experimentation Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Pricing, Revenue & Commercial Analytics (BPAHALAM)
Keywords
Where MarketDial is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketDial business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Software Platform: Annual or multi-year subscription access to MarketDial's testing platform with dedicated data scientist support, data engineering, and ongoing client services. Pricing likely tiered by store count or test volume.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with unlimited access and dedicated support |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels8 records
MarketDial product offering
Product offeringCore offering
MarketDial provides a cloud-based in-store A/B testing and test-and-learn analytics platform that enables brick-and-mortar retailers to design, execute, and analyze statistically valid experiments across physical store locations. The platform combines automated machine-learning algorithms with dedicated data scientist support to test pricing, promotions, merchandising, operations, loyalty, and staffing initiatives before fleetwide rollout. It sells annual or multi-year enterprise subscriptions bundled with white-glove data engineering and client services.
Product overview
MarketDial is a unified cloud-based test-and-learn platform for brick-and-mortar retail, consisting of a core platform with integrated modules: Test Design (for experiment setup and sample selection), Onboarding & Data Processing (for data integration and management), Output & Analysis (for results interpretation including Basket Analyzer and Driver Analyzer), and Support & Client Services. The platform also offers SiteHQ as a separate product. The architecture combines automated machine-learning-powered algorithms with dedicated human data scientist support to enable statistically valid A/B testing across physical store locations.
Differentiator
Problem solved
Functional benefit
Brands
- SiteHQ: A product sub-brand mentioned in the site navigation, appears to be related to site analytics or testing capabilities.
Products and services
- MarketDial Platform Unified cloud-based test-and-learn platform for brick-and-mortar retail that enables creation, execution, and analysis of statistically valid A/B experiments across physical store locations. Sold to enterprise retailers as an annual or multi-year subscription with dedicated data scientist, data engineering, and client services support.
- Explore AI Generative AI natural-language query layer on top of MarketDial's retail testing data, enabling users to ask complex questions and receive visual answers without manual analysis. Sold as part of the MarketDial Platform subscription.
- RetailNext Integration Integration offering that combines MarketDial's controlled in-store testing analytics with RetailNext's real-time AI traffic measurement and heat mapping, enabling retailers to correlate test results with foot-traffic patterns within a unified platform.
- SiteHQ Standalone product sub-brand referenced under the MarketDial umbrella, appearing in site navigation alongside the core platform and associated with site analytics or testing capabilities.
Quantifiable outcome
- 10:1 ROI Guaranteed — Many clients see even higher return on investment, sometimes after only one test
- +4 more outcomes
Companies that use MarketDial
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles2 records
MarketDial technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature9 records
MarketDial partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RetailNextcoreOctober 2024 partnership combining MarketDial's testing analytics with RetailNext's AI-powered traffic measurement and heat mapping for comprehensive retail performance optimization. Integrates real-time traffic analytics with empirical testing.
- HappyOrNotcoreJune 2024 strategic partnership announced to enhance retail insights by combining MarketDial's testing platform with HappyOrNot's feedback management solutions. Joint go-to-market for integrated retail intelligence.
- MeijercoreExtended partnership (September 2023) with Meijer, an American hypermarket chain, to continue enhancing customer experience through testing and analytics.
- Casey's General StorescoreMay 2023 partnership with third-largest US convenience store retailer (2,400+ stores, fifth-largest pizza chain) providing test-and-learn software, data analytics, and client services. Casey established testing center of excellence.
- DICK'S Sporting GoodscoreExclusive multi-year partnership (August 2022) with leading US omnichannel sporting goods retailer (850+ stores). DICK'S uses MarketDial to test in-store solutions prior to implementation, including store resets, visual presentations, and strategic initiatives.
- Impact 21minorMarketDial partner for customer loyalty trend discussions and methodologies. Webinar collaboration on 2020 loyalty program trends.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
MarketDial competitors and assessment
Company assessmentBroad incumbents
- Dunnhumby: Dunnhumby is a customer data science and analytics company serving major grocery and general merchandise retailers (originated with Tesco). It overlaps with MarketDial in loyalty testing and customer behavior analytics, but operates at a much larger enterprise scale.
- Symphony RetailAI: Symphony RetailAI offers AI-driven category management, demand forecasting, and personalization for grocery and CPG retailers. It overlaps with MarketDial's grocery merchandising and CPG use cases but does so as part of a broader enterprise platform rather than a focused A/B testing tool.
- 84.51°: 84.51° is Kroger's data science subsidiary providing customer insights, personalization, and measurement for grocery. It serves the same enterprise grocery buyer as MarketDial (Woolworths-style retailers) but with an in-house captive model rather than an external SaaS.
- NielsenIQ: NielsenIQ provides retail measurement, consumer intelligence, and CPG analytics globally. It competes for the same retailer's promotional effectiveness and category management budgets, though at a much larger portfolio scale.
Direct peers
- RetailNext: RetailNext provides AI-powered in-store traffic analytics, heat mapping, and shopper behavior measurement. It is a direct technology partner of MarketDial (October 2024 integration) and competes for the same retailer's in-store optimization budget, though it focuses on measurement rather than controlled experimentation.
- Profitero: Profitero provides e-commerce and omnichannel analytics for CPG brands and retailers, including pricing, promotion, and shelf/competitor monitoring. It addresses the same CPG/retail testing and analytics buyer MarketDial targets, with stronger digital shelf focus.
- Pricefx: Pricefx is a pricing optimization and price-management SaaS platform used by manufacturers and distributors. It overlaps with MarketDial's pricing and promotion testing use cases (especially for CPG and retail verticals), with a broader enterprise pricing suite.
Emerging players
- Optimizely: Optimizely is a digital experimentation and feature-experimentation platform. While primarily serving online A/B testing, it increasingly targets the same marketing and product leaders at retail/CPG companies that MarketDial engages, putting pressure on omnichannel buyers.
- AB Tasty: AB Tasty provides experimentation, personalization, and product optimization for digital channels. It is a partial competitor for the same retail/CPG experimentation budgets, though its testbed is primarily online rather than physical-store focused.
Others
- Statsig: Statsig is a modern product experimentation and feature-flagging platform serving digital product teams. It is an adjacent enabling peer rather than a direct competitor; both companies share the broader experimentation tooling category that increasingly competes for the same analytics budget at retail and CPG firms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketDial social profiles
Digital presenceMarketDial financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketDial leadership team
Management profileNumber of profiles
Profiles3 records
MarketDial funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketDial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketDial
What does MarketDial do?
MarketDial provides a cloud-based in-store A/B testing and test-and-learn analytics platform that enables brick-and-mortar retailers to design, execute, and analyze statistically valid experiments across physical store locations. The platform combines automated machine-learning algorithms with dedicated data scientist support to test pricing, promotions, merchandising, operations, loyalty, and staffing initiatives before fleetwide rollout. It sells annual or multi-year enterprise subscriptions bundled with white-glove data engineering and client services.
Is MarketDial a public or private company?
MarketDial is a private company. It is classified as venture growth investor backed and is currently operating.
When was MarketDial founded?
MarketDial was founded in 2016. It employs 51 to 100 people.
Where is MarketDial based?
MarketDial is headquartered in Salt Lake City, United States, in the North America region.
How does MarketDial make money?
One revenue line is on record: subscription Software Platform.
Who are MarketDial's main competitors?
Broad incumbents on record are Dunnhumby, Symphony RetailAI, 84.51° and NielsenIQ. Direct peers are RetailNext, Profitero and Pricefx. Emerging players are Optimizely and AB Tasty. Statsig is listed as an others.
Does MarketDial have an API?
No public API is recorded for MarketDial.
What industry is MarketDial in?
MarketDial's product category is In-Store A/B Testing and Retail Experimentation Software. Its primary akta.pro industry code is BPAHALAM, Pricing, Revenue & Commercial Analytics. Its NAICS code is 5132.