Concentric Design
- Company typePrivate
- Founded2006
- HeadquartersChicago, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Concentric Design does
Concentric Design, LLC is a privately held, founder-led branding and web design studio founded in 2006 and organized as an Illinois LLC. The firm operates from a Chicago headquarters (3130 N Rockwell St) and a second office in Boulder, Colorado, and is led by co-founders Blair Hannah (Managing Partner, Chicago) and Jeff Meador (Creative Director, Boulder), with a stated headcount of 1-10 that is supplemented by freelancers on a project basis.
The studio's offering is organized around three core service lines: Brand Strategy (identity systems, brand extensions, positioning, naming, creative direction), Graphic Design (websites, print, presentations, packaging, environmental signage, illustration, animation), and Content (copywriting, photography, video, social media, SEO). Deliverables are produced through standard web and design tooling (e.g., WordPress, Squarespace, custom design and build) with no proprietary technology platform, and there is no disclosed use of artificial intelligence in the production stack.
Concentric Design makes money through project-based, quote-based professional services engagements. Its client base spans Fortune 500 enterprises (United Airlines, Hertz, Norwegian Cruise Line, Paylocity, University of Chicago, Endust, Netrix, Evocative), growth-stage companies (Workstorm, LegalOn, Cirtec Medical, Burwood Group), and nonprofits and small businesses (Teach For America, VOCEL, Sun Foundation, Rebuilding Exchange, Foy, Gadget Salvation). The go-to-market motion is direct, driven by a website inquiry form, organic social presence on Instagram/Behance/LinkedIn, and client referrals, with no external institutional funding or parent company.
Concentric Design firmographics
Firmographics- Name
- Concentric Design
- Legal name
- Concentric Design, LLC
- Website
- https://concentric.design
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Concentric Design industry classification
Industry- Product category
- Brand & Graphic Design Services
- NAICS
- Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG)
- akta.pro secondary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Concentric Design is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Concentric Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Design Services: Project-based design services including brand strategy, graphic design, web design, and creative direction. Services are quoted based on project scope and client needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | — | Project-based custom design services |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Concentric Design product offering
Product offeringCore offering
Concentric Design is a branding and web design studio that delivers three core service lines: brand strategy (identity systems, positioning, naming, creative direction), graphic design (websites, print, packaging, environmental signage, illustration, animation), and content services (copywriting, photography, video, social media, SEO). It operates from Chicago and Boulder and delivers custom, project-based work for clients ranging from early-stage nonprofits to Fortune 500 corporations.
Product overview
Concentric Design is a branding and web design studio offering three core service lines: Brand Strategy Services (identity systems, brand extensions, positioning, naming, creative direction), Graphic Design Services (websites, print materials, presentations, packaging, environmental signage, illustration, animation), and Content Services (copywriting, photography, video production, social media, SEO). The studio serves diverse client verticals including tech companies, financial services, healthcare, nonprofits, consumer brands, and travel/hospitality. Their work encompasses complete visual identity systems, custom website design and development, marketing collateral, social media campaigns, and brand guideline documentation. The studio operates from Chicago and Boulder offices, serving clients ranging from startups to Fortune 500 companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy Services
- Graphic Design Services
- Content Services
Quantifiable outcome
- 20 filled newsletter forms on first day vs 1 per week with previous site for The Harris Poll
Companies that use Concentric Design
Customer profileNamed customers25 records
Segments8 records
Ideal customer profiles3 records
Concentric Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Concentric Design partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
Concentric Design competitors and assessment
Company assessmentDirect peers
- Koto: Boutique branding and design studio of comparable size that builds visual identities, websites, and brand strategy for both startups and large enterprises (e.g., Facebook, Google, Uber). Most directly comparable in terms of being a small, founder-led shop competing for Fortune 500 brand work.
- MetaLab: Mid-sized digital product and brand design studio serving enterprise clients (e.g., Slack, Google, Uber) with visual identity and product design work. Comparable in services, client caliber, and focus on digital-first brand experiences.
- Ramotion: Small-to-mid-sized design and branding agency offering brand identity, web design, and UI/UX for tech startups and enterprises. Closely comparable in service mix, scale, and target customer profile to Concentric's technology segment.
- Work & Co: Digital product and brand studio delivering integrated strategy, design, and engineering for major brands (e.g., Apple, Google, Facebook). Comparable in offering large-firm-grade brand-and-digital execution with a relatively flat team structure.
- Character (San Francisco): Boutique brand and design agency producing visual identities, packaging, and digital experiences for tech-forward and consumer clients. Closely comparable in positioning as a small, senior team serving demanding brand briefs.
- Mucca: Independent design studio specializing in brand identity, packaging, and typography for a mix of cultural, nonprofit, and commercial clients. Comparable in scale and cross-sector client mix to Concentric.
- Manual (formerly Manual Creative): Mid-sized branding and design agency working with established enterprises and challenger brands across identity, packaging, and digital. Comparable in service breadth and enterprise-vs-startup client mix.
Broad incumbents
- Pentagram: Iconic, large independent design partnership known for branding, identity systems, and editorial design across Fortune 500 clients. Comparable as a same-craft competitor for marquee brand identity work, though materially larger and better resourced than Concentric.
- Frank (Havas): Creative agency offering brand strategy, identity, and digital experience design, now part of Havas. Comparable in craft and client type but with greater scale and global infrastructure than Concentric.
- B-Reel: Global digital creative agency producing brand experiences, interactive, and campaign work for major brands. Comparable in the experiential/brand design craft area but operates at materially larger scale and geographic footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Concentric Design social profiles
Digital presenceConcentric Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Concentric Design leadership team
Management profileNumber of profiles
Profiles2 records
Concentric Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Concentric Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Concentric Design
What does Concentric Design do?
Concentric Design is a branding and web design studio that delivers three core service lines: brand strategy (identity systems, positioning, naming, creative direction), graphic design (websites, print, packaging, environmental signage, illustration, animation), and content services (copywriting, photography, video, social media, SEO). It operates from Chicago and Boulder and delivers custom, project-based work for clients ranging from early-stage nonprofits to Fortune 500 corporations.
Is Concentric Design a public or private company?
Concentric Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Concentric Design founded?
Concentric Design was founded in 2006. It employs 1 to 10 people.
Where is Concentric Design based?
Concentric Design is headquartered in Chicago, United States, in the North America region.
How does Concentric Design make money?
One revenue line is on record: design Services.
Who are Concentric Design's main competitors?
Direct peers on record are Koto, MetaLab, Ramotion, Work & Co, Character (San Francisco), Mucca and Manual (formerly Manual Creative). Broad incumbents are Pentagram, Frank (Havas) and B-Reel.
Does Concentric Design have an API?
No public API is recorded for Concentric Design.
What industry is Concentric Design in?
Concentric Design's product category is Brand & Graphic Design Services. Its primary akta.pro industry code is MPAAAEAG, Environmental & Experiential Brand Design (Retail/Exhibit/Signage), with a secondary code of BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 541430 and its SIC code is 7330.