Rodgers Townsend
- Company typePrivate
- Founded1996
- HeadquartersSaint Louis, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
Rodgers Townsend firmographics
Firmographics- Name
- Rodgers Townsend
- Website
- https://rodgerstownsend.com
- Company type
- Private
- Founded year
- 1996
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Where Rodgers Townsend is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Markets served
Rodgers Townsend business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Advertising and Creative Services: Revenue generated from providing advertising, branding, and creative services to enterprise clients. TBWA operates as a professional services firm offering strategic creativity, brand development, campaign creation, and marketing consulting services on a contract basis.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Rodgers Townsend product offering
Product offeringCore offering
Rodgers Townsend is an advertising and direct marketing agency based in Saint Louis providing advertising, direct marketing, strategic planning, and media planning services. Founded in 1996 with 101-250 employees, the firm operates as part of the TBWA global advertising network and applies the network's Disruption® methodology and Backslash® strategic framework to deliver disruptive creative campaigns, brand development, and media planning for client brands.
Product overview
TBWA operates as a global advertising and creative agency network offering a platform of branded methodologies and services. The core offerings include Disruption® (the foundational creative philosophy), Backslash® (cultural insights/trend analysis), and What's NEXT? (innovation practice). These are complemented by The Work portfolio showcasing client campaigns. The agency uses disruptive creativity to build brands, combining strategic methodology with creative execution across global markets.
Differentiator
Problem solved
Functional benefit
Companies that use Rodgers Townsend
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
Rodgers Townsend technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Rodgers Townsend partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Rodgers Townsend competitors and assessment
Company assessmentBroad incumbents
- VMLY&R: Global marketing-services network with significant Kansas City and Midwest presence. Comparable as a full-service advertising and direct marketing agency competing for similar enterprise brand work and operating with a similar mix of creative, strategic, and media services.
- TBWA\Chiat\Day: TBWA's flagship U.S. agency and the originator of the Disruption® methodology referenced in the data. As a TBWA-affiliated entity, Rodgers Townsend likely shares clients, tools, and creative standards with this network sibling, making it a directly comparable operating peer.
Direct peers
- Barkley: Independently owned, Kansas City-based full-service agency offering advertising, media, and strategic planning to enterprise clients. Closely comparable in scale, multi-discipline offering, and Midwest positioning to Rodgers Townsend.
- Carmichael Lynch: Minneapolis-based independent creative agency of similar size providing brand strategy, advertising, and media services. Comparable as a mid-size independent Midwest shop competing for the same client profile.
- Cramer-Krasselt: Mid-size independent agency with offices in Chicago and Milwaukee, offering advertising, digital, and media planning. Directly comparable in scale, geography, and full-service positioning to Rodgers Townsend.
- Periscope: Minneapolis-based integrated marketing agency offering brand strategy, creative, media, and direct marketing. Closely comparable in service mix and Midwest independent positioning to Rodgers Townsend.
- Doner Company: Independent full-service advertising agency headquartered in the Midwest (Michigan) offering creative, media, and strategic services to enterprise brands. Comparable in size, ownership structure, and integrated offering.
- Campbell Ewald: Mid-size independent agency with Midwestern roots offering advertising, media, and direct marketing to enterprise clients. Comparable in service mix, geography, and target customer profile.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Rodgers Townsend social profiles
Digital presenceRodgers Townsend financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rodgers Townsend leadership team
Management profileNumber of profiles
Profiles2 records
Rodgers Townsend funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rodgers Townsend M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rodgers Townsend
What does Rodgers Townsend do?
Rodgers Townsend is an advertising and direct marketing agency based in Saint Louis providing advertising, direct marketing, strategic planning, and media planning services. Founded in 1996 with 101-250 employees, the firm operates as part of the TBWA global advertising network and applies the network's Disruption® methodology and Backslash® strategic framework to deliver disruptive creative campaigns, brand development, and media planning for client brands.
When was Rodgers Townsend founded?
Rodgers Townsend was founded in 1996. It employs 101 to 250 people.
Where is Rodgers Townsend based?
Rodgers Townsend is headquartered in Saint Louis, United States, in the North America region.
How does Rodgers Townsend make money?
One revenue line is on record: advertising and Creative Services.
Who are Rodgers Townsend's main competitors?
Broad incumbents on record are VMLY&R and TBWA\Chiat\Day. Direct peers are Barkley, Carmichael Lynch, Cramer-Krasselt, Periscope, Doner Company and Campbell Ewald.
Does Rodgers Townsend have an API?
No public API is recorded for Rodgers Townsend.